Masunaga designed by Kenzo Takada, the collaboration between Japanese eyewear manufacturer Masunaga and world-renowned designer Kenzo Takada, celebrates their approaching tenth anniversary with the new Color collection. Blending vintage-inspired elements with cutting-edge contemporary design, the collection offers high-quality luxury eyewear, with the uniquely constructed Aquila and Taurus taking center stage. These sophisticated looks are created by combining delicate and gorgeous metal parts with uniquely cut acetate parts. Aquila is available both in optical and sun, and it comes in 5 colors. A limited-edition color #LTD comes with IP Black metal temples and Clear/Grey marble acetate front. The new hexagonal decoration part on the back of the front is decorative and functional to prevent the screw from loosening. The distinctive feature of the sharp and stylish Taurus is the front cut from a 6 mm thick acetate sheet that looks like an eyebrow frame. The model comes in 3 colors. Newly designed temples are created with a motif from a lorgnette handle that was popular in the 19th century. There is K三 logo at the temple end of Taurus.

October 2023

Zeiss, known for its innovative approach and cutting-edge technologies, presents the Beyond sunglasses models and optical styles featured in the Fall/Winter 2023 advertising campaign. With an excellent track record of producing high-quality lenses that allow for exceptional visual experiences, Zeiss stays true to its signature timeless aesthetic with the new Beyond range, lightweight and comfortable, combining smoothness of lines with unparalleled mastery in the use of color. Featuring a timeless aviator-style frame, the ZS23136 has an all-metal design with premium acetate detailing on the double bridge and temple tips. The new extendable metal temple technology allows the glasses to adjust with a push/pull motion for a comfortable fit on your face, while a blue anti-reflective coating applied to the back of the lenses improves visual performance and ensures clear vision. The Zeiss logo is engraved on the metal plate on the temples. Available in rhutenium/blue in the collection campaign, the model is also available in dark rhutenium/black and dark rhutenium/brown. The classic rectangular frame of the optical style ZS23718 from Zeiss’ Beyond series is made of lightweight plant-based resin. Interchangeable nose pads and extendable metal temple technology that allows the temple length to be adjusted create a customizable frame with a truly comfortable fit to the face. The Zeiss logo is engraved on the metal plate on the temples. Featured in the Beyond series advertising campaign in matte tortoise, this Beyond optical frame is also available in matte black, matte transparent khaki and matte transparent avio. The Zeiss Beyond sunglasses models and optical styles featured in the brand’s Fall/Winter 2023 advertising campaign are available in select department stores and premium retail optical stores worldwide, as well as in selected Zeiss Vision Centers.

October 2023

Vogue Eyewear unveils its Fall/Winter 2023 collection. The new collection, which will bring out your style in the best way from daily city life to casual looks, stands out with thick profiles, soft transition designs and transparent tones. From extraordinary modern lines to classic and elegant models, the collection offers perfect and unique looks and blends vintage and modern looks with its special embroidery and comfortable frame structure. Cosmopolitan yet playful, the light metal frame VO4282S stands out with its modern flair. With its geometric shapes and bold colors, the model offers a fresh, vibrant and extremely stylish look. With adjustable handles that combine elegance and comfort, the model comes in bold colors such as bold blue, playful fuchsia and light purple. The colors of the VO4284S in the new Vogue series combine elegance and glamour. The flat metal frame is complemented by sleekly shaped handles, lending an air of luxury to this chunky and large design. The metal-toned frame with feminine color accents and trendy gradient and polarized lenses add a glamorous touch to the style.

October 2023

Hoya, which stands out with its superior technology and innovation power in the global optical market, is waiting for you at its booth between November 23-26, 2023 to introduce its new technologies at Silmo Istanbul, the biggest meeting point of the sector. Hoya is pioneering exciting new technologies in the world of optics with Myosmart, which slows the rate of myopia progression in children by up to 60% when diagnosed early, and smart solutions that offer comfortable vision in the digital world. For 80 years, Hoya, the global giant of the optical industry, has been offering its users smart solutions that adapt to your lifestyle and daily activities with personalized optical lens options. Hoya is preparing to create a powerful solution for Turkish children with its new technology Myosmart, which allows slowing down the rate of progression of myopia, which increases with the effect of digitalization and is frequently seen even at a young age, and brings its innovative technologies together with industry professionals. Hoya, which develops solutions to vision problems with more than 70 patented products in the light of Japanese technology, leads the market with its smart products developed for eye problems developing in the digitalizing world. We are waiting for you to our Hoya booth in Hall 5, Hall D6 at Silmo Istanbul Fair to get more information about optical glass options with Hoya advantages.

October 2023

According to the World Health Organization’s 2020 estimates, about 30% of the world’s population is myopic, and by 2050 this figure will reach 50%. This means that half of the global population, or an estimated 5 billion people, could be affected by myopia by 2050. Myopia is a global concern. Children under 10 years of age are at risk and the annual rate of myopia progression is highest in children under 10 years of age. A child with one myopic parent is about 3 times more likely to become myopic, and a child with both myopic parents is about 6 times more likely to become myopic. Hoya introduced Miyosmart, which slows the rate of myopia progression in children by 60%, to the Turkish market in June 2023. The Miyosmart lens is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. With non-invasive D.I.M.S. technology, Miyosmart corrects visual impairment over its entire surface to slow the rate of myopia progression. For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to fight myopia, to the Turkish market.

