Marchon Eyewear and Zeiss collaboration was crowned with one of the world’s most prestigious design awards this year. This year, the Red Dot Best of the Best award went to VisionClip, a Zeiss frame produced by Marchon Eyewear with a game-changing design. A model of the Zeiss Fall/Winter 2024 eyewear collection, VisionClip is a reflection of the brand’s dynamism towards new and improved vision experiences. VisionClip is a full-rim titanium frame designed in timeless aviator style, featuring a double-bridge construction complemented by ultra-thin, high-tech beta titanium temples crafted with laser-cut engineering processes. Combining timeless design and revolutionary technology, the frame features Zeiss LightPro Technology® sun lenses with excellent contrast and depth perception, and an easily removable magnetic clip-on insert made of Ultem® resin for easy reading of digital screens, a very important element today. The innovative Ultem® resin clip provides flexibility and elasticity as well as resistance to deformation, impact and high temperatures.

September 2024

Founded in Milan in 2014 by two talented Italian engineers, Movitra has maintained a delicate balance between aesthetics and functionality when it comes to eyewear design since its inception. From its humble beginnings as a visionary start-up to becoming a globally recognized brand in luxury eyewear, each chapter is testament to an unwavering commitment to quality, creativity and customer satisfaction. Movitra was born from an idea and an intuition that responded to the need to protect the most delicate part of a quality pair of glasses: the lenses. The folding feature, developed to prevent scratches on the lenses, blended with Italian spirit, design and high quality, offering a combination of art and technology that has made a difference in the luxury eyewear group and attracted attention. The lenses of all Movitra models belong to Carl Zeiss. The horn glasses are made of Mazzucchelli acetate, the other glasses are made of compressed steel and titanium. The rotating mechanism is patented in the world and has no similar counterpart.

September 2024

For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to fight myopia, to the Turkish market. The Miyosmart lens, which slows the rate of myopia progression in children by 60%, is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. Miyosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression.

September 2024

Mooshu adds a touch of nostalgia to its dynamic lines and emphasizes more on glasses with large eccentricity in its new season. Known for its minimal designs, the brand is getting ready to introduce its brand new collection, whose spirit is in nostalgia but the look is in today’s fashion, and in which it strongly believes in its marginality. More rustic lines, large-articulated bone frames, metal stems combined with the brand’s original designs are getting ready to meet its customers at the Silmo Paris Optical Fair in September.

September 2024

Regina, which is offered with the assurance of Efor Optik and contributes to strengthening women’s styles with both optical and sunglasses, continues to set trends by closely following fashion with its wide range of models. Regina glasses, which are available in optical stores across Turkey with a wide range of products, are manufactured using high quality frame materials. In this way, it offers comfort and durability even in long-term use. Regina is taking firm steps towards becoming the most preferred and reliable women’s eyewear brand.

September 2024

With the assurance of Efor Optik, the Qzen brand, which meets the Turkish optical market, continues to receive full marks from users who care about eye health and style thanks to its collections that combine aesthetics and functionality in perfect harmony. The products offered under the Qzen brand include various categories such as frames, children’s eyeglass frames, reading glasses and sunglasses. Each product is meticulously manufactured with first-class materials and aims to provide users with reliable and long-lasting solutions.

September 2024

Minima’s new Hybrid-5 model dazzles with its technical features and unmatched comfort. Timeless and stylish, extra light thanks to its aluminum body and ultra-thin beta titanium handles, the Hybrid-5 model promises comfort. The model, which has many different forms and colors, manages to appeal to every face shape and style with this diversity. Thanks to their grilamid hinges, precision machined aluminum bodies and perfectly integrated beta titanium handles, the Hybrid-5 models offer you exceptional comfort and uncompromising convenience.

September 2024

Markus T has breathed new life into facet frames. Markus T’s New Ease Pro collection will be a part of your personality, an expression of your individual style. The materials used in the brand’s facet frames are so minimalist that each model is a comfortable work of art in its own right. High-quality titanium in combination with optional, subtle color contours or colored translucent inserts give Ease Pro a unique look. Ease Pro will be your mesmerizing new generation of eyewear, stripped of unnecessary repetitive details and completely focused on you.

September 2024

Continuing to push the boundaries with its collaborations with the world’s most innovative and bold designers, Linda Farrow welcomes the new season with the Neo Brutalism collection. Embracing the strong and functional form language of Brutalist architecture, this collection draws attention with its geometric sharpness and bold lines. Creating an architectural revolution, the new collection is designed like a work of art, not just a pair of glasses. The new collection offers an extraordinary and remarkable elegance. The harsh and cold forms inherent in the Brutalist aesthetic are softened by the glow of neon colors and the elegant layering of details. This unique combination gives the collection an air of both strength and sophistication. The bold accents of neon colors and the subtle touches of details give the collection a subversive elegance. The new collection pushes the boundaries of modern design while offering an eye-catching aesthetic. Not just an accessory, but a style manifesto, the new collection sheds light on the future of fashion and demonstrates an innovative approach in every detail.

September 2024

Vycoz’s new children’s collection stands out with Gentle Kids and Max Kids models. Gentle Kids frames have a variety of color options to encourage children to wear glasses. German steel and Japanese titanium materials are used to produce frame models that are most suitable for children’s facial anatomy. Silicone temples and nose plates protect the sensitive skin of children. Max Kids’ carefully designed frame provides a wide field of vision for young users as well as an ergonomic feel. Vycoz’s specially developed screwless hinges also offer the highest level of comfort and safety.

September 2024