Optimax Eyewear Group, the parent company of GlassesUSA.com and a global leader in eyewear innovation across commerce, technology, and design, proudly announces the official launch of Fork Eyewear, a new fashion-forward sunglasses brand for nightlife, inspired by club culture. Fork Eyewear debuts with five statement designs, each available in multiple light-tint variations, including blue, green, orange, and gray. All styles are unisex and engineered for maximum comfort with premium acetates, metals, and advanced reflective coatings that allow clear visibility at night while maintaining a bold, fashion-forward look during the day. The collection blends streetwear influences with club culture aesthetics, capturing the pulse of nightlife. The brand’s launch campaign will roll out across TikTok and Instagram with influencers reflecting its spirit, with the collection available for purchase on the brand’s web site and directly via TikTok Shop and Instagram Shop. The launch is strategically timed ahead of the November holiday season and New Year’s Eve to tap into the peak of fashion and party culture.

December 2025

Hilx introduces Inferno, a product the Hong Kong based company describes as a new generation of performance sunglasses featuring a modular frame design that easily converts from full-rim for maximum protection to half-rim for lightweight agility. Equipped with the Dislo™ hinge, Inferno provides a customizable fit with a satisfying click that allows users to fine-tune the curvature for a secure, ergonomic feel that molds to the wearer’s head. For additional stability, a removable strap keeps the sunglasses in place during dynamic activities such as padel, pickleball, or trail running. The polycarbonate lenses are available in pink or red mirror coatings, as well as a photochromic purple mirror option that adapts to changing light conditions. For prescription users, the Miopic™ clip allows easy integration of corrective lenses, combining convenience with performance. With its bold, aerodynamic design and advanced technology, Inferno is built for athletes who demand adaptability without compromise, the eyewear company says. The frame is now available at select stores, on hilxeyewear.com, and through retail partners and distributors worldwide.

December 2025

Ovvo expands its Duo collection this season with four new models, offering a striking lineup that blends earthy tones with technical mastery. Each frame is crafted from a fusion of handcrafted Italian acetate and Ovvo’s signature surgical steel–titanium composite. This construction unites durability and lightness in a single structure, once again underscoring the brand’s advanced position in modern eyewear design. The new models stand out not only as aesthetic choices with their refined lines and thoughtful color palettes, but also as functional design elements that enhance everyday comfort. Among the additions, Style 6077 makes a bold impression with its thick acetate front and a steel–titanium strip integrated along the brow line. The contrast created by the dual materials, paired with subtle metal accents, ensures that the frame defines facial features with clarity. Warm, carefully selected tones lend the model a dramatic yet balanced expression. Style 6078, on the other hand, distinguishes itself with a square shape and a confident silhouette. The sturdiness of the acetate and the gentle flexibility of Ovvo’s composite structure come together seamlessly, creating a refined harmony. Designed particularly with male consumers in mind, this model offers contemporary men both reliable durability and understated elegance for everyday wear. With the four new additions, Ovvo further enriches and deepens the design language of the Duo series.

December 2025

Ferragamo has unveiled its new eyewear collection, bringing together functionality and style in a vision that is both sophisticated and comfortably effortless. The Holiday model, created especially for the winter festive season, stands out as the centerpiece of the collection. Across the line, the brand’s iconic Gancini motif evolves through new, refined interpretations inspired by leather accessories. In the Holiday model, this signature detail is reimagined like a piece of jewelry, crafted with dual-sided metal and crystal workmanship that becomes fully visible when the ornament is rotated. The metal sunglasses model Holiday blends versatile luxury with a luminous, sophisticated look that captures the essence of timeless elegance. Interpreted through a modern cat-eye silhouette, the design is completed with gradient lenses and linear temples. Enhanced with the new Gancini detail, the model highlights the meeting point of artisanal excellence and flawless technicality. The rotating ornament reveals the collection’s distinctive dual craftsmanship: on one side, a jewel-like decoration adorned with sparkling stones, ideal for evening glamour and special occasions; on the other, a smooth polished-gold finish offering a more classic and minimalist aesthetic.

December 2025

Ray-Ban launches its latest collection. The new collection takes a bold new approach to collectible accessories inspired by the Star Wars™ galaxy, merging iconic storytelling with premium eyewear to captivate fans. Four new special-edition shades channel the timeless saga through legendary Star Wars characters and Ray-Ban’s most iconic silhouettes. The immortal Wayfarer and Balorama take inspiration from Master Yoda and Darth Vader, while the new mega icons, Mega Wayfarer and Mega Balorama, embody the rebellious strength inspired by the Rebel Alliance and the dark power of Kylo Ren. Each piece unveils character-inspired details for fans of the saga: temple engravings, insignias, and colourways reflecting each side of the Force — light or dark. The packaging for the edition follows this duality, with collectible boxes inspired by the light and dark sides of the Force, making every model a collectible fashion accessory for fans. The new Ray-Ban|Star Wars™ collection is now in selected Ray-Ban stores, as well as being available through independent optical partners, and on the brand website.

