Kuvars Group celebrates Mother’s Day with deep gratitude for all the mothers they define as “the strongest heroes of our lives, with the warmest smiles.” The company reminds that one of the most stylish expressions of love and gratitude on Mother’s Day is gifting special eyewear designs that perfectly reflect a mother’s style, elegance, posture, and inspiring energy. Highlighting the striking and eye-catching elements from the Italian Movitra, French Face à Face, and South Korean Projekt Produkt collections within its brand portfolio, Kuvars Group offers eyewear enthusiasts a range of options for Mother’s Day gifts. The company presents Movitra designs, which blend timeless Italian elegance with innovative mechanisms, as an ideal choice for those looking for functional yet unique gifts for strong and stylish women. Face à Face, with its bold lines and artistic designs, appeals to women who want to make a statement with their eyewear, offering dazziling alternatives for Mother’s Day. Projekt Produkt, known for its minimalist lines, soft color palettes, and modern designs, emphasizes the graceful and contemporary side of mothers with its understated yet striking style.

May 2025

Tommy Hilfiger introduces its latest styles in the 2025 Spring/Summer eyewear collection, designed specifically for men. The square-shaped sunglasses, TH 2184/S, made from revamped acetate and suitable for optical lenses, offer a unique experience with flag logos on the temples and small double rivet details on the front. The iconic red, white, and blue stripes are elegantly placed at the end of the left temple. The model is available in color options of blue multi-layered with gray lenses, blue with dark blue lenses, Havana with brown lenses, green with brown lenses, and black with gray lenses. The round-shaped sunglasses TH 2186/S, also made from revamped acetate and suitable for optical lenses, features flag logos on the temples and small double rivet details on the front. With the iconic red, white, and blue stripes at the end of the left temple, this model is available in color palettes of Havana with blue lenses, blue multi-layered with gray lenses, and black with gray lenses. The TH 2192/S sunglasses, made from lightweight stainless steel and suitable for optical lenses, boast an adjustable-length, thin metal temple design. The new flag logo is placed on the temples, with the iconic red, white, and blue stripes elegantly visible at the end of the left temple. The model is available in color options of matte palladium with blue lenses, gold with green lenses, and dark ruthenium/black with gray lenses.

May 2025

As an award-winning brand of Gülce Optik, Mooshu is bringing a modern twist to its dynamic lines by putting greater focus on small-frame eyewear for the new season. Known for its minimalist designs, the brand captures attention with a new collection that blends a nostalgic spirit with the pulse of today’s fashion, fully embracing its own bold originality. By combining clean lines with vibrant colors, Mooshu fuses its cheerful, youthful brand identity with the allure of the past. Rustic details, compact acetate frames, and metal temples come together through the brand’s distinctive designs, offering a wide range of options for Summer 2025. With a commitment to continuously improving its systems each year, Mooshu remains dedicated to its vision of producing higher quality, more comfortable, and uniquely crafted designs. Offering an impressive selection, the brand not only introduces fresh, innovative collections but also preserves its best-selling iconic models, reinforcing its strong design identity. Bringing fresh perspectives to eyewear production in Turkey, Mooshu continues to chart its own unique path, writing a new chapter of its brand story with every design.

May 2025

Marc Jacobs continues to captivate attention with its 2025 Spring/Summer eyewear collection, featuring the striking Item sunglasses. The world-renowned luxury brand Marc Jacobs enhances its 2025 Spring/Summer eyewear collection with new, women’s and unisex Item sunglasses. These eye-catching models, featuring The Sunglasses logo on the temples, make a bold fashion statement. The Marc 798/S sunglasses model, with its oversized butterfly-shaped double-layer acetate frame, is embellished with gold or silver The Sunglasses logos on the temples. It is available in color options of crystal/black with gray gradient lenses, crystal/Havana with blue gradient lenses, and crystal/pink with gray lenses. The Marc 798/STR sunglasses model, also with an oversized butterfly-shaped acetate frame, is decorated with multicolored crystals on the front. Available in a single color option of black with gold The Sunglasses logo and gray lenses. The Marc 799/S sunglasses, featuring an oval frame made from double-layered acetate, is also enhanced with gold or silver The Sunglasses logos on the temples. Color alternatives include crystal/black with gray lenses, crystal/Havana with brown gradient lenses, and crystal/burgundy with gray lenses.

May 2025

Standing out in the eyewear world with its minimalist lines, high engineering quality, and contemporary design, Roundten is becoming one of the pioneering brands that enhance diversity and innovation in the industry. The Spain-based eyewear label successfully merges functionality with aesthetics, offering a style that perfectly adapts to the dynamics of urban living. With its sleek yet distinctive designs, Roundten aims to be more than just an accessory – it aspires to become an essential part of everyday life. Carefully crafting each piece in its collections, the brand strikes a flawless balance between aesthetics and functionality. Ultra-lightweight titanium frames ensure long-lasting comfort, while flexible hinge systems help the glasses maintain their form and adapt naturally to facial features. Prioritizing visual quality, Roundten also showcases its expertise in lens technology. Every model features high-resolution optical lenses with 100% UV protection, offering users not just style but also a superior eye health experience. Thanks to special coatings that minimize light reflections, all-day comfort is guaranteed.

