Presented by Gülce Optik, Mooshu successfully concluded its participation in the Silmo Istanbul Optical Fair held from November 20-23, 2024. Among the companies exhibiting in the fair, Gülce Optik, with its Mooshu brand, earned the jury’s recognition at the second annual Silmo Award Istanbul and was honored with the award for ‘Best Local Production Optical Frames.’ Last year, during the 10th anniversary celebrations of the Silmo Istanbul Optical Fair at the Çırağan Palace, Gülce Optik also achieved this prestigious award in the same category, marking a significant milestone in Turkey’s optical industry. Gülce Optik representatives stated, “We see this award not only as a mark of success but also as a recognition of the value placed on local production and quality.” The company continues to uphold its innovative perspective in eyewear production with each new collection. Guided by its ‘handmade’ motto, Mooshu integrates 3D rims into its new collection of metal and acetate frames, combining comfort with elegant design. With this approach, Mooshu demonstrates its commitment to offering a range of eyewear in 2025 that is both stylish and comfortable for its customers.

December 2024

Efor Optik offers colorful and fun designs under the Cindy brand to attract children’s attention and make them love wearing glasses. Since protecting children’s eye health becomes even more important, especially in summer, Cindy sunglasses are designed to protect children from the harmful effects of the sun in a healthy and fun way. Offering colorful and fun designs with various patterns and vibrant color options, the Cindy brand promises children the pleasure of wearing glasses. While children reflect their own style with Cindy models, wearing glasses becomes a daily habit for them. Acting with the awareness of preparing glasses that keep up with the pace of energetic and active children, Efor Optik uses durable materials for Cindy glasses, ensuring that children’s glasses remain intact during their playful days. Supported by rubber temples, Cindy glasses maximize quality and durability. Offering comfort and ease of use with their ergonomic design, Cindy glasses provide the ideal fit for children’s face shape.

December 2024

Located in the heart of Italy’s Cadore region, world-renowned for eyewear production, Kador stands out as a brand that has reached the top with its eyewear since 1962. Continuing its quest for perfection in every field from tradition to modern design, aesthetics to functionality, Kador combines quality and elegance in its models. Each pair of Kador glasses is designed as a ‘handmade’ work of art. The hinge placement, fixing, calibration and polishing processes only come to life in the hands of highly specialized artisans. Kador, the turtle symbol in the brand’s logo, symbolizes this craftsmanship. Hand craftsmanship is blended with the most advanced technologies for Kador glasses. Eyeglass frames are shaped by CNC machines and polished with completely natural materials without the use of chemical varnishes. Advanced machines perfectly design the ergonomics of each pair of glasses, while the lenses are precisely fitted with the highest technologies. Kador glasses are made exclusively with the highest quality materials from Italy. Natural acetate is carefully crafted into each eyewear model, and the brand does not compromise on quality. The unique natural landscapes played an important role in creating the brand’s name. ‘Kador’ was chosen as a name born from the heart of the Cadore region and symbolizes the pure beauty of nature. The Italian brand’s winter 2025 collection takes its distinctive sense of elegant design and high craftsmanship one step further. Inspired by the elegant landscapes, lush forests and stunning lakes of the Dolomite Mountains, the new collection offers high-quality models adorned with unique details that meet the deep tones of winter. As in every season, Kador raises the bar in the eyewear world with its new collection, blending timeless elegance with modern touches. The winter 2025 collection is not just the beginning of a winter season, but the beginning of a style that will last for years to come, revealing once again Kador’s passion and pursuit of perfection. Kador continues to be a brand with a story in every detail, carrying Italy’s eyewear heritage into the future.

December 2024

Ultra collection draws attention with its difference in Arma Lens’ high quality annual contact lenses. Ultra Blue, Ultra Aqua, Ultra Sapphire and Ultra Marine colors are presented to contact lens wearers as 4 shades of blue, with no moiré and real eye iris design. The 4 shades of blue in the Arma Ultra collection are listed as Ultra Marine, Ultra Aqua, Ultra Blue, Ultra Sapphire from the lightest to the darkest. The Ultra collection of Arma Lens, which offers a wide range in every color, attracts attention by showing the eye in its natural size in a moire-free design. With 14.5 Dia and 8.6 BC value, the Ultra series, which offers a magnificent comfort in every eye, is produced in degrees from -0.50 to -6.00. Arma Lens works with exclusive optical stores in every province with dealership method. You can contact Arma Lens to be one of the dealers of the company and for a profitable cooperation.

December 2024

Nano Vista stands out as one of the pioneering brands that adds durability and joy to children’s energetic lives with its unbreakable and flexible eyewear for babies, children and teenagers. Thanks to the innovative Siliflex™ technology, the frames are extremely flexible and virtually unbreakable, perfectly accompanying children’s play, exploration and imagination. Made with patented materials and vegetable dyes, these lightweight and ergonomic glasses not only offer comfort, but also prioritize children’s sensitive skin and health. Nano Vista combines quality materials with fun and stylish designs to create eyewear that fits the style of children of all ages. This innovative approach makes the brand unique in the field of children’s eyewear. Recommended by pediatricians and ophthalmologists, Nano Vista makes a difference with its fashionable lines and environmentally friendly production approach. Adding durability, health and happiness to the world of children, this brand manages to gain the trust of parents and the love of children.

