Eco Eyewear continues to advance its sustainability efforts through its “Wave of Change” initiative. Aimed at stopping plastic waste before it reaches the oceans, the program takes concrete steps to reduce environmental impact. In collaboration with Waste Free Oceans, nearly 60 tons of plastic have been collected to date. The recovered materials are not only removed from marine environments but also sorted and transformed into raw material. This recycling process creates a circular system in which the collected waste is reused in eyewear production. In this way, materials retrieved from the sea are given a new life as finished products. Eco Eyewear’s approach focuses on utilizing existing resources rather than producing new materials. This philosophy forms the foundation of the brand’s sustainability strategy. More than a one-time project, the “Wave of Change” initiative represents an ongoing and evolving model. Growing steadily, it reflects an approach that integrates environmental responsibility into production processes. Through this initiative, Eco Eyewear not only contributes to the environment but also sets a strong example for sustainable manufacturing within the industry.

April 2026

Seiko Optik combines comfort, performance and aesthetics with A-Zone, the world’s thinnest customized myopia lens. Bringing together ultra-thin design and high visual performance in a single lens, Seiko A-Zone stands out as the world’s thinnest myopia lens. Its patented technology delivers maximum thinness without compromising optical quality. Thanks to this advanced design approach, A-Zone offers a significantly slimmer profile compared to other lenses with the same index. Even at high prescriptions, it provides aesthetically refined lenses with remarkably thin edges, ensuring clear vision, superior comfort and enhanced visual satisfaction. Each lens is individually crafted according to the wearer’s prescription and frame selection, enabling optimal performance in every detail. Beyond its thinness, Seiko A-Zone is further distinguished by its Comfort Zone and Stylish Zone technologies, which bring together visual clarity and aesthetic appeal. Designed with highly precise calculations to optimize the field of vision and minimize optical distortions, Comfort Zone technology delivers a clear, balanced and comfortable viewing experience. Meanwhile, Stylish Zone technology enhances the elegance of the lens by achieving exceptionally thin edges, maintaining high performance without compromising on aesthetics.

April 2026

Morlin Bron reintroduces this season a model that has been part of its collection for the past two seasons and has quickly become one of the brand’s standout designs, now presented with a refreshed interpretation. Defined by its strong form, bold frame structure and distinctive stance, the model positions itself beyond conventional trend cycles. With its timeless design approach, it moves beyond being a seasonal piece to become a lasting element within the brand’s design universe. Offered in a range of color options, the model appeals to a wide spectrum of styles while delivering a confident expression for those who choose to stand out. Morlin Bron positions this design not merely as a product, but as an iconic piece that reflects the brand’s identity. Shaped by minimal details, a strong silhouette and modern lines, its design language aligns effortlessly with the dynamism of urban life. Adaptable to different moments of daily style, the model presents a look that is both bold and balanced. The understated yet impactful approach at the core of the design gives the piece a timeless character. In this respect, it maintains a stance independent of passing trends. With this design, Morlin Bron once again demonstrates that enduring style is always possible.

April 2026

Santa Barbara Polo & Racquet Club draws attention with its new collections that bring together a deep-rooted heritage and a modern design perspective. Originating from the first polo match played at Santa Barbara Agricultural Park in 1894, this prestigious legacy has evolved into a strong presence in the optical sector under the assurance of Daniel Klein Group. As the brand completes its first year in both the Turkish and international markets, it stands out with an approach that accurately interprets industry expectations and demands. Developed through a meticulous design and production process, Santa Barbara Polo & Racquet Club optical and sunwear collections have quickly gained strong visibility across points of sale, meeting consumers while steadily reinforcing the brand’s position in the market. The use of high-quality materials such as metal, acetate and titanium, combined with a balanced blend of classic and modern design lines, defines the new season collections. Enhanced comfort options, particularly in clip-on models, further elevate the user experience. With an expanding product range and an innovative design approach, Santa Barbara Polo & Racquet Club continues to strengthen its presence in the optical sector with confidence and consistency.

April 2026

Gents of London stands out in the eyewear industry with collections that reflect the energy of sunlit days and the spirit of summer. Offering both men’s and women’s lines, the brand responds to a wide range of style expectations with a versatile product portfolio. Each model goes beyond being a simple accessory, taking on a defining role as a strong complement for style-conscious users. From the first days of spring to the height of summer, Gents of London eyewear positions itself as a signature element of everyday style. The brand’s design language is distinguished by unique lines that appeal to diverse tastes. A broad color palette and a variety of frame options allow users to enrich and personalize their looks. Extending from the beach to urban settings, this versatility reinforces the collection’s multifaceted character. Designs that adapt seamlessly from casual daily wear to classic city elegance present a timeless aesthetic. Especially during the summer months, models that combine comfort and style elevate the overall user experience. Carefully selected materials used in each frame support long-lasting durability. Ergonomic design lines ensure all-day comfort. A commitment to flawless craftsmanship clearly reflects the brand’s approach to quality. In every detail, these designs embody a distinctive elegance that subtly reveals itself.

