Italian eyewear brand Hally & Son shines in its 2025 collection with two standout series. Highlighting the brand’s Dna, the Titanium Core—an embodiment of technical elegance—and the Metal series—distinguished by details that capture the light—are crafted for contemporary eyewear enthusiasts. The Titanium Core line, designed for lovers of modern minimalism, combines ultra-thin acetate with a titanium wire core. Delivering up to 50% weight reduction, these eye-catching models offer day-long comfort. Yet their appeal goes beyond ergonomics; they promise timeless style through a subtle aesthetic fed by simplicity and graceful lines. Models like the HS980Veclisse speak to those who seek sophisticated design with technical finesse. The Metal collection, on the other hand, offers a sensory experience over a purely technical one. Featuring light-reflecting, three-dimensional temple details, pieces like the HS975Vsmidtown shift with every movement, creating a dynamic visual effect. Their sleek, featherlight build complements facial features effortlessly, completing urban elegance with a modern edge. By combining titanium engineering with metallic aesthetics, Hally & Son redefines contemporary eyewear design.

August 2025

Myopia, a common vision condition that causes distant objects to appear blurry, can make it difficult for children to focus in school or enjoy carefree play. If left untreated, myopia in children can lead to serious and permanent vision issues later in life. Today, in most cases, myopia is corrected with single vision lenses that provide clear and sharp vision—but these lenses do not help slow the progression of the condition. That’s why Hoya developed MiyoSmart lenses—an innovative treatment solution that offers clear vision while also helping to slow the progression of myopia in an easy, safe, effective, and non-invasive way. MiyoSmart lenses use revolutionary D.I.M.S. Technology to correct myopic refractive error and deliver sharp vision. This technology combines a central clear zone with the child’s full prescription (the focus zone) and a surrounding treatment zone made up of honeycomb-shaped defocus segments (the defocus zone), which are designed to slow the progression of myopia. While the focus zone ensures visual clarity, the defocus zone simultaneously supports effective myopia management.

August 2025

With its advanced photochromic lenses, Seiko Optik offers comfort and ease to wearers transitioning from outdoor to indoor environments. Designed to keep up with today’s fast-paced lifestyles, Seiko lenses allow users to stay prepared for any setting without compromising on visual clarity or comfort. Eliminating the need to switch frames, Seiko Sensity 2 introduces the next step in photochromic innovation, allowing seamless adaptation between light conditions with just one pair of glasses. Regardless of climate, season, or personal lifestyle, Seiko Sensity 2 lenses deliver optimal comfort and exceptional vision. Outdoors, they darken up to a category 3 sunglass tint, while indoors, they fade back to clarity nearly twice as fast as previous models. These lenses provide consistent performance, reliable UV protection, and visual comfort under all conditions. Available in three stylish shades—classic grey, warm brown, and eye-catching green—Sensity 2 lenses cater to individual needs and preferences. With superior glare reduction, enhanced contrast, and a refined color experience, Seiko Sensity 2 stands out as the ideal photochromic solution for modern eyewear users.

August 2025

Spanish brand Woodys Eyewear continues to highlight the beauty of skin tone diversity with its limited-edition Skins collection—an inclusive vision that stands out in the eyewear world. Now, the brand is expanding the series with a new model named Cocoa. Rooted in the belief that all skin tones are equal, the Skins collection features some of the world’s most anti-racist sunglasses. The newest addition, Cocoa, showcases a rectangular silhouette crafted from high-quality Italian acetate and is distinguished by its elegant milling details. Like every pair of Woodys glasses, Cocoa undergoes a special two-week oven-curing process, making the frame both lighter and more durable. The temples are accented with layered laminate details that add a unique touch—each one combining at least three different acetate colors. A signature of the Skins collection, this fusion of tones allows Woodys to celebrate diverse skin colors in a single frame. For optimal comfort and performance, all models in the limited Skins series are fitted with premium German-made 5-axis OBE hinges, ensuring both flexibility and durability. Visual clarity is further enhanced with UVA/UVB-protective Carl Zeiss CR39 lenses, bringing top-tier eye comfort and sun protection to every design.

