Max Mara renews the existing partnership with Marcolin, strengthening a prestigious collaboration. Marcolin, among the global leading groups in eyewear, and Max Mara, one of the world’s most celebrated fashion houses embodying Italian luxury and style, announce the renewal of the license agreement for the design, production and international distribution of Max Mara sunglasses and optical frames. The new agreement extends the license for an additional 7 years, until December 31, 2032.The agreement follows the extension signed in January 2024 for the Max&Co. Eyewear line and further confirms the strength of the partnership between Marcolin and the Max Mara Group, which has been developed and consolidated over time. Max Mara eyewear collections stand out for their essential and sophisticated design, the result of meticulous research into materials, shapes, and color palettes. The frames are defined by clean geometries and material combinations designed to balance aesthetics and functionality.

May 2025

Look has added the new optical frame series, Rigato, for men to its 2025 Spring/Summer Fashion collection. The four styles in the new Rigato series, featuring an authentic masculine aesthetic, are crafted from premium acetate. The thin parallel lines on the front profile of the models are designed as a tribute to Italy’s manufacturing excellence. The company describes this ‘ribbing’ process as a true seal of authenticity and craftsmanship, likening it to techniques used in jewelry and marble sculpture, which sets each Look design apart. The shapes reinterpret past styles with a modern touch. The 4680 and 4681 models, with finer frames, feature soft and rounded 1950s-inspired square lines, while the 4682 model carries a bold and modern spirit of the 1980s. The 4683 model, with a broader silhouette, is inspired by the 1970s but has been completely revamped according to modern style codes. In terms of color, the Rigato collection draws inspiration from both traditional and innovative elements. Havana tones, reinterpreted patterns, and colors inspired by nature are featured alongside solid hues like blue, green, and orange-rust, with deeper blue and green accents providing a pop of color. The interplay of polished and matte finishes creates striking visual and tactile contrasts, further enhancing the perceived quality of the product.

May 2025

The Liu Jo vision of femininity, passion, and self-confidence comes to life in the Spring/Summer 2025 eyewear collection, including new sunglasses and optical styles whose statement shapes, unexpected design elements, and intricate detailing draw inspiration from the brand’s latest accessories. Showcasing impeccable craftsmanship on highly qualitative materials, such as acetate and sleek, lightweight metals, once again the new Liu Jo eyewear proves to be the perfect accessory to elevate any look with effortless glamour. This geometric sunglass style LJ160S, crafted from sleek, lightweight metal, exudes modern refinement with a feminine silhouette paired with gradient lenses in elegant shades. A captivating new acetate cube detail, adorned with the Liu Jo logo, adds a playful touch of sophistication and draws attention to the temples. Available in four lustrous metal finishes and equipped with adjustable nose pads for a comfortable, custom fit, these sunglasses are featured in rose gold in the Spring/Summer 2025 advertising, but also come in silver, light gold, and yellow gold. The new sunglass and optical styles of the Spring/Summer 2025 advertising campaign are available in all Liu Jo boutiques and through selected retailers as well as brand’s website.

May 2025

Kirk & Kirk has added four striking new models to its Kaleidoscope and Contour collections. The Kaleidoscope series expands with the introduction of Joel and Ruth models, while the Contour series welcomes Thomas and Yvonne. All four models are crafted from lightweight K-Lite™ material and feature faceted surfaces that accentuate the unique qualities of this special material. Of the new models added to the Contour collection, Yvonne stands out with its gently angular design and matte front surface, playing with light and shadow around the eyes. In the Kaleidoscope series, Ruth brings a new feminine dimension to the collection with its sensuous, softly curved design. Karen Kirk, Creative Director of Kirk & Kirk, stated, “The Kaleidoscope series is the essence of our brand. Our frames are handcrafted from K-Lite™ material, which is specially produced for us in Italy. The K-Lite™ material offers a unique color palette that makes the collection stand out. All models, including the newly added Joel and Ruth, provide an incredibly light and comfortable wearing experience despite their strong appearance. The challenge for independent optical stores today is distinguishing themselves from their competitors, and we aim to play an important role in helping them achieve that.”

May 2025

Kering Eyewear has signed an acquisition agreement with two Italian eyewear manufacturers, Visard and Mistral. The deal entails Kering Eyewear acquiring 100% of Visard’s share capital and a minority stake in Mistral, with the option to complete its full acquisition by 2030. Founded in 1985 and 1991 respectively, Visard and Mistral are based in the Belluno area, one of the world’s most renowned eyewear districts, and specialize in the production of sunglasses and optical frames. Visard, with around 75 employees, boasts strong expertise and unique craftsmanship, focusing on the production of injected optical frames and sunglasses. Mistral, with around 120 employees, has outstanding expertise in crafting acetate eyewear, thanks to its top-tier manufacturing and continuous technical innovation. Visard and Mistral have been strategic partners of Kering Eyewear since its foundation, and this operation will allow the company to further strengthen its leadership in the design, development, and distribution of high-end eyewear, while also marking another important step forward in its industrial development strategy.

May 2025

Götti Switzerland is expanding its Dimension collection with two new models named Mona and Myles. Both models, newly added to the Dimension series, stand out for their remarkable versatility. Combining clear, elegant lines with an innovative surface design, the models blend characteristic details with the timeless aesthetic of classic eyewear. According to the company, each bevel has been carefully crafted, highlighting the upper edge and ensuring that the soft curves form a refined silhouette. The impressive look of the frames is completed with a new, wide temple design that creates a strong and expressive finish. Lightweight and durable, the two models are made from fine polyamide powder and brought to life using state-of-the-art 3D printing technology at the company’s facility in Switzerland. Available both as sunglasses and optical frames, the designs come in a selection of 15 signature colors, including natural shades such as blush and ash, alongside a wearable denim blue. Götti’s focus on sustainability and innovation is once again reflected in this latest collection.

May 2025

Maison Margiela and Gentle Monster continue to push the creative envelope with the third installment of their ongoing collaboration. Seamlessly fusing classicism and futurism, the new collection blends cybercore aesthetics with timeless shapes and refined metallic finishes. A bold expression of innovation, the latest Maison Margiela x Gentle Monster collection features 20 eyewear pieces – eight sunglasses and 12 optical frames. Each design highlights a striking interplay between modern materials and the traditional craftsmanship associated with Margiela, including the house’s signature four white stitches. The collection offers a rich palette of silver and green metallic finishes, complemented by classic tones such as black, gray, navy, ivory, red and tortoiseshell. Designed to stand at the intersection of art and functionality, the pieces reflect a shared vision for progressive design. This latest drop cements the collaboration’s reputation for delivering eyewear that is as experimental as it is wearable.

May 2025

EssilorLuxottica officially launched its Nuance Audio Glasses in the U.S. at a launch event held at Hero NYC in Rockefeller Center. Nuance Audio technology, an invisible, open-ear hearing solution, combines sound engineering and eyewear design to create glasses aimed at supporting those with mild to moderate hearing loss. It is also the first FDA-approved product in the U.S. that is a medical device with preset software. The event opened with a sensory experience featuring video and sound that evoked a cutting-edge art installation. Stefano Genco, President of Nuance Audio, said, “For the first time in our history, we are distributing our Nuance Audio product not only in our retail network and independent optical stores but also in the hearing industry. We are signing agreements with both big companies and small independent ones. From the beginning, we thought our innovation was not just for the eyewear industry, but for everyone.” EssilorLuxottica had announced in February that it had received FDA approval and CE marking under the medical devices regulation in the European Union. According to the company’s announcement, the glasses will also be available in certain European countries such as Italy, France, Germany, and the U.K. in the first half of 2025.

May 2025

As a continuation of its New York Stories campaign, DKNY shifts focus to cinema for its Spring/Summer 2025 campaign, introducing 22-year-old model Lila Moss, the daughter of famous supermodel Kate Moss, as the brand’s new global face. In the campaign visuals, shot by Mikael Jansson, Lila Moss brings a fresh, youthful energy to DKNY’s iconic pieces for the Spring/Summer 2025 season, reinterpreting them in a contemporary way. G-III Apparel Group Vice President Jeff Goldfarb said, “It is no coincidence that Lila Moss has been chosen as the face of DKNY’s Spring/Summer 2025 campaign, while Kate Moss is featured in the Donna Karan New York campaign for the same season. We wanted to highlight the mother-daughter connection at DKNY, which was founded by Donna Karan, inspired by her daughter to design cool, youthful styles. This new campaign further strengthens our commitment to expanding DKNY’s global presence.” Featured in the campaign, the new DKNY Spring/Summer 2025 eyewear collection draws inspiration from the city that never sleeps, with the new family of frames being presented alongside Lila Moss for eyewear enthusiasts who want to keep up with life in motion. The latest DKNY sun and optical collection delivers a youthful appeal with a sporty edge.

May 2025

Calvin Klein Jeans Eyewear introduces three rimless sunglass styles for the spring season. Crafted from metal with plant-based resin temple tips, these models bring retro-inspired designs to life with bold color combinations, offering a statement-making style. By reinterpreting timeless silhouettes with modern touches, Calvin Klein Jeans Eyewear highlights sustainable material use while reflecting a contemporary aesthetic. Among the models, CKJ25206S stands out with its rectangular shape, plant-based resin temple tips, and flat, flexible metal temples colored with enamel, featuring the Calvin Klein monogram. The model is offered in four striking colorways: gold/green, silver/black, gold/brown, and silver/blue. The CKJ25207S model features a modified rectangular shape, flexible flat metal temples colored with enamel, and the Calvin Klein logo. It is available in four eye-catching color options: silver/black, silver/green, gold/orange, and gold/rose. The new rimless sunglasses, combining vibrant hues, perfectly embody the brand’s youthful and dynamic spirit. Calvin Klein Jeans Eyewear rimless sunglasses are now available worldwide at select retailers.

May 2025