News

SILMO PARİS 2023

Posted on by Burcu Yıldız

SILMO PARİS 2023

An Ideal Attraction Pole

Silmo Paris proved once again that it is the pole of attraction for a dynamic sector with a spectacular fair from September 29 to October 2.

The enthusiasm of Silmo Generation was felt throughout the four days of Silmo Paris. 31,337 visitor-buyers attended the fair, including 15,902 from abroad, up 18.3% on last year and 15,535 from France, up 14.7% on last year. The total number of visitors increased by 16.5% compared to 2022. Visitors interacted with a total of 929 companies in Halls 6 and 7 of 75,000 m2 in Paris-Nord Villepinte. Silmo Paris 2023 had all the elements in place to ensure an energized and vibrant show for visitors and exhibitors alike.

Silmo Paris reflects the entire optical and eyewear industry, with large and small, historic and new players representing the entire value chain. The exhibitors’ contribution to the success of the show is enormous: the quality of their stands, products and services underlines how much they are investing in the future at the industry’s leading trade fair.

This year’s Silmo Paris firmly confirmed that the Paris event is now the place to launch new collections and brands as well as innovative concepts on an international scale. The power of the fair also fostered innovation, creativity and knowledge, giving perspective to the companies inventing the optics of today and tomorrow.

The 30th Silmo d’OR awards, presented in the enchanting surroundings of Folies Gruss, remain a pillar of the fair. The jury members, whom the organizers sincerely thank for their honesty and professionalism, meticulously examined all the entries and impartially selected the creations and innovations that caught their attention. The jurors were supported in their task by the Jury President Nicolas Fafiotte, an optics industry outsider who brought a different and challenging perspective to the table. The Silmo d’OR award went to Etnia Barcelona in the Children category, Marchon with Nike’s Flyfree in the Sport category, EssilorLuxottica with Varilux XR Series won the Visiual Health award in the Vision category and Morrow with Morrow eProgressives won the Optical System award. Saargos won the Material-Equipment category, Odlm-Seaport won the Optical Frame-Brand&Labels category with Carven’s CC1086-Vedo, and Seaport won the Sunglasses-Brand&Labels category with Carven’s CC4091S Nove. Sbrusset&Co won the Technological Innovation in Eyewear category, Andy Wolf won the Sunglassess-Eyewear Designer category with Blossom, and Cutler and Gross won the Optical Frame-Eyewear Designer category with 9126 Lunettes Cat-Eye. Veronika Wildgruber won the Premiere Classe Show Prize category of the Silmo d’OR awards with Lane, while Lafont won the Special Jury Prize with Ouvrage.

The Silmo d’OR 2023 ceremony was also the occasion for the presentation of two more awards, one of them for the first time. The An Responsible Company Award was presented for the first time to distinguish a company in the optical sector for its contribution to reducing its environmental impact and optimizing its social impact.  The fair collaborated with the Corporate Social Responsibility agency Hyssop to prepare the award specifications and evaluate the nominated companies. An independent jury of optical professionals and CSR experts evaluated the entries and Mykita was named the winner of this first edition. The International Optician of the Year award was also presented. This year the award went to Jean-François Porte, Co-Founder of Edgard Group.

The future of the industry is at the heart of the issues addressed by Silmo Paris. Silmo Next, a multidisciplinary forum dedicated to the future, revisited the latest technological innovations and key developments in the fields of Smart Glasses, physiological experiences and environmentally conscious design. Alongside this immersive retrospective, Futurology introduced unique experience spaces to test smart products, explore new trends in virtual reality and experiment with an innovative approach to sustainable production.

At the Trends Forum, visitors were presented with a thematic selection of optical and sunglasses from the exhibitors. This selection is also featured in the 33rd issue of Silmo’s digital magazine Trends.

The Optical Design Contest, aimed at design school students from around the world, was based on the current theme of sport. The jury of optical and design professionals, chaired by Marie-Christine Dorner, interior designer, designer and scriptwriter, selected the Tribi concept by Hugo Plessis, a student at Esdac in Lille.

On the subject of sport, with the Rugby World Cup being held in parallel with the fair and in anticipation of the 2024 Paris Olympics, the Silmo Academy scientific symposium focused on optimizing performance and guaranteeing success during the training and discussion session. This theme was approached from two angles: the performance of the optical professional and the performance of the patient. Various speakers explained performance measures for visual health, acuity or quality of life, shared good measures and practices throughout life to optimize eye health, and emphasized how important it is to link optimally corrected vision with performance, whether for professional reasons or for academic success, sporting achievement or safety, such as when driving.

You can find the full daily coverage on Silmo Paris’ website and social media accounts, complemented by interviews, debates and live broadcasts to capture the impressions of visitors and exhibitors, revealing the uniqueness of products and companies at each day of the show. Silmo Paris Optical Fair will reopen its doors on September 20-23, 2024.

October 2023

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Interview

MARKUS T

Posted on by Burcu Yıldız

Celebrating 25th Year

Markus T, one of Germany’s leading eyewear brands, celebrates its twenty-fifth anniversary with a striking advertising campaign called 100 Seasons.

