Ray-Ban presents Mega Wayfarer and Mega Clubmaster with a bold reinterpretation of its timeless models. Highlighting the signature details of the original Clubmaster in a stronger way, the new Mega Clubmaster attracts attention with its wide acetate temples, metal engravings and iconic rivets. The model is available in six different colors. The legend of years goes beyond the limits with Mega Wayfarer. Ray-Ban’s original star gets a bolder look with a thick acetate profile, striking wide temples and new double rivet embellishments. The Mega Wayfarer, which attracts the eye with different acetate color options, now also stands out in bio-based transparent colors.

September 2023

Blue UV Capture transparent lenses provide ideal UV protection from harmful blue-violet light. Blue UV Capture lenses are a brand new material developed to protect your eyes from harmful blue-violet light every day. Blue-violet light has been identified as the most damaging light to the outer retina. Blue-violet light activates lipofuscin phototoxic ingredients that can cause retinal cell death. Thanks to a carefully selected combination of molecules embedded in the lens, Blue UV Capture lenses effectively filter harmful blue-violet light while allowing beneficial blue-turquoise light to be transmitted to the eyes. Blue UV Capture transparent lenses offer optimal transparency in lens. According to the rule of contrasting colors, the interruption of blue light leaves a yellow tint on the lens. According to the laws of physics, if an object absorbs a color, it appears to the eye as a contrasting color. Since blue and yellow are contrasting colors, the absorption of blue-violet light gives the lens a yellowish tint. A tinting agent added to Blue UV Capture lens neutralizes the yellowish tint of the lens, making it appear more transparent. You can protect yourself from harmful blue-violet light every day with Blue UV Capture transparent lenses.

September 2023

Markus T, one of the brands that meets the sector with the assurance of BDT Optik, has prepared a new collection inspired by sunlight. The special tones and translucent colors created by sunlight gave life to the Mio collection. This fascinating combination is created by the combination of the newly introduced golden temples in rose tones with a silky titanium surface and a body made of TMi, a synthetic and lightweight material. Maison Lafont celebrated its 100th anniversary at The Loft in New York. The model named New York left its mark on the night where Limited Edition collections were introduced. Minima Junior collection, the first choice of children and their families, was renewed. In the new season, the collection updated itself with eye-catching color transitions on the acetate and new temple colors. Minima also introduced the Junior Hybrid 3, a more economical series with flatter acetates on the body. Osix Custom, on the other hand, introduced Spatialism, using new generation techniques. Spatialism allows designs to be made on the glasses body with large and small gaps in the desired pattern. You can download the Osix Custom app from the AppStore and create your own unique eyewear from millions of combinations.

September 2023

Moncler expresses its constant search for innovation and creativity with its new collection. Timeless shapes, reinforced by iconic and recognizable details in its collections, attract to comfort and the models reflect the different spirits of the brand, both for those who seek performance and love outdoor activities, and for those who always want to have an elegant and chic style. The collection includes Orizon, Gradd, Lancer and Terrabeam, combining the perfect blend of sport, the latest trends and functionality, and with multiple colorways, there is something for everyone.

September 2023

EssilorLuxottica and Eastman Kodak Company have signed a global license agreement. Effective January 1, 2024, EssiLux will permanently add one of the world’s most recognized and trusted brands to its portfolio and will continue to develop the Kodak brand across all EssiLux product categories. This new agreement represents an evolution of the multi-year license agreement currently in place with Kodak. Under the terms of the new agreement, EssiLux will continue to develop, manufacture and distribute optical products and services incorporating the Kodak brand indefinitely.

September 2023

Lool enters the Fall/Winter 2023 season with a new collection that is part of the famous Tectonic series, which stands out with its minimalism and colors. Lool, a brand of Etnia Eyewear Culture Group, uses contemporary art as a source of inspiration in its new collection. Drawing from the movement in contemporary art that aims to express the essence of objects, Lool plays with form and color to transform each of the six new models into works of art for the senses.

September 2023

Versace launches a new and eye-catching collection of children’s eyewear for the back-to-school season. Building on the success of the adult line, Italian Versace has equipped the children’s collection with spring colors such as pink, lilac and fuchsia; iconic symbols, including the brand’s iconic logo; and relaxed shapes that blend seamlessly. Inspired by legendary rapper Biggie Smalls, who first wore the brand’s Medusa sunglasses in 1995, the collection pays homage to the 90s era.

September 2023

Safilo Group has signed a ten-year global licensing agreement with Italian fashion house Etro for the design, manufacturing and distribution of the brand’s sunglasses and optical frames. The first Safilo-created eyewear range will be presented with Etro’s the Spring/Summer 2024 collection. Etro Ceo Fabrizio Cardinali said: “The partnership with a leading company like Safilo represents a further step in the expansion of Etro’s offer to the market. The eyewear segment will join the ready-to-wear, home, fragrance and Etro Kids collection that has been recently announced.

September 2023

For Art’s Sake launches the Adriatic collection. The new styles in For Art’s Sake’s Adriatic collection are initially inspired by the sunny days and sultry, star-filled nights on the Adriatic coast. According to the brand, the collection has evolved into an ode to the world around us, looking at the earth, the sea, the sky and the ancient beauty that exists within them, seen anew through the eyes of each of us. The collection includes 9 new sunglasses and 2 optical styles for the adventurous For Art’s Sake woman who loves art.

September 2023

Wanting to create a special line of eyewear to enhance their brand or identity, Off White, suddenly the choice of celebrities, quickly entered the market and became the most sought-after brand. He has created a dazzling collection of bold, playful and especially versatile frames. The designs in the collection combine elegance with balance and absolute technical precision. This avant-garde combination creates a new aesthetic effect that intensifies the architectural spirit that is in its Dna. Anyone who wants to feel like a celebrity is one step closer to the possibility of living the life they want with Off White.

September 2023