Celebrating 10 Years
Kaleos, a design and shape-oriented eyewear brand, aims not only to stay up to date with its series but at the same time aims to lead the trends.
Kaleos reinvents the concept of contemporary eyewear, bringing together design, fashion and luxury. Fashion, innovation and quality are the values that inspire and guide Kaleos, but it is its creative nature that makes the brand stand out and ensures its success. Thanks to her rich experience in fashion, Creative Director Claudia Brotons has all the knowledge, intuition and talent a luxury brand like Kaleos needs. In collaboration with the world’s leading manufacturers, Kaleos Studio’s engineering team designs parts, assemblies, unique transparencies and exclusive glass colors for the brand’s collections. We interview Creative Director Claudia Brotons, who has been instrumental in the success of the Barcelona-based eyewear brand, which celebrates its 10th anniversary this year, about Kaleos’ new collaboration, its new showroom and its commitment to the pursuit of innovation.
As Kaleos celebrates its 10th anniversary, how has the brand evolved in terms of style, identity, and innovation? What are some key milestones that have shaped its journey so far?
The design has undergone a significant transformation over these 10 years. As a contemporary company, we aim not only to stay current but also to lead. We continuously engage in research on design possibilities, trends, and innovative constructions to present an exceptionally forward-thinking product. Our unwavering focus on shape has remained constant over the years. Besides all the design matters we believe that the service we provide to the opticians and our close relationship between customers and customer service continuously play an important role in our growth. We believe that the combination of all these leads us to where we are today and definitely has shaped our journey so far.
What initially attracted Kaleos to collaborate with Hey, and how does this partnership align with the brand’s overarching philosophy of “The Beautiful Shape”?
We believe in different synergies and the added value and inspiration from two different sides. Hey is a creative studio specialising in graphic design and illustration that masters the art of visual language. They are known for their use of colour and irreverent visual code, and we thought their expertise on this would make a super nice addition to the development of our brand Dna “The Beautiful Shape”. Hey x Kaleos eyewear evokes the playful essence of Hey’s colourful drawings while being technically very complex. This collaboration perfectly incorporates the essence of both brands: focus on shape with an irreverent visual code.
In what ways does the new showroom reflect Kaleos’ commitment to innovation and creativity, beyond just the design of your eyewear collections?
Our new showroom is completely linked to our commitment to innovation, creativity, and our brand DNA. It’s fundamental to us to be surrounded by objects that breathe authenticity. Design objects with special shapes make part of our everyday lives. At home, at the office, at our showroom, everywhere. Design and shapes are our foundation and of course, this needed to be imperative when renovating our showroom.
As Kaleos continues to progress, what values and principles remain constant for the brand? How do these values influence the design process?
As I just mentioned earlier, design and shapes are our foundation. As a modern company, we also must keep up with the times. We are constantly on the lookout for design suggestions, trends, and new constructions to be able to offer innovative product designs always with a focus on shape.
What surprises are waiting for us in the near future regarding Kaleos? Are you thinking about new collaborations?
Yes, I can actually inform you that Kaleos has started preparations for a ‘super limited edition’ collection that we have never done before and that already excites us a lot. But unfortunately this is all I can say for now.
Source: 20/20 Europe
September 2024