May 2025

Iceberg’s new eyewear collection combines the brand’s sporty heritage with minimalistic forms. Geometric cuts, clear glass surfaces, and face-hugging lines stand out in both optical and sunglass models. This collection is not just a complementary piece but also a reflection of the brand’s strong design vision. The logo placement modernizes with the integration of the simple yet bold details of the “I” letter into the frame design. Especially in optical models, this approach blends simplicity with technical elegance. The black-and-white visuals in recent campaigns and the forms surrounding strong facial features show that the collection offers not only style but also a statement. The eye-catching capsule model IC710S symbolizes sophistication with its shiny and rich gold tone, Gold Leaf, and limited production. The collection, balanced with a combination of matte and glossy surfaces in acetate-metal, also offers modern colors like moss green and transparent beige, in addition to neutral tones. With this collection, Iceberg brings a clear and minimalist expression to urban style. Additionally, the modern design of the eyewear offers an excellent balance of functionality and aesthetics for users. Every detail of the innovative Iceberg collection is meticulously crafted, making a bold step in the fashion world with elegant options that cater to every taste.

May 2025

Hoya continues to offer its Polarized lenses, designed to protect users’ eye health and enhance their comfort while allowing them to enjoy sunny days with confidence. Hoya Polarized lenses effectively block reflections, boost contrast, and provide improved visual comfort for outdoor activities. Featuring Hoya’s signature quality, these Polarized lenses eliminate the discomfort caused by glare from sunlight. Since light moves in multiple directions, reflections from wet roads, vehicles, windows, snow, or water can create polarization, leading to unpleasant glare that diminishes visual clarity. Polarized lenses are the perfect solution to avoid such conditions, offering reliable protection against intense sunlight anytime, anywhere. Ideal for those who seek relief from glare-related discomfort, Hoya recommends its Polarized lenses for travelers, drivers, water and winter sports enthusiasts, individuals with light-sensitive eyes, those particularly sensitive to glare, as well as anyone who enjoys spending time outdoors or sees fashion as a central part of their lifestyle.

May 2025

In Arma Lens’ special Ultra Max collection, four different shades of gray contact lenses are now available for users. The Ultra Max collection, exclusively produced by Arma Lens, offers a range of gray contact lenses, from the lightest gray to a deep gray, allowing everyone to experience the look of gray eyes. Among the four distinct gray shades in the collection, the Ultra Max Brillant is introduced as the lightest shade, known as diamond gray. Arma Lens also offers Ultra Max Pearl, which is a pearl gray, Ultra Max Smoke, a smoky gray, and Ultra Max Gray, a darker gray tone, all for users to enjoy. The Arma Ultra Max collection is currently one of the most prestigious and uniquely designed contact lens collections available for sale in Turkey. These lenses promise an incredibly natural look, with the vivid colors closely resembling the structure of a real eye iris. Featuring a 14.5 mm diameter and an 8.6 BC base curve, the Ultra Max collection employs advanced production technology to maximize comfort for every user. The collection is available in prescriptions ranging from -0.50 to -6.00 for myopia, and from +1.00 to +6.00 for hyperopia. The series is available through Arma Lens’s stock. Arma Lens operates exclusively through authorized dealerships throughout Turkey. If you’re interested in becoming one of Arma Lens’s distinguished dealers and forming a profitable partnership, you can contact the company for more information.

May 2025

Modo Eyewear’s Spring/Summer 2025 collection reshapes the brand’s design philosophy. The New York-based brand blends simplicity with vibrant tones in this new collection introduced through the Vibrancy campaign. The delicate lines and lightweight forms highlight personal style while emphasizing the glasses’ lightness. Modo makes its statement not with loudness, but through in-depth craftsmanship. This year, the brand opened its production facility, M Factory in Brooklyn, to the fashion and design world during “Eyewear Design Week,” bringing the behind-the-scenes process to the forefront. The “House of Modo” experience, as it is called, highlights the brand’s transparency and craftsmanship values. Among the new models showcased in the campaign, the frames with geometric cuts and clear glass surfaces stand out, offering a wide range of color options for users. Additionally, each piece in the collection combines lightness and durability, ensuring comfort for long-term wear. Modo’s new collection creates a distinct impact in the eyewear world by merging modern design with exceptional craftsmanship.

May 2025

Traditional sunglasses may not be able to slow down the progression of your child’s myopia while they’re outdoors. However, Hoya Miyosmart lenses feature a unique technology called D.I.M.S. (Defocus Incorporated Multiple Segments) that helps correct myopia and slow its progression. These lenses protect your child’s eyes from intense sunlight while providing visual comfort, encouraging them to wear their glasses even outdoors. They also offer protection against harmful UV rays, reducing the risk of long-term eye damage. With Hoya Miyosmart Chameleon photochromic lenses and Hoya Miyosmart Sunbird polarized lenses, your child gets the visual comfort they need wherever they are. Your child may forget to switch their glasses when heading outdoors, but Hoya Miyosmart Chameleon lenses automatically adjust to changing light levels, providing the protection they need no matter where they go. Meanwhile, Hoya Miyosmart Sunbird polarized lenses offer extra protection against intense sunlight and glare. This way, Hoya Miyosmart lenses not only help manage vision issues but also support kids in moving freely and safely.

May 2025