Founded in 2006 by Andreas Pirkheim and Wolfgang Scheucher in Hartberg, Austria, Andy Wolf, a high-quality eyewear brand that combines local and traditional craftsmanship with contemporary and innovative designs, presents a brand new collection for the Spring/Summer 2023 season. The striking designs in Andy Wolf’s new collection are inspired by vintage inspiration. The Austrian brand’s new vintage-inspired, cool eyewear promises elegance and comfort to its wearers, especially in summer, with bold color palettes that offer a variety of vibrancy. Andy Wolf equips the designs in its new collection with contemporary features, while creating uniqueness with traditional craftsmanship. The vintage-inspired eyewear in the Austrian brand’s new collection is the perfect combination of a modern approach to sustainability.

July 2023

While our eye health is deteriorating rapidly and there is no chance that our digital usage rates will decrease for a while, Seiko SmartZoom, with single-focus lens technology developed by Seiko Optik, helps support the eye muscles during intensive digital device use. Today, thanks to the internet, all kinds of information is always at our fingertips; social media, movies and series are on smartphones and tablets that we can access at any time through digital platforms. The process at home due to the pandemic has also increased awareness of eye disorders and experts believe that there will be an increase in eye disorders due to intensive digital use. SmartZoom supports the user in the challenges of digital device use by providing a comfortable view and smooth transitions between focal lengths when looking closely at screens. Extremely thin and lightweight with a 360° inner-aspherical surface structure, Seiko SmartZoom offers a wide field of view and exceptional image quality. In particular, SmartZoom allows for closer and easier viewing of screens without straining the eyes.

July 2023

Celebrating its tenth anniversary, Off-White defines the gray area between black and white as a color. Turkuaz Optik is the distributor of the eyewear division under the brand name and the company is proud to be at the forefront of innovation. The collections are embedded in a recurring back story with an emphasis on creating our eyewear with an identity by design. With a design studio based in Milan, the company draws on Italy’s history and craftsmanship, while offering a global perspective in terms of design and trends. Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality. Inspired by Virgil’s vision and approach to his art, Off-White nurtures a group of creative minds who represent the best in their categories and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White, born and nurtured through Instagram direct messages, has evolved both personally and professionally over the last 3 years, creating a strong bond based on mutual respect and shared values.

July 2023

Calvin Klein Jeans Eyewear presents four new youth-oriented optical models for the Spring/Summer 2023 season. These eye-catching models are youth-adapted versions of trendy adult models, featuring trendy shapes, distinctive design details and playful colors. A youth version of an adult optical model, the CKJ23302 is made of acetate. They have customized tricolor notched temples and the Calvin Klein Jeans logo on the temples creates a charming color combination. Available in aqua, black, sky blue and orange. Made of 60 percent plant-based resin, the cat eye CKJ23303 looks fun and dynamic with its frame colored using color blocks. The CK monogram on both temples creates a stylish detail. Available in gray, green, blue and pink. Another cat-eye colored optical model CKJ23304 is made of premium acetate. The eye-catching color combinations of the classic form attract attention. Red, black, blue and lilac shades are available. The dynamic look of the easy-to-use rectangular optical model CKJ23301, made of at least 60 percent plant-based resin, is enhanced by a frame colored with a bright color block application. The temples bear the iconic monogram logo in rubber, color-matched to the front. In addition to the green color option, it is available in grey, blue and red.

July 2023

Palm Angels, an L.A. brand, was founded by Francesco Ragazzi, an art director trained in fashion communication and a Milan-born photographer. He started Palm Angels in 2011 as a photographic documentation of the skater culture of Los Angeles, a trend that now reaches Turkey from Moncler with Turkuaz Optik distributorship. The book, published by Rizzoli in 2014 and with a foreword written by Pharrell Williams, revealed the first ready-to-wear collection for Fall/Winter 2015. The eyewear collection is an essential addition to the collection. His designs can best be described as an assortment of luxurious, skateboard-inspired garments and accessories; the result of what Ragazzi says is the result of mixing his Italian tailoring background with the laid-back vibe he so admires in the skaters of Los Angeles, and the name of indispensable comfort is firmly established, especially on the accessories side. Today it is available in 210 stores worldwide, including top luxury retailers such as Palm Angels, Colette, Barneyʼs NY, Maxfield, The Webster Miami, Selfridges, Saks Fifth Avenue, Harvey Nichols London and many others, and through Turkuaz Optik, the Turkish distributor.

