Aiming to further strengthen its presence in the Turkish market, Zeiss has launched its new Customer Center in Ankara. Spanning 1,300 square meters, the center is more than just an experience space—it serves as a hub where advanced technology, expertise, and solution-driven collaboration come together. The new facility brings Zeiss’s cutting-edge innovations closer to its customers across various fields, including medical technology, research microscopy, industrial quality assurance, and consumer optics. The Zeiss Customer Center is designed to deliver high added value to professionals in diverse sectors throughout Türkiye, offering live product demonstrations, precision measurement services, hands-on training sessions, and technical support. The company emphasizes that it is eager to welcome everyone to this new center with a shared vision of building the future together. By combining state-of-the-art infrastructure with deep technical expertise, Zeiss provides comprehensive, under-one-roof solutions to professionals working in critical industries such as healthcare, manufacturing, optics, science, and research. With a strong focus on empowering businesses and supporting customer growth, Zeiss highlights its commitment to contributing to the success of its partners through training programs and innovative solutions—and reaffirms its dedication to serving customers directly in Türkiye.

August 2025

Modo enters 2025 with a completely renewed spirit. Under the House of Modo umbrella, the brand’s energy is redefined as more colorful, bolder, and younger. At the heart of this transformation lies the brand-new Vibrancy collection, full of life and movement. Featuring neon accents, transparent details, and bold lines balanced with soft pastel tones, Vibrancy celebrates Modo’s signature elegance with frames that offer space for freedom and self-expression. As part of this evolution, Modo continues to grow its global vision by appointing a new Sales Director. Marco Finocchi, a seasoned professional with years of experience in the eyewear industry, is set to bring fresh momentum to Modo’s commercial activities across the EMEA region. His leadership will be key in shaping the House of Modo’s next chapter. Modo also hints at exciting developments throughout the year in terms of strategy, design, and distribution. The Vibrancy collection has already been featured in leading European trade publications such as Lookvision, Vision Biz, Spectr, and Eyebook. On Instagram, it has quickly become a favorite among fashion editors and influencers alike. With its vibrant frames, unique shapes, and creative campaign language, Modo’s new energy—centered on freedom and expression—is resonating widely.

August 2025

The Max Blue shade from Arma Lens’s exclusive Ultra Max collection is making waves this summer as one of the boldest color choices of the season. Featuring a natural sea-blue tone, this contact lens is designed to enhance the eyes by making them appear larger and more defined, with a realistic iris pattern that’s quickly becoming a favorite among style influencers. Colored contact lenses—now essential to completing a flawless makeup look—are evolving into an everyday must-have for modern individuals who are passionate about fashion and personal style. Ultra Max Blue complements shimmering summer-night makeup with elegance, offering wearers a look that’s both natural and striking. Produced using a special coloring technology, the Ultra Max series stands apart from other colored lenses and includes a wide palette of 21 shades, both limbal ring and no-ring options. Arma Lens offers myopia corrections from -0.50 to -6.00 in both the Ultra and Ultra Max collections, and stocks hyperopia corrections from +1.00 to +6.00 exclusively in the Ultra Max range. Available only through authorized dealers across Turkey, Arma Lens invites new partners to join its growing network and benefit from a profitable collaboration.

August 2025

Italian style icon Lapo Elkann is known for his rule-breaking projects in the worlds of fashion and design. Founded by Elkann in 2007, Italia Independent has become a boundary-pushing brand in eyewear design. With velvet-coated frames, carbon fiber structures, and eye-catching color palettes, the brand has consistently stood out. One of its most iconic elements is the distinctive ‘Lapo Blue’—a signature shade that sits at the heart of models expressing Elkann’s personal vision of eyewear. In 2018, the Laps Collection brought together three themes: Elkann’s passion for cars, his interest in art, and his deep appreciation for Italian aesthetics. The aluminum frames developed in collaboration with Garage Italia were praised as artistic pieces, featuring Japanese wood-print patterns. Meanwhile, the vintage-inspired acetate designs also became standout elements in the collection. In 2023, Italia Independent was acquired by Modo Group, with Lapo Elkann continuing as Creative Director. This move marked a bold new chapter for the brand, combining Modo’s technical expertise with Elkann’s vibrant creativity. Today, Italia Independent is a global name redefining eyewear by fusing classic Italian elegance with modern, colorful originality.

August 2025

As one of the leading names in fashion and lifestyle, Morlin Bron made a striking appearance at one of the most stylish gatherings of the season—L’Officiel Türkiye’s “Hello Summer” event. Held from June 29 to July 1 at the prestigious Titanic Deluxe Bodrum, the exclusive event brought together prominent figures from the worlds of fashion, art, and beauty. As a premium brand represented by Zeno Group Optics, Morlin Bron captivated fashion-forward guests throughout the event. Showcasing a collection marked by modern design and sophisticated details, the brand presented pieces that truly reflected the elegance of summer. Under the radiant Bodrum sun, Morlin Bron’s designs sparkled with effortless allure. The founders of the brand shared their thoughts: “Experiencing the energy of summer and L’Officiel Türkiye’s visionary spirit under one roof with our brand was truly meaningful. Meeting fashion lovers in Bodrum’s enchanting atmosphere was a source of inspiration for us.” Guests enjoyed an up-close look at Morlin Bron’s innovative designs while music set the tone in the magnificent ambiance of Titanic Deluxe Bodrum. The dazzling, inspiring event also generated significant buzz on social media.

