Tag Heuer has unveiled its new collection built on a holistic approach to visual, technical and aesthetic excellence. At the heart of the collection lies the brand’s signature blend of precision engineering and forward-thinking design. A standout within the lineup, the Jack Heuer series draws inspiration from the brand’s golden era in the 1970s and serves as a modern tribute to the founder’s grandson. This period also coincides with Jack Heuer’s signing of one of Formula 1’s most significant sponsorship agreements with Ferrari. The models in the series feature ultra-light titanium aviator shapes, Chromafade gradient lenses and refined contours reminiscent of classic cockpit instruments. Bio-based temple tips and subtly engraved logo details complete the design with a contemporary touch. Another key pillar of the collection is Shield Pro, which emerges as the performance-driven series. Inspired by the dynamics of high-intensity sports, its mask-style silhouette merges aerodynamics with ergonomic precision. Crafted from sustainable materials, the models offer maximum stability and comfort while delivering a bold and instantly recognizable look. This performance-centric design language merges the brand’s sporting spirit with modern luxury from every angle.

December 2025

The Blackfin Pacific Fall/Winter 2025 collection redefines the codes of a still-evolving style; the artistic path of modernity undertaken with the product is expressed as contemporary trend-setting design. While maintaining its stylistic identity, the lines are even more assertive, and the proportions amplified. The thin, ultralight titanium expands into oversize shapes while maintaining the sophisticated personality of the line intact. Here, too, color is the true focal point of an obsession with chromatic exploration that defines the essence of the entire Blackfin Fall/Winter 2025 collection. Two new styles interpret its spirit. Montecito is a unisex frame, a contemporary navigator that features a high bridge and unexpected color pairings – like bright orange and the new hunter green – combined with thin polished or brushed-finish temples. Solana, with its soft, feminine hexagonal shape, is heightened by a color palette that includes the sophisticated velvet brown hue, for added depth and warmth. Also available in sun versions, both Montecito and Solana are enhanced by gradient lenses and brushed gold details that highlight their lines and personality.

December 2025

Vanni Eyewear and Nicola Bizzarri have revealed its newest artistic collaboration, the Goggles collection, during Artissima 2025, Turin’s celebrated international contemporary art fair. Presented at Vanni’s Turin showroom in partnership with Fuocherello Gallery, the Goggles collection reflects the brand’s ongoing dialogue between artistic experimentation and eyewear craftsmanship, where each frame becomes both a tool and a statement piece. The Goggles collection features three limited-edition acetate sunglasses in mineral green, iron red, and cobalt grey. Drawing inspiration from protective industrial eyewear, the design plays with volume, transparency, and the raw beauty of functional form. Every component is intentionally exposed, elevating utility into aesthetics of precision. This structural honesty echoes Bizzarri’s conceptual approach, where eyewear becomes an extension of the artist’s craft. Each pair is hand-numbered and signed by the artist, underscoring its collectible nature. The Goggles capsule marks another milestone in Vanni’s commitment to contemporary art, with this capsule Vanni Eyewear and Nicola Bizzarri continue the legacy of merging the poetic and the practical, reaffirming that eyewear can be both object and artwork, a tangible expression of vision itself.

December 2025

Caroline Abram presents the Rêverie collection, which is described as a poetic dialogue between dream and design. The new Caroline Abram Rêverie series brings together butterfly-inspired forms and softened rectangular silhouettes in a balanced, aesthetically harmonious composition. For Rêverie, Creative Director Abram crafts an aesthetic language rooted in subtlety and elegance, blending notions of confidence, sensitivity, and inner freedom with luminous tones and delicate craftsmanship. In the Rêverie collection, pastel glows and nocturnal gleams meet in perfect equilibrium. The interplay of transparency and reflection highlights the refined craftsmanship that has become the French designer’s signature. The new designs, Rachel, Roseta, Roxane, Ryhanna, and Rebecca, stand out with their precisely balanced lines and temple-tip details that nod to the timeless sophistication of Art Deco. Going beyond traditional eyewear and offering a jewel-like impression, the entire Rêverie collection invites women to experience elegance, delicacy, authenticity, and a distinctly Parisian sophistication.

December 2025

Zeiss has announced the creation of a new strategic business unit, “Zeiss Extended Reality,” to strengthen its activities in the field of extended reality (XR). The new unit now operates alongside Zeiss Vision Care, one of the world’s leading manufacturers of eyeglass lenses and ophthalmic instruments, forming the Zeiss Consumer Markets segment. The company emphasizes that clear vision is essential for users to fully experience XR technologies, including virtual (VR), mixed (MR), and augmented reality (AR). For nearly a decade, Zeiss teams have been developing specialized products and solutions to ensure that users with visual impairments can enjoy XR to its fullest. By bringing these efforts together under a single umbrella, Zeiss Extended Reality will now offer partners high-quality XR corrective lenses, optical systems, and end-to-end integration solutions. Tooz, fully acquired by Zeiss in 2023, focuses on developing optical solutions and reference designs for see-through AR devices. Since its founding in 2015, Tooz’s primary goal has been the seamless integration of prescription solutions into AR optics, ensuring compatibility with ophthalmic mass production. With this strategic move, Zeiss positions itself strongly in the XR market, aiming to make XR products accessible to all users who require vision correction.

