With the new Lambda Technology, Rodenstock promises sunglass lenses with high precision and optimum contrast power. Most regular sunglasses today reduce light by up to ninety percent. When light is reduced, we experience less detailed vision. Lambda Technology is designed to increase contrast with colors that enhance both depth and detail. Rodenstock’s color contrast index allows us to select the most suitable lens. The colors in Lambda Technology sunglass lenses are finely tuned to optimize contrast. The Rodenstock color contrast index helps to find the sunglass lens color that best suits a person’s needs, using a method that relates to different color perceptions and contrast levels. Contrast is created by reducing the blue light passing through the lens. Due to its short wavelength, most of the scattered light is blue light. Since scattered light carries no visual information, blue light reduces visual acuity. Sunglasses lenses based on Lambda Technology provide sharper vision because they minimize the amount of blue light passing through the lens. In addition, sunglass lenses made with Lambda Technology help to reduce glare in sunny weather by blocking reflected light, thus further improving visual acuity.

April 2023

Produced with Hoya’s proprietary ‘Sensitive Photochromic Technology’, light-sensitive Sensity Original lenses offer an even molecular distribution on the entire lens surface through a microscopic spin coating process. Sensity Original lenses, which can be customized especially for different needs, can be combined with all premium coatings in Hoya’s product range as well as single vision, bifocal and progressive lenses. Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Smart lenses with superior comfort and adapt to intense light, protecting your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. Hoya Sensity Original lenses are available in intense and natural colors. Developed by color experts, Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

March 2023

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens series. Today’s modern and busy lives bring with them vision challenges. The new iD LifeStyle 4 has been updated and developed to respond to these vision challenges. When it comes to eye care, everyone has different needs. That’s why the new iD LifeStyle 4 is available in 3 personalized design variations (Indoor, Urban, Outdoor), allowing users to adapt to their vision needs. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design. The new iD LifeStyle 4 recognizes the right and left eye prescription as separate components, determines the required lens design and calculates the required distribution for each eye accordingly. This results in precise & effortless focusing and better viewing comfort. Crowned with 3D Binocular Vision Technology, the new iD LifeStyle 4 reduces visual distortions by improving horizontal and vertical prism imbalance. This results in a more comfortable view, less distortion and easier focusing in the near & center areas.

March 2023

Providing 100% UV protection, Hoya UV Control coating absorbs UV rays on the front surface and prevents the reflection of UV rays on the back surface. In addition to preventing reflection, Hoya UV Control coating stands out with its antistatic structure that is resistant to scratches, dirt and water. UV is part of daylight and our environment. Unlike normal daylight, UV is invisible, no one knows it exists and the danger is hidden. UVA light (315-400nm) accounts for 95% of total exposure and penetrates deepest into tissues. UVB light (280-315nm) is partially absorbed by the cornea with a small proportion reaching the lens of the eye. UVC light (200 -280nm) and UV Vacuum (<200nm) are absorbed by the ozone layer and do not reach the earth’s surface. In everyday life, there are natural UV sources from the sun as well as artificial sources. UV rays, which trigger many acute or chronic diseases such as photokeratitis, retinopathy, cataracts and corneal diseases with prolonged exposure, are taken under control with Hoya’s premium anti-reflective coating UV Control coating.

March 2023

Embracing Calvin Klein’s modern aesthetic, Calvin Klein Eyewear presents its Spring/Summer 2023 collection. Timeless and strikingly shaped, these new styles are elevated by modern craftsmanship to take their place among the new season’s iconic eyewear models. The acetate CK23503S sunglass stands out with its unusual butterfly-shaped front. The monochromatic lenses are placed on the rolled front so that they do not protrude, creating a sleek and very modern look. Details such as the iconic metal sticker decorations on the front elevate the model. The temples, which taper towards the ends, feature the same motif as the metal logo, while a specially designed inner wire can be seen on the inside of the temples. Also available in black/charcoal, the model comes in rose, purple Havana and olive. CK23504S stands out with its differently interpreted rectangular shape. The model’s sleek and ultra-modern look is elevated by subtle details such as the iconic metal decal decorations on the front. In addition to the sophisticated Havana Blue version, the eye-catching model is also available in other earth tones such as black, brown, dark Havana and taupe. Calvin Klein Eyewear’s Spring/Summer 2023 campaign sunglasses are available at select retailers worldwide.

March 2023

Meticulously designed for eyeglass wearers with high aesthetic and performance expectations, Seiko Prime Xceed is produced by taking into account individual requirements suitable for every condition and situation. Tailor-made and compatible with every frame, Seiko Prime Xceed eliminates vision loss with its advanced aspheric design while providing less eye fatigue and excellent vision. Offering extra sharp vision in dim light and night conditions, Seiko Prime Xceed promises excellent vision as a carefully blended combination of innovative technologies. Seiko uses ‘smart thinning prisms’ to ensure uniform vertical edge thicknesses on the Prime Xceed. This thinning process creates the desired appearance to complement the expected high-performance visual sharpness. The advanced aspheric and panoramic atoric design helps to calculate a perfect progressive surface and reduce astigmatic errors. It offers continuous and stable fields of vision for both eyes, regardless of distance.

March 2023