Vogue Eyewear’s new collection features designs where geometry takes center stage. The VO5642SU model stands out with its wide lenses and ultra-broad temples that create sharp angles, while a palette of both classic and contemporary colors adds depth beyond the bold profile. Completed with either contrasting or tone-on-tone lenses, the design becomes a true source of inspiration for the season’s trends. The oval-shaped VO5625S model from the collection offers a minimal structure, making it an ideal alternative for those seeking refined style. Defined by its modern stance, the design blends mixed materials with classic and contemporary hues, while its coordinated temples and lenses add a rich touch of texture and harmony. Paying homage to the golden age of cinema, Vogue Eyewear’s narrow cat-eye sunglasses model VO5637SU stands out as a reinterpretation of timeless glamour through innovative design. Available with classic or colorful lens options, the model creates a bold, sharp, and confident look. Commenting on the collection, Vogue Eyewear Brand Ambassador Gamze Erçel said, “This year’s collection features truly special and daring pieces. I’m sure every fashion lover will find a model that inspires them and makes them feel freer. I can’t wait for you to discover the new collection.”

October 2025

Swarovski has unveiled its 2025 Fall/Winter eyewear collection, a striking blend of the brand’s signature crystal craftsmanship—drawn from its Millenia jewelry line—and bold, sculptural design. Every piece reinterprets the brand’s hallmark codes through radiant accents and architectural silhouettes, merging technical innovation with Swarovski’s distinct elegance. From inward-facing octagonal crystals and standout angular hinges on daring cat-eye styles, to delicate needle crystals, characteristic octagonal motifs, and engraved metal temples on modern rimless frames, the collection exudes a refined brilliance. The elegant cat-eye optical frames complete the line by showcasing Swarovski’s iconic octagon-cut crystals within minimalist metal structures, balancing daily wearability with luxurious sparkle. The special hinge of the SK6047 cat-eye sunglasses features two inward octagonal crystals in a unique cut, and the SK7038 rimless model dazzles with tiny needle crystals on the front and octagon crystals on its hinges—with minute engraved octagon motifs along the temples ensuring effortless elegance.

October 2025

Ray-Ban and A$AP Rocky present an iconic design with the Wayfarer Puffer, the latest evolution of the legendary Wayfarer. Sales of this striking model have now begun in Türkiye. With its bold lines, sculptural form, and uncompromisingly innovative approach, the Wayfarer Puffer reflects A$AP Rocky’s boundary-pushing vision and delivers a powerful style statement at the intersection of hip-hop culture and high fashion. Ray-Ban’s Creative Director A$AP Rocky celebrates the energy of Harlem through color, designing the Wayfarer Puffer in seven stunning shades—black, red, white, blue, pink, green, and yellow. The iconic Wayfarer Puffer Black embodies the meeting point of hip-hop heritage and sophisticated style. Reinterpreting the classic silhouette with its inflated, padded frames, the design fuses timeless Ray-Ban aesthetics with Rocky’s limitless creativity. The sharp-lined, versatile black version offers a stylish and unforgettable look. Wayfarer Puffer Red channels confidence, courage, and energy, giving the classic Wayfarer form a whole new dimension. The red tone fuses Rocky’s hip-hop spirit and artistic vision with a vibrant burst of color. By transforming the iconic Wayfarer into a voluminous, inflated frame, A$AP Rocky creates a design that defies time itself. The eye-catching Wayfarer Puffer White is both bold and sophisticated, reflecting Rocky’s distinctive style that unites art, fashion, and culture. For the Wayfarer Puffer Blue, Rocky selected a deep, refined shade that perfectly mirrors his cool and creative essence. The rich blue hue creates a strong fashion moment while the iconic Wayfarer silhouette retains its simplicity and versatility. With Rocky’s creative touch, the Wayfarer Puffer Pink turns the classic Wayfarer into a playful yet fearless style icon. Wayfarer Puffer Green promises a fresh, lively, and unmistakably bold look—becoming a symbol of a limitless and confident attitude. Finally, the Wayfarer Puffer Yellow stands out with its vivid yellow tone, which combines with the collection’s signature padded frame to deliver a daring, energetic presence. The spectacular reinterpretation of the iconic Ray-Ban Wayfarer by A$AP Rocky, designed in seven unique colors, is now meeting its fans in Türkiye.

October 2025

Hoya provides unique solutions for myopia management with its Miyosmart lenses developed using D.I.M.S. Technology. Myopia is a common vision condition that causes distant objects to appear blurry. This can make it difficult for children to concentrate in school and enjoy worry-free play. If left untreated in childhood, myopia can lead to significant and lasting vision problems in later years. Today, myopia is often corrected with single-vision lenses that provide clear and sharp vision. However, these lenses do not help slow the progression of myopia. To address this, Hoya developed the innovative Miyosmart lenses, which not only ensure clear vision but also slow myopia progression in a simple, safe, effective, and non-invasive way. Hoya Miyosmart lenses utilize revolutionary D.I.M.S. Technology to correct myopic refractive error and provide clear vision. The D.I.M.S. Technology combines a treatment zone made of honeycomb-shaped defocus segments (peripheral zone) with a central clear zone corresponding to the child’s prescription (focal zone). While the focal zone delivers sharp vision, the peripheral zone simultaneously supports myopia management.

