With a minimalist and classic design philosophy, Tom Ford eyewear is inspired by the past and crafted in a modern way to create timeless designs. This is clearly demonstrated by the designs, colors and textures of all the eyewear collections so far. Without the use of ornate and flashy details, Tom Ford eyewear is recognized by its fans for its exclusive designs, craftsmanship, attention to detail, innovative combinations of premium materials and a smart mix of luxurious colors. Cecil, Kaya and Guinevere sunglasses and FT5913-B and FT5958-B optical frames are some of the styles in a variety of colors made using a biodegradable and bio-based acetate composed of raw materials including cellulose acetate and a plasticizer. The Tom Ford eyewear collection is aimed at those who have personality, self-confidence, sophisticated taste, love elegance, classic style and at the same time are looking for luxurious and exclusive accessories. The distinctive designs of Tom Ford glasses with sharp lines are a fashion statement of assertive beauty, confidence and independence.

October 2023

Seiko 1.57 As Scc, with its high abbe value, provides clear vision and functional wearing comfort thanks to its thin aspherical design and high quality materials and coating. The Seiko 1.57 As Scc, which can be easily bent and fitted thanks to its special tensile strength, adapts to every frame type. Thanks to the Seiko SuperCleanCoat (Scc) coating, Seiko 1.57 As Scc offers long-lasting water repellency, scratch resistance, strong grip and antistatic function; dirt, dust and moisture-free. Conforming to ISO 8980-3 standard, Seiko 1.57 As Scc offers 100% protection against UVA and UVB up to 400 nm. Especially in winter, rainy and cold weather, user comfort is increased thanks to its vapor and water repellent structure.

Ekim 2023

Moncler sunglasses are part of a luxury fashion brand founded in 1952. Based in Italy, Moncler sunglasses combine style with ongoing technology to combine extreme needs with everyday city life. Moncler sunglasses continue the ‘fashion phenomenon’ aimed at young consumers. Part of the luxury sector, Moncler sunglasses reach an international audience by combining the brand’s heritage with innovative, versatile and timeless designs. Moncler sunglasses use only the purest materials, resulting in product quality and innovation, with the ability to set new trends while maintaining the brand’s hallmarks.

October 2023

Labella’s new transparent contact lenses Soft Clear, on which Optik Dünyası has been working with great excitement, enthusiasm and discipline on all titles from the brand’s logo to its identity for a long time, are now available for sale. La’bella Soft Clear, produced with MPC Polymer technology, which offers extra moisture, one of the biggest expectations in transparent contact lenses, aims to meet all the needs of contact lenses by fixing the reliable brand identity created by La’bella colored contact lenses and adding new ones to the loyal La’bella users. Focusing on customer needs, the company generously uses all its know-how and investment for its new brand La’bella Soft Clear. The new La’bella Soft Clear contact lenses, which you can wear comfortably all day long, protect harmful rays with UV protection and meet all expectations for eye health with their thin edge technology and extra soft structure. La’bella Soft Clear solves myopia and hyperopia defects by offering clear and sharp vision with the highest optical quality. La’bella family wants to offer a unique experience to its users and include them in its story with a strong bond.

October 2023

Modo Eyewear has announced the launch of its latest collection, Legacy. The new collection features six new styles that combine Modo’s signature lightness and progressive spirit. Also building on their renowned attention to detail, each frame features a visible metal wire core in the temple with the same decorative ribbed metallic finish. The new versions include two slim frames in classic shapes; the sleek unisex pantos shape 8001 and the slim-framed square shape 8004. For men, style 8000 is a square shape with a straight upper brow, while style 8005 is a full square frame with thick straight lines and thick corners. Modo is also launching the playful oval cat-eye women’s frame 8002, with softer shapes, and the bolder unisex frame 8003, designed with a rounded silhouette with edging. The color range includes a subtle palette of blues, greens, browns and grays, as well as soft, trendy variations such as crystal, green pearl and lavender. For those looking to make an impact, the color options also include bolder shades such as bright green and electric blue.

October 2023

Off-White, the luxury fashion brand founded by Virgil Abloh, has taken the fashion world by storm since its inception in 2012. From its distinctive diagonal lines to its bold graphics, Off-White has established itself as a leader in the fashion world. In recent years, the brand has quickly become a must-have accessory for fashionistas around the world in the eyewear industry. Off White eyewear is known for its unique and distinctive designs that stand out from the crowd in the eyewear industry. They don’t just focus on traditional shapes and styles; instead, the brand uses its avant-garde approach to fashion to create sunglasses that push the boundaries of what is possible. Off-White sunglasses are also unisex, with styles that anyone can wear, regardless of gender.

October 2023

Seiko, which meets with its business partners at the Silmo Istanbul Optical Fair held in November every year, will take its place at the Silmo Istanbul Optical Fair between November 23-26, 2023 with its innovative technologies. With more than 100 years of experience and innovative technology, Seiko, which has a big and strong place in the sector, is waiting for you to share product information, technologies and campaigns full of advantages at its booth at Silmo Istanbul Optical Fair. Seiko Optik offers the best vision performance to its users with the world’s ‘thinnest’ glass and adapts to every frame type with its aesthetic design. Offering vision performance guarantee in the Progressive lens group, Seiko provides advantages and benefits to its users with superior surface treatments and coatings. The Indoor product group maximizes the vision experience by providing easy adaptation, comfort and superior vision at any distance, especially for eyeglass wearers working indoors. To get detailed information about all these product information, technologies and advantages, Silmo is waiting for its visitors at the D8 stand in Hall 5 of the Istanbul Optical Fair.

