In today’s design landscape, simplicity has become one of the most powerful forms of expression. Vava offers a strong interpretation of contemporary aesthetics through a design approach that places minimalism at its core. By eliminating unnecessary details, the brand focuses on the essence of design. This approach results in a refined style language that aligns seamlessly with the pace of modern life. Clean lines and balanced forms, prominent across Vava collections, give each design a strong visual presence. Supported by advanced materials, Vava models bring together aesthetics and functionality. Each design presents a timeless stance, offering long-lasting use. Minimal lines create a style that is free from complexity yet highly impactful. This philosophy transforms eyewear into a simple yet powerful form of expression. Vava collections stand out for those who seek clarity and simplicity in their style. The brand’s design approach prioritizes cohesion over excessive detail. This holistic perspective is evident in every piece within the collection. Presented in Türkiye under the distribution of PB Gözlük, the refined Vava collections meet those who embrace modern minimalism.

April 2026

Vasuma stands among the brands that demonstrate how a simple design language can create a strong impact. Defined by an understated approach, the brand places the concept of timelessness at the core of its design philosophy. Balanced proportions and softly contoured lines, key elements across the collections, bring a natural sense of flow to each design. A palette dominated by natural tones allows the models to present a clean yet effective aesthetic. This approach supports a style perspective that moves beyond fast-changing trends. The eyewear offers effortless elegance in everyday use while maintaining a confident presence. A minimal design language creates a refined expression that is free from excess yet rich in character. Each model aims to achieve maximum impact through simplicity. Vasuma stands out as a strong option for those who seek balance and clarity in their style. This consistent approach is evident throughout the brand’s collections, reinforcing a cohesive design identity. Vasuma’s timeless aesthetic transforms each piece into a long-lasting element of personal style. Presented in Türkiye under the distribution of PB Gözlük, Vasuma collections meet those who seek a clean yet powerful style expression.

April 2026

Max&Co. Eyewear stands out with an energetic, free-spirited and style-driven attitude, reinterpreting modern elegance through a youthful perspective inspired by the dynamic life of the urban woman. Embracing a playful relationship with fashion, the brand elevates eyewear beyond a simple accessory, transforming it into a powerful element of personal expression. Max&Co. Eyewear collections draw attention with vibrant color palettes, fluid forms and lightweight structures, positioning themselves as essential complements to everyday style. Enriched with minimal lines, the designs offer a clean yet striking aesthetic. In the new season collection, transparent frames, soft tones and feminine silhouettes come to the forefront, while oversized models and modern geometric shapes bring a bold touch to urban style. Gradient lenses and refined details in the sunwear pieces complete the collection’s youthful and energetic spirit. Max&Co. Eyewear appeals to women who seek freedom in their style and reinterpret trends through their own perspective. It presents a design approach that adapts to the rhythm of daily life while reflecting the playful and creative side of fashion. Bringing together youthful energy with contemporary and refined lines, Max&Co. Eyewear collections are introduced to the Turkish optical market under the assurance and guarantee of Merve Optik.

April 2026

Off-White presents a strong visual language in its new season eyewear campaign, bringing opposing elements into a single frame. Compositions surrounded by flowers set against urban backdrops of concrete, architecture and cityscapes clearly reflect the brand’s aesthetic approach. This visual construction goes beyond a stylistic choice, directly shaping the character of the designs within the collection. The frames stand out with bold and defined forms, moving away from soft lines. Oversized shield designs, sharp-edged square silhouettes and thick acetate structures form the core of the collection. These frames do more than complement the face, they actively transform its expression. Oversized models, in particular, draw attention with their architectural presence, often covering a large portion of the face. The use of floral elements in the campaign carries meaning beyond decoration. Representing softness, fragility and natural beauty, these elements create a deliberate contrast with the frames’ rigid, structural and urban character. This tension reflects Off-White’s signature approach of blurring the boundaries between feminine and masculine, organic and industrial.

