Raen has launched its latest optical sun collection, which they highlight as being made with M49 acetate from Mazzucchelli and Zeiss Sustainable Polyamide Lenses. Raen Co-founder and Design Director Jordan Percy said: “We are proud to partner with Mazzucchelli, a leader in sustainable materials, for our latest collection. By incorporating M49 Bio Acetate into our designs, we are taking a significant step towards an eco-friendlier future. This partnership allows us to combine our passion for timeless designs with Mazzucchelli’s innovative bio-based material, creating a premium feel and look that Raen has become known for.” Elena Orsi Mazzucchelli, Product Development Manager said: “Raen is a brand that we’ve admired for quite some time. Their values and their approach to design align closely with ours—we both put quality and craftsmanship at the forefront of everything we do. It’s been a pleasure to collaborate with them on this collection, which showcases products capable of combining beauty, refinement and sustainability”. Raen has partnered with lens manufacturer Zeiss and incorporating the new Zeiss Sustainable Polymaide lenses into the collection, which are made partially of bio-based materials and produce 50% less CO2 emissions in production.

July 2023

Lifestyle luxury brand Etro and Safilo Group have announced a 10-year global and exclusive licensing agreement for the design, manufacturing and distribution of Etro branded eyewear collections. The first Etro collection made with Safilo Group will include both sun and optical styles and will be presented for the Spring/Summer 2024 season. Angelo Trocchia, Ceo of Safilo Group, said, “We are very proud to start this new collaboration with a company that represents fashion and textile excellence. Our creative team is in harmony with Etro’ Creative Director Marco De Vincenzo, with whom we are working to create a distinctive collection, able to enhance the brand potential in the eyewear category to the fullest. Etro is a luxury brand that boasts a rich history in reinterpreting beauty standards and it is recognized for its iconic patterns.” Etro Ceo Fabrizio Cardinali said, “The partnership with a leading company like Safilo represents a further step in the expansion of Etro’s offer to the market, making it increasingly complete and broad. The Eyewear segment will join the Ready-to-Wear, Home, Fragrance and Etro Kids collection that has been recently announced. I have always considered Etro a 360° lifestyle brand and I’m very pleased to achieve this new milestone to complete a global and integrated vision dedicated to different product categories and consumer types.”

July 2023

Founded in 2006 by Andreas Pirkheim and Wolfgang Scheucher in Hartberg, Austria, Andy Wolf, a high-quality eyewear brand that combines local and traditional craftsmanship with contemporary and innovative designs, presents a brand new collection for the Spring/Summer 2023 season. The striking designs in Andy Wolf’s new collection are inspired by vintage inspiration. The Austrian brand’s new vintage-inspired, cool eyewear promises elegance and comfort to its wearers, especially in summer, with bold color palettes that offer a variety of vibrancy. Andy Wolf equips the designs in its new collection with contemporary features, while creating uniqueness with traditional craftsmanship. The vintage-inspired eyewear in the Austrian brand’s new collection is the perfect combination of a modern approach to sustainability.

July 2023

While our eye health is deteriorating rapidly and there is no chance that our digital usage rates will decrease for a while, Seiko SmartZoom, with single-focus lens technology developed by Seiko Optik, helps support the eye muscles during intensive digital device use. Today, thanks to the internet, all kinds of information is always at our fingertips; social media, movies and series are on smartphones and tablets that we can access at any time through digital platforms. The process at home due to the pandemic has also increased awareness of eye disorders and experts believe that there will be an increase in eye disorders due to intensive digital use. SmartZoom supports the user in the challenges of digital device use by providing a comfortable view and smooth transitions between focal lengths when looking closely at screens. Extremely thin and lightweight with a 360° inner-aspherical surface structure, Seiko SmartZoom offers a wide field of view and exceptional image quality. In particular, SmartZoom allows for closer and easier viewing of screens without straining the eyes.

July 2023

Celebrating its tenth anniversary, Off-White defines the gray area between black and white as a color. Turkuaz Optik is the distributor of the eyewear division under the brand name and the company is proud to be at the forefront of innovation. The collections are embedded in a recurring back story with an emphasis on creating our eyewear with an identity by design. With a design studio based in Milan, the company draws on Italy’s history and craftsmanship, while offering a global perspective in terms of design and trends. Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality. Inspired by Virgil’s vision and approach to his art, Off-White nurtures a group of creative minds who represent the best in their categories and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White, born and nurtured through Instagram direct messages, has evolved both personally and professionally over the last 3 years, creating a strong bond based on mutual respect and shared values.

