Özeller Stands Out with a New Style

Bringing together a tradition of local design and production with modern lines, Özeller Gözlük drew attention at Silmo Istanbul 2025 Optical Fair with its new sunglasses model designed to suit every season. At Silmo Istanbul, the model received strong interest and emerged as one of the standout designs of the season with its elegant round silhouette, contemporary color tones, and confident style expression. The transparent yellow amber frame adds a warm and sophisticated character to the design, while the round shape offers a balanced and modern look that complements facial features. Thanks to its lightweight structure and comfort focused design, the model stands out as an ideal accessory for style conscious users in daily city life, during travel, and in outdoor settings. With more than 35 years of optical experience, Özeller Gözlük continues to prioritize quality in design, producing timeless and trend defying models each season. With this new sunglasses design, Özeller Gözlük presents understated elegance and a strong attitude as a refined option for both everyday wear and special styling. Continuing to contribute to local production with a modern perspective, the Özeller Gözlük collection is available by contacting the company directly.

December 2025

Dsquared2 Presents FW25 Styles

Dsquared2 unveils its new Fall/Winter 2025 eyewear collection, defined by the brand’s signature bold volumes, sharp lines and striking designs. The collection stands out with distinctive branding details such as the Double D logo or the DSQ2 cut logo, combined with a modern color palette. Within the collection, the men’s D2 0188 sunglasses model delivers a distinctive style with its mask lens construction, sharp contours and flat top design. The wide temples are carefully sculpted on the inner side, while a finely crafted maple leaf detail at the temple tips adds a refined finishing touch. The D2 0188 is offered in a black frame with ruthenium temples and grey lenses, as well as a black frame with gold temples and blue gradient lenses. For women, the bold oversized D2 0185 acetate sunglasses stand out with a sculptural surface. The design features cut open lenses at the front and signature metal embellishments on the sides. The maple leaf detail at the temple tips adds an element of elegance to the model. The D2 0185 is available in a black frame with grey gradient lenses and a Havana frame with brown gradient lenses. The brand’s Hype product line introduces new and eye catching styles enriched with the DSQ2 cut logo, reflecting a confident and bold attitude. The series includes lightweight new optical frames for men as well as feminine looking bold shapes highlighted by distinctive brand details.

December 2025

Arma Lens’ Revolution Continues

First introduced by Arma Lens seven years ago, the Arma Pixie colored contact lens collection continues to maintain its revolutionary impact on the contact lens market through its distinctive design and color palette. Although the lenses in the series are designed without a limbal ring, they create a subtle halo effect known as the “angel ring” when worn, ensuring a refined and sophisticated look. With its unique design and color options, the Pixie series pioneered the production of similar lenses in the Turkish contact lens market. However, Arma Lens stands as the only company to develop this series with innovative technical parameters and precise manufacturing standards, guaranteeing both wearer comfort and an elegant appearance. The original Pixie contact lenses are produced with a 14.4 mm diameter and an 8.6 base curve. Their central pupil openings are designed to be neither wide enough to reveal the natural eye color beneath nor narrow enough to cause visual blur. Thanks to these features developed by Arma Lens, colored contact lens enthusiasts experience clear vision without any blurring issues. The Pixie series is offered by Arma Lens in three color options: Pixie Green with a moss green tone, Pixie with a water blue tone, and Pixie Mocha with a brown tone. The series is available with myopic prescriptions ranging from 0.50 to -6.00 diopters, and the original collection can only be obtained through authorized Arma Lens dealers.

December 2025

Eco Eyewear Now in Turkey!

One of the world’s strongest representatives of sustainable and eco friendly eyewear, Eco Eyewear is now entering the Turkish market under the assurance of Turkuaz Optik. Eco’s arrival in Türkiye brings together environmentally conscious living with modern, clean and timeless designs. Built on the core mission of planting one tree for every frame sold, the brand continues to inspire global optical labels with its strong environmental responsibility. Through its partnership with Trees for the Future, Eco Eyewear has planted more than four million trees to date and offset 233 million kilograms of CO₂ impact, reaching a carbon negative level. The brand’s commitment to the environment extends beyond reforestation. By sponsoring coastal and ocean cleanup projects worldwide, Eco Eyewear has contributed to the removal of 60 tons of ocean waste so far. The brand’s production approach directly reflects these values. The majority of the collections are created using bio based materials derived from castor oil and recycled metals. In addition, plastics collected from beaches and oceans are reprocessed, while biodegradable acetates made from cotton and paper pulp form an important part of the collection. Frames made from recycled aluminum stand out with their lightweight yet durable construction.

