Zeiss Vision Care has announced that it has signed a definitive agreement to acquire a 10% stake in Ocumeda AG from Fielmann Group for €10m, with the intention to acquire up to a 25% stake. The transaction values Ocumeda at €100m. Marc Fielmann, Ceo of Fielmann Group: “We are excited to welcome Zeiss Vision Care as a strategic investor in Ocumeda. This partnership marks an important milestone in Fielmann Group’s Vision 2035 growth strategy, which aims to make primary eyecare accessible and affordable. This way we pursue our purpose that help everyone hear and see the beauty in the world.”

November 2025

Andy Wolf presents its new collection reflecting the essence of autumn. Autumn Shades celebrates the contrast between bold design and the calm warmth of autumn. Handcrafted in Austria and France, the new Andy Wolf frames feature rich browns, deep greens, and smoky amber hues that reflect nature’s transition to deeper tones. With its new collection, Andy Wolf offers unique designs that are both sturdy and expressive, complementing the wearer’s style with the comfort they provide. You can explore the brand’s new models, which complement wearer’s sophisticated elegance perfectly, on its website.

November 2025

The traces of nature come to life again through Root&Steel’s designs. Natural materials such as ram horn, natural stone, and wood are transformed into unique frames through meticulous craftsmanship. For Root&Steel, sustainability is not a passing trend but the cornerstone of its production philosophy. Its frames combine an eco-friendly approach with modern design lines, redefining the power of craftsmanship through a vision in harmony with nature. With its philosophy of “preserving and passing on naturalness,” Root&Steel goes beyond being just an eyewear brand to become an elegant symbol of sustainable living.

November 2025

Distributed in Turkey by Turkuaz Optik, Iceberg introduces its new season with a total of 20 models and 80 SKUs. The brand brings its 50-year “deluxe sportswear” heritage into the present with modern designs. Spanning from minimalism to statement details, the collection includes optical, sun, and clip-on models catering to diverse styles. Among its core series, The I stands out with its minimalist design, while The Engraved Icon reflects the brand’s character through tone-on-tone logo effects and engraved detailing. Iceberg’s Fall/Winter 2025 collection highlights the youthful and urban spirit that defines the brand.

November 2025

Dsquared2 introduces its new Fall/Winter 2025 eyewear collection, defined by the brand’s signature bold volumes, sharp lines, and striking design language. The collection features both sun and optical styles distinguished by eye-catching branding details such as the Double-D emblem and DSQ2-cut logo, presented in a modern color palette. For men, the acetate square-shaped D2 0178/S model draws inspiration from the bold aesthetics of the 1970s, enriched with a dual-depth glossy metal bridge. For women, the D2 0184/G/S acetate sunglass design stands out with its flat upper profile and front detailing adorned with signature metallic embellishments.

November 2025

Carrera presents its new Fall/Winter 2025 collection, reflecting the brand’s iconic DNA. The collection combines style, functionality, and character through bold series such as Flag, Signature, and C-Sport. The Flag line embodies the most daring side of Carrera. Drawing inspiration from the brand’s archives, it reinterprets iconic models featuring the Victory C logo, with sculpted fronts and assertive temples. Designed for those who are not afraid to stand out, the aviator-style metal and acetate Carrera 1076/S model features comfortable flex hinges and a double bridge adorned with the Victory C detail, serving as a tribute to the brand’s heritage.

November 2025

Zeiss Turkey announced that Afra Karaca has been named as the new Country Human Resources Manager. With over 15 years of extensive experience in human resources, Karaca will play a strategic and proactive role in Zeiss’s journey of continuous improvement toward excellence. She began her professional career at Novartis and later spent five years at BP/Castrol, leading recruitment, training and development, talent, and performance management processes for sales teams across Turkey, Ukraine, and Central Asia. Having also made valuable contributions during her tenure at Alcon, Karaca now brings her expertise and experience to Zeiss Turkey.

November 2025

Brought to the Turkish market by Turkuaz Optik, Hally and Son infuses a new energy into its signature minimalist aesthetic this season. The designs go beyond visual appeal, offering practical solutions for everyday life. The standout Clip-On series allows optical frames to transform into sunglasses with a single motion, turning functionality into a style statement. The Essential series, on the other hand, features slim structures, balanced proportions, and lightweight materials that create a refined yet effortless look. With these two series, Hally and Son celebrates the harmony between function and simplicity.

November 2025

Brought to the Turkish market by Turkuaz Optik, Mila Zb’s new collection enriches the brand’s feminine and sophisticated style with diverse concepts. Refined lines, elegant forms, and carefully selected colors give the collection a coherent and distinctive identity. The standout Metal Gem series is designed not merely as a metal structure but as a piece of jewelry, crafted with meticulous precision. Other series in the collection include Gardenia, featuring colorful transparent laminations; Essenza, defined by minimal silhouettes; and Day & Night, offering unique contrasts through bold tonal combinations.

November 2025

National shooting athlete Yusuf Dikeç, sponsored by Seiko Optik and serving as the brand’s Vision Ambassador, claimed the Gold Medal last month at the European Champions League for Air Weapons, held in Istanbul. Returning from the Paris 2024 Olympic Games with a silver medal, Dikeç has made his mark on the global stage with his iconic stance and record-breaking achievements. Sharing his thoughts after his latest victory, Dikeç said: “I have myopic astigmatism. I would like to sincerely thank the Seiko Optik team for always being by my side and providing me with clear and perfect vision that supports my success.”

November 2025