The Victoria Beckham Spring/Summer 2024 eyewear collection reflects the brand’s vision of sophistication that is fashionable yet comfortable to wear. Meticulously crafted from high-quality premium materials, the sunglasses and optical models combine rich hues and bold silhouettes. The rectangular shaped sunglasses in the new collection, VB669S, are crafted from premium acetate and are as bold as they are feminine. Their tapered wide temples are embellished with metal details inspired by the iconic VB Chain handbag. Presented in black for the Victoria Beckham Spring/Summer 2024 ad campaign, the model is also available in black and yellow havana, white and striped blond havana. The VB677S, which made its debut on the runway on supermodel Kendall Jenner, is also made of premium acetate. Inspired by the VB leather collection, this fashion-forward model features the new B Buckle logo on the wide temples and is available with dark or clear lenses. Featured in the Victoria Beckham Spring/Summer 2024 ad campaign in black clear, it is also available in black, brown horn, transparent green and crystal clear.

March 2024

Longchamp Eyewear presents its Spring/Summer 2024 collection, featuring voluminous shapes, vibrant colors and elegant details. Demonstrating the fashion house’s appreciation for its Parisian heritage and sophisticated panache, the collection ideally reflects the brand’s vision of French elegance, giving unique shapes and colors to premium materials such as leather, sustainable resin and lightweight acetate. The most iconic Longchamp elements are elegantly reinterpreted, revealing the timelessness that sets the brand apart.   Longchamp’s new collection of lightweight sunglasses LO758S, made from plant-based resin and equipped with Tritan Renew lenses, is characterized by a sophisticated yet playful front and wide temples that taper towards the tips with the Longchamp logo. With color-contrasting contours, the frame is available in a stunning range of colors, including honey, black, ivory, purple and red.

March 2024

For Ferragamo’s Spring/Summer 2024 eyewear collection, Creative Director Maximilian Davis interprets the brand codes with his own distinctive vision. Continuing the reinterpretation of the fashion house’s heritage models, this time taking a significant step forward and focusing on modern lines, contrasting materials and subtle details. Visual references to Ferragamo’s iconic accessories are evident in the sunglasses and optical frames, reflecting aesthetic compatibility across different product categories. The linear and sculptural forms are inspired by Ferragamo’s bag designs and enriched with familiar details that are both decorative and functional, such as the prism-shaped hinges, whose artisanal details are visible when viewed from above. The metal rivets, combined with the intricately designed 5-joint hinges, recall the style of Ferragamo’s asymmetric bags, embellished with the signature protruding buckle. The lightness of the frames is highlighted by a color palette of classics and natural tones, often enhanced by gradient effects as well as subtle transparencies. The finishes of the premium acetate materials are hand-finished to pay homage to the tradition of craftsmanship and to the distinctive quality of each Ferragamo design. The Ferragamo logo appears on the trimmings and on the temples as the essential symbol of the essential and highly sophisticated vision of modern luxury pieces. The SF2006S from the new collection is characterized by an elegant hand-engraved finish on the front, creating a multifaceted effect. This modern rectangular frame is made of high-quality acetate. The signature metal rivets are carefully designed and placed where the lenses meet the temples. This serves both a functional and decorative purpose, seamlessly joining the front to the thick temples with five roller hinges while adding a touch of panache. The Ferragamo logo, rendered in hot stamping, is prominent on both temples. In addition to the timeless classic colors, this model is also available in eye-catching gradient colors for the first time.

March 2024

The world-famous fashion house Dolce&Gabbana is once again making a name for itself with its new models designed specifically for men’s eyewear wearers who follow quality, luxury and trends. DG6195, one of the famous brand’s new sunglasses models for men, offers a unique and contemporary look thanks to its three-layer front. A single lens placed between the two outer layers reveals a bold and elegant design. Offered with three different colored temple options, these avaitor shaped sunglasses are available in black as well as beige and havana color options. Square shaped sunglasses DG6196 also stand out with its minimal elegance that will suit men very well. Designed with thin frames on the front, the sunglasses are offered in black, brown and blue color options that can be combined with gunmetal or bronze metal temples. The sophisticated DG4452 sunglasses from Dolce&Gabbana’s Lusso Sartoriale series, which ideally reflects the masculine elegance, draws attention with its geometric details and classic double bridge. This acetate model is available in black and grey havana, blue and blue havana or yellow havana combinations, as well as in all havana.