October 2025

Optical eyewear plays a key role in Mooshu’s collections. Embracing timeless fashion with a personal twist, Mooshu offers a wide range of options through its rich color palette and original designs. The brand’s primary focus is to combine comfort and elegance in every creation. An award-winning brand, Mooshu continuously develops innovative approaches to maximize customer satisfaction. Each piece in its collections is carefully crafted not only for its aesthetic appeal but also for its functionality. The brand’s eyewear stands out with thoughtful design details and a refined color palette, offering versatility for both everyday use and special occasions, adding a touch of elegance to every look. Mooshu’s design team closely follows seasonal trends and skillfully blends classic and contemporary lines. As a result, users of all ages and styles can easily find a model that complements their personal taste within Mooshu’s collections. Beyond their sophisticated silhouettes and stylish appeal, all Mooshu products also earn high praise for their durability and quality.

October 2025

With 55 years of experience in the watch industry, Daniel Klein Group continues to stand out through its promotional events, which have become a part of the company’s culture and are held twice a year. The first event of the year, primarily aimed at international clients, was “Timezone Istanbul,” held in August this year to launch the 2026 collections. The new eyewear collections under the brands Daniel Klein, Santa Barbara Polo & Racquet Club, and Valentino Orlandi — created in line with global trends and end-user needs — are set to make a strong impact in 2026. Adopting the vision of “Fashion for Everyone,” the company aims to reach a broad customer base with designs that appeal to all segments. The next stop for the new collections will be the regional dealer meeting to be held in Antalya. Daniel Klein Group will hold its final domestic event of the year — the national dealer meeting — between November 1–7. During this event, the 2026 optical and sunglasses collections will once again be showcased, providing an opportunity to engage with retail customers and new business partners. With the countdown already underway, this meeting will mark the grand finale of the company’s successful promotional campaigns throughout the year.

October 2025

The French brand Parasite Eyewear stands out in the world of eyewear with its bold design language and innovative approach. With unconventional details, modern forms, and high-tech craftsmanship, the brand redefines the concept of eyewear. Its retro-futuristic aesthetic transforms glasses from a simple accessory into a powerful statement of style. Prioritizing lightness, durability, and comfort, each model is designed to accompany the wearer seamlessly—from everyday life to special occasions. Distributed in Turkey by Efor Optik, Parasite Eyewear combines elegance, functionality, and innovation, becoming a favorite among fashion and technology enthusiasts alike. Each collection presents a unique vision, offering a distinctive alternative for those who wish to experience the eyewear of the future today. Founded in 2002 by Hugo Martin, the brand differentiates itself with its patented “Stereo Active Holding System,” an inventive approach that reimagines traditional temple structures. Parasite designs and manufactures its frames in France, with production completed in workshops around the Jura Mountains, blending modern precision with artisanal craftsmanship. Each season, the brand continues to uphold its experimental and visionary identity through special edition collections that unite advanced technology with striking design.

October 2025

Minima is a distinctive eyewear brand that redefines classic elegance through a touch of technological sophistication. Based in Linas, France, the brand proudly upholds its “Made in France” heritage while prioritizing lightness, comfort, and durability in every frame. Each collection merges minimal aesthetics with clean lines and smart detailing, embracing a refined, uncluttered, yet strikingly distinctive style. Minima designs conceal their technical mastery within their simplicity, guided by the principle of “performance through purity.” The collaboration with French optical lens manufacturer Novacel for the new Crystal Collection reflects a shared dedication to innovation and color expertise in optical craftsmanship. The faceted, tinted lenses featured in the collection capture light and create subtle reflections, while maintaining superior comfort and functionality. With its crystal-clear precision and refined design language, the Crystal Collection embodies timeless sophistication for every season. Through this latest collection, Minima transcends the boundaries of traditional eyewear—offering not only an elegant accessory but also a bold expression of personal style. This year, the brand is also among the nominees for the Silmo d’Or Awards, further solidifying its growing influence in the international eyewear arena.

October 2025

Germany-based Markus T has unveiled its Fall/Winter 2025 collection. Founded in 1999 and the recipient of over 50 design awards, Markus T continues to guarantee German-made quality, lightweight durability, and ultra-comfortable eyewear in its new season collection. Each Markus T collection features the patented TMi material and titanium alloy, combining seemingly contradictory qualities—durability and lightness—through the brand’s signature screwless hinges, making every piece unique and valuable. Markus T makes a statement this season with the MIO P1055, a new design developed with TMi material. The model has been nominated for the prestigious Silmo d’Or 2025, one of the most respected awards in the optical industry, thanks to its flawless use of form and deep, sophisticated colors. The brand operates from a converted grain factory near Isselhorst, Gütersloh, transformed into a state-of-the-art eyewear production facility. In this distinctive working environment, ultra-light, durable, and comfortable models are crafted entirely by hand, with pure designs that make each pair of glasses uniquely original.

October 2025

Los Angeles–based Entourage of 7, now available in the Turkish market through BDT Optik, presents its Fall/Winter 2025 eyewear collection. Promising confidence and a strong statement to its users, the new season brings sculptural silhouettes softened with gentle curves. Born on the Venice Beach of Los Angeles, Entourage of 7 creates designs in the new collection using semi-transparent acetate and titanium, offering both durability and the comfort of flexible frames. Some models feature meticulously added jewel-like details, ensuring timeless elegance. Nearly weightless on the wearer’s face, the new Entourage of 7 pieces combine optimal comfort with resilience. Beyond evoking the warmth of California, the collection stands out with its cool designs and sophisticated color palette, promising style that transcends fleeting trends. The new Entourage of 7 collection is an ideal choice for eyewear enthusiasts who want to make a bold statement and showcase their individuality.

October 2025