October 2023

Seiko has developed Seiko Anti-Fog Cloth for eyeglass wearers who wear masks or who have vision problems due to fogging on eyeglass lenses during sudden temperature changes. Seiko Anti-Fog Cloth solves the problem of fogging on optical lenses, allowing users to have extremely clear vision and a comfortable view without fogging. Seiko Anti-Fog Cloths will soon be available for eyeglass wearers in all optical stores. Specially developed for Seiko optical lenses, Seiko Anti-Fog Cloth offers a definitive solution to the fogging problem of eyeglass wearers with an active lifestyle during the day. Seiko Anti-Fog Cloth is effective for 24 hours and has 150 uses. Seiko Anti-Fog Cloth cleans your glass coatings without damaging them and eliminates the problem of fogging.  Thus, you can enjoy clearer vision and higher performance by adapting to every season of the day.

October 2023

In the last decade, more and more electronic devices have entered our lives. With the development of technology, many of us are using smartphones and tablets more frequently. Today, our eye health is deteriorating rapidly thanks to the digital screens we spend long hours on. While there is no chance that our digital usage rates will decrease for a while, Seiko SmartZoom, which has a single-focus glass technology developed by Seiko Optik, helps support the eye muscles in intensive digital device use. Seiko SmartZoom supports the user through the rigors of digital device use by providing a comfortable view and smooth transitions between focal lengths when looking closely at screens. Extremely thin and lightweight with a 360° inner-aspheric surface structure, Seiko SmartZoom offers a wide field of view and outstanding image quality. In particular, SmartZoom allows for closer and easier viewing of screens without straining the eyes.

October 2023

Philipp Plein Opmar Optik’teydi

Ünlü tasarımcı Philipp Plein Opmar Optik’in İstanbul İstinyepark mağazasında yoğun ilgiyle karşılanarak, yeni güneş gözlüğü koleksiyonunu tanıttı.

Lansmanda İstanbul müşterilerinin son 10 yılda oldukça değiştiğini gözlemleyen Philipp Plein, “Buradaki tüketicilerimizin zevkinden hiç kuşkum yok, İstanbul son derece heyecan verici bir kitleye sahip. Burada gece hayatından alışveriş eğilimlerine yaşanan değişim beni çok heyecanlandırıyor” dedi.

Türkiye’de seçkin optik mağazalarında satılan Philipp Plein markası moda dünyasında lüks deri ve çivili yüksek topuklu ayakkabılarının yanı sıra, Roller Coster’lar, robotlar ve kafes dövüşlerini içeren abartılı podyum gösterileriyle tanınıyor. Yeni güneş gözlüğü koleksiyonunun tanıtımı için İstanbul’a gelen Philipp Plein, markanın gösterişli dünyasına uygun gözlükleri moda sevenler ile buluşturdu.

Philipp Plein’in kuru kafa sembolü tüm ürünlerinde kendini gösterirken taşlarla bezenmiş yeni sezon güneş gözlüğü koleksiyonunda da görülüyor. Kuru kafa figürünü öne çıkaran Philipp Plein markası ürünlerini giyen moda severler kendini daha dinamik, genç ve modern hissediyor.

Dünyaca ünlü İtalyan De Rigo firması tarafından üretilen Philipp Plein kendini genç hissetmek isteyen ve modayı yakından takip edenler için güneş gözlüğü koleksiyonunu 2023 Sonbahar/Kış sezonunda sunuyor.

Rock and roll, güzellik ve ihtişam; Philipp Plein markasının anahtar kelimeleri arasında yer alıyor. Plein, tasarımlarını minimal yaklaşımdan uzak, gösterişli olarak tanımlıyor. Plein, lüks ve sıra dışılık deyince akla gelen ilk Avrupalı tasarımcılar arasına giriyor. Unutulmaz olmak için hiçbir masraftan kaçınmayan tasarımcının moda haftalarında yaptığı gösterileri gerçek boyutlarda Roller Coster’lar, canavar kamyonlar, patlamalar, kafes maçları ve Jet Ski şovları içeriyor. Maksimalist yaklaşımı, kışkırtıcı ve iddialı tasarımları tüm ürünlerinde kendini gösterirken yenilikçi bakış açısı ile NFT dünyasına girişi, özel sınırlı sayıda üretilen farklı koleksiyonlar ile öne çıkıyor.

Philipp Plein kariyerine ailesi ve arkadaşları için mobilya tasarlayarak başladı. Tasarımları iç tasarım sektöründe ilgi görünce kendi adını taşıyan markasını kurdu. Hiçbir malzemeyi israf etmek istemeyen Plein, mobilyalarından arta kalan derilerden çanta ve aksesuar yapmaya başladı. 2003 yılında, ünlü bir marka için Alman ticaret fuarında bir salon tasarlaması istendiğinde, imza niteliğinde kristal taşlarla bezenmiş kuru kafalı ceketler tasarlayıp sattı. Bir günde 100.000 Euro’nun üzerinde gelir elde etti ve böylece bir yıl sonra moda markası doğdu. Plein’in günümüzde dünya çapında mağazaları var. Yeni güneş gözlüğü koleksiyonu erkek ve kadın olmak üzere iki kategoride sunuluyor. Philipp Plein’in imza niteliğinde kristal taş kullanımlarını güneş gözlüklerinde de göreceğimiz yeni sezonda en çok oversize modeller öne çıkıyor.

Ekim 2023