Linda Farrow’s SS26 collection, Office Hours, redefines the timeless strength and sophisticated presence of the modern urban woman. The collection stands out with a rich color palette of caramel, wine and honey tones, sculpturally shaped acetate surfaces and polished metal details. Spanning from sunglasses to optical models, the selection offers clean forms that bring functionality and aesthetics together. Each frame reflects a strong yet understated approach to style. Office Hours treats office hours not merely as a time frame, but as an attitude. It achieves a perfect balance between power and elegance.

January 2026

Modo expanded its R1000 series with two new models. While the new designs offer different silhouettes, they deliver the same flexibility and comfort as other R1000 frames, thanks to a specially developed plastic that can be worked in extremely thin sections. This material maintains its flexibility even when reduced in thickness, while preventing the frame from loosening during daily wear. As a result, the frames remain lightweight, well balanced, and comfortable for extended use. Titanium temples further enhance flexibility while preserving the overall balance of the frame.

January 2026

With Vasuma’s contemporary design approach, metal optical frames gain an elegant and effortless character. Fine lines, lightweight structures and balanced proportions form the foundation of the brand’s approach to metal eyewear. Standing out with a design language that does not dominate the face, Vasuma metal frames offer ideal alternatives for those seeking a modern yet relaxed style. Designed for everyday wear, the models bring together comfort and understated elegance. Vasuma’s metal optical collection offers a timeless wearing experience and meets eyewear enthusiasts in Turkey through Pb Gözlük.

January 2026

The Ami Paris eyewear collection, introduced to Turkey by Atölye Gözlük, blends the brand’s aesthetic codes with a refined design language. The series stands out with its everyday-wearable shapes and refined details. Balanced proportions, pure silhouettes and subtle elements that make a statement translate the brand’s modern Parisian style into the world of eyewear. Material quality and comfort are prioritized as much as design. Lightweight structures, clean surface finishes and forms suitable for long-term use support the brand’s vision of functional luxury, turning the series into a chic style investment beyond trends.

January 2026

Randolph has added a new color option to its highly acclaimed classic aviator-style white gold plated eyewear, which is completed with the Blue Hydro mineral lens offering 96 percent blue light blocking. The timeless design has been given a satin finish through a matte treatment and is now also available in a new gunmetal color. Designed for users who prefer a matte appearance over the shine of gold while still experiencing superior lens clarity, the model features straight temple tips made from smoke gray acetate. Themodel is available in 52, 55, 58 and 61 eye size options, ensuring a comfortable fit.

January 2026

Off-White has changed its licensing partner for eyewear and will continue its journey in this field with Mondottica Group. The first collection of the collaboration is being prepared for the SS26 season. While eyewear is not a new category for Off-White, working with Mondottica will allow future series to develop within a more structured and long term plan. Covering both optical and sun models, the collection is composed of acetate and metal frames and is produced in Italy. With the SS26 series, eyewear moves beyond being a temporary extension within the Off-White universe and becomes a category with continuity.

January 2026

With its new season designs, Vanity Effect strengthens its presence. Timeless forms, unique silhouettes and a clear design language accompany every style with natural ease. Completing Birce Akalay’s elegance in Cannes, the brand brings the refined aesthetics of the red carpet together with a modern interpretation. In Hadise’s everyday style, the brand stands out as an effortless yet confident statement. Favored by style-conscious celebrities such as Gökhan Türkmen, Deha Bilimler, Müge Boz, Fahriye Evcen, Yasemin Kaya Allen and Melodi Birler, Vanity Effect delivers a contemporary aesthetic with confidence.

January 2026

Osse, one of Turkey’s leading eyewear brands, carried out the shoots for its new season campaign in Joshua Tree. The magical atmosphere of the desert serves as a source of inspiration for artists, musicians and fashion brands alike. For the shoot, Osse selected the striking red Ufo House, noted for its architecture shaped like a flying saucer. The campaign creates a contrast between the desert’s natural, untouched simplicity and the retro-futuristic architecture of the Ufo House. This contrast powerfully highlights the balance between accessible style and modern innovation at the heart of Osse’s design approach.

Ocak 2026

Zeus+Dione, Greece’s largest textile brand, has expanded its sunglasses collection with a new model. To the Zeus+Dione sunglasses line, which is largely handcrafted from acetate, the brand has added a metal design that aligns with current trends and its brand identity. The Tinos is created using premium metal materials and high-quality crafts. Inspiration comes from Ancient Greek culture for the design. The sections of Tinos’s temples closest to the frame are shaped with an antique leaf motif. The brand’s logo is applied as a metal inlay on the temple tips. Tinos is offered in six different frame and lens color options.

January 2026

Eco Eyewear presents a more refined and clear product approach with its collection made from recycled aluminum. The use of aluminum in the series directly shapes the overall character of the frames. Thin profiles, balanced weight distribution, and structures that maintain their form are among the shared features of the collection. As the models are designed according to the limits of the material, they create a cohesive whole in terms of both appearance and wear. The workability of recycled aluminum supports dimensional precision and facilitates consistency in production.

January 2026