April 2026

Charlie Max Milano reinterprets eyewear, one of the strongest complements of everyday style, through a distinctive design approach. The brand enhances simple looks with creative details, bringing a dynamic dimension to style. Modern silhouettes and explorations of unique forms give the collections a strong sense of character. A balanced use of color further strengthens the harmony of the models with everyday outfits. With this approach, Charlie Max Milano elevates eyewear beyond a complementary element, turning it into one of the defining pieces of personal style. Comfortable constructions bring together aesthetics and ease of wear. Each model stands out as a strong alternative for those seeking a clean yet striking look. Designed to adapt effortlessly to different moments of daily life, the pieces move in step with the rhythm of the city. The brand’s design language is built on an energetic and distinctive understanding of style. This cohesive approach is evident in every part of the collection. Charlie Max Milano continues to bring a dynamic and creative perspective to modern urban style. Presented in Türkiye under the distribution of PB Gözlük, the collections meet those who seek to add a distinctive touch to their style.

April 2026

The new season moves beyond simply following trends, bringing forward designs that express a strong and confident attitude. Anna-Karin Karlsson approaches eyewear as more than a style accessory, positioning it as one of the most striking reflections of character. Voluminous forms, sharp lines and dramatic details define the brand’s collections, giving each design a bold and distinctive presence. This powerful design language transforms every piece into something akin to a work of art. Each model presents a unique identity while offering a fresh interpretation of luxury. For those seeking a bold and defined style, the collection stands out as a compelling choice. The designs deliver not only aesthetic appeal but also a strong sense of expression. In this way, eyewear moves beyond a daily necessity and takes its place at the center of style. The brand’s distinctive design language becomes even more apparent through its attention to detail. This approach, felt throughout the collection, reinforces a strong and recognizable brand identity. Anna-Karin Karlsson continues to maintain its bold and distinctive design direction with each new season. Presented in Türkiye under the distribution of PB Gözlük, these exclusive collections meet those who seek to make a statement through their style.

April 2026

Modo introduces a new perspective on eyewear design with its latest campaign, “Dynamic Frequencies.” While the name may initially sound abstract, the concept is grounded in a clear idea: making visible the layered process behind the creation of a frame. The brand approaches eyewear not as a one-dimensional product, but as the result of a continuous interaction between design, material and structure. This approach is based on a holistic design philosophy in which every detail is interconnected. From hinge mechanisms to acetate thickness, from color selection to bridge width, each decision forms part of a unified system. Modo defines this process not as something static, but as a constantly evolving balance. By emphasizing this perspective, the brand sets itself apart from the industry’s common focus on single-feature claims. Rather than promoting isolated attributes such as “lightest” or “most durable,” Modo chooses to highlight how design comes together. This viewpoint elevates not only the final product but also the process behind it. With the “Dynamic Frequencies” campaign, Modo goes beyond presenting a collection, placing the design process at the core of its brand identity. This approach transforms eyewear from a simple product into a carefully considered and balanced system.

April 2026

Italia Independent introduces a tactile dimension to eyewear design with its Teddy collection. Inspired by the world of textiles, the series reinterprets conventional material perception through a plush coating applied to the frame surface. The sun styles combine bold silhouettes with a soft, textured finish, creating a striking contrast. This approach moves beyond the familiar feel of acetate or metal, offering a distinctly different user experience. The furry surface, felt upon touch, stands out as the collection’s most defining feature. Described by the brand as a “sensory experience,” this concept shapes the overall character of the collection. The color palette reinforces this tactile identity with rich, expressive tones. Vibrant red, deep blue and warm brown give each model a distinctive personality. Large and pronounced forms enhance the visual impact of the designs. The Teddy collection presents a strong option for those seeking to stand out in their style. This unconventional design language transforms eyewear into not only a visual but also a physical experience. With the Teddy collection, Italia Independent once again pushes the boundaries of design.