August 2025

Part of Arıkan Group, Lee Cooper offers ideal options for young individuals who love to follow trends and aim to stay one step ahead. The collection becomes an essential part of their lifestyle with cool and comfortable designs that match the pace of city life. Always keeping its wearers stylish, Lee Cooper suggests vibrant alternatives in its sunglasses collection, where thick frames are enriched with demi acetates for those looking to add a pop of color to their style. Geometric faceted frames in the series also maintain their strong presence this summer. With clip-on models combining angular, double-bridge, and uniquely rounded frames with polarized sun lenses, Lee Cooper delivers youthful and edgy looks that stand out in every setting. Another Arıkan Group brand, Slazenger, a pioneer of sporty and dynamic designs, also maintains its presence with a wide product range, from bold acetate frames to double-bridge metal models, and from rounded classics to colorful faceted frames. Enhancing the style of its users in every environment, Slazenger promises superior comfort for those who enjoy outdoor activities and spending time in nature, with its exclusive designs. Its clip-on sunglasses with polarized lenses provide comfort under all weather conditions, while flexible temples with carbon coating ensure a perfect fit.

August 2025

Freesbee, one of the brands distributed in Turkey by PRM Mağazacılık, presents modern, colorful, and universally flattering round-frame designs from its 2025 collection. Aiming to help you express yourself and bring a new breath to your style, Freesbee sets the season’s standout trends through its refined material selection. Especially notable are the brand’s round silhouettes reflecting a retro-modern blend, offering a soft and balanced look that easily suits every face shape. Thanks to their ergonomic structure, Freesbee’s meticulously designed models do not put pressure on the face even after prolonged wear and ensure comfort around the nose. Combining both optical and sun lenses seamlessly, the brand prioritizes functionality. The Freesbee 2025 collection draws attention not only for its aesthetic appeal but also for its promise of material quality and comfort. Made from lightweight and durable acetate, the frames retain their shape even with long-term use due to their flexible structure. The metal frames in the collection, on the other hand, stand out with modern lines and refined craftsmanship. Both acetate and metal designs are reinterpreted with clean, modern silhouettes. Alongside classic black and transparent acetate options, the collection also features bold and energetic tones through vibrant acetate frames. In metal models, classic colors like gold and silver are accompanied by colorful metallic frames, bringing a vivid touch to the 2025 season. The sunglasses in the Freesbee collection impress with tinted lenses in line with seasonal trends. In addition to timeless tones like blue, green, gray, and brown, gradient lenses enhance the collection’s lively character. Freesbee’s 2025 collection blends modern design, bold colors, and universally flattering forms. The round acetate model Chico stands out with a wide color range; Modoc captures attention with lightweight, finely crafted colorful acetate details perfect for urban style. For unique and energetic users, Mineral shines with its colorful, modern acetate build, while Samoa dazzles with a minimalist and elegant metal frame that fits every face. Coacella offers a bold fashion statement, while Onyx stands out with photochromic lenses. The sophisticated Costa guarantees a refined look, and Moss, with its colorful metal frame, adds dynamic energy to the style of both young wearers and the young-at-heart.

August 2025

Movitra, Face à Face, and Projekt Produkt—brands distributed by Kuvars Group—stand out with their optical and sunglasses collections that embrace the enduring appeal of round frames. Merging the sophistication of the past with modern reinterpretations, round sunglasses remain a timeless staple. Italian-designed Movitra, known for its patented pivot mechanism that allows temples to fold flat, elevates portability while breathing timeless elegance into the round form. Movitra seamlessly fuses function and aesthetics under one roof. French design icon Face à Face transforms the round frame into an artistic statement with bold color palettes and architectural detailing, crafting striking silhouettes that offer wearers a unique visual identity. For those who lean toward minimalism, Projekt Produkt combines retro inspirations with minimalist design, presenting clean yet impactful frames that balance classic and contemporary aesthetics. By expanding its selection through these distinguished collections, Kuvars Group not only diversifies its distribution portfolio but also raises industry standards. With their design-forward and functional appeal, Movitra, Face à Face, and Projekt Produkt collections are poised to become the center of attention in optical stores this year.

