Safilo Group and Boss Eyewear unveils their new Fall/Winter 2025 women’s collection of sunglasses and optical frames, crafted with innovative materials and enriched with signature design details. The collection features bold, multi-dimensional shapes produced in Acetate Renew, comprising 43% bio-based and 27% recycled content. Lenses are made from 50% recycled materials. Designs are offered in solid or transparent tones, with temples adorned by the new BB monogram as a stylish signature detail. The thick oval sunglasses model, Boss 1859/G/S, is crafted from Acetate Renew with lenses made from recycled materials and features the BB monogram. Color options include black frame with dark grey lenses, Havana frame with grey/brown lenses, ivory frame with brown gradient lenses, and plum frame with brown gradient lenses. Another new Boss sunglass made from Acetate Renew is Boss 1860/S. This thick, square-framed model is compatible with optical lenses and decorated with the BB monogram on the temples. Color variants include brown frame with grey/brown lenses, Havana frame with grey/brown lenses, black frame with dark grey lenses, champagne frame with brown gradient lenses, and lilac frame with brown gradient lenses.

October 2025

This season, Freesbee stands out with its remarkable variety of colors and frame styles. For those seeking a classic and elegant look, cat-eye frames add a touch of femininity, while round and minimalist metal frames appeal to lovers of modern design. Those with a bolder and more daring style can express themselves through wider and more distinctive silhouettes. Shaped by subtle details, this diversity not only complements different facial features but also allows each person to reflect their individuality through their eyewear. One of the most striking eyewear trends of the new season is frames that shift tones depending on the light. With its new Chameleon collection, Freesbee introduces dynamic styles featuring color-changing frames. These special designs offer a lively, energetic look under the sun and transform into a more refined, sophisticated appearance in dim evening light. The dynamic color transitions in these models adapt seamlessly to every moment of the day, creating a dazzling option for fashion lovers who want to add movement to their style. With the Chameleon collection, Freesbee opens the door to a new era in eyewear, maintaining its leading position in fashion with innovative color-changing designs, iconic shapes, the refined touch of metal, and the comfort of acetate.

October 2025

Vava is a Portuguese eyewear brand known for its progressive designs inspired by minimalism, techno-futurism, and the Bauhaus movement. With its understated yet perfectly balanced forms, the brand creates optical and sunglass frames that complement both men’s and women’s features. Every Vava frame is handcrafted in Italy using eco-friendly and recyclable materials, featuring lightweight aluminum hinges and Barberini mineral crystal lenses. The brand’s minimalist aesthetic draws inspiration from Bauhaus principles, science fiction, and techno music, reflecting a fusion of today and tomorrow. Each Vava collection represents the seamless interplay between craftsmanship and advanced technology. Characterized by a technological dialectic, Vava’s eyewear embodies a contemporary look that is subtly futuristic, conceptual, and timeless. By combining artisanal know-how with state-of-the-art production techniques, Vava achieves exceptional quality and identity. PB Gözlük is proud to present Vava’s sustainable collections to Turkish consumers. In its 2026 collection, Vava once again focuses on clean lines, futuristic details, and conscious design choices.

October 2025

Eyewear fashion is entering a new era in 2026, defined by bolder frames, sustainable materials, and personalized designs. At PB Gözlük, we stay in tune with these trends and bring our customers the most up-to-date collections. Known for its minimal, timeless, and innovative designs, Vasuma is set to become one of this year’s standout brands with its 2026 collection. Combining Stockholm-based design sensibilities with Nordic simplicity, Vasuma balances quality and aesthetics in its handcrafted collections. The brand incorporates biodegradable bioplastics, cotton acetate, and wood pulp–based materials into its frames, reflecting its strong environmental awareness. Vasuma also recycles production waste to create new acetate sheets, aiming to reduce its environmental footprint. Its collections feature lightweight, refined silhouettes that preserve aesthetic purity while adding a confident edge to any style. Designed to transition effortlessly from daily city life to special occasions, Vasuma’s eyewear embodies versatility and understated sophistication. With its eco-conscious production philosophy and signature Nordic lines, Vasuma will remain the choice of style-conscious and environmentally aware eyewear enthusiasts in 2026.

October 2025

Born in Italy’s fashion capital, Charlie Max Milano stands out as a brand that masterfully blends eyewear aesthetics with the refined spirit of Italian style. Presented to the Turkish market under the assurance of PB Gözlük, every Charlie Max Milano piece reflects the brand’s essence of strong personality, bold design, and distinctive elegance. Each model in the collection combines expert craftsmanship, premium materials, and a sophisticated color palette to achieve perfect harmony between aesthetics and functionality. Charlie Max is among the few eyewear brands that develop their own lens selections and custom tinting processes. Continuously refreshing its identity through models like Torre and Giambe, the Milanese brand also revisits its iconic Lambro frame with new, vibrant hues while staying true to its original silhouette. Drawing inspiration from modern lines and its birthplace of Milan, Charlie Max emphasizes refined shapes and powerful silhouettes throughout its collections. The brand’s designs capture both everyday versatility and a distinctive, fashion-forward character. With its new 2026 collection, PB Gözlük is now preparing to introduce Charlie Max Milano’s timeless Italian elegance to eyewear enthusiasts across Türkiye.

