Arma Lens presents Mood, the new 3-month wearable contact lens series. The Mood series of colored contact lenses with a real 3-month wear life provides both a natural color change in the eyes and an extraordinary contact lens wearing comfort. Mood products, which are offered to the customer with a special contact lens case, will create a new excitement in the Turkish contact lens market. With Mood colored contact lenses offered for sale only in optical stores, optical stores will enjoy both the advantage of selling a quality colored contact lens and the pleasure of a profitable trade with a sales policy away from competition.

January 2024

Peach Fuzz, Pantone’s color of the year 2024, shapes fashion trends and adds vitality and energy to eyewear designs. Slazenger blends the velvety peach tone that enriches the soul and body with other colors in its new season eyewear designs. Slazenger’s Pantone 2024 colored eyewear draw attention with special details. Metal temple details increase durability, while the handmade acetate frame offers aesthetic appeal. Polarized lens details complete the collection and stand out in capturing the trend of the year. These special designs promise both elegance and comfort for eyewear lovers.

January 2024

Arıkan Group, which stands out with the new generation optical collection Nxt and Wisdom series of Quantum brand, draws attention with its innovative eyewear designs. Quantum’s Nxt series, which makes a difference in the sector by combining style and functionality, brings a breath of fresh air to eyewear. This new series, which promises a perfect fit with its flexible design, is produced with special temples made of flexible and durable extraordinary materials with the lightness of titanium. The PPSU model, a new addition to the Nxt series, uses PPSU material, which makes the eyewear structure more durable and anti-bacterial. The new additions to the series offer models that appeal to every taste with different colors and frame designs. Quantum is also expanding its optical frame collection with the Wisdom Series. The Wisdom Series offers comfort, elegance and quality to consumers who need close reading. With two new models and 8 different color options, ergonomic designs, elegant color options, durable stainless steel and aluminum materials.

January 2024

Marcolin and Pucci, the Florentine fashion house – owned by Lvmh Group – that has always been a byword for luxury, color, design and “joie de vivre”, announced the early renewal of the exclusive global licensing agreement for the design, manufacturing and distribution of the brand’s sunglasses and optical frames. The partnership extends the existing relationship between the two companies, renewing it until December 31, 2030. The next Pucci Eyewear collections designed by Marcolin for the Florentine Maison will premiere at Mido.

January 2024

The new website of the international eyewear tradeshow that will take place at Fiera Milano Rho from 3 to 5 February 2024 is online. It is not just a graphic restyling, but a substantial change, aimed at ensuring digital accessibility, encouraging user participation, and avoiding discrimination of all kinds. The creation of the new website, a tool available to all stakeholders at the eyewear tradeshow, represents an important step for Mido in raising awareness among operators in the industry on the issues of digital accessibility and inclusion.

January 2024

EssilorLuxottica and Moncler have signed an exclusive licensing agreement that includes the design, production, and global distribution of Moncler eyewear. The agreement will be in effect from January 2024 until December 2028, with an automatic renewal option for an additional five years. The first Moncler Lunettes collection produced with EssilorLuxottica will be Fall-Winter 2024, available from September 2024. Moncler Lunettes new eyewear will be available at Moncler boutiques and website, EssilorLuxottica stores, and through selected opticians worldwide.

January 2024

Smart eyewear developer Innovative Eyewear and Authentic Brands Group are collaborating to launch a smart eyewear collection under the Nautica brand. The Nautica smart eyewear line will launch from this month with eight sunglass styles, two of which will feature blue light blocking lenses for indoor use. In particular, the collection features Nautica’s first ‘Global Fit’ frame, designed to accommodate consumers with a low nose bridge and facilitate expansion into additional zones.

January 2024

Neubau Eyewear launches the first rimless eyewear collection entitled Sphere and explores the visual concept of perspectives. The rimless glasses play in particular with the idea of straight lines and linearity, which are reflected in the abstract design. The stylistic highlight of the collection is the lenses in modern soft tints, which lend the eight optical glasses progressive minimalism. With Sphere, Neubau Eyewear celebrates a new interpretation of rimless eyewear in the form of minimalist aesthetics and cutting-edge design. As an exciting addition, the collection plays with geometric straight lines and interesting cut-outs that vary from extreme micro shapes to classic octagons.

January 2024

Oakley undertakes a new project that plunges into the brand’s origins, and with the theme of a better tomorrow: the platform Future Genesis. Starting from the protagonist of a 1992 video, Max Fearlight, two short films have been created that take viewers back to the world created for the original movie. To show the link between past and future, the short films concentrate on the characters of a father and daughter. These teasers are just the first in a series of videos that Oakley will publish in the next few years to celebrate its 50th anniversary.

January 2024

As part of a new eyewear release for 2023-2024 Fall/Winter, the new Motion collection by Porsche Design is described as a unique and extraordinary manifesto of the Porsche Design brand philosophy which is characterized by perfectly combining the form and function of a design object. The desired purist style has been expressed by way of modern and linear eyewear shapes, emphasized by a play of chromatic contrasts. The hinge with an air space is inspired by the wheel rim of the legendary Porsche 911 Turbo and embodies the same lightness in terms of the materials. The combination of RXP® high-performance plastic with stainless steel allows formaximum comfort, the company states.

January 2024