December 2025

The Italian Optical Goods Manufacturers’ Association (Anfao) and the Italian Trade Agency (Ita) took part in Silmo Istanbul 2025 for the first time this year, organizing a group participation to support the internationalization of Italian eyewear companies. With this inaugural presence at Silmo Istanbul, Anfao and Ita announced that they aim to develop a structured market-access strategy for SMEs in the sector by analyzing local commercial dynamics and leveraging the fair, which attracts key distributors. Highlighting Silmo Istanbul as a commercial platform that confirms its strong influence particularly across the Mena and Emea regions, Anfao and Ita underlined that the fair connects new business opportunities with design and innovation. They also noted that the total value of the Turkish eyewear market is estimated at 657 million euros in 2024, with frames standing out as the most dynamic category at approximately 330 million euros in sales, followed by prescription lenses at around 324 million euros. Furthermore, the double-digit growth recorded in Italy’s eyewear exports to Turkey during the first half of 2025 was said to support Italy’s strategy of diversifying exports toward non-traditional markets.

December 2025

Italia Independent selected Riccione as the latest stop of its The Independents On The Road project, bringing the 2025 Fall Winter collection together with the city’s distinctive energy. The project unfolds as a journey through Italy’s colorful and unconventional cities, told through the stories of creative voices and free spirited characters who exist beyond the mainstream yet define it with their individuality. Instead of traditional campaign imagery, the brand embraces a more intimate, human centered narrative. The expressions of bold, authentic and independent personalities are transformed into a visual story that reflects the spirit of the collection. This approach goes beyond a simple photo shoot, creating a collective bond that brings together the brand’s creative team, designers, retail partners and loyal community. For the Riccione shoot, photographer Alessandro Levati and stylist Luigi D’Elia translated House of Modo’s creative vision into powerful and original imagery. The campaign visuals clearly convey the DNA of Italia Independent, creating a visual universe that is bold, energetic, expressive and rich in versatility. With this project, Italia Independent once again reminds us that independence is the courage to tell your own story in your own voice.

December 2025

Vogue Eyewear presents its new Autumn Winter 2025 collection, featuring bold and eye catching designs created for the season. This season once again, Vogue Eyewear meets fashion lovers with a daring yet sophisticated style. Combining everyday comfort with an elegant and modern fashion approach, the collection stands out with its striking models. Inspired by the runways and shaped with distinctive touches for every style, the Autumn Winter 2025 Vogue collection aims to become a seasonal favorite with its attention grabbing details and refined accents. For the advertising campaign of the collection, Vogue traveled to Italy with brand ambassador Gamze Erçel. Appearing in front of the camera in Milan alongside the Vogue Eyewear team, digital content creator Gamze Erçel elegantly presented the Autumn Winter 2025 collection, ranging from chic and minimal designs to radiant statement models that appeal to every taste, guided by her inspiring personal style. Receiving wide acclaim for its powerful and striking visuals, the new Vogue campaign showcased the latest collection in a truly distinctive way. Sharing her excitement about presenting the new collection, brand face Gamze Erçel said, “Designed with bold yet elegant details, the new models will be offered in both classic and alternative color options. This season, everyone will be able to find at least one Vogue design that suits their own style and reflects a fashion driven, elegant approach.” Within Vogue’s new collection, the model 0VO4342S stands out with its rimless oval shape and colored lenses. Inspired by the iconic style of the 1990s, the design offers a modern reinterpretation, while color coordinated temple tips add an energetic and playful character. The oval metal frame 0VO4348SB draws attention with its shimmering double bridge detail and dazzling crystal embellishments. The sparkle is skillfully extended to the temples, ensuring a sophisticated finish. Featuring a geometric front design, the acetate model 0VO5688SB gains a luminous appeal through carefully placed crystal details on the temples. Two crystal rings on the right lens, offered in timeless and trend driven color options, add a refined touch that enhances the overall silhouette. The model 0VJ2031 stands out with its slim, face hugging frame, new color options such as dusty pink and blue, gradient lenses, and an adjustable temple design that ensures maximum comfort. With its modern lines, the design brings together elegance and ease in a seamless balance.

December 2025

Known for its progressive designs inspired by minimalism, techno futurism, and the Bauhaus movement, Portugal based eyewear brand Vava reinterprets traditional eyewear through pure forms, structural balance, and a design approach defined by near engineering precision. With its understated and well proportioned design language, Vava Eyewear offers optical frames and sunglasses that suit both men’s and women’s faces. In its optical frame collections, the brand builds its designs around clear geometries, a strong presence, and uncompromising simplicity. Instead of ornamentation, Vava emphasizes disciplined design order, a modern visual rhythm, and a forward looking futuristic aesthetic. For users who appreciate conceptual design, each Vava model goes beyond being a simple accessory and stands as a true design object. Vava Eyewear combines advanced manufacturing technologies with fine craftsmanship throughout its collections. This approach, when paired with the highest quality materials, is what sets Vava apart. All Vava frames are produced in Italy using environmentally friendly and recyclable materials. Through Pb Gözlük distribution, Vava’s structural and innovative design philosophy is now reaching modern eyewear enthusiasts in Türkiye, offering an artistic alternative within contemporary optical fashion.

December 2025

Modo expands its Legacy Acetate collection with a new model. With the new 8024 design, the brand reinterprets the iconic cat eye shape through a modern lens. The sophisticated silhouette, defined by elegantly uplifted lines, brings together vintage allure with today’s clean and sharp aesthetic. At the core of the model lies HD acetate, the signature material of the collection. This high density acetate can be processed thinner than traditional acetate, allowing the frames to deliver an unexpected sense of lightness while offering exceptional durability that preserves their shape over time. The glossy finishes, precise cuts and balanced proportions seen throughout the Legacy Acetate collection further highlight Modo’s refined craftsmanship. This new cat eye design perfectly embodies the essence of the Legacy Acetate collection. By combining timeless forms with advanced technology, Modo presents pieces that feel light yet full of character, modern yet inherently classic. The unforgettable cat eye silhouette is, in a sense, reborn through Modo’s distinctive design approach. This modern interpretation of the cat eye from Modo’s Legacy Acetate collection is available in Turkey through Turkuaz Optik.

December 2025