March 2024

Produced with Hoya’s proprietary ‘Sensitive Photochromic Technology’, light-sensitive Sensity Original lenses offer an even molecular distribution on the entire lens surface through a microscopic spin coating process. Sensity Original lenses, which can be customized especially for different needs, can be combined with all premium coatings in Hoya’s product range as well as single vision, bifocal and progressive lenses. Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Smart lenses with superior comfort and adapt to intense light, protecting your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. Hoya Sensity Original lenses are available in intense and natural colors. Developed by color experts, Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

March 2024

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens range. Today’s modern and busy lives bring with them vision challenges. The new iD LifeStyle 4 has been updated and developed to respond to these vision challenges. Everyone has different needs when it comes to eye care. That’s why the new iD LifeStyle 4 is available in 3 personalized design variations (Indoor, Urban, Outdoor), allowing users to adapt to their vision needs. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design. The new iD LifeStyle 4 recognizes the right and left eye prescription as separate components, determines the required lens design and calculates the required distribution for each eye accordingly. This results in precise & effortless focusing and better viewing comfort. Crowned with 3D Binocular Vision Technology, the New iD LifeStyle 4 reduces visual distortions by improving horizontal and vertical prism imbalance. This results in more comfortable vision, less distortion and easier focusing in near & center areas.

March 2024

Pull and Bear glasses stand out as a brand that offers originality and elegance to fashionistas. Pull and Bear, which closely follows the trends of each season and attracts attention with innovative designs, is admired for its eyewear collections that reflect youthful energy. The elegant combination of acetate and metal adds a modern flair to its eyewear, allowing young people to express their personal style. Combining quality, aesthetics and youth spirit, Pull and Bear offers an ideal option for those who want to stand out in the fashion world. Presented to the optical sector with the assurance of Efor Optik, the eyewear collections of Pull and Bear brand provide comfort and convenience to its users, while contributing to the styles of its users in line with the latest trends as an original and stylish expression of fashion.

March 2024

Arma Lens keeps the spring vitality alive in the eyes with beautiful green contact lenses in its rich color collection. It offers a wide range of options to contact lens customers with the annual Arma brand or the 3-month Mood brand in moire and moire-free designs. The company’s contact lenses that stand out in green tones include Arma Ultra Max Green, Arma UltraGreen, Arma Ultra Jade, Arma Royal Green, Arma Maroun Green, Arma Pixie Green, Arma Rainy Olive Green, Arma Rainy Henna, Arma Natura Pina, Arma Natura Verda, Arma Natura Grassa, Mood Star Green, Mood Star Forest, Mood Pixar Green. All collections for myopes from -0.50 to -6.00 and Rainy collection for hypermetropes from +1.00 to +5.50 are available in stock. Arma Lens works only with the dealership method all over Turkey. If you want to join the exclusive Arma Lens dealer network in your city, you can contact the company.

March 2024

Arıkan Group, one of the leading players in the watch and eyewear industry, celebrates International Women’s Day on March 8 with carefully designed sophisticated sunglasses. Arıkan Group breathes new life into the style of women with refined tastes with sunglasses models that have become the symbol of elegance and chic. Arıkan Group brings sunglasses designs to women users with Belmond, Lee Cooper and Slazenger brands, especially Quantum, which has achieved a feminine debut with the She collection as well as masculine details. Arıkan Group’s new collection, produced with high quality materials such as acetate, appeals to those who want to capture aesthetics and unique details in every aspect of life. Blended with feminine touches, the sunglasses open the doors to an elegant look with their lamination detailed frames. Belmond models, on the other hand, add an eye-catching and luxurious look to stylish women with their feminine color accents used in the stem details and flamboyant size. Arıkan Group brings the self-confidence of the women of the world to the top by making every moment attractive with its sunglasses models that combine splendor and elegance.

March 2024

Red Bull has signed a three-year agreement with Hawaiian sunglasses and eyewear brand Maui Jim, which has been owned by Kering Eyewear since 2022. This collaboration spans various initiatives including immersive events and dynamic content. Kering Eyewear noted, “The partnership aims to blend the precision and clarity of Maui Jim’s high-performance sunglasses with the energy and excitement that Red Bull brings to action sports and entertainment. With a focus on the dynamic worlds of skateboarding and watersports, enthusiasts can anticipate the co-creation of events that seamlessly blend the realms of sports, adventure and eyewear innovation.”  Upcoming Red Bull events include Boarding Pass; Terminal Takeover, the New Orleans skateboarding competition; Magnitude, the surfing championships in Hawaii; Cope ‘n’ waken in Copenhagen; King of the Air kitesurfing; Conquest skateboarding event in Buenos Aires; and Pool Attendant skateboarding tournament in Munich.

March 2024