German eyewear brand Markus T is driven by an extraordinary passion for eyewear and design with technical excellence. Known as the ‘Master of Titanium’, the independent brand is constantly challenging the status quo with new technologies developed in-house. The innovative brand owes its more than forty design awards to this constant quest for progress and modernization. Markus Temming, the brand’s Founder and Creative Director, launched his first collection of titanium frames in 1999. In addition to titanium, the designer uses his proprietary material TMi, a special polyamide. After several years of research and development, TMi has become one of the lightest yet strongest polyamides among the plastic materials used in eyewear production. At 3.7 grams, Markus T frames with the combination of titanium and TMi material are absolutely lightweight. Markus Temming continues to have full control over the creative vision and product development of his brand. In addition to developing forward-looking technologies such as dyeing processes or patented and screwless connectors, sustainable production and the smallest possible ecological footprint are his and his team’s most fundamental mission. Here is an interview with Markus Temming, Founder of Markus T, who this year celebrated his brand’s twenty-fifth anniversary with the visually and design stunning campaign 100 Seasons.

Hi Markus. First of all, I would like to congratulate you for your 100 Seasons campaign, which attracted a great deal of attention. What is the reason for celebrating our twenty-fifth anniversary with this campaign?
In all industries, the twenty-fifth anniversary may represent a silver jubilee, but just calling it a silver jubilee didn’t really align with our values at Markus T. For this reason, we presented our 100 Seasons campaign, which refers to a hundred seasons, inspired by the spring, summer, fall and winter seasons that we have spent twenty-five times in twenty-five years.

What is the main message of your campaign and how do you convey this message in your campaign?
With our campaign 100 Seasons, it was our greatest wish to celebrate our birthday not just on a single day, but throughout the whole year 2023. In this twenty-five-year journey, we wanted to convey the message of how valuable our employees are to us. For this reason, we shot the 100 Seasons campaign in our own factory using our employees who have been with us for many years as models. We selected the most original ones among eight hundred almost unretouched photographs. Our campaign images will continue to be featured as black and white portraits on our website, social media, trade fair stands and PoS materials throughout the year.

Let’s take a quick look at the twenty-five-year history of your company. What do you think are your biggest milestones?
I would say that we have indeed reached many major milestones over the years. First of all, arguably one of the most important events in Markus T’s history was the ‘birth’ in 1998 with the development of Design Classic, a collection that is still in our portfolio today. Our collections, customer base, patents, design awards and headcount have grown steadily to the point where we need more space. This coincides with our move to the glass factory in Gütersloh-Isselhorst, which made 2016 another important milestone. It was a very bumpy and emotional project, often pushing the boundaries of what was feasible. Looking back, it was a very exciting time and the result is something we are very proud of.

Which materials and technologies do you think best represent Markus T?
At Markus T we rely heavily on the highest quality titanium and our proprietary lightweight plastic TMi. We have proven our expertise in both materials, from raw materials to the forming process and coloring. We perfect every step in the production process until it works exactly as we want it to. This is how we developed the patented titanium coloring process MSC in 2014, for example – a highly complex process that is still surprising us and our customers years later. MSC is the process of coating the metal with a protective oxide layer.

You create a remarkable impact in the sector with your designs. And how do you achieve this?
Yes, this is true. We want people to be able to recognize our glasses as soon as they see them, even if there is no label on the frame showing the brand. By focusing on this basic goal, we take care to use the design language that we have created uniquely for ourselves. Obviously, our frames show themselves to the users in a very ideal way. Happily, we often hear from people around us and at trade fairs that Markus T users recognize each other. I would also say that one of the reasons we stand out is that we are actively working to bring the technology to the forefront rather than hiding it.

With your new 100 Seasons campaign, we also see that you have moved away from the classic Markus T style. What are the things that have changed at Markus T?
In our twenty-fifth year, we consciously want to experiment with designs outside of what is typical for Markus T. Take for example our anniversary collection, which we raffled off at trade fairs as part of a social media campaign. As I mentioned before, we were inspired by the four seasons for our anniversary slogan. You can see the new titanium frames in the collection, carefully laser-cut. In the collection, for example, we added floral details for the spring frame. We will continue such creative experimentation throughout the year and will also include spontaneous ideas that we did not plan in advance.

So you are not fundamentally renewing your brand identity?
No, our innovative approach to these creative experiments that we have done and will do does not mean that we are turning our backs on who we are. Markus T is always open to new ideas. And this year we have chosen to be bolder and more experimental, deliberately avoiding the ‘ifs and buts’. With twenty-five years of experience, we believe it is natural to focus on innovation without changing our brand identity. ‘Achieving excellence by reducing excess’ still represents the first of our guiding principles. As Markus T, we are aware that a brand should act in accordance with its Dna even when changing direction. The genes of our Dna consist of three basic characteristics: Simple. Beautiful. Intelligent.

Could you tell us about the current state of Markus T and where it is heading?
First of all, we would like to re-emphasize that we are always changing and this is part of our Dna. This change does not mean that we blindly follow every trend. On the contrary, it means that we respond to the needs of opticians. This kind of flexibility is only possible because we manufacture our own products here in Gütersloh-Isselhorst in Germany. As a result, we have direct control over the quality of our products.

What are your favorite models from your highly acclaimed Dot Mono collection and what are their features?
What makes our popular Dot Mono collection really special is the unique hinge technology. I would like to mention three of our standout models from the collection. Although they are part of the Dot Mono collection, they also stand on their own in a way. I think the two-dimensional design of the fronts looks very cool in their simple profile. So cool that I use them myself. