Carrera presents the bold spirit of its brand with the Spring/Summer 2025 Flag Collection, where iconic details meet fearless design. The collection stands out with its signature ‘C’ logo, distinctive temples, and the archive-inspired “Victory C” emblem featured across both sun and optical styles. One of the collection’s most striking models, the Carrera 1053/S/Ti “The Masterpiece”, features an oversized square flat-top silhouette crafted from a blend of acetate and titanium. Ultra-lightweight, highly durable, and hypoallergenic, the model offers exceptional comfort thanks to its flexible hinge system. Branded with the “Victory C” logo on the bridge and the Carrera name along the temples, it is available in four colorways: black/red with grey mirror lenses, matte black with black/brown lenses, black horn pattern with green gradient lenses, and black/white with blue mirror lenses. Another standout is the Carrera 1141 optical model, offering a bold aesthetic with its lightweight stainless-steel structure and metal-acetate temples. It also features flexible hinges and refined Carrera branding on the arms. The Carrera 1141 is available in black/gold, gold/blue, gold/black, and ruthenium/black combinations. With its Italian-made craftsmanship and distinct design approach, Carrera once again balances high fashion and functionality in perfect harmony.

July 2025

With its understated yet captivating designs, Hally & Son speaks to individuals who seek to make a statement through character rather than excess in eyewear fashion. Each frame from the brand is more than just an accessory—it’s a personal signature, designed for those who value authenticity and individuality. Crafted from premium materials such as lightweight titanium and natural acetate, the collection seamlessly combines comfort and durability for everyday wear, while clip-on models ensure added functionality. Iconic asymmetrical screws, rounded temple tips, and refined silhouettes have become hallmarks of Hally & Son, creating a sophisticated identity where minimalism meets grace. The brand’s aesthetic is further shaped by architectural lines inspired by the past but reinterpreted through a modern lens—never nostalgic, always current. Pops of color on the hinge pins and meticulous artisanal detailing strike a balance between design precision and expressive creativity. With a quiet confidence built into every nuance, the Hally & Son collection presents a calm yet resolute stance. In its purest form, craftsmanship and technical clarity converge to offer frames that go beyond eyewear—each model delivers a silent aesthetic language and becomes an elegant reflection of the wearer’s personal style. Designed for those who express themselves with poise, Hally & Son continues to stand out through its refined and distinctive vision.

July 2025

Offered under the assurance of Efor Optik, Philippe Müller sunglasses combine functionality and aesthetics in their latest summer season collection. Featuring Zeiss lenses across all models, the collection promises sharp vision and high visual comfort while reducing eye fatigue and providing effective protection against UV rays. The frames in the collection stand out with their titanium-IP coating and polished surface details. Designed to deliver both lightness and durability, these models offer day-long comfort along with an elegant visual appeal. Meticulously crafted, Philippe Müller frames are versatile options suitable for both city life and vacation settings during the summer months. Constructed from flexible, shape-retaining materials, the sunglasses attract attention with retro-inspired designs interpreted through a modern lens—appealing to both classic and bold personal styles. Every detail in the collection reflects a design philosophy that prioritizes not only visual aesthetics but also user experience through precision engineering. With superior material quality and high-level optical performance, the collection presents exclusive alternatives for the discerning clientele. Offering a blend of lightness, sophistication, and technical refinement, Philippe Müller sunglasses stand out as a compelling seasonal collection recommendation for optical retailers.

July 2025

Merve Optik added another dazzling event to its portfolio of elegant and style-filled launches, enchanting Izmir with one of its most prestigious brands, Guess Eyewear. Hosted at Bornova Optik, located in Hilltown AVM and known for its refined and welcoming atmosphere, the exclusive launch event brought together Guess Eyewear’s new season collection with the art of makeup. Attracting fashion and beauty enthusiasts, the event offered attendees a unique style experience. Guess’s timeless designs were elevated through personalized makeup applications by professional artist Filiz Koruyan, creating bespoke looks for each guest. In the modern setting of Bornova Optik, visitors had the opportunity to discover the frames that best suited their personal style while receiving tailored beauty advice from experts. This special day, shaped by Merve Optik’s strong brand presence and Bornova Optik’s customer-oriented approach, featured refreshments and exclusive launch-day offers. With strong social media engagement, the event received praise for its harmonious blend of style and beauty.

July 2025

One of the most striking shades in Arma Lens’s exclusive Ultra Max collection, Max Brillant is turning heads this season. With its light diamond gray tone and subtle limbal ring design, this colored contact lens enhances the eyes, making them appear larger and more defined—quickly becoming a favorite among style influencers. Colored contact lenses, now a key element in flawless makeup looks, have evolved into an essential part of everyday life for modern individuals who are passionate about fashion and personal style. Max Brillant adds a touch of elegance to glamorous summer night makeup while offering users a natural yet striking appearance. Designed to enhance eye aesthetics, this standout lens is not only ideal for everyday wear but is also favored as a stylish finishing touch at social events and special occasions. The Ultra Max collection is available in a wide prescription range—from -0.50 to -6.00 for myopia and +1.00 to +6.00 for hyperopia—featuring a 14.5 mm diameter and an 8.6 base curve that ensures a comfortable fit for a variety of eye shapes. Offering exceptional wearing comfort, Ultra Max contact lenses are available exclusively through selected Arma Lens retailers across Turkey.