December 2025

Arıkan Group United with Business Partners

Gözlük Zirvesi 2025, which has become one of Arıkan Group’s traditional gatherings, once again offered a productive, highly interactive, and enjoyable atmosphere for industry professionals this year. Throughout the summit, this special event, where one to one interactions with business partners took place, went beyond being merely a platform for presenting collections and evolved into a space for intensive mutual exchange of industry insights. Enriched with a backgammon tournament, daily raffles, and various social activities, the program provided enjoyable moments for participants, while the extensive one to one meetings held throughout the day allowed direct discussions with business partners regarding current season performance, expectations for new products, and projections for upcoming collections. This valuable feedback made a meaningful contribution to Arıkan Group’s collection development process. The summit also hosted collaborations that introduced fresh perspectives to the industry. Within the scope of a collaboration with optician and content creator Çağatay Gülümser, a communication model highlighting technical expertise and sector experience was presented to participants. This collaboration enabled collections to be evaluated more closely not only in terms of design, but also from the perspective of user experience and technical details.

December 2025

Seiko Upholds Its Socially Responsible Vision

Having implemented numerous projects in Türkiye primarily aimed at increasing awareness of eye health, Seiko Optik continues to uphold its identity as a socially responsible brand. The brand has drawn attention with impactful initiatives such as the “The Places We Look Will Flourish” project in collaboration with the TEMA Foundation, the “The Value of My Eyes” project, the “Dark Room” field activities, and the “Healthy Eyes, Conscious Generations” project, which contributes to raising awareness of eye health from an early age. Moreover, through its partnership with Unicef on the “Empowering Girls” project, Seiko Optik once again demonstrates that it is not only a manufacturer of optical lenses, but also a pioneer in the field of social responsibility. Ebru Soydan, Brand Communication Director of Seiko Optik Türkiye, stated: “For us, visual quality is not limited to optical lenses; it is a powerful element that directly touches people’s lives, achievements, and futures. Our collaboration with national shooting athlete Yusuf Dikeç offered a unique opportunity to emphasize the importance of eye health within society. Seeing the excitement, determination, and belief in success reflected in the eyes of the children at the Erdemli Shooting School in Mersin deeply moved us. Being part of these young athletes’ journey is both an investment in Seiko’s social values and in the future of Türkiye”

December 2025

Leading the Vintage Trend

Original Vintage Sunglasses blends the elegance of the past with the clarity of today in every detail of its collections, offering pieces that add a story to personal style. Without compromising on high quality, the brand’s acetate models deliver not only aesthetic appeal but also functional elegance. Produced using Mazzucchelli sheets from one of Italy’s most established acetate manufacturers, these models stand out with their lightness and durability. Prioritizing comfort in everyday life, Original Vintage Sunglasses products support their wearers in making a strong impression from the very first glance. The brand’s metal frames combine vintage sophistication with today’s refined minimalism. Handcrafted engravings and meticulous workmanship make each model truly unique. With its metal frames, the brand promises the most refined expression of style and distinction. Original Vintage Sunglasses also guarantees an effortless transition from optical frames to sunglasses with a single movement through its clip on designs, without compromising elegance. Viewing eyewear not merely as a necessity but as a smart style solution that keeps pace with the rhythm of the day, Original Vintage Sunglasses stands at the center of timelessness for those who wish to be seen and express their difference with elegance through its collections.

December 2025

NanoVista Protects Children’s Eye Health

NanoVista succeeds in being the leading children’s eyewear brand preferred by optical stores not only through innovation but also through a strong sense of responsibility. Designed in Spain, NanoVista collections stand out not only for their durability but also for the importance they place on children’s eye health. With special designs that adapt to different face shapes, from babies aged 0 to 4 to older children, NanoVista keeps up with every child’s daily rhythm. Among the brand’s collections, the Nano Sol Baby series has been specially developed to protect little ones from the sun. With its ergonomic structure and blue light filtering and polarized lens options, it provides exceptional comfort for babies’ eyes. Acting with the awareness that protection against sunlight begins in infancy, the brand safeguards babies’ eye health with the Sol Baby series. Thanks to NanoVista’s special elastic structure, its eyewear resists breakage from drops, bending, and small adventures, while glow in the dark models help children enjoy wearing their glasses and see them as fun accessories. To the question of whether one pair of glasses is needed for school and another for the park, NanoVista offers an answer with models equipped with a magnetic sun clip. In this way, the Spanish children’s brand delivers all day protection and style with a single pair of glasses.

December 2025

2027 Eyewear Trend Report Is Here!

Selin Olmsted Studio has released its 2027 Eyewear Trend Report, prepared for eye care professionals, independent eyewear brands, lifestyle brands, licensing companies, design schools, and eyewear manufacturers. Spanning over 50 pages, the report offers valuable insights into how fashion, music, art, architecture, and design trends will influence eyewear design, development, and marketing in 2027. Founder and Creative Director Selin Olmsted said, “This year, we’ve elevated our report by incorporating manufacturing expertise alongside design forecasting.”

November 2025

Sea2see Opens Store in France

Sea2see has partnered with independent French optician Julien Clavel to open a store in the center of Grenoble, designed specifically for the brand’s sustainable eyewear. The collaboration for the store opening reflects a shared understanding of environmental impact, innovation, and transparency. The new Sea2see store offers customers the opportunity to engage directly with the brand’s mission and values focused on protecting oceans and seas. Located on one of Grenoble’s pedestrian shopping streets, the new store features a contemporary interior design that reflects Sea2see’s sustainable values.

November 2025