August 2025

Addressing diverse audiences through each of its brands during the summer season, Arıkan Group emphasizes the style engineering and refined craftsmanship in the designs of the Quantum summer collection, introduced with the motto ‘Görünenden Fazlası’ (more than meets the eye), turning users’ unique styles into more visible and remarkable expressions. The iconic and colorful models of the brand’s Icon series offer a bold style with their minimal design, while the Q272 models in particular stand out throughout the season as a favorite accessory among celebrities. The Hero and Mostar collections attract those seeking unique and high-quality options in sunglasses with their bold, stylish, and expressive frames, while the Q273 models in the Petra series offer elegant eyewear from frame to temple for those looking to redefine their look. With the Wheel collection, Quantum showcases innovative production techniques in every detail, proving that optical frames can be just as creative and aesthetic as sunglasses, thanks to its all-titanium construction and double gear application. Another optical collection from Quantum, FlexiLite, maintains its ambition to bring a fresh perspective to the industry with its innovative design that elevates everyday comfort. Thanks to a replaceable temple tip and a pressure-balancing technology that eases tension between the nose and ear, FlexiLite frames provide exceptional comfort through their lightweight feel when worn. Arıkan Group’s Belmond sunglasses collection, combining retro touches with modern elegance, offers unique choices for the end consumer. The collection rewrites sunglass fashion by blending bold frames with thick temple designs. Belmond adds sophisticated accents to the wearer’s presence with its timeless elegance in every detail. Composed of handmade acetate and high-quality polarized lenses, the sunglasses collection reinterprets iconic models such as cat-eye and round frames with a distinctive approach. In its metal models, Belmond’s sunglasses line draws attention with oversized and angular shapes, making allure accessible for every age group. In its optical frame collection, Belmond stands out with vibrant colors and striking temple designs, while also offering modern and timeless options for those who prefer simpler, more understated models.

August 2025

Randolph adds a brand-new series to its iconic and trend-defying Aviator model. Just like all Randolph sunglasses, the frames in this collection are meticulously handcrafted in over 200 steps in the United States. In this new series, the frames are specially coated to military standards with matte 925 sterling silver. The silver-coated frames are paired with SKYForce lenses, which block blue light and offer protection beyond 520 nm for enhanced eye comfort. Engineered for all-day wear and even helmet compatibility, the straight temples are finished with custom acetate tips that resemble oak wood. This oak finish is a nod to the instrument panels of vintage aircraft, echoing Randolph’s aviation heritage. Each pair also features Randolph’s signature flight logo in solid silver at the temple tips. Introduced to the Turkish market by Optic844, Randolph’s newest Silver Series stands out with its refined designs that complement both style and elegance. Delivering top-tier eye protection and visual clarity, the new Silver Series redefines luxury eyewear as the ultimate accessory.

August 2025

Round frames continue to dominate current eyewear trends, and they remain an essential part of Mooshu’s latest collections. As the award-winning brand of Gülce Optik, Mooshu blends timeless appeal with contemporary flair, offering a distinctive design language that bridges fashion history and modern-day aesthetics. Carefully curated color palettes combine bold hues with more subdued tones, providing a wide range of options to suit every taste. Handcrafted to perfection, Mooshu frames are designed for long-term durability, reflecting the brand’s commitment to high-quality standards. UV-protected lenses ensure not only a stylish look but also optimal eye safety. Whether for casual streetwear or elegant occasions, Mooshu sunglasses are versatile enough to fit seamlessly into any setting. Defined by subtle details and impeccable craftsmanship, each unique design offers a strong style statement for those who value personal expression. Mooshu’s thoughtful approach to design invites wearers of all ages and style preferences to find a piece that resonates with their individuality. By blending classic elements with modern innovation, the brand continues to set itself apart in the eyewear scene. For those seeking an original and refined look, Mooshu stands as a trusted choice.

August 2025