July 2025

Gülce Optik’s award-winning brand Mooshu introduces a vibrant 2025 eyewear collection enriched with a bold new color palette, capturing the warmth of the sun and the joyful spirit of summer. Exceptional attention to detail during the design and production phases ensures that each piece offers enhanced comfort and aesthetics with every new season. The 2025 summer models are crafted to reflect the lively energy of the season while allowing wearers to express their personal style with elegance. Known for its trendsetting approach, Mooshu once again stands out with daring color combinations and innovative designs. Especially notable are the rimmed and dual-toned frames, which provide a sophisticated touch, while the vivid hues appeal to those seeking a more energetic look. Each piece in this special Mooshu collection not only protects against the sun’s harmful effects but also serves as a key accessory for a stylish appearance. By blending function and design, Mooshu’s 2025 collection aims to become an essential part of the summer wardrobe. With its innovative approach to eyewear manufacturing in Türkiye, Mooshu continues to move forward with confidence on its own unique path—captivating users with every new design.

July 2025

Spanish brand Woodys Eyewear’s limited-edition ‘Skins’ collection stands out with its vision of embracing skin tone diversity. The collection’s enchanting sunglasses model, Jasper, offers a unique and distinctive design rooted in this core value. Crafted from high-quality Italian acetate, Jasper features a cat-eye shape, an original structure, and elegant details, while its geometrically laminated temples further enhance its sophistication. Woodys celebrates skin tone equality with 14 different models in the Skins series. Like other pieces in the collection, Jasper undergoes a special two-week baking process that results in an ultra-lightweight frame, promising comfort and ease for everyday wear. For optimal fit, the Spanish brand uses German-made 5-axis OBE hinges, ensuring both durability and flexibility. Additionally, the Carl Zeiss CR39 lenses with UVA/UVB protection provide maximum visual comfort. Woodys’ design philosophy focuses not only on aesthetics but also sustainability, employing natural acetate and harmonious color schemes for an eco-friendly approach. The Jasper model powerfully embodies this concept with its elegant cat-eye form. More than just sunglasses, Woodys’ Jasper represents a fashion statement that expresses equality and sustainability through refined aesthetics.

July 2025

Optik Dünyası, celebrating 22 years in the industry, proudly presents the new Fresh collection for its iconic brand, Iconic. The brand, already well-established in the market, brings a bold and vibrant new twist to colored contact lenses with this launch. The Fresh series intensifies market excitement through its daring and eye-catching color options. Operating with a commitment to superior quality, advanced coloring technology, and premium comfort, Optik Dünyası builds its foundation on a unique bond of mutual trust with its users. The company manages all its operations with this principle, ensuring meticulous attention to detail to create distinctive style statements for everyone. The new Fresh collection offers four striking colors: pure hazel, blue, green, and sterlingray. As part of the launch, special promotional pricing is available, making the series accessible to all users. Manufactured with the highest craftsmanship, the lenses use a special polymacon raw material to guarantee all-day comfort. Additionally, the collection addresses a market gap by offering hypermetropia powers ranging from +0.50 to +4.00 in 0.50 increments, supported by fast delivery to enhance customer satisfaction.

July 2025

Lee Cooper Eyewear once again stands out this summer with bold, diverse collections that speak to every style and taste. The brand’s 2025 collection, focused on both metal and acetate frames, features striking faceted shapes, double bridges, and angular silhouettes that immediately draw attention. Fitted with colorful, high-protection lenses, Lee Cooper sunglasses reflect the warm, fresh, and dynamic spirit of summer while offering fashion and eyewear lovers a range of bold, confident, and sophisticated style choices. Made with premium materials such as acetate and titanium, the models not only complete the wearer’s look but also deliver elegance, confidence, durability, and comfort in equal measure. The brand’s latest summer concept draws inspiration from the streets of London—where history and modern life intertwine—blending Lee Cooper’s heritage with a forward-looking vision that continues to shape the eyewear scene. With expert craftsmanship at its core, the collection fuses modern aesthetics and youthful spirit through vibrant, contemporary designs. Thanks to Lee Cooper Eyewear’s long-standing partnership with Arıkan Group—built on a shared commitment to high-quality production—the brand consistently injects energy into each new collection and brings a refreshing perspective to the Turkish market.

July 2025

One of the standout models from Randolph’s Holiday Collection, the P3 Fusion draws attention as a bold fusion of luxury and brand heritage. Featuring a polished gunmetal-toned, premium-quality metal alloy frame with matching screws, Atlantic Blue lenses, and Cabin Oak slim bayonet temple tips, this sophisticated design perfectly reflects the expert craftsmanship of the U.S.-based brand. Introduced to the Turkish market by Optic844, Randolph’s Holiday series has garnered high praise for its refined pieces that complete any stylish look. The P3 Fusion model, in particular, offers an air of nobility and long-lasting durability. Delivered with an embossed Randolph case and a custom cleaning cloth, it stands out as the perfect gift or a sophisticated travel essential that combines elevated style with thoughtful design. Equipped with polarized lenses and full UVA/UVB protection to reduce glare, P3 Fusion also features Randolph’s SkyForce™ lenses enhanced by Vector Anti-Reflective and Blue Wave™ technologies, shielding the eyes from 96% of visible blue light while maximizing visual comfort and eye health. As with all Randolph sunglasses, the P3 Fusion is designed in the USA and handcrafted in over 200 steps.

July 2025