Oakley has signed Diana Flores, Mexican national flag football player and global ambassador for the sport, to Team Oakley. From leading the Mexican National Team to numerous victories, to being named the Most Valuable Player at the 2022 World Games, Flores has had a major impact on the game of flag football. As the sport prepares to make its debut at the 2028 Olympics in Los Angeles, Flores will continue as a global ambassador for and advocate of the sport. Flores will wear Oakley’s cutting-edge performance eyewear including Oakley Sphaera, Radar EV Path, Hydra and more. She will join the roster of notable Team Oakley athletes from the likes of Justin Jefferson, Kylian Mbappé, Patrick Mahomes, Fred Kerley, Damian Lillard and more, the announcement said. Flores said, “Breaking boundaries as a Latina has always been my goal, and I’ve faced challenges where people said, you’re too small, you can’t do this. But I’ve learned that the power of ‘No!’ is the fuel for my journey. Joining Team Oakley represents not just my personal triumph but the opportunity to join forces with an iconic brand, while continuing to elevate the sport on a global stage and inspire others to go out there and chase their dreams.”

October 2024

Switzerland-based Nirvan Javan unveils its new The Eyes Must Travel campaign, showcasing the new Toronto and Tokyo collections in a stunning photo shoot in Japan. Inspired by the concept of Kodawari (the relentless pursuit of perfection), the Tokyo collection emphasizes minimalism and precision. The frames are displayed against the backdrop of Tokyo, a city where every little detail is carefully considered. On the other hand, Toronto’s cultural richness and vibrant diversity shaped the Shades of Toronto collection. The frames in the collection reflect the vibrant essence of the city with bold designs and striking colors. The campaign visuals reflect the dynamic energy, set in bustling market scenes where different cultures intertwine effortlessly. The campaign is not just a showcase of eyewear, but a narrative about how travel shapes creativity and perspective. Through these inspiring designs in The Eyes Must Travel campaign, Nirvan Javan invites you to see the world and perhaps discover our own journey through it.

October 2024

Madrid’s independent eyewear brand, Nina Mûr launched the new collection, Ecosystem. Inspired by diversity and inclusion, this fresh and colourful collection is born from an idea about the beauty of our differences and the power of the social ecosystem we all build together. Each model in the Ecosystem collection combines traditional craftsmanship with sustainable and innovative production techniques. The finishing of each pair of glasses and sunglasses has been achieved by meticulously hand-carving organic shapes into the plywood and then filling them with eco-friendly resins with a carefully curated colour palette created specifically for this line. This artisanal process gives each pair of glasses spontaneity and uniqueness, enriching the collection as a whole. In addition, Nina Mûr has also developed new innovative 3D-printed resin temples for these models. These temples, featuring an ergonomic and futuristic rounded design, give the glasses a particular, idiosyncratic style. Available in pastel colours, they are durable and light whilst offering a personalized fit for exceptional comfort, seamlessly blending style and functionality.

October 2024

Mykita and premium luggage brand Rimowa have announced a partnership that will begin operations in 2025. Both companies are German-engineered and specialize in delivering exceptional and long-lasting products along with meticulous craftsmanship, the announcement said. “Recognized for their distinct approaches to design, durability and commitment to innovation, the two brands will collaborate to advance their shared heritage in design and manufacturing,” the two companies said in a statement. Rimowa has been a global leader in premium luggage since 1898. The company was acquired by LVMH in 2017 and all its luggage is designed and manufactured in Germany. All Mykita glasses are also handmade at the Mykita Haus in Berlin. The collaboration is based on the quality of German-made products and is expected to be a hit on the market.

October 2024

The latest collaboration between Mykita and 032c explores the intersection between fashion and sports with a high-tech eyewear design in an aerodynamic look. Mykita and 032c are internationally known for embodying the independent spirit of Berlin and for attracting a global audience with their progressive approaches. Their collaborative work in eyewear design interprets the fashion label’s aesthetic vision with Mykita’s materials, tools, and technologies. Alpine is the second edition of Mykita | 032c: sleek, wraparound sunglasses fashioned from lightweight stainless steel. The Mykita Lessrim construction allows the ultra-fine rims to disappear into a groove of the curved lenses. The distinctive temple design follows the bottom contour of the frame, creating flowing lines complemented by specially curved side pieces and achieving a high speed, aerodynamic look. The sunglass model Alpine is available in three colourways, each with a distinct disposition – the metallic editions in glossy gold and shiny graphite are paired with mirror flash lenses. The Black PVD with black lenses offers a more classic, monochrome character. All models come with a special rubber sports nose pad to ensure comfort and a secure fit.