July 2023

A|X Armani Exchange’s sunglasses collection for Spring/Summer 2023 features thin metal temples, elegant pastel colors and dynamic and versatile shapes with sporty details. The brand’s style is fully reflected in a range of models with an innovative reworking of the iconic ‘bolt’ logo, along with eyewear made from sustainable materials. The must-have novelty of the season, the Summer Beats unisex sunglasses, showcases the link between A|X Armani Exchange and the world of music. A universal fit, original color effects and partly made of bio-based injection moulded material. From the collection AX4132SU women’s sunglasses, reinterpreting the iconic ‘bolt’ shape, are partly made of bio-based injection molding. The original geometrically shaped frame is complemented by satin-finished metal temples and frosted lenses. The model is also available in matte black and dull blue. AX4133S, an eye-catching men’s sun model that highlights the classic aviator shape, is another noteworthy design in the collection. Featuring a double bridge and metal temples, this model is made of injection moulding with partially bio-based lenses, except for the alternative with polarized lenses. The model is completed with the ‘Armani Sustainability Values’ logo on the inside of the temples. It stands out with fun color alternatives.

July 2023

Ganni, the Copenhagen-based contemporary luxury brand, and Ace & Tate, the Amsterdam-based eyewear label, have joined forces to create an eyewear collection that’s reflective of both brands’ “fun, responsible and inclusive ethos”. The partnership marries Ganni’s Scandinavian style and Ace & Tate’s eyewear expertise. The capsule is made up of three styles including a boxy square shape, a slim silhouette and a Y2K-inspired wraparound silhouette. Each pair is available in burgundy, Matcha green, Havana brown, as well as an exclusive Bubblegum pink colorway for Ganni. Staying true to both brands’ responsible ethos, the sunglasses are crafted from recycled materials. Recycled acetate is sourced from waste and offcuts from factories, championing circularity. Each model encased in a leopard print pouch made from off-cuts of Ganni material. Ditte Reffstrup, Creative Director at Ganni, said: “We are thrilled to collaborate with Ace & Tate on this special sunglasses collection. Together, we have created a range of shades that not only reflect Ganni’s unique style but shines light on Ace and Tate’s impressive practice when it comes to responsible materials. We see collaboration as a force for change in fashion.”

July 2023

In order for our eyes to function, we need blue light from the sun. While this blue light in the sun is important for the reaction of our pupils, the blue light we receive from digital devices represents the ‘bad’ kind of blue light because its energy level is very high. On average, we spend 8-10 hours a day looking at screens. Being constantly connected means prolonged exposure to blue light from digital devices. Prolonged exposure to blue light can cause side effects such as headaches, blurred vision and tired eyes. Developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, Hoya BlueControl allows for safe use of digital devices while minimizing the glare from these devices.

July 2023

Founded in Soho, New York in 1990 by Alessandro Lanaro, Modo has been offering an effortless elegance in its designs with its minimal line since its establishment. In addition to attracting attention with its innovative design approach, Modo designs, which are produced with the latest technology, are characterized by high quality at every step of the production process. Thanks to the patents developed by Modo, the glasses are as light as if they were almost non-existent on your face thanks to the beta titanium, which is only 0.6 mm thick and used exclusively for Modo glasses. Thanks to the flexibility of 0.6 mm beta titanium, the glasses adapt perfectly to your face shape, while TR 90 Ultra Polyamide applied on beta titanium provides lightness and perfect proportions. Modo’s collection is available in a wide range of colors.

July 2023

Nathalie Blanc unveiled new collection, which includes six models, for summer 2023 season. The six acetate models Rose, Clotilde, Nina, Betraice, Noah and Arthur shine in restrained colors and a delicate design. A new Blanc collection arrives like a hymn paying tribute to shapes and colors: a positive energy for the new generation nostalgic of the years they only see in photos and passionate about retro and vintage designs. No new metal frames for this collection, but a wide choice of thicker than usual acetate plates. The colors of the models are at once soft and tangy, plain and yet in motion; they reveal a subtle play of light. The design is as delicate as ever and the details are well thought out. Nathalie has made several changes in this new collection, targeting the genZ, which is becoming more and more sophisticated and fond of «small details that change everything». The gold metal logo can now be found in two places: on the inside of the left temple and on the inside of the pierced circle on the temple. For the latter location, the small circles are placed by hand and covered with resin.

July 2023