December 2024

With a sleek, urban aesthetic that is subtly futuristic and deeply conceptual, Vava continues to redefine eyewear. The Portuguese eyewear label introduces two stunning additions to its eyewear collection, the WL0081 and WL0082. These models exemplify the brand’s commitment to creating high-quality, innovative designs that blend timeless sophistication with modern aesthetics. Crafted from premium fine metal, the WL0081 and WL0082 are distinguished by a lightweight bridge engineered for exceptional durability and long-lasting comfort. Ceramic nose pads provide a softer, more comfortable fit, while acetate temple tips ensure enhanced adjustability. This combination allows for a personalized and secure fit, making these spectacles as practical as they are stylish. Not only contemporary and sophisticated but also timeless in their appeal.

December 2024

Skaga, one of the brands within Marchon Eyewear, presented its Fall/Winter 2024 collection. Inspired by minimalist Scandinavian design and Sweden’s natural landscape, the latest Skaga styles combine style and function. The collection features three optical styles, Fors, Kaffepannan and Langhammar. Fors is a square Acetate Renew style with a slim silhouette. The core wire on the temples has a wavy pattern inspired by the waves in the Swedish lake Vättern, located next to Jönköping, the hometown of Skaga. Available in black and transparent bone color with four stripes. Kaffepannan is a bold, rectangular style from Acetat Renew. It features chamfers on the inside of the eye rims and a pattern inspired by Raukar landforms on the stemple core wires. Dark tortoise is available in shades of black, green and blue. Langhammar stands out with its retro round form in stainless steel and Acetat Renew. Like the Kaffepannan, on the temple core swires feature a pattern inspired by Raukar landforms and are available in matte green/ruthenium, matte black, matte blue/silver and matte red/gun.

December 2024

Selin Olmsted Studio, a leading name in eyewear design and trend forecasting, announces the launch of its highly anticipated  2026 Eyewear Trend Report. This comprehensive 50+ page report delivers critical insights into how global trends in fashion, music, art, architecture, and design will influence eyewear design, development, and merchandising in 2026. Created for eyecare professionals (ECPs), independent eyewear brands, lifestyle brands, licensing companies, design schools, and eyewear manufacturers, the 2026 Eyewear Trend Report equips businesses with the knowledge to stay ahead of market shifts and respond to evolving customer preferences. Founder Selin Olmsted said: “The eyewear industry is deeply intertwined with the fashion world, and staying current with trends is crucial for any brand in highly competitive markets. With this report, we aim to help brands and professionals anticipate consumer preferences and make informed decisions for their designs, collections, and product offerings.” The 2026 Eyewear Trend Report is available now in digital format. To purchase the report, visit selinolmsted.com

December 2024

Rudy Project celebrates 20 years of partnership with the Italian Ice Sports Federation (FISG). Rudy Project, the Veneto-based brand that develops, manufactures and distributes helmets, sunglasses, optical glasses and vision solutions for sports worldwide, is once again supporting the Italian National Speed Skating and Short Track teams. The collaboration, which began twenty years ago, will continue until 2026, with the Milan-Cortina Olympics in focus. Cristiano Barbazza, Ceo and President of Rudy Project, said: “We are proud to celebrate 20 years of cooperation between Rudy Project and FISG. Starting just before the 2006 Turin Olympics, this journey has been marked by the extraordinary victories of an exceptional group of athletes. They have written unforgettable pages in the history of the sport and are now passionately leading new generations. Speed skating and short track, where speed and performance are essential, are the Dna of the Rudy Project. This partnership has allowed us to push the boundaries of aerodynamics, pushing innovation and safety forward.”

December 2024

Ørgreen Optics, a brand synonymous with innovation and quality in eyewear, announces the launch of the Global Fit collection for its renowned Quantum High line. The Global Fit collection is a groundbreaking step forward, designed to cater to the diverse range of facial structures found across the globe. Primarily tailored for the Asian market, this initiative goes beyond targeting a specific market; it embraces the diversity of facial structures across the globe. To achieve this inclusivity, the collection incorporates thoughtful adjustments that enhance the wearing experience. The frames feature flatter base curves that suit those with higher cheekbones, providing a natural and flattering fit. Curved temples offer a secure grip for added stability, while wider nose pads ensure balanced weight distribution, reducing pressure and improving overall comfort. These carefully designed features allow retailers to offer not just stylish eyewear but meaningful solutions for customers who have struggled to find frames that fit perfectly. The Global Fit collection also introduces a distinctive color palette.

December 2024