Anna Sui Eyewear, part of the Mondottica Group, adds a refined sparkle to the world of style with the launch of its dazzling new contact lens collection. Drawing inspiration from the brand’s signature aesthetic, this exclusive line of contact lenses is designed for those looking to redefine elegance. Under the creative direction of founder Anna Sui, the iconic fashion house-renowned for delivering a luxurious lifestyle for over 35 years-once again asserts its bold presence in the eyewear industry with this latest expansion beyond traditional frames. Debuting with two unique designs, the collection features Parantica — Violet and Parantica – Ash. Parantica – Violet blends Anna Sui’s iconic purple hues with luminous accents to create a mesmerizing sparkle in the eyes. Parantica – Ash, inspired by the brand’s winter palette, offers cool grey tones ideal for those seeking a radiant, standout look on special occasions. Anna Sui Eyewear’s new contact lens collection is a striking fusion of fashion and beauty-clearly visible, and unmistakably on-brand.

July 2025

Andy Wolf is expanding its AWearness collection—first launched in 2021 with acetate frames—with the addition of new metal models and matching sun clips. These latest pieces are designed to be versatile, durable, and aesthetically refined. The new metal styles strike a balance between classic and contemporary design, while the acetate frames pay homage to Andy Wolf’s earliest collections. Thoughtfully crafted details—such as fine faceting, embossed textures, and custom-developed hinge systems—transform each frame into a three-dimensional design object. A recurring pattern inspired by the letters “A” and “W” runs throughout the collection, giving each frame a distinct visual identity—even without a visible logo. Every component of the AWearness frames is manufactured in Europe, from the temples to the hinges, with the sole exception of the titanium nose pads, which are produced in Japan. The new models come in four timeless colorways: rose gold, gold, black-silver, and gun matte. Each frame includes a matching sun clip that can instantly transform it into a pair of sunglasses. All frames in the AWearness collection are crafted from fully recycled materials such as Acetate Renew and monel, reinforcing the brand’s commitment to sustainability.

July 2025

Switzerland-based Akn Group (formerly Akoni Group) has crowned its steady growth since its founding in 2019 with its first official acquisition: Götti. As part of the deal, premium lens manufacturer Eyetech also joins the Akn Group portfolio. This major expansion move is more than just a financial transaction—it represents a cultural alignment, shared values, and the merging of complementary expertise. This strategic step further strengthens Akn Group’s position in the global high-end and luxury eyewear market. Rosario Toscano, Founder and Ceo of Akn Group, commented: “Swiss precision and performance are the core values that define us. Following five years of consistent growth, we aim to expand our portfolio, reinforce our distribution channels, and further support our team. By combining the talent, resources, and capabilities of both companies, we strive to build a high-performance eyewear powerhouse driven by quality at every level. The acquisition of Götti is a reflection of this vision. Sven Götti will join the Akn Group Board of Directors and continue his creative work at Götti.” Sven Götti, Founder of Götti, added: “With this acquisition, I’m confident I’ve found partners who share my vision for the future of eyewear. I’m truly excited to continue supporting the company through its next phase of development.”

July 2025

Vogue Eyewear continues its exciting journey with digital content creator and brand ambassador Gamze Erçel, a partnership that began last year. As the brand celebrates its second year with Erçel, it unveils its striking Spring/Summer 2025 collection, set to define the season’s sunglasses trends. Returning to the camera in Milan with a professional team, Erçel shared her thoughts on the collaboration: “Last year, we began a wonderful, fashion-focused partnership full of surprises with Vogue Eyewear. For the second time, I returned to Milan for the shoot, working with a fantastic team. This year’s collection features pieces that are even more special and bold. I’m sure fashion lovers will find a model that inspires them and allows them to express themselves more freely. I can’t wait for you to discover the new collection.” The new season’s sunglasses come in soft transparent lens tones, while frames in various shapes stand out with vibrant colors. Fine-lined metal designs meet unconventional silhouettes, and chunky acetate models are finished with bold temples and tone-on-tone lenses. For the first time, the collection includes youth-oriented designs, offering smaller frame sizes that defy age and boundaries. Among these is the oval-shaped VO5625S, which combines mixed materials and classic-contemporary colors, giving wearers the chance to make a big impact with a minimalist frame. Rich in texture and style, the design is paired with matching temples and brightly tinted lenses. Another standout, the VO5637SU model from the Spring/Summer 2025 collection, features a narrow cat-eye silhouette that nods to the golden age of cinema. Inspired by the past and reimagined through modern touches, this striking pair is ideal for those seeking a bold and confident look, available in classic or colorful lens options. The highlight of the new collection is geometry. The VO5642SU introduces wide-set lenses and sharply angled, ultra-wide temples. Beyond its daring profile, this bold design combines classic and contemporary hues with mismatched or tone-on-tone lenses, positioning itself as a true style inspiration for the season.

June 2025

The new Etropaisley sunglasses celebrate the fashion house’s signature code, designed with new shapes enriched by the Paisley motif. The Paisley pattern is interpreted as the elegant architecture of the temples and highlighted with beautiful color combinations. The Etro logo is prominently placed on the outer side of the temples and laser-engraved on the lenses. Iconic temple tips complement the rounded geometry of the Paisley motif. The Etro 0083/S sunglasses, crafted from acetate in a square shape, are available in several color options: burgundy with paon pink temples and burgundy gradient lenses; black with gray gradient lenses; spotted Havana with black temples and green gradient lenses; and paon purple front with solid blue temples and blue lenses. The internationally renowned fashion house Etro also offers the Etro 0085/F/S model in a soft cat-eye shape made from acetate, available in black with paon gray temples and gray gradient lenses; opal gray with paon purple temples and gray gradient lenses; solid black with gray lenses; and opal light purple with paon pink temples and brown nude gradient lenses.