July 2023

Calvin Klein Jeans Eyewear presents four new youth-oriented optical models for the Spring/Summer 2023 season. These eye-catching models are youth-adapted versions of trendy adult models, featuring trendy shapes, distinctive design details and playful colors. A youth version of an adult optical model, the CKJ23302 is made of acetate. They have customized tricolor notched temples and the Calvin Klein Jeans logo on the temples creates a charming color combination. Available in aqua, black, sky blue and orange. Made of 60 percent plant-based resin, the cat eye CKJ23303 looks fun and dynamic with its frame colored using color blocks. The CK monogram on both temples creates a stylish detail. Available in gray, green, blue and pink. Another cat-eye colored optical model CKJ23304 is made of premium acetate. The eye-catching color combinations of the classic form attract attention. Red, black, blue and lilac shades are available. The dynamic look of the easy-to-use rectangular optical model CKJ23301, made of at least 60 percent plant-based resin, is enhanced by a frame colored with a bright color block application. The temples bear the iconic monogram logo in rubber, color-matched to the front. In addition to the green color option, it is available in grey, blue and red.

July 2023

Palm Angels, an L.A. brand, was founded by Francesco Ragazzi, an art director trained in fashion communication and a Milan-born photographer. He started Palm Angels in 2011 as a photographic documentation of the skater culture of Los Angeles, a trend that now reaches Turkey from Moncler with Turkuaz Optik distributorship. The book, published by Rizzoli in 2014 and with a foreword written by Pharrell Williams, revealed the first ready-to-wear collection for Fall/Winter 2015. The eyewear collection is an essential addition to the collection. His designs can best be described as an assortment of luxurious, skateboard-inspired garments and accessories; the result of what Ragazzi says is the result of mixing his Italian tailoring background with the laid-back vibe he so admires in the skaters of Los Angeles, and the name of indispensable comfort is firmly established, especially on the accessories side. Today it is available in 210 stores worldwide, including top luxury retailers such as Palm Angels, Colette, Barneyʼs NY, Maxfield, The Webster Miami, Selfridges, Saks Fifth Avenue, Harvey Nichols London and many others, and through Turkuaz Optik, the Turkish distributor.

July 2023

Moncler presents a brand new collection of sunglasses that will reflect your style on hot summer days. The Moncler 2023 summer collection combines high quality materials, modern designs and superior craftsmanship. This new collection combines fashion and functionality, offering wearers the perfect sunglasses experience. Each design is complemented by original details, striking colors and the brand’s characteristic elegance. The brand aims to offer quality lenses using innovative technologies. This ensures sharp vision, color accuracy and protection against the sun’s harmful rays. Long-lasting comfort is also guaranteed by the lightweight and durable frames. Moncler sunglasses are ideal for completing your stylish look in the city and protect your eyes while enjoying the sun on vacation. With the collection’s different models and color options, there is something to suit every style and taste.

July 2023

Satori, the latest hybrid visor from Mykita & Bernhard Willhelm offers an immersive experience with a robotic flair. The eyewear aesthetic combines chic and outrageous elements to create a style that is both electrifying and sexy. Bernhard Willhelm’s avant-garde fashion mixes sports, streetwear, and fantasy, resulting in innovative cuts and pop culture references. In 2009, Mykita collaborated with the designer to pair their innovative manufacturing techniques with his uninhibited imagination. Satori continues the genre-pushing tradition of the eyewear collaboration with a hybrid-visor sunshield extravaganza that exudes robot glam. The high-tech Mylon material and 3D manufacturing technology create a lightweight and voluminous piece that showcases the unique possibilities of this combination. The double-shield design protects the eyes while providing a fun immersive experience. The designer piece’s style and mood shift according to the colorways. For example, the Slate Grey with Silver Flash shields maximizes the futuristic aesthetic, while the Ebony Brown with Tangerine Solid shields feels playful and retro. The black/black monochrome design stands out as a straight-up fashion statement.

July 2023

Ovvo Optics invites technology enthusiasts and eyewear aficionados alike to experience sophistication and innovation with their three all-new carbon fiber styles. Showcased in a new photographic series inspired by technology and AI, these frames are crafted with 11 layers of carbon fiber, providing incredible physical performance while putting the visual character of carbon fiber on display. Carefully constructed in Ovvo-owned facilities, each of the 11 layers is fused with resin in a lab-grade vacuum, then baked at a high temperature before being shaped and polished to perfection by hand. The result guarantees the utmost in precision in a frame hand-made from start to finish. Each frame incorporates surgical steel and titanium temples and Ovvo Optics’ patented screwless hinges, lending Ovvo’s signature character in new styles exemplifying the company’s commitment to optical excellence. Handcrafted in Poland, each frame undergoes an 85-step process; a testament to Ovvo Optics’ three decades of unwavering commitment to precision and excellence.

July 2023