Calvin Klein Eyewear presents Calvin Klein Naturals, a collection of sunglasses and optical frames inspired by the natural world. Crafted from translucent bio-acetate and equipped with Tritan™ Renew lenses, these sunglasses CK24512S from the brand’s Naturals collection feature a rectangular front with bold lines; the wide temples are equipped with seven-roller hinges and bear the Calvin Klein logo. This model is available in chalk, black, taupe and sky blue. The Naturals optical model CK24526 has a square front with thick lines and is made of bio acetate for a striking effect. The front has a brushed finish, while the tapered temples are equipped with sturdy seven-hinge hinges and bear the Calvin Klein logo. This model is available in dark havana, grey, light brown and wine red. Calvin Klein Eyewear sunglasses and optical glasses from the Spring/Summer 2024 Naturals collection are available at select retailers worldwide.

August 2024

The new Versace Eyewear Core collection is presented to fashion lovers with an exclusive selection of sunglasses detailed with signature motifs such as Medusa and Greca. This season, Versace Eyewear’s Infinite Greca line combines elegant sophistication with a striking Versace attitude. Featuring the Infinite Greca pattern with metal draping, the thin tubular metal temples create a signature Versace aesthetic. Oversized models and classic shapes come together in this selection. VE2266, the trendy unisex sunglasses with a stylish double bridge and a metal square profile, are available in a gold frame with brown gradient lenses or gunmetal frame with dark green lenses. With its tubular thin metal temples decorated with Greca pattern and cat eye shaped frame with triple bridge, VE2267 is among the assertive models of this season with its color options. It has the ability to adapt to every style with its dark gray lens and gold frame or pink-white mirror lens and silver frame options. This season, the Medusa Medallion series is characterized by durable frames, face-hugging lenses and Versace’s signature ornaments. Medusa Medallion designs perfectly combine fashionable innovations with striking styles and unisex appeal. The oversized mask-shaped frame VE2268 is a modern take on Versace splendor, with lenses that completely encircle the eyes and temples with embossed Medusa head ornamentation.  The model is available in gold with dark gray lens or matte black frame and silver with dark green lens, adding to the splendor of the design. Versace also gives its iconic symbol a brand new look with the Medusa Plaque series. New shapes, conical details and vibrant colors come together to create a powerful and impressive look. The most important feature of the models in this special collection is that they are made from bio-based materials or recycled acetate. VE4467U, one of the most special pieces of the collection, which has a feminine appeal and is a must-have in your wardrobe despite its vibrant colors, perfectly reflects the essence of Versace with its iconic Medusa plate. The model is available in white or havana frame options with dark gray lens.

August 2024

The new Miu Miu eyewear collection embodies a classic style strongly connected to the present and a rebellious yet conscious attitude. The sunglasses of the brand’s Spring/Summer 2024 runway show are inspired by iconic designs renewed with a modern twist. Timeless square and aviator models are reinterpreted with modern acetate and metal structures that combine classic colors with warm and sophisticated summer colors. SMU09Z makes a modern statement. Crafted from bio-based acetate and metal, these modern aviator-shaped glasses reflect the brand’s standards with large volumes and playful shades. Color options include black paired with lenses with classic and feminine nuances, transparent bio-based caramel and honey tortoiseshell. There are also blue light-blocking models. The vertical Miu Miu logo adds a personal touch to the horizontal temples. SMU11Z is characterized by the rectangular design of its bio-based acetate frame with sleek profiles and ultra-light, ultra-flat lenses. The color palette includes black, honey, tortoiseshell and opal turmeric with mirrored or solid tinted lenses. The vertical Miu Miu logo personalizes the temples for an elegant touch.

August 2024

For the Spring/Summer 2024 season, Arnette takes to the streets of the city and reveals the casual charm of 90s style. Simple silhouettes, which gain a cool and relaxed look with the use of alternative materials, stand out with different cut styles and striking color contrasts. Sporty models with masks designed for modern metropolises level up the styles with large face-hugging lenses and sleek metal frames. The metal frame Barracas 0AN3091, a sleek style for the city center, reflects the Arnette spirit with its new generation rectangular cut for metropolitan style. The logo on the left temple of the model is paired with bright lines in a playful color contrast and is available in mirrored or bio-lens options for an urban look. Fresa 0AN4335 has its finger on the pulse of the counterculture with its mask-style mirrored lenses and is timeless in its interpretation of 90s laid-back style. The bio-based nylon frames dazzle with double-injected temples and vibrant colors designed to shine. Combining comfort with an eco-friendly style, the athletically styled rectangular frame Frambuesa 0AN4336 highlights two-tone color contrasts with textured materials. With double-injected temples, bio-based details in vibrant colors and fun polarized lens options, the model becomes an iconic piece that will make you stand out from the crowd.

