Vogue Eyewear announces the arrival of Louane as the brand’s first ambassador in France. An iconic singer and actress, she perfectly embodies the spirit of freedom, audacity and modernity so dear to the brand. Revealed at the age of 16, Louane has established herself as a key figure in French music and cinema. With over three million albums sold and an authenticity that appeals to all generations, she embodies strong values: self-confidence, self-expression and independence. This partnership celebrates a fashion style free of convention, where every pair of glasses becomes a style statement. Spontaneous and assertive, Louane evolves naturally in a world where fashion is an uncompromising means of expression. With its Spring/Summer 2025 collection, Vogue Eyewear is putting the spotlight on uncomplicated fashion, combining accessibility and comfort. Inspired by current trends, this line revisits classics with a contemporary twist, and is aimed at those who dare to assert their style. Thick acetate frames and fine metal lines, bright colors and subtle transparencies, each model is designed to reveal the personality of each individual.

April 2025

Barcelona-based eyewear brand Visionario has unveiled its new capsule collection, Avant Garde, featuring two bold oversized models. Pushing the boundaries of volume and structure, these mask-like frames offer a daring and contemporary style. The Cara model stands out with its sharp rectangular silhouette, while Tilda presents a softer aviator-inspired design. The Avant Garde collection consists of individually numbered frames, with only 150 pieces available per model and color. Both Cara and Tilda gain depth and character through T Laminated temples and front panels, while meticulously crafted hinge details highlight the brand’s commitment to quality and refinement. To mark the launch of these striking oversized frames, Visionario introduced a dedicated photo campaign that reflects the collection’s bold aesthetic. Featuring exaggerated shapes, sharp silhouettes, and a strong attitude, the campaign draws inspiration from the ’80s and ’90s. With this new release, Visionario embraces a more fashion-forward and sophisticated perspective, solidifying its presence in the world of contemporary style.

April 2025

With its latest collection, Clin d’œil, Theo Eyewear pays tribute to surrealism, drawing inspiration from the visionary world of René Magritte, the world-renowned Belgian painter. This collection masterfully plays with illusion and perception, ensuring that each frame carries a subtle wink, both literally and figuratively. Clin d’œil is the result of a creative collaboration between Theo Eyewear and Marie Frémondière, an eyewear designer and optician from Angers, France. Driven by her passion for art and craftsmanship, Marie transforms frames into storytellers. Her award-winning design, Le Modèle Magritte, served as the inspiration behind this collection. Embracing the motto “Creativity knows no bounds,” Marie’s deep curiosity for the world, art, and people is reflected not only in her designs but also in this new Theo collection. Each frame in the Clin d’œil collection, designed with inspiration from Magritte’s most iconic imagery, is crafted from high-quality stainless steel and acetate.

April 2025

Snob Milano celebrates its 10th anniversary, marking this significant milestone with the same passion and determination that have defined the brand since day one. Founder and Creative Director Tommaso Bossetti highlights how Snob Milano has grown over the years without losing its essence, securing a strong position in the global eyewear market. Particularly recognized for its clip-on eyewear, the brand has established itself as an industry leader, introducing groundbreaking innovations through its exclusive partnership with Zeiss SunLens. Among Snob Milano’s latest developments are eight new sunglass models, all crafted in Italy, along with a refreshed version of the iconic Dogui frame. These additions reinforce the brand’s commitment to delivering high-quality, functional, and stylish eyewear. Looking ahead, Snob Milano aims to expand while staying true to its signature aesthetic, focusing on quality, innovation, and excellence.

April 2025

Selima Salaun, a licensed optician and the founder of the luxury eyewear brand Selima Optique, alongside French-born creative director and eyewear designer Nico Roseillier, has launched a new collaboration, presenting a fresh model to the public. The new Matt frame, the product of the Selima x Nico collaboration, combines French elegance with timeless touches and a passion for eyewear, offering effortless style and comfort to its wearer. With its fine lines and elegant details, the Matt frame is available in a limited selection of only 5 colors. Among the colors is the classic black and striking white, reinforcing the model’s timelessness. When Salaun’s French sophistication and New York eclecticism blend with Nico Roseillier’s wit, cheerfulness, and style, the result is designs that are sure to captivate eyewear enthusiasts.

