Seiko Optik, one of the leading brands in the optical industry, continues its innovations. Seiko coatings – SRC Ultra, SRC Road and SRC Screen – are reshaping the way we see. SRC Ultra offers a highly innovative and modern look with superior anti-reflective properties, as well as high contrast and maximum aesthetics. SRC Road is specially designed for drivers, providing superior clarity in dim lighting conditions and reducing reflections from vehicles. SRC Screen is specially designed to meet the demands of the digital world while reducing eye strain caused by prolonged use of digital devices.

November 2024

Vasuma produces its new collection entirely from bio materials. Based in Stockholm and designed with a Scandinavian spirit, the Vasuma’s new collection is made from sustainable biodegradable raw materials such as cotton acetate and wood pulp using plant-based materials. Vasuma offers eyewear inspired by the best vintage eras of the 50s and 60s and enriched with a modern touch. Blended with inspiration from popular culture, these glasses create a style that emphasizes the wearer’s own identity and personality. Vasuma Eyewear collections are brought to the Turkish market by Pb Gözlük.

November 2024

Charlie Max crowns its new transparencies collection with a unique brand image designed for people who love the freedom of self-expression, want to stand out from the crowd and reject the ordinary. Designed and produced in Milan with high technical equipment and craftsmanship, each product is the result of meticulous material selection and detail work. The brand’s deep connection with the art world is reflected in limited edition packaging collaborations with renowned artists. Charlie Max continues to be a brand that prioritizes experimentation and contemporaneity this season.

November 2024

The eyewear collection of the famous Greek fashion brand Zeus+Dione, consisting of unique models, will meet with the opticians in our country at Silmo Istanbul Optical Fair under the distributorship of Optic844. The brand, which has stores in the most important fashion capitals of the world and appeals to people looking for difference and comfort with its special style, reflects its identity to its eyewear collection. The entire eyewear collection of the brand consists entirely of natural Mazzucchelli acetates and is designed and manufactured in Greece. The designs are inspired by Greek Mythology.

November 2024

The Atelier collection is an explosion of captivating geometric shapes and bold color combinations, bringing the design and manufacturing power of the Woodys brand to its peak. Woodys’ new collection takes users into an extravagant world of shapes and colors. All frames are produced to the highest quality standards through a meticulous craftsmanship process. Atelier surprises with bold laminates in up to four colors combined with geometric patterns. As with all Woodys, a two-week special firing process followed by lamination ensures a flawless finish.

November 2024

Victoria Beckham presents its Fall/Winter 2024 collection, carefully handcrafted from high quality materials. Continuing the brand’s visual line with bold, playful silhouettes and rich gradient lenses, the new models are inspired by Victoria Beckham’s iconic line of accessories and bags. Part of the V Line concept, the classic aviator model VB246S features an acetate front with a metal frame for a cool, vintage effect. The model’s sleek metal temples are accented with a large Victoria Beckham logo, while the model is available in black for the Autumn/Winter 2024 season.

November 2024

In Paul Smith’s new collection, Lyford sunglasses are crafted in Italy from high quality acetate and meticulous detailing, making them a must-have accessory with their striking shape and modern use of color. The designer’s unique line detailing on the temples of the unisex Lyford sunglasses is laser engraved and reinterpreted with a unique glossy and matte contrast. The Paul Smith ‘handwriting’ logo adds the finishing touch to this eye-catching design. Lyford is available in transparent colors such as green, khaki and burgundy, as well as timeless black and havana.

November 2024

Vogue Eyewear has added a sunglass to its new collection designed for free-spirited fashionistas with a special color for Turkey and a “Turkey Exclusive Edition” on the temple. While Vogue Eyewear’s innovative steps towards Turkey continue at full speed, after choosing Gamze Erçel as the brand face, the brand now continues to keep its finger on the pulse of local fashion with this special design. Closely following the trends, the brand continues to impress fashion lovers with its collections. The Turkey-specific color added to the 2024 Autumn/Winter collection brings a breath of fresh air to its designs.

November 2024

The new collection of sparkling sunglasses is designed to captivate fashion lovers by Swarovski’s global Creative Director Giovanna Engelbert, who is inspired by brand’s exclusive jewelry collections. Inspired by Swarovski’s iconic Millenia range, the new collection highlights the brand’s signature octagonal crystal cut. The eye-catching crystals transform each frame into a mesmerizing blend of light and form. The oversize sunglasses SK6032 from this range are designed with Swarovski’s signature crystals on the temples and the outer corners of the front frame.

November 2024

Giorgio Armani’s Fall/Winter 2024 sunglasses collection reflects the brand’s signature elegance and heritage. From the brand’s new collection, the women’s exclusive model AR8221, crafted from bio acetate with at least 54% bio-based carbon content, is characterized by Giorgio Armani’s style with its elegant cat-eye shaped frame. The metal plate bearing the Giorgio Armani logo on the inside of the temples and the iconic metal hinge give the frame a modern interpretation. The model is available in black with dark gray lens and brown with brown lens.

November 2024