Vogue Eyewear presents its Fall/Winter 2025 collection with its ambassador Gamze Erçel. The new series highlights sophisticated designs such as the acetate frame 0VO5687S, which stands out with its clean temples and distinctive V-link detail for a touch of refined minimalism. The oval-square 0VO5655SU model, featuring elegantly wide temples, draws attention with a chain accessory that can be attached to the logo on the temple. Gamze Erçel said, “As always, this season we present a bold and striking collection. Designed with daring yet elegant details, the models will complement your style with both classic and alternative color options.”

November 2025

Award-winning Mooshu has announced the launch of its new acetate series. Turkish brand Mooshu’s new acetate collection stands out not only for its aesthetics but also for its functionality. Each piece reflects timeless elegance while offering comfort and durability to the wearer. The collection features bold design details and a lively color palette that bring a fresh energy to eyewear. Blending classic and modern elements, Mooshu presents a wide range of styles for fashion lovers. The brand also emphasizes sustainability, using eco-friendly acetate materials that reflect its commitment to responsible design.

November 2025

Tiffany & Co. introduces its Fall/Winter 2025 sunglasses collection, inspired by the brand’s iconic jewelry lines. The collection includes Knot by Tiffany, HardWear by Tiffany, T by Tiffany, and Tiffany Logo series. The bold and sophisticated new Knot by Tiffany designs draw attention with the brand’s signature knot motif placed on the temples. HardWear by Tiffany offers striking, modern looks through bold metal link details, while T by Tiffany reinterprets the brand’s timeless “T” motif with contemporary flair. The Tiffany Logo series highlights the legendary logo engraved on metal plaques and set into smooth acetate temples. Merging craftsmanship with a passion for detail, Tiffany Eyewear introduces the Knot motif for the first time in its new collection. Inspired by a bow design dating back to 1889, the motif decorates the temples of the Knot by Tiffany sunglasses, achieving a perfect balance between strength and elegance. Among the standout pieces, the all-metal TF3117 model features a modern brow bar forming a refined double bridge, with temples adorned by the Tiffany Knot motif and laser-engraved logo. The gold-tone version of this unique sun model pairs with dark gray or yellow lenses, while the silver version is matched with Tiffany Blue® gradient dark gray lenses.

November 2025

Essa Daniel Klein Group garantisiyle Türkiye pazarıyla buluşan Valentino Orlandini yeni optik koleksiyondan sofistike feminen çizgileri, kare formu ve yüksek kaliteli detaylarıyla dikkat çeken bir modeli tanıtıyor. İtalyan zarafetinin modern yorumunu yansıtan bu özel tasarım, sadece şıklık değil işlevsellik de vadediyor. Üst düzey asetattan üretilen model, eşsiz menteşe yapısı sayesinden uzun ömürlü ve konforlu kullanım sağlıyor. İnce işçilikle yerleştirilen VO monogram logosu, sap kısmında zarif ama etkileyici bir vurgu yaratıyor. Valentino Orlandini’nin İtalyan imzası taşıyan bu özel optik modeli, estetik tutkusunu kaliteyle buluşturanlara hitap ediyor.

November 2025

Presented under the assurance of Essa Daniel Klein Group, Santa Barbara Polo & Racquet Club captures the perfect harmony of craftsmanship and elegance with its new optical collection. The new optical collection stands out with layered acetate structures and sharply defined frame lines. From the front to the temple tips, subtle color transitions and design nuances reflect the sophistication of meticulous handcrafting. The interplay of hues and shapes highlights the brand’s refined design philosophy. Santa Barbara Polo & Racquet Club’s new collection represents not only functionality but also a statement of prestige and timeless style.

November 2025

Offered with the assurance of Efor Optik, the Philippe Müller collection invites you to explore timeless sophistication combined with exceptional comfort. Featuring titanium-IP coatings and polished frame details, each design reflects the grace of art through lightweight structures and meticulous craftsmanship. Every model offers a distinctive aesthetic and unique tactile experience. With their flexible construction, the frames provide lasting comfort throughout the day while maintaining durability and shape retention. Blending retro influences with modern lines, the series offers a new chapter of elegance to the optical world.

November 2025

Cemfa Optik is pioneering a first in Turkey by introducing Starlens AI, a patented, AI-powered technology for custom-designed eyewear lenses. Making its debut at Silmo Istanbul, Starlens AI analyzes a wide range of data, including prescription values, lifestyle habits and frame parameters, to generate lenses tailored to individual needs. With its Optimize technology, Starlens AI minimizes optical distortions, providing sharp vision and fast adaptation even for digital device users and high prescriptions. The platform also supports opticians with tools such as generating personalized lens codes in just 2 minutes and offering accurate index and coating recommendations.

November 2025

Reaching the Turkish market through BDT Optik, Los Angeles-based Entourage of 7 introduces its newest model, Titus, a design that celebrates the power of precision through a bold architectural silhouette and vibrant lenses. Crafted from Japanese acetate, Titus stands out with its distinctive hinge structure, one of the most striking elements of its identity. Rather than being concealed, the hinges are purposefully exposed from every angle, accentuated by contrasting rivets that create a jewelry-like effect. With Titus, Entourage of 7 presents a modern sculptural icon that transforms Los Angeles style into pure strength.

November 2025

Paying tribute to New York’s storytellers, visionaries, and everyday heroes, Moscot’s Fall 2025 collection Living History reinterprets the brand’s 110-year design heritage. The collection stands out with bold new silhouettes and timeless classics. Strong forms such as Traif and Spilkes bring a modern edge, while the compact yet iconic lines of Cosnic carry Moscot’s rooted aesthetic into the present day. Each piece reflects the unique spirit of the city’s Lower East Side, bridging the brand’s rich past with its contemporary vision. Moscot collections are brought to the Turkish market through the distribution of Atölye Gözlük.

November 2025

Linda Farrow unveils its new FW25 collection through a spectacular campaign that celebrates the brand’s iconic London heritage. Blending classic sophistication with avant-garde expression, the campaign was shot at the renowned British Museum in London. Presented against the museum’s majestic columns, the new designs transcend the notion of an accessory with their sculptural acetate forms, 22-carat gold-plated details, and impeccable lens craftsmanship, becoming a powerful statement of femininity. Bathed in the dramatic light of the Great Court, the white and gold-accented pieces add a timeless sense of refinement to the collection.

November 2025