Root&Steel, Turkey’s new and innovative eyewear brand, continues to bring together the unique forms of nature with modern eyewear designs. Using organic materials such as wood and ram’s horn in eyeglass frames, Root&Steel draws attention with both aesthetic and sustainable designs. Bringing together naturalness and elegance, Root&Steel is making an eye-catching innovation with its Outdoor Model collection specially prepared for the year 2025. The Outdoor special series, produced from the brand’s signature ram horn, offers eyeglass frames produced by skillfully processing the ram horn to eyeglass lovers.

November 2024

Zeno Group is making a much more ambitious entry into 2025 with the new advertising campaign of the Morlin Bron brand and Danilo Zanna is accompanied by Meryem Uzerli as a surprise name this year. Danilo Zanna and Meryem Uzerli star in the new commercial movie, which starts on the streets of Istanbul and continues in different places with a story full of adventure and fun, further strengthens the brand’s slogan, “We are so eye-catching”. Morlin Bron collections, which include completely original designs with a wide range of color and model options, appeal to different face types and different styles at the same time.

November 2024

Today’s fashion demands a distinctive, original and yet refined style. In parallel with the remarkable innovations in eyewear fashion in recent years, the search for creative ideas has increased dramatically. In this sense, the Face a Face brand stands out with striking color combinations in its unique designs. The brand not only meets the expectations of users in search of different designs, but also shapes personal style with its signature Bocca collection. The brand is offered to the Turkish market by Kuvars Optik.

November 2024

SuperStep eyewear appeals to your sporty spirit by offering a stylish and functional eyewear collection that supports your modern and energetic lifestyle. These glasses, which can be used comfortably in daily life, are made of quality materials such as titanium and provide durability and lightness. SuperStep glasses, which do not weigh your face down with their thin structure, allow you to experience the highest level of comfort. Thus, it becomes possible to maintain your style while keeping up with the pace of city life. These glasses combine elegance and comfort and become an accessory for modern individuals.

November 2024

London&London Eyewear has a design approach that meets the expectations of those looking for classic and timeless elegance. Combining classic lines with a modern interpretation, these glasses stand out with their sophisticated details. Made of quality materials and prepared with meticulous workmanship, London&London models make a difference with their timeless elegance and durability. These glasses, which are suitable for daily use as well as perfectly complementing your style in special moments, make you look stylish in any environment.

November 2024

For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to fight myopia, to the Turkish market. The Miyosmart lens, which slows the rate of myopia progression in children by 60%, is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. Miyosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression.

November 2024

Hoya’s new Hi-Vision Meiryo coating delivers lasting superior clarity. Offering superior clarity, scratch resistance and 100% UV protection, Hi-Vision Meiryo is Hoya’s most durable and long-lasting coating yet. Whether you’re traveling or cooking at home, Hi-Vision Meiryo protects your vision in any situation. So you can handle the unexpected with clarity, no matter what the situation. ‘Meiryo’ is derived from the Japanese word for ‘clarity’, both a reference to Hoya’s Japanese origins and a testament to the coating’s superior technological qualities.

November 2024

Mooshu, which has gained a special place in the eyewear industry with its metal sunglasses, presents its new acetate series of sunglasses and optical glasses. The brand, which has received positive feedback and demand from the overseas market, continues to attract attention in European countries with its acetate glasses and metal framed sunglasses and optical glasses that have been re-adapted with rims. The brand, which is exhibiting at the Silmo Istanbul Optical Fair 2024, continues to maintain its originality with the innovative perspective.

November 2024

Regina, the women-only brand of Efor Optik, attracts attention with its new models. These new models, which are suitable for today’s fashion and trends and at the same time carry their own unique lines, are presented to women’s taste. With its bold frame and temple designs, Regina continues to be the most important accessory for women and ensures that you are always the center of attention. Regina has managed to become one of the most admired brands with both sunglasses and optical glasses models. Optical and sunglasses designs suitable for every period continue to be developed continuously.

November 2024

Standing out with its all-metal and metal-acetate models, Gents of London offers stylish and marginal designs that appeal to both men and women with different color, temple and frame options. Perfectly complementing the style of individuals with its modern and original line, Gents of London makes a difference in the sector as a brand that offers aesthetics and functionality together. Gents of London aims to be the pioneer of style with timeless and bold designs that are in line with today’s fashion trends. Offering stylish accessories, the brand brings a breath of fresh air to eyewear fashion.

November 2024