October 2025

Epifiz presents its new frames, designed with modern lines and subtle retro touches. Gently wide oval shapes horizontally frame facial features, creating an elegant stance. They provide a sophisticated look along with clear and comfortable vision. Slim yet durable bridge and temple details ensure all-day comfort. Their lightweight construction offers ease during long hours in a busy city or while traveling. Epifiz frames reflect the season’s most popular trends, seamlessly adapting from street style to office outfits. Minimalist aesthetics and a natural color palette emphasize timeless elegance. Fine craftsmanship and carefully selected materials enhance the perception of quality. With a design focus on eye health, UV protection and comfort are prioritized. A wide range of sizes and colors caters to different face shapes and personal styles. Epifiz designs are a chic choice for both daily wear and special occasions. They balance functionality and fashion, making them a favorite among style-conscious users. Sophisticated and striking, Epifiz models add value to the wearer’s overall look. Discover the new season Epifiz collection, redefining comfort and style in eyewear.

October 2025

Barcelona-based eyewear brand Woodys, known for creating unique frames that help people express their personalities, has announced the expansion of its highly praised men’s collection, Mob. The Mob collection draws inspiration from some of the most influential figures of the Italian-American mafia world, La Cosa Nostra. Each frame in the collection features bold, sculpted shapes that reflect strength and character. Every design showcases the brand’s distinctive identity and commitment to exceptional quality and creativity. The sunglasses in the Mob collection are named after internationally recognized mafia families from the past, adding a touch of storytelling to each piece. Inside every special edition box, customers will find a booklet containing brief insights about these legendary families. Blending vintage mafia style with Woodys’ signature color palette and design flair, this striking collection continues to impress with new additions. Following growing global demand for Mob sunglasses, Woodys has decided to add 12 new models to the collection. Each frame is crafted from natural acetate that has been oven-cured for two weeks, and, like all Woodys sunglasses, they are fitted with premium Carl Zeiss lenses for exceptional optical quality.

October 2025

Randolph Eyewear, one of the most iconic eyewear brands based in the United States, has announced a collaboration with Dave Portnoy — founder of the sports and pop culture company Barstool Sports and a well-known social media personality. The Randolph Eyewear x Dave Portnoy capsule celebrates the shared heritage of building success from the ground up. This special collection embodies versatility, hard work, resilience, and the spirit of doing things one’s own way. The capsule features fresh interpretations of Dave’s favorite Randolph styles: the Aviator and the Concorde. Each limited-edition frame showcases Dave’s personal touch through carefully selected frame finishes, lens colors, and temple tips. Every detail reflects his individual style and the authentic attitude that defines Barstool Sports. Proudly made in the USA, this exclusive collaboration is a tribute to craftsmanship, character, and forging your own path. As with all Randolph sunglasses, the capsule pieces feature mineral lenses with vector coatings that block 96% of blue light and eliminate internal reflections. Each frame is meticulously handcrafted in over 200 steps by a single artisan from start to finish.

October 2025

One of Türkiye’s leading optical distributors, Merve Optik, organized remarkable nationwide promotional events for Guess, one of the world’s most influential fashion brands. The events took place at special Guess stands set up in two different shopping malls in İzmir as well as in Konya, Kayseri, Adana, and Ankara. Visitors had the opportunity to explore Guess’s latest eyewear collection up close while also experiencing the brand’s fashion vision and bold designs in the eyewear segment. Throughout the Guess Promotion Days, there was significant interest in the stand areas. The brand not only showcased its products but also directed visitors to partnered retailers, ensuring strong engagement at the points of sale. This strategy both increased Guess’s brand awareness and contributed significantly to store traffic. Carefully organized by Merve Optik, the events captivated visitors and effectively highlighted the company’s strong vision of bringing together fashion and eyewear. During the events, Guess stands offered fashion enthusiasts not only a product experience but also the opportunity to get acquainted with the Dna and vision of the globally renowned brand. Featuring specially designed visuals, refined details that reflect Guess’s brand identity, and an eye-catching communication style, the events received top marks from visitors across all five cities. Speaking about the Guess Promotion Days, which attracted great attention throughout Türkiye, Merve Optik representatives said, “We are delighted to bring a global brand like Guess together with consumers in different cities across Türkiye. Our goal was not only to introduce products but also to convey our vision that bridges fashion and eyewear to consumers. The strong interest and positive feedback we received show that we are on the right track.” With these nationwide Guess Promotion Days, Merve Optik not only showcased the collections but also supported sales processes through close collaboration with retailers. The events successfully reflected Guess’s approach that blends style and functionality while reinforcing the brand’s powerful positioning. Merve Optik aims to consistently meet customer expectations at the highest level. To this end, Merve Optik brings internationally renowned and versatile fashion and sports brands to Turkey. Merve Optik’s brand portfolio reveals the importance of quality and innovation in the world of eyewear. Serving with a wide range of products for anyone looking for a combination of visual aesthetics and high performance, Merve Optik offers numerous options that appeal to different styles and needs.

October 2025

Lacoste presents its Icons eyewear collection for the Fall/Winter 2025 season. The Icons series reinterprets the brand’s signature, timelessly sophisticated designs. Lacoste’s Icons collection transforms some of the brand’s most iconic symbols—the crocodile, tennis ball, and tennis racket—into metal embellishments that adorn the temples of its frames. Drawing inspiration from Lacoste’s heritage, the collection also features small pique-patterned metal details on the front of select models, reminiscent of the iconic Lacoste Polo shirt, adding an extra touch of elegance. These symbolic accents integrated into the design enhance the silhouette of the frames while giving the wearer a distinctive character. The collection includes versatile models suitable for both men and women, with the L6071S sunglasses standing out in particular. Crafted from acetate, the L6071S features a thick, unusually shaped rectangular front expertly designed to create a soft, multidimensional effect. The temples are detailed with custom internal wires and metal embellishments featuring Lacoste’s signature motifs. Inspired by the brand’s latest runway show, the L6071S is one of the standout pieces of the Lacoste Icons collection and is offered in Dark Havana, Black, Transparent Grey, and Transparent Yellow.

October 2025