Masao Eyewear
Masculine Minimalism
Its approach to minimalism, its awareness of style and quality, its choice of materials and colors make Germany-based Masao, one of the new trend brands.
Germany-based independent brand Masao Eyewear stands for minimalism, craftsmanship and authenticity. The brand’s collections are deliberately kept in the background, while the focus is on quality and style. The brand’s name gives the best clue about itself. Masao, which means “The Honorable Man” in Japanese, ideally reflects the honest attitude of its founder Ralf Kmoch and the brand itself. Honesty in this case means a masculine, modern touch, free of artificial elements, which is increasingly appealing to women. Masao combines materials such as titanium, stainless steel and acetate in designs that use modern, urban and retro shapes. The materials and techniques used ensure that the eyewear is not only tasteful and stylistically diverse, but also durable and suitable for everyday use. Masao does not aim to force the wearer into fashion experiments, but to emphasize their individual character traits.
Masao’s Sense of Style
Masao Eyewear’s creative process combines aesthetics and functionality with the technical precision of Germany. The brand’s collections aim to create timeless, enduring designs that defy time, rather than an instantaneous reaction to fashion. In this context, a design language that reflects the style of the users and remains valid in every season is preferred. Masao’s materials such as titanium, stainless steel and acetate are carefully processed in accordance with the brand’s quality standards, and every detail is carefully considered to meet users’ expectations. The brand’s Creative Director Richard Rembs draws inspiration from a variety of sources including music, automotive design, architecture and photography. These influences are reflected in his designs, which are characterized by attention to detail and Bauhaus principles. With over 40 years of experience in product design, Richard Rembs develops a deep understanding of the market and style that is evident in every Masao design. Masao Eyewear offers the wearer a very special experience by balancing versatile aesthetics and practical values. This approach allows the brand to maintain a sense of style that is in tune with the spirit of the times, yet remains unique in its own way. Masao designs shapes that reinforce your individual character but are not overpowering. The brand respects the spirit of the times, while still keeping the wearer in absolute focus. Embodying true values such as fairness, cosmopolitanism and respect, Masao Eyewear respects the individual while remaining style conscious.
The New Trend: Masao Eyewear
Whether it’s the finest titanium or stainless steel, or even transparencies with a wide range of color nuances, Masao defines its products by high quality and excellent craftsmanship. In this way, Masao demonstrates the true art of making the everyday special. The materials used in Masao Eyewear not only ensure durability, but also reflect the brand’s commitment to sustainability. The color tones used in the brand’s collections are mostly calm and subtle, yet exude a sophisticated elegance. In addition to cool metal colors such as blue, black, gun metal and green, the transparencies collections also feature textured havana, classic matte or glossy black. These colors symbolize Masao’s aim to combine classic aesthetics with modern touches. Masao Eyewear’s collections are characterized by high quality materials and excellent craftsmanship. The finest titanium, stainless steel and a wide range of acetates from timeless textured Havana shades to transparent colors define the products. Each piece exemplifies the art of making the everyday special and the impossible possible. Masao’s fits are the result of numerous daily tests and valuable feedback from users.
The variety of shapes and openness to new materials are key elements that characterize the collection. Masao offers products that combine durability, character and a contemporary, wearable timelessness to create long-term value and benefit. Masao Eyewear’s collections are refreshed twice a year, with approximately 100 stock-keeping units offering new themes and fresh designs. The brand’s sustainable and innovative design approach supports the goal of creating a lasting style without being dependent on seasonal trends. Updating the collection aims to tell a new story each time and enrich the aesthetic experience of its users. This constant evolution shows that it’s all about high quality products, without agitation, without a dominant name, making Masao one of the new trend brands.
Source: Spectr
December 2024