April 2025

Safilens expands its innovative product range with Delivery Ribo, a state-of-the-art contact lens designed for users who spend extended periods in front of digital screens. With the release of Lachryceuticals®, Delivery Ribo aims to reduce eye fatigue and protect the cornea, crystalline lens, and retina from harmful HEV light. In daily life, high-energy visible (HEV) light emitted by the sun and digital devices penetrates deeper than UV rays, causing collagen and elastin breakdown and leading to photoaging. Prolonged exposure has been linked to an increased risk of age-related macular degeneration (AMD), which can result in central vision loss. Safilens General Manager Daniele Bazzocchi stated, “We are focused on developing more functional and effective contact lenses that help protect eye health in today’s digital lifestyle. Digital devices have become an integral part of our lives, but continuous exposure can cause eye strain, dryness, and sleep disturbances. As digital usage continues to grow, it is crucial to take conscious steps to safeguard our long-term eye health.”

April 2025

Ron Dorff makes a bold entrance into the new season with Le Mirage, an exclusive collector’s edition. Inspired by Paul Newman’s iconic sunglasses from the early ’70s, these sophisticated aviator frames combine a handcrafted acetate front with engraved titanium temples plated in either 18K yellow gold or 14K white gold. Featuring Zeiss-crafted nylon lenses, the design ensures both superior clarity and ultimate protection. According to the brand, these frames, meticulously crafted in Japan, showcase exceptional craftsmanship and are among the lightest yet most durable sunglasses available. Each pair comes in a handcrafted box, complete with a black suede hard case and a luxury faux leather travel case. Bringing together timeless design with a seamless blend of classic and modern elements, Le Mirage is a testament to Ron Dorff’s commitment to sophisticated aesthetics in eyewear. The limited-edition Le Mirage collection is now available at Ron Dorff’s flagship stores in Paris, London, New York, and Los Angeles, as well as online.

April 2025

Debuted on last month during Coperni’s A/W 2025 runway show centered around the digital community, the Ray-Ban Meta x Coperni Limited Edition is described by Ray-Ban as “fashion’s hottest runway accessory”. Coperni themed its A/W 25 show around “digital community,” which remains a focus here at Meta, pairing the show with a 200-person, 24-hour LAN party. Models also wore the Ray-Ban Meta x Coperni Limited Edition to record from the runway, showing off the Ray-Ban Meta’s hands-free recording capabilities. The Coperni Limited Edition is framed in the iconic Ray-Ban Wayfarer shape in transparent black, featuring what is described as a unique twist of Grey Mirrored Lenses with both logos etched into the lens, that offer a bold and eye-catching look. For more exclusivity, the inside temple hosts a Limited Edition numbering while the arm tip hosts a Coperni logo plaque. The Ray-Ban Meta x Coperni Limited Edition comes with a black charging case with a subtle Coperni embossing on the back of the case as well as Coperni plaque. “We’ve had remarkable growth and progress with the Ray-Ban Meta AI Glasses. We hope to bring future innovations and collaborations that shape the way we connect,” says Rocco Basilico, Chief Wearables Officer, EssilorLuxottica.

April 2025

Porsche Design has announced that Orlando Bloom will be the new Brand Ambassador for the brand’s eyewear collections. Known for his successful roles in numerous films and regarded as one of Hollywood’s most charismatic leading men, Orlando Bloom is also known for his long-time passion for Porsche. Porsche Design emphasizes that the new collaboration with the actor, who appreciates the brand’s exceptional design, technical innovations, and functionality, is an ideal match. In the new image campaign for Porsche Design, Orlando Bloom wears seven selected models of the brand’s innovative sunglasses and prescription eyewear. Orlando Bloom said, “It is a great honor to represent Porsche Design as Brand Ambassador. From our first conversation, I was excited about the idea of this partnership. I immediately sensed that the Porsche Design team and I share a mutual passion for great design and a similar mindset. The brand has uniquely succeeded in translating the distinct design and timeless elegance of icons like the Porsche 911 into lifestyle products. This sports car-inspired aesthetic, unique heritage, and exclusive lifestyle style truly fascinates me. I am excited to be a part of this success story.”

April 2025

Polo Ralph Lauren Eyewear has unveiled its new Spring/Summer 2025 collection, which has masculine lines. The new series cultivates the Polo Ralph Lauren Eyewear Dna, appealing to a very broad male customer base in search of timeless, assertive style. Some of the models in the new Polo Ralph Lauren Eyewear Spring/Summer 2025 collection, have a refined yet casual spirit, featuring the Pony Player logo and a color palette inspired by the brand’s iconic polo shirts. The other models stand out with their college and vintage aesthetic, with tortoiseshell options, retro shapes and sophisticated details. The frames in the new Polo Ralph Lauren Eyewearcollectiın are inspired by the iconic Polo watch, integrating the design of the bracelet on the temples, merging the worlds of watchmaking and eyewear with elegance. Polo Ralph Lauren Eyewear invites its users into the world of vibrant colors or sober hues, sporty or vintage looks.

April 2025