October 2023

Arıkan Group took its place in Silmo Paris, one of the biggest fairs of the optical and eyewear industry, with Lee Cooper brand. Blending energetic designs with high quality production techniques, Lee Cooper was the center of attention of the fair with its eyewear models reflecting its young, dynamic and innovative lifestyle. First organized in 1967, Silmo Paris took place in Paris Nord Villepinte on September 29-October 2. Arıkan Group exhibited in the fair with its Lee Cooper brand, which blends energetic designs with quality production techniques, and received full marks from the participants with its dynamic stand. Hosting 900 global exhibitors from 42 countries, Silmo Paris brought 1,500 brands together with more than 27,000 visitors. Bringing together the giants of the optical and eyewear industry, the fair showcased a wide range of eyewear groups, from sustainable innovations to the latest technology trends, from elegance to modern designs. In 2017, Arıkan Group added the Lee Cooper brand to its portfolio and continues to invest in the optical and eyewear industry. Lee Cooper, a pioneering brand in the sector, reflects the energetic and innovative lifestyles of young people in its designs and becomes the center of attention with all the collections it introduces. Arıkan Group Chairman Mahmut Arıkan said: “Lee Cooper, which blends energetic designs with quality production techniques, continues its success with its eyewear collections at nearly 800 sales points in Turkey and opens to export markets. With its wide collection of women’s, men’s, unisex and children’s models, it allows us to offer alternatives for different ages and lifestyles. Optical and sunglass frames that perfectly fit every face type are produced in different sizes according to face shapes. We showcased the latest collections of Lee Cooper, which stands out with its vibrant, energetic colors and models, at Silmo Paris. It was an honor to be side by side with the leaders of the optical and eyewear industry at the fair and to represent our country.”

October 2023

Fleye Copenhagen launches Materials, a new collection for the Fall/Winter 2023 season. Materials represents a bold journey into a variety of materials that pushes boundaries and reshapes the aesthetics of traditional eyewear. With the new collection of eighteen precision-engineered eyewear frames, Fleye Copenhagen blends its unique competence with the finest materials available in the industry to offer unparalleled comfort, flexibility and elegance. With Materials, the brand continues to reshape the boundaries of understated design, showcasing the idea that true elegance lies in subtle subtleties and the exceptional caliber of the materials used. The frames in this collection prove the brand’s commitment to delivering eyewear that stands the test of time while exuding a sophisticated fashion essence.

October 2023

Hoya is bringing Hoya Anti-Fog cloth to optical centers soon by completing R&D studies for eyeglass users who wear masks and complain about the fogging problem. Hoya Anti-Fog Cloth, developed as a solution for users who are looking for a solution to the problem of fogging, especially with Hoya lenses, protects the optical lenses from fogging and ensures that the vision of the users is sharp and clear and that they can continue their daily lives comfortably. Hoya Anti-Fog Cloth makes wearing masks, indoor-outdoor transitions, consuming hot drinks, outdoor sports and cooking much more comfortable. When humidity increases, water molecules condense and stick to the glass surface, causing intense fogging. Hoya Anti-Fog Cloth prevents fogging and keeps the glass surface evenly clear. Hoya Anti-Fog Cloth, which gives much better results with the quality of Hoya lenses, offers a definitive solution to the fogging problem of eyeglass wearers with active lifestyles. Effective for 24 hours and with 150 uses, Hoya Anti-Fog Cloth cleans your lens coatings without damaging them and eliminates the fogging problem.  So you can enjoy clear vision around the clock, in any environment.

October 2023

Prolonged exposure to blue light causes side effects such as headaches, blurred vision and tired eyes. Hoya BlueControl, developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, allows the use of digital devices to be safe. The Hoya BlueControl coating, which minimizes the symptoms associated with the recent increase in the use of digital devices, protects the eyes from the harmful blue light emitted from these screens if too much time is spent in front of digital devices. This harmful blue light reaches the back of the eye, especially if it is perpendicular to the eye, and causes deformation of the retina. This can lead to blindness and yellow spot disease in case of prolonged exposure. Recommended for people who are heavily exposed to digital devices today, Hoya BlueControl reduces harmful blue light and minimizes glare from digital screens. It offers more comfortable vision and prevents eye fatigue.

October 2023

Labella’s new transparent contact lenses Soft Clear, on which Optik Dünyası has been working with great excitement, enthusiasm and discipline on all titles from the brand’s logo to its identity for a long time, are now available for sale. La’bella Soft Clear, produced with MPC Polymer technology, which offers extra moisture, one of the biggest expectations in transparent contact lenses, aims to meet all the needs of contact lenses by fixing the reliable brand identity created by La’bella colored contact lenses and adding new ones to the loyal La’bella users. Focusing on customer needs, the company generously uses all its know-how and investment for its new brand La’bella Soft Clear. The new La’bella Soft Clear contact lenses, which you can wear comfortably all day long, protect harmful rays with UV protection and meet all expectations for eye health with their thin edge technology and extra soft structure. La’bella Soft Clear solves myopia and hyperopia defects by offering clear and sharp vision with the highest optical quality. La’bella family wants to offer a unique experience to its users and include them in its story with a strong bond.

October 2023