April 2026

Nike is reintroducing All Conditions Gear (Acg), its outdoor performance brand designed for athletes seeking challenge, adventure and a deeper connection with nature. Built on a legacy of more than 40 years, the brand returns with a renewed commitment to supporting those who thrive in demanding environments. Originally created for adventurous athletes, Acg has long represented exploration, resilience and innovation. With this relaunch, Nike reinforces its ambition to expand within the outdoor performance category while reconnecting with the brand’s roots. The renewed vision focuses on delivering high quality gear that enables athletes to perform across diverse terrains, from trails to mountains. With a clear focus on trail running, hiking and exploration, Acg introduces a refined product lineup. Key footwear models include the Acg Ultrafly and the Acg Zegama, both engineered for stability, traction and comfort in rugged conditions. The apparel offering features performance driven pieces such as the Radical AirFlow racing top and the Lava Loft down jacket, designed to provide adaptability across changing climates. As part of this evolution, Nike Trail will transition into Acg, allowing the brand to benefit from Nike’s extensive running expertise. This integration strengthens Acg’s position in the outdoor segment and supports the development of new performance innovations. Acg’s commitment to the outdoor community is further reflected in its All Conditions Racing Department. This growing team of elite trail runners plays a key role in testing products and providing feedback. New athletes joining this season include Hiroki Kai, Hyunji Kang, Minchul Ko, Jennifer Lichter, Adam Merry and Takako Takamura, expanding an already established roster. Beyond elite performance, the brand continues to invest in accessibility and community engagement. Acg supports major trail running events, including Chongli 168 Ultra Trail, and has added Broken Arrow Skyrace and Gorge Waterfalls to its partnerships. Retail expansion is also part of the strategy. Acg is opening its first standalone store in Beijing’s Taikoo Li Sanlitun. The Acg Base Camp is designed as an immersive space that reflects the brand’s identity and spirit of exploration. Additional activations across Nike stores worldwide aim to bring the outdoor experience into urban environments. Supported by a new campaign and brand voice, Acg returns with a clear mission to inspire athletes everywhere to explore, perform and connect with the outdoors.

April 2026

Istanbul Kultur University crowned the 55th anniversary of diplomatic relations between Türkiye and the People’s Republic of China with an international project that highlights its academic strength and production capacity. The Opticianry Program at Iku Vocational School continues to expand vocational education beyond technical training, enriching it through global collaborations and interdisciplinary initiatives. Organized as part of the 55th anniversary celebrations, the event evolved into a remarkable academic success story through original eyewear designs created by opticianry students. Led by Lecturer Neslihan Gezer, the project brought student designs inspired by the historical legacy of the Silk Road to life through production by Mooshu Eyewear, founded by industry professional Kadir Cinemre. This collaboration, which unites academic vision with industrial expertise, enabled the collection to reach international standards in both aesthetics and technical quality. The opening ceremony was attended by Meifen Zhou, Cultural Counsellor of the Embassy of the People’s Republic of China in Ankara, Prof. Dr. Nebile Koruyucu, Dean of the Faculty of Economics and Administrative Sciences at Iku, and Prof. Dr. Mehmet Özer, Director of the Vocational School. Distinguished guests also included Emmy Award winning producer Travis Fox and his wife Michelle, renowned fashion designer Muammer Ketenci, eyewear industry figure Hakan San, and prominent social media voice in opticianry Çağatay Gülümser. Guests examined the student designs, realized through the craftsmanship of Kadir Cinemre, and expressed strong appreciation for the project’s industry relevance and depth. Presented under the theme ‘Silk Road Fashion’, the collection featured a wide range of styles, from faceted designs to metal frames, all reflecting the shared cultural heritage of the two countries through refined technical details. Accompanied by a performance from the National Orchestra of Nanjing University, the event demonstrated that opticianry extends beyond healthcare, emerging as both an international language of communication and a form of craftsmanship. As one of the project’s key outcomes, two students who stood out with their work were invited to China to further develop their professional vision. This initiative is expected to provide valuable exposure to global market dynamics and enable students to return to Türkiye with a broader and more forward looking perspective on the optical industry. In its official statement, Istanbul Kultur University emphasized that, under the coordination of Lecturer Neslihan Gezer and with the support of industry partners, it will continue preparing its students for the future of the optical world.

April 2026