June 2025

Representing Italian elegance, MaxMara teamed up with Lotus Optik for a special event held on Saturday, May 10th, at Kanyon Shopping Mall. This gathering, blending style and functionality, transformed into a unique experience combining eyewear and makeup. Attendees explored MaxMara’s new season eyewear collection while enjoying “Glasses-Friendly Makeup” sessions led by professional makeup artist Rıfat Yüzüak, offering a fresh beauty experience. Frame and makeup pairings tailored to different face shapes inspired visitors. Lotus Optik representative Tuğba Doğan stated, “Today’s woman prefers clear vision and expressing her style without compromising aesthetics. Our collaboration with MaxMara reflects a refined approach that unites beauty and function.” The event also featured guided presentations of MaxMara’s latest collection, where timeless designs from the eyewear line attracted significant attention. By the end of the event, guests left the store with personalized recommendations on both makeup and eyewear styles.

June 2025

Kuvars Group extends heartfelt gratitude to all fathers, whom it describes as “the silent yet ever-strong heroes of our lives,” by celebrating Father’s Day with deep appreciation. On this special day, Kuvars Group presents its exclusive eyewear collections as one of the most stylish ways to express love and gratitude—collections that perfectly reflect a father’s style, character, presence, and outlook on life. Featuring masculine details and designed with a modern, timeless touch, the brands under Kuvars Group offer perfect alternatives to make every father feel special. Among them, Movitra stands out with its innovative mechanism and timeless Italian elegance, offering striking models for strong and style-conscious men. For those seeking a functional yet aesthetic gift for their father, Movitra’s men’s designs promise both comfort and refined lines. Known for its bold shapes and architectural forms, Face à Face delivers an artistic and modern interpretation of men’s style, offering eye-catching options for all fathers who wish to stand out with distinctive designs. Also under the Kuvars Group umbrella, South Korean brand Projekt Produkt—widely praised for its clean lines, subtle color palette, and contemporary details—brings its minimal yet impactful designs boldly into the world of modern men’s fashion.

June 2025

Eyewear by David Beckham presents its 2025 Spring/Summer collection. The collection stands out with bold and striking acetate sunglasses featuring a three-dimensional cut architecture, and also includes optical models. Designs are perfected with twisted temples and a premium riveted hinge system. The signature Talisman detail on the temples stands out as an iconic element, while the DB monogram is laser-engraved on the front surface of the sunglass lenses. The standout THE DB 7131/S sunglasses in the collection are offered in five variations: black/crystal temples with blue gradient gold mirror lenses; black/Havana with green mirror lenses; brown bone with green mirror lenses; transparent green/green marble with green mirror lenses; and gray/crystal gray with green mirror lenses. Among the highlights of the Eyewear by David Beckham 2025 Spring/Summer collection, the THE DB 7137 optical frame is available in several color options including black/crystal temples with black; black/Havana; transparent blue/crystal; brown bone; and opal green temples with opal green gradient gray.

June 2025

Two innovative Swedish brands, Deadwood and Vasuma, are capturing attention in the fashion and design world with a special collaboration collection that highlights sustainability and minimalism. Vasuma, which embraces sustainable fashion through the use of recycled leather, has previously partnered with Deadwood to offer leather-themed collections. The limited-edition capsule collection named Weightless presents a groundbreaking approach both aesthetically and functionally. The Deadwood x Vasuma Weightless collection features two ultra-light, rimless eyewear models crafted from recycled Swedish surgical steel, reflecting an eco-friendly design philosophy. With their minimalist forms, these glasses break traditional design molds, appealing to those seeking freedom and clarity. The collaboration frames aim to offer an experience that feels ‘weightless’ not only physically but also mentally. Each piece, produced in a limited run of just 200 units, embodies Sweden’s innovative design ethos and timeless aesthetic vision. The Weightless collection stands out not only as a style choice but also as an expression of a conscious lifestyle. These limited-edition pieces provide an ideal option for those looking to make a difference in both design and sustainability.

June 2025

Ferragamo Eyewear is unveiling its Pre-Fall 2025 collection, where dynamic graphic structures meet luxurious, high-quality materials. The collection features two aviator sunglasses styles that combine style, comfort, and lightness. Both models strike a perfect balance between smooth lines and bold profiles, blending curved and sharp geometries, enriched by grooved details created using a milling technique that reaffirms Ferragamo’s refined elegance and expert craftsmanship. Functional features such as adjustable nose pads and silicone-coated temple tips ensure superior fit and comfort. The graphic elegance of the models is further highlighted by the temple designs. Inspired by handbag locks, a plaque engraved with the Ferragamo logo houses the hinge and showcases the iconic Gancini motif on its prismatic section. The mask-shaped aviator SF323S offers a minimalist design aligned with current trends, featuring a gently curved front and sharply edged lenses. The model draws attention with its dynamic interaction of single-piece construction and metalwork, available in three classic colors—black, burgundy, and gold—with solid lenses. The other aviator, the double-bridge SF27S, stands out for its quality, durability, and lightweight titanium build. It features a customized top bar adorned with the Ferragamo logo and comes in dazzling color options.

Haziran 2025