August 2025

This summer, Efor Optik introduces a standout collection for those who value both eye health and refined style: Philippe Müller sunglasses. Known for their elegant designs and advanced lens technology, these models are crafted to keep you stylish while offering full protection from harmful UV rays throughout the season. Each pair is equipped with Zeiss lenses, renowned for their superior optical quality. These lenses deliver crisp, uninterrupted vision while minimizing eye fatigue — making them ideal for both daily wear and sunny getaways. At the heart of the collection lies a sophisticated fusion of form and function. Frames feature Titanium-IP coating, combining exceptional lightness with long-lasting durability. Glossy accents elevate the design, offering a luxurious finish that enhances your look while ensuring all-day comfort. Philippe Müller frames blend retro-inspired touches with modern aesthetics, creating versatile styles that seamlessly complement both classic wardrobes and more casual, sporty outfits. With a strong focus on functionality and visual appeal, this collection meets the high standards of fashion-forward consumers who refuse to compromise between performance and style.

August 2025

Italian eyewear brand Hally & Son shines in its 2025 collection with two standout series. Highlighting the brand’s Dna, the Titanium Core—an embodiment of technical elegance—and the Metal series—distinguished by details that capture the light—are crafted for contemporary eyewear enthusiasts. The Titanium Core line, designed for lovers of modern minimalism, combines ultra-thin acetate with a titanium wire core. Delivering up to 50% weight reduction, these eye-catching models offer day-long comfort. Yet their appeal goes beyond ergonomics; they promise timeless style through a subtle aesthetic fed by simplicity and graceful lines. Models like the HS980Veclisse speak to those who seek sophisticated design with technical finesse. The Metal collection, on the other hand, offers a sensory experience over a purely technical one. Featuring light-reflecting, three-dimensional temple details, pieces like the HS975Vsmidtown shift with every movement, creating a dynamic visual effect. Their sleek, featherlight build complements facial features effortlessly, completing urban elegance with a modern edge. By combining titanium engineering with metallic aesthetics, Hally & Son redefines contemporary eyewear design.

August 2025

Myopia, a common vision condition that causes distant objects to appear blurry, can make it difficult for children to focus in school or enjoy carefree play. If left untreated, myopia in children can lead to serious and permanent vision issues later in life. Today, in most cases, myopia is corrected with single vision lenses that provide clear and sharp vision—but these lenses do not help slow the progression of the condition. That’s why Hoya developed MiyoSmart lenses—an innovative treatment solution that offers clear vision while also helping to slow the progression of myopia in an easy, safe, effective, and non-invasive way. MiyoSmart lenses use revolutionary D.I.M.S. Technology to correct myopic refractive error and deliver sharp vision. This technology combines a central clear zone with the child’s full prescription (the focus zone) and a surrounding treatment zone made up of honeycomb-shaped defocus segments (the defocus zone), which are designed to slow the progression of myopia. While the focus zone ensures visual clarity, the defocus zone simultaneously supports effective myopia management.

August 2025

With its advanced photochromic lenses, Seiko Optik offers comfort and ease to wearers transitioning from outdoor to indoor environments. Designed to keep up with today’s fast-paced lifestyles, Seiko lenses allow users to stay prepared for any setting without compromising on visual clarity or comfort. Eliminating the need to switch frames, Seiko Sensity 2 introduces the next step in photochromic innovation, allowing seamless adaptation between light conditions with just one pair of glasses. Regardless of climate, season, or personal lifestyle, Seiko Sensity 2 lenses deliver optimal comfort and exceptional vision. Outdoors, they darken up to a category 3 sunglass tint, while indoors, they fade back to clarity nearly twice as fast as previous models. These lenses provide consistent performance, reliable UV protection, and visual comfort under all conditions. Available in three stylish shades—classic grey, warm brown, and eye-catching green—Sensity 2 lenses cater to individual needs and preferences. With superior glare reduction, enhanced contrast, and a refined color experience, Seiko Sensity 2 stands out as the ideal photochromic solution for modern eyewear users.

August 2025

Spanish brand Woodys Eyewear continues to highlight the beauty of skin tone diversity with its limited-edition Skins collection—an inclusive vision that stands out in the eyewear world. Now, the brand is expanding the series with a new model named Cocoa. Rooted in the belief that all skin tones are equal, the Skins collection features some of the world’s most anti-racist sunglasses. The newest addition, Cocoa, showcases a rectangular silhouette crafted from high-quality Italian acetate and is distinguished by its elegant milling details. Like every pair of Woodys glasses, Cocoa undergoes a special two-week oven-curing process, making the frame both lighter and more durable. The temples are accented with layered laminate details that add a unique touch—each one combining at least three different acetate colors. A signature of the Skins collection, this fusion of tones allows Woodys to celebrate diverse skin colors in a single frame. For optimal comfort and performance, all models in the limited Skins series are fitted with premium German-made 5-axis OBE hinges, ensuring both flexibility and durability. Visual clarity is further enhanced with UVA/UVB-protective Carl Zeiss CR39 lenses, bringing top-tier eye comfort and sun protection to every design.

August 2025