Brought to Turkey through Essa Group, Santa Barbara Polo & Racquet Club has unveiled its new sunglasses series, reflecting the noble spirit of sport and American elegance. The series stands out with understated yet refined designs, bringing together the dynamism of the polo fields with the grace of everyday life. Premium lenses with 100% UV protection safeguard eye health while the ergonomic structure enhances comfort. Lightweight titanium alloy frames combine durability with elegance. Carrying the brand’s rich heritage into the present with a modern interpretation, the series offers a strong choice for style-conscious users.

September 2025

Philippe Müller eyewear series leave a mark on your identity with their artistic lines, elegant texture, and innovative design approach. Offered through Efor Optik, the retro-inspired pieces combine timeless elegance with superior comfort. Philippe Müller optical frames and sunglasses showcase the grace of art through titanium-IP coating, glossy frame details, lightness, and fine craftsmanship. Each model provides a unique experience with its aesthetic presence and distinctive texture. Flexible Philippe Müller glasses are made from durable materials that resist breakage and maintain their shape, bringing style, practicality, and durability together in a single design.

September 2025

Moscot introduces its newest design, Cliptosh, merging the brand’s iconic New York heritage with modern touches in a matte black finish. Specially created for one of the brand’s most beloved models, Lemtosh, this stylish clip-on accessory combines functionality with a bold look. The iconic model, cherished by celebrities and Moscot enthusiasts alike, now takes on a fresh dimension with Cliptosh in matte black. Featuring a metal matte black frame and hand-dipped lenses, Cliptosh offers 21 different Custom Made Tints™ options. The series is available exclusively at select Atölye Gözlük retailers.

September 2025

The Linda Farrow Iconic collection was unveiled at an exclusive event hosted by Atölye Gözlük at Parle Restaurant in Bodrum Yalıkavak. The event was attended by Simon Jablon, Creative Director and son of the brand’s Founder, Linda Farrow. Drawing inspiration from the Linda Farrow archives spanning from the 1970s to today, the Iconic collection stands out with dramatic oversized shapes, delicate metal accents, and meticulous craftsmanship. Models that shine in both sunglasses and optical versions include Dunaway, Freya, Simon, Leif, Amber, Tracy, and Calthorpe. This limited series is available exclusively at select Atölye Gözlük stores.

September 2025

Reaching the Turkish market through Atölye Gözlük’s distribution, Kyme’s Giant collection combines vintage elegance with contemporary lines, standing out with bold shapes, striking details, and characterful designs. Giant is designed for those unafraid to express their inner strength and who navigate life through their own perspective. It offers not just a style choice, but a statement and a way of life, with modern interpretations of iconic forms, a dynamic color palette, and innovative details. Crafted from premium materials such as acetate, titanium, and stainless steel, Giant also draws attention with its rimless models that blend minimal lines with strong character.

September 2025

Turkey’s leading annual colored contact lens brand, Arma Lens, draws attention with the unique beauty of its Topaz color, a mix of blue and green tones. In the Ultra collection, featuring special design and coloring technology, the Ultra Topaz lenses with a solid pattern and the Ultra Max Topaz lenses with a patterned design are highly admired. With technical specifications of 14.5 mm diameter and 8.6 base curve, the series ensures comfortable wear and is available in prescriptions from -0.50 to -6.00. To join the select network of Arma Lens dealers and explore a profitable partnership, interested parties can contact the company directly.

September 2025

One of Arıkan Group’s brands Lee Cooper brings the vibrant colors and modern designs of its sunglasses into its optical collection, highlighting its youthful and dynamic spirit through eyewear. Designs that combine a natural color palette with high comfort standards catch the eye. The collection, diversified with clip-on models, offers style options for users of all ages. Lee Cooper responds quickly to customer demands with designs shaped to market needs. Arıkan Group’s other sporty brand, Slazenger, also presents strong alternatives with its high-quality, durable, and comfortable optical frames.

September 2025

Arıkan Group’s brand Quantum sets the standard for the new season with its special optical frames reflecting an innovative design approach. The Wheel series reinforces the brand’s strong presence in the sector through unique designs and advanced production techniques. The FlexiLite combines lightness and durability with distinctive styles, thanks to the brand’s innovative manufacturing methods. The interchangeable temple tips, weighing just 2.37 grams, balance the weight of high-prescription lenses. Maintaining an excellent price-performance ratio, it guarantees comfort, durability, and quality. Meanwhile, Belmond develops its stunning series with chic lens cuts and faceted frames.

September 2025

Meeting the Turkish market under the trust of Ademur Optik, Original Vintage Sunglasses reinterprets iconic designs from the ’60s, ’70s, and ’80s with a contemporary perspective, allowing individuals to make a distinctive statement with their style. Focused not just on offering products but on bringing to life a design philosophy with a story, the brand combines Naples’ warm and creative spirit with Cadore’s long-standing craftsmanship. Superior material quality, lightweight construction, and maximum comfort are hallmarks shared across all Original Vintage Sunglasses models. From acetate-metal combinations to stainless steel frames, from UV-protected lenses to modular design solutions, every detail aims for both aesthetic and technical excellence. Handcrafted production elevates each model beyond a mere product. Among the brand’s standout collections are Naples Baroque, blending baroque grandeur with modern design; Monolith Zero, with its minimalist lines; Gemini, transforming eyewear into jewelry; Zero81 Space, carrying futuristic traces; City & Light, reflecting urban elegance; Gloss Double, offering feminine sophistication through bold colors; Twenties, promising the daring and sophisticated aesthetics of the 1920s; Naples Summer, showcasing the summer spirit through straw textures; and Clip-on, where function meets style.

September 2025

Safilo Group and a renowned fashion brand Carolina Herrera announce the renewal of their global licensing agreement for the design, production, and distribution of Carolina Herrera-branded eyewear collections through December 2031. The renewal confirms the success of a partnership that, since its inception in 2022, has consistently enhanced the brand’s visibility and recognition in the eyewear category. Safilo Group’s Ceo Angelo Trocchia said: “We are pleased to continue our strong collaboration with Carolina Herrera, a globally relevant women’s fashion brand. We will keep elevating the brand’s identity through distinctive and modern eyewear collections, created through the synergy between Carolina Herrera’s Creative Director, Wes Gordon, and our deep-rooted expertise in high-quality design and manufacturing. Looking ahead, our shared goal is to focus on expanding into key high-potential markets, driving product innovation, and strengthening our strategic marketing and communication efforts both in physical retail and across digital platforms.” President of Carolina Herrera, Emilie Rubinfeld added: “We are proud to continue our successful partnership with Safilo and to build on our commercial momentum through their creativity, craftsmanship, and innovation.”

August 2025