August 2024

Hoya Polarized lenses effectively block reflections and eliminate uncomfortable glare from the sun while increasing contrast and providing better viewing comfort outdoors. Light travels in many directions, but polarization occurs when it reflects off shiny surfaces such as wet roads, cars, windows, snow or water. This causes unpleasant glare and reduces vision. To avoid such situations, polarized lenses are the right solution for sunlight anytime and anywhere. Polarized lenses are perfect for users who want to avoid discomfort caused by glare. Especially those who drive, play outdoor sports or just like to spend time outdoors will enjoy the advantages of Hoya Polarized lenses. We recommend Hoya Polarized lenses for travelers, drivers, people who enjoy water and winter sports, people with light-sensitive eyes and those who are sensitive to glare, as well as fashionistas.

August 2024

In order for our eyes to function, we need blue light from the sun. While this blue light in the sun is important for the reaction of our pupils, the blue light we receive from digital devices represents the ‘bad’ kind of blue light because its energy level is very high. On average, we spend 8-10 hours a day looking at screens. Being constantly connected means prolonged exposure to blue light from digital devices. Prolonged exposure to blue light can cause side effects such as headaches, blurred vision and tired eyes. Hoya BlueControl, developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, allows to make the use of digital devices safe.

August 2024

Mooshu brand, which meets its users with the assurance of Gülce Optik and announced that it has almost completed the preparations for the 2024-2025 Fall/Winter collection, is preparing for the presentation of horn and metal glasses. Mooshu will first present its new collection to its customers at the Silmo Paris fair in September. The brand, which maintains its ecological brand image by using recyclable acetate, says that it always prioritizes comfort and quality while defining its products, but will never give up the colorful, vintage and timeless lines in its soul. In this collection, the Mooshu brand again updates its own graphics in its classic models, and thanks to its innovative perspective in its new designs, it aims at the standards of world brands. Aiming to improve its production systems and innovate its products with this development, the company’s R&D studies provide the brand with design superiority in the sector.

August 2024

As a brand offered by Efor Optik, Pull and Bear glasses offer originality and elegance to fashionistas. These glasses stand out as a brand that closely follows the trends of each season and attracts attention with its innovative designs. Pull and Bear is also appreciated for its collections that reflect youthful energy. In addition to aesthetic elegance, Pull and Bear glasses also offer functionality and comfort to their users. The elegant combination of acetate and metal in Pull and Bear glasses gives them a modern look. In this way, young people have the opportunity to express their personal style. Pull and Bear, which combines quality, aesthetics and youth spirit, is offered as an ideal option with Efor Optik guarantee for those who want to stand out in the fashion world.

August 2024

Numbered production started for Mood colored contact lenses. Numbered Mood 3-month contact lenses are on sale. Arma Lens’s new three-month collection Mood series, numbered from -0.50 to – 6.00, is ready in stocks as of July. The Mood series consists of 14 different colors with Arma Lens’ superior quality and naturalness features with a real three-month lifetime. Mood contact lenses, which are specifically stated to have a 3-month lifespan on the stylish box, also have a special contact lens container inside the box. Mood colored contact lenses have very natural colors in the Pixar collection with moire-free design and Star collection with moire design. With a diameter of 14.2 mm and a basic curve of 8.6, the lenses provide a perfect feeling of naturalness and comfort in almost every eye. You can contact the company to become one of the exclusive dealers of Arma Lens, which offers a lucrative cooperation to optical stores with quality products and a price policy far from competition.

August 2024

Offering unique designs to everyone who wants to be stylish and elegant with its Belmond and Quantum brands in the eyewear industry, Arıkan Group is also the distributor of prestigious brands such as Slazenger and Lee Cooper. Arıkan Group, which stands out with its quality workmanship and innovative designs in eyewear production, reinforces its leading position in the sector by setting summer trends. In August, when you will catch the trend with bone-rimmed sunglasses, Arıkan Group offers eyewear designs that are indicative of style and elegance to anyone who wishes. You can reflect your style as you wish this summer with Slazenger, which reflects the dynamism of its sporty spirit in its designs, Quantum, which stands out with its stylish and high quality product range, Belmond, which attracts attention with its elegant designs equipped with fine details, and Lee Cooper glasses that reveal its youthful spirit with its vibrant colors. Quantum continues to attract attention with its models designed for those who want to make a difference. Bone-rimmed sunglasses combine a timeless sense of style with modern details, adding elegance to your style in the summer season. You can renew your style with these eye-catching models. The name of feminine elegance Belmond’s indispensable and iconic bone frame sunglasses draw attention with their feminine details and elegant designs. Offering the perfect combination of elegance and comfort, these glasses are an ideal choice for women looking for aesthetics and luxury. Made from quality materials, Belmond sunglasses make every moment special by protecting your eye health and offering a unique style. The pinnacle of sporty elegance Slazenger’s wide range of products offers options for every taste and need. Blending colorful, sporty and energetic designs, the brand offers both durable and comfortable use with the quality acetate material used in its glasses. It allows you to reflect your style in the best way while protecting your eye health. You will keep up with the lively tempo of summer with Slazenger’s sunglasses that reflect its sporty spirit in its colorful frames and lenses. Young spirited and modern Lee Cooper’s bone frame sunglasses are designed for young spirited individuals. Attracting attention with their colorful and energetic frames, these glasses add a modern touch to every moment of everyday life.

August 2024