October 2024

Miga Studio unveils its new eyewear collection, featuring 13 new frames that continue to redefine the boundaries of luxury eyewear. This release includes five new models in the Titan family, five in the Taisho family, and three fresh colors for existing designs.The Titan family introduces an exciting new series with frames measuring 5.0mm in width, striking a harmonious balance between the ultra-slim 4.5mm and the bold 11.0mm lines. The new Titan models are designed with intricate facets that create a dynamic movement effect, echoing architectural columns. This innovation results in a captivating chiaroscuro effect, with striking contrasts of light and dark. The Taisho family expands with the debut of the 8.5mm series. These frames are made from Takiron acetate, known for its exceptional quality and historical significance. The acetate undergoes a unique aging process of over 70 days, ensuring both durability and lightness. The new Taisho models feature a faceted design that plays with shiny and matte surfaces, producing a vibrant three-dimensional effect that sparkles with reflected light.

October 2024

Marcolin and Abercrombie & Fitch Co., a digitally managed, omnichannel global specialty apparel and accessories retailer, announced the signing of an exclusive license agreement. The partnership covers the design, manufacturing and distribution of Abercrombie, abercrombie kids and Hollister eyewear. The partnership represents the perfect marriage between Marcolin’s expertise in delivering lifestyle eyewear and Abercrombie & Fitch Co.’s unique style, bringing to life eyewear collections that reflect the bold and sophisticated spirit of their global brands. Fran Horowitz, Ceo of Abercrombie & Fitch Co. said, “On the strength of our brands, we are excited about category expansion and proud to partner with Marcolin. As an industry leader in eyewear, Marcolin will support our long-term growth objectives by providing high quality products to our new and existing customers.” Fabrizio Curci, Ceo of Marcolin Group said, “We are very pleased to add Abercrombie & Fitch Co. to our portfolio. This new partnership will support our growth in line with our long-term strategy by strengthening our presence in the lifestyle segment for young customers.”

October 2024

Marcolin announces that it joined the United Nations Global Compact, the global pact launched in 2000 with the aim of mobilizing businesses to align their strategies and operations with the Ten Universal Principles on human rights, labor, the environment and anti-corruption, and to promote actions aimed at achieving the United Nations Sustainable Development Goals (SDGs). Marcolin joins the other participants, i.e. more than 20,000 companies and 2,500 non-business signatories from 167 countries around the world, including more than 500 in Italy. By joining the Global Compact, Marcolin is committed to sharing, supporting and applying in its sphere of influence, ten principles considered fundamental and relating to human rights, labor standards, environmental protection and anti-corruption. Joining the UN Global Compact is for Marcolin a further step in the Group’s commitment to concrete and tangible sustainability. By uniting forces with thousands of other companies worldwide, Marcolin wants to do its share in accelerating change and building a more sustainable future for the generations of today and tomorrow.

October 2024

Marchon Eyewear and Canada Goose have announced a long-term global licensing agreement. The first Canada Goose eyewear collection will be launched globally from Spring 2025. The collection will incorporate Canada Goose’s signature design elements and performance features and will be made with sustainable materials, a key value for both companies. “In our ongoing efforts to add world-class partners to our brand portfolio, we are excited to welcome Canada Goose and bring the performance luxury brand to consumers around the world. Canada Goose shares our commitment to quality, craftsmanship and design and our dedication to using sustainable materials, and we are confident that their expansion into eyewear will contribute to the brand’s continued success,”” said Thomas Burkhardt, President of Marchon Eyewear. “Our eyewear expansion marks an exciting new chapter for our brand and, as with all of our products, we will deliver exceptional quality, craftsmanship and protection from the elements. We know Marchon shares our vision,” said Dani Reiss, Ceo of Canada Goose.

October 2024

Marchon Eyewear has announced a new academic partnership with the Savannah College of Art and Design (SCAD), a global leader in art, design and innovation in higher education, as the university launches its first-ever Fashion Eyewear Design course. SCAD’s new dedicated Fashion Eyewear Design course within its Accessory Design program will allow students to explore the fusion of fashion and style with technical skills to design innovative eyewear, Marchon shared. Through the new SCAD Fashion Eyewear Design course and partnership with Marchon, students will receive instruction in the art of eyewear design, focusing on technical and concept development, construction, technology, merchandising, industry innovations, standards and more. Thomas Burkhardt, president of Marchon Eyewear stated: “We are very proud to announce our partnership with SCAD, the premier design university. By collaborating with SCAD, we are solidifying our commitment to educate and nurture the next generation of eyewear designers, while pushing the envelope for innovation and creativity.”

October 2024