April 2026

Linda Farrow introduces its new Office Hours collection for Spring/Summer 2026, capturing the spirit of the times with a refined and contemporary perspective. Inspired by the sophisticated office atmosphere of the 1970s, the collection brings together a strong presence, understated elegance and a distinctive interpretation of modern luxury. Office Hours presents a powerful seasonal narrative built around leadership, character and an entrepreneurial mindset. Centered on the confidence and determination of women at the top of the business world, the collection blends feminine strength with a timeless design approach. Each frame is conceived as a visual reflection of this strong character. The eyewear silhouettes reinterpret the bold and iconic shapes of the 1970s through a contemporary lens. A rich color palette of honey tones and wine reds reimagines a warm and refined office environment, while every detail reflects a high level of craftsmanship. Linda Farrow’s Office Hours collection is available through Atölye Gözlük, a platform specializing in curated brands and distinctive design. Bringing this exclusive collection to the Turkish market with care, Atölye Gözlük combines unique frames with a personalized service approach. Office Hours stands not only as an eyewear collection, but as a compelling seasonal statement celebrating the strength, elegance and determination of the modern woman.

April 2026

Arma Lens has expanded its Star series, part of the three-month Mood contact lens collection, with four new color options featuring a distinctive limbal ring design. Introduced as Mood Star Ash, Mood Star Choco, Mood Star Honey and Mood Star Olive, the new shades enhance the aesthetic diversity of the collection. The tones, ranging from the cool grey of Star Ash to the deep brown of Star Choco, the warm honey brown of Star Honey and the hazel green of Star Olive, stand out with their natural-looking design approach. Thanks to their patterned structure, the lenses create the appearance of larger, more doll-like eyes, helping users achieve a more defined and vibrant look. The specially adjusted pupil aperture prevents the natural eye color from showing through, ensuring a uniform color effect. This feature offers a clear advantage for users seeking a balanced and natural appearance. The new colors are expected to quickly gain a strong position in the colored contact lens market. Produced in line with Arma Lens’ high quality standards, the Mood collection offers a practical three-month usage period, which is also clearly indicated on the product packaging. Designed with a 14.2 mm diameter and an 8.6 base curve, the lenses are developed to fit a wide range of eye shapes. The products are available from stock in powers ranging from -0.50 to -6.00 diopters.

April 2026

Danish eyewear brand Lindberg is celebrating its 40th anniversary with a special publication. Published by Rizzoli, the book Lindberg: Visionary By Design takes a comprehensive look at the brand’s design heritage, innovative approach, and craftsmanship tradition. With its rich visual content and powerful narrative, the book examines Lindberg’s internationally recognized minimalist aesthetic, engineering precision, and high-quality standards from different perspectives. Edited by Curator and Design Consultant Federica Sala, the book also features contributions from Art Curator Caroline Corbetta and Designmuseum Denmark Director Anne Louise Sommer. Designed for design enthusiasts, creative professionals, and collectors, the work focuses not only on the brand’s past but also on its vision of continuous development in the design world. Lindberg: Visionary By Design chronicles the brand’s evolution from its founding to its current global position through a visual and narrative journey. The book, which explores the relationship between Danish design tradition, craft culture, technology, and art, also reveals the brand’s innovative ideas, production processes, and creative dialogues developed over the past 40 years.

March 2026

Matsuda has announced the expansion of its iconic Étude De Style collection with a new model that reflects its ongoing dialogue between heritage and modernity. The new M3169, featuring an oval shape and crafted from ultra-lightweight titanium, has been meticulously shaped with the brand’s architectural precision. The brand’s signature embossed M+N engravings on the frame, along with fine details and hand-finished surfaces, showcase the depth of the brand’s heritage techniques and its commitment to craftsmanship. Hand-painted side shields stand out in the design. Available in vibrant orange, blue, or red, these shields create a sophisticated balance between protection and decoration, function and aesthetics. The flowing lines reminiscent of the organic codes of the Art Nouveau movement in the M3169’s design shape Matsuda’s identity as evidence of the long-standing dialogue between East and West. Reinterpreting vintage influences with a contemporary perspective and balancing historical references with modern Japanese engineering, the M3169 perfectly showcases the latest evolution of the Étude De Style collection. Matsuda once again presents its fashion-focused, craft-driven, and detail-oriented design philosophy to the eyewear industry.

March 2026

Nike Vision has announced innovations in its Max Optics lens technology, developed to support athletes’ visual performance in its sunglasses collections. Aiming to make it easier for athletes to focus by enabling sharper perception of details and displaying colours more vividly with Max Optics lens technology, Nike Vision now offers this technology with Max Optics Pro lenses optimised for different sporting environments. With four special colour options, the Pro series heralds a new era in meeting athletes’ training, competition and everyday use needs. The Road Tint option enhances red and green tones, helping you track ground movements and surface changes more clearly. Field Tint offers a structure that emphasises strong colours such as blue, orange and white to increase visibility, particularly in outdoor sports. Terrain Tint increases contrast by suppressing tones other than red, making it easier to spot changes in rocks and terrain in off-road sports such as trail running or mountain biking. Course Tint is designed for golf courses, enhancing red and green tones to help details appear more clearly.

March 2026