December 2025

Dita-Lancier has introduced its Fall/Winter 2025 collection, where advanced engineering meets timeless elegance. The new line features four optical and sun models designed to offer a superior experience for those seeking comfort, clarity, and refined performance in everyday wear. Lightweight materials, sculpted details, and balanced proportions define the visual language of the collection while highlighting Dita-Lancier’s commitment to functional comfort and innovation. At the core of the Dita-Lancier Fall/Winter 2025 collection is the brand’s flexible hinge system, which recently earned the iOFT Innovation Award. Discreetly positioned beneath the brand’s signature titanium fork hinge, this mechanism allows the temples to expand and contract smoothly as they adapt to the wearer’s facial structure. The result is a stable, flexible, and exceptionally comfortable fit that preserves the refined minimalism of the design. When paired with dual temple customization options, the flexible hinge system supports a wide range of face shapes and active lifestyles. Each new model is offered in four versatile color palettes, all while maintaining the signature lines that define the brand’s unmistakable identity.

December 2025

Snob Milano marks its 10th anniversary with a new collection that reflects its evolving vision and creative momentum. Established as a benchmark in the clip-on eyewear category, the brand presents ten models that redefine the balance between fashion and function. The collection reinforces Snob Milano’s design-driven approach with its bold color palette and evolving iconic shapes. Among the seven plastic designs, each model speaks to a different personality — from the elegant, feminine Butterfly to the oval-shaped Biancolatte. Nepenta, with its square-hexagonal hybrid silhouette, appeals to those seeking a stronger expression, while the compact rectangular Camparino stands out with its refined proportions. Designed for men, the Gross model offers comfort with its generous dimensions, and Pagoda brings a lightweight, squared pantos form into modern everyday wear. Goccia, on the other hand, reinterprets the aviator shape through a contemporary lens with its double-bridge construction. Alongside classic tones like black and tortoise, the color palette includes crystal transparencies such as rose quartz and amber, as well as vibrant options like yellow, sage, and glossy white. Completing the collection’s identity, the signature “foulard” pattern adds a playful yet sophisticated touch that defines Snob Milano’s character.

December 2025

Swiss fine watchmaker Breitling and British eyewear house Cutler and Gross have joined forces in a collaboration that brings together two worlds defined by precision, craftsmanship, and enduring design culture. Marking the first time Cutler and Gross has drawn direct inspiration from high-end watchmaking, the partnership blends Swiss engineering discipline with the brand’s distinctly British design language to create a collection rooted in shared values and complementary heritage. The debut line introduces three models — Biarritz 0003, Cloudbreak 0004, and Marisol 0005 — each crafted from eco-conscious cellulose acetate, underscoring both brands’ dedication to responsible material choices. While unmistakably Cutler and Gross in silhouette and attitude, the frames carry subtle cues from Breitling’s horological universe. The most striking of these references is the use of Milanese metalwork inspired by the original Superocean Heritage watch strap. Additional details pay homage to Breitling’s legacy of precision. A delicately etched script-B logo appears as a refined signature of the collaboration, adding a layer of understated luxury that anchors the collection in timeless elegance.

December 2025

Italian based eyewear brand Talla presents new Element collection. The brand that only exclusive for men celebrates the purity of matter and the beauty of construction with its new Element collection. This unique collection pays homage to material in its most essential and structural form, transforming stainless steel into the cornerstone of a fresh aesthetic language – one defined by precision, balance, and refined simplicity. Each frame in the collection draws its name from an element that shapes steel – Iron (Fe), Chrome (Cr), Silicon (Si), and others – a way of anchoring design in matter, right down to its very name. The minimalist steel framework is occasionally paired with Hdca acetate, introducing a tactile, organic contrast that bridges structure and surface. Every model is offered in four colors and, depending on the design, two sizes. Selected styles also feature sunglass versions, extending the collection’s versatility. With Element, Talla Eyewear turns technique into art and material into pure style – a fusion of craftsmanship and contemporary design that embodies the brand’s modern, architectural spirit.

December 2025

Charmant Group has announced the signing of an exclusive global licensing agreement with premium sports brand Head for the design and distribution of optical frames and sunglasses. This new deal reflects the two companies’ shared passion for superior design, innovation and technology that drives to excel. The first products in this collaboration will launch in January 2026. President and CEO of Charmant Koji Horikawa said: “We are excited about our new partnership with Head, a remarkable global entity that shares our core values: passion for innovation, craftmanship and high-quality. The collection of Head, as a prestigious and iconic sports brand, complements our portfolio and is a winning enhancement of our eyewear product range.” Vice president of licensing at Head Michael Huber said: “We are thrilled to partner with Charmant, a company that stands for exceptional craftsmanship and innovation in the eyewear industry. We share the same philosophy and high standards when it comes to design, functionality, innovation and performance. Throughout our discussions, we have come to appreciate each other, especially through our shared passion for sports.”

December 2025