From September 20-23, 2024, Silmo Paris is set to welcome all the players of the optical industry, with more than 900 exhibitors participating in the fair and 1,500 brands from 144 countries around the world showcasing their collections. This important exhibition will take place on 75,000 m² in Halls 6 and 7 and will offer a high-level platform for an in-depth look at the latest technological developments, product innovations and trends shaping the future of the optical industry on a global scale. The success of Silmo Paris lies in its coverage of all components of the industry and its sectoral depth. As an international crossroads for the business community, it also owes its success to the many tools for review and analysis, as well as the unique spaces for exchanging ideas to better envision the future of the optical-glasses industry, brought together under the Silmo Next banner. This concept explains the fair’s intention to be at the cutting edge of the aesthetic and technological challenges of an industry firmly focused on the future. In its Paris 2024 edition, Silmo Paris will also emphasize its intention to be at the forefront of the aesthetic and technological challenges of an industry looking to the future.

August 2024

As a tribute to Silhouette first space mission 25 years ago, the Cosmic edition is inspired by a fascinating science fiction world. The curved field of vision, which merges gently with straight-lined metals, is made possible by state-of-the-art technology. Like all models in the Titan Minimal Art collection, the Cosmic not only impresses with its design, but also with its exceptional wearing comfort and lightness. The Titan Minimal Art Cosmic is characterized by a balanced, excellent fit. The ultra thin, curved field of vision also contributes to this, providing reliable protection in any situation. The polyamide lens surrounds the eye area in a soft, delicate curve, which is accentuated at the top by a wide rim made of matt high-tech titanium. Like the other members of the Titan Minimal Art family, the Cosmic is ultra-light, flexible and suitable for many situations – from relaxed sunbathing to active leisure activities, which are given a usability boost thanks to the improved flex zones of the adjustable titanium temples. The Titan Minimal Art Cosmic is available in four spacey color combinations that underline its space history.

August 2024

Raen Optics from California presents its latest creations. The Kimma pushes the boundaries of cat-eye design with dramatic curves, sculptural bevels and laminated materials – a successful interplay of transparency and color. The structured silhouette and wabi sabi inspired temple details add a touch of sophistication to these glasses. The Hanny is a fashionable gem in the Raen optical collection. Its striking, articulated silhouette is accentuated by a contrasting lamination in the center of the eyebrow that flows seamlessly into the temple tips. This coherent and luxurious look gives the Hanny a captivating personality. The Zouk stands out with its bold and expressive silhouette inspired by the 60s and 70s. Designed in collaboration with Mikey February, Zouk is characterized by, among other things, a sculptural edge with sharp geometric shapes and gentle bevels.

August 2024

To promote the Inner Spark collection, Oakley presents a series of short films inspired by the real emotions and challenges athletes face on their sporting journey. A continuation of Oakley’s Be Who You Are campaign, the short films show world-class athletes Fred Kerley, Kylian Mbappé, Alexia Putellas and Cassandre Beaugrand using frames from the Inner Spark collection. Transforming trials into intuition, injuries into instinct and vulnerabilities into triumph, the short films come to life with the brand’s most neuronic collection yet, unfiltered and presenting its popular models in bright new colors. Oakley’s Marketing Manager Caio Amato “In sports, most people believe it’s all about victories and medals. At Oakley, we believe that the real battle lies within each athlete. Without their fears, fatigue, failures, values and inner spark, something would be missing. We want to inspire children and young people to find their inner spark.”

August 2024

Nirvan Javan, renowned for its cosmopolitan ethos and meticulous craftsmanship, has unveiled its latest eyewear collection, Shade Your Marrakech. This new line builds on the overwhelming success of the Marrakech collection, which launched about a year ago. It was celebrated for its vibrant colors and intricate details. Handcrafted in Japan it embodies the brand’s dedication to quality and international style. The Marrakech collection introduced a special limited sunglasses model, the Majorelle. This model drew inspiration from the Jardin Majorelle, an artistic oasis in Marrakech known for its stunning gardens and vivid blue accents. The Majorelle model quickly became a standout piece, capturing the essence of this serene and beautiful location. Its unique design and the high demand it generated laid the foundation for Shade Your Marrakech. Each piece in the collection is a testament Nirvan Javan’s commitment to blending cultural richness with modern design.

August 2024

French fashion house Mugler and South Korean eyewear brand Gentle Monster have collaborated to create avant-garde eyewear inspired by Thierry Mugler’s iconic Les Insectes spring 1997 haute couture collection. The collection features two frames, Spiral 01 and Spiral 02, and a conceptual lighting head. Spiral 01 boasts a geometric design with tentacle-like spikes, reminiscent of the glasses from the insect-themed collection, now prized by fashion collectors and institutions like the Metropolitan Museum of Art and Palais Galliera. Spiral 02 subtly showcases Mugler’s avant-garde spirit with embossed stripe details from Mugler’s best-selling tights and a chrome logo at the temples.

August 2024

Mondottica Group announced their partnership with the popular brand, florence by mills. In a deal brokered by IMG, actress Millie Bobby Brown’s Gen-Z-focused beauty, lifestyle, and fashion line, florence by mills, is partnering with Mondottica Group on a full range of sun and optical eyewear styles. Launched in 2019, florence by mills is a lifestyle brand that has garnered success in the fashion and beauty arenas. The brand continues its expansion into fashion accessories selecting Mondottica Group’s expertise in eyewear and distribution. Tony Pessok, Ceo of Mondottica said, “Mondottica Group is thrilled to launch eyewear with florence by mills. Millie Bobby Brown has a huge global influence and we are excited to welcome her as our latest brand partner. Her original take on eyewear has been combined with Mondottica Group’s expertise in quality construction and stylish design, resulting in fun and confident eyewear styles that will appeal to her generation and beyond.”

August 2024

Founded in 2011 by Japanese eyewear designer Masahiro Maruyama, Masahiromaruyama, who embodies the idea of unfinished art and constantly creates different eyewear every season, has unveiled two new collections, Twist and Erase. The Twist collection showcases the unexpected malleability of metals. This series presents a unique fusion of human touch and metal manipulation, as each piece is carefully hand-twisted by skilled artisans using specialized tools. This process adds a three-dimensional effect to the frames, making them appear lighter and more dynamic than their innate rigid nature. The resulting design is a testament to the surprising elegancy that can be achieved when raw materials are transformed with authenticity, creativity, and precision. The Twist collection, comprising two distinct models each available in four enticing color variations, is authentically designed to enhance your style. The Erase collection draws its inspiration from the simple yet powerful act of erasing pencil lines with an eraser. It challenges the conventional layout of components, effectively erasing the lines of the norm. The Erase collection, with its two unique models offered in four captivating color variations, is crafted with a genuine focus on enhancing your personal style.

August 2024

Marc O’polo Eyewear embodies clarity through reduction with its new sunglasses styles. The Scandinavian-look designs are characterized by a clean design language. The 80s-style shapes are voluminous and bold – from square to panto to hexagon – and appear almost sculptural with a pronounceddeep eye rim and deep bridge. Monochrome, opaque and matt colors reinforce the clear overall look of the collection. The elegant gradient lenses skilfully pick up on the colors of the sunglasses. This creates harmoniously coordinated concepts – frames and lenses tone on tone. In order not to disturb this harmonious impression and to give the fronts all the attention, the rivet hinges are deliberately offset to one side. Adjacent to this is the new Marc O’polo temple, which is initially wide and noticeable, but then tapers towards the end of the temple, guaranteeing a high level of comfort. By using sustainable materials, Marc O’polo Eyewear reduces the ecological footprint of its sunglasses collection: pure, transparent acetate, 76% bio-based, is combined with fine stainless steel.

August 2024

The new collaboration between Linda Farrow and Annie’s Ibiza represents a perfect synergy of creativity, eyewear expertise and exclusivity resulting in sunglasses of superior quality, performance and design. It is a celebration of the essence of the island of Ibiza’s magnetic allure. Designer and curator Annie Doble honors the island’s free-spirited and hedonistic nightlife by incorporating vibrant sunset colors and her signature orange hue into this lively capsule collection of four styles called as Shelby, Celia, Calthorpe and Marcelo. The frame designs are diverse and glamorous, each presenting a classic shape from the past with a modern twist through luxurious materials and colors. Ranging from the traditional aviator Marcelo with gradient lenses to the bold oversized Celia sunglasses, each of the four models embodies a sense of refinement and femininity. Crafted with Linda Farrow’s exceptional attention to detail, they provide an unparalleled wearer experience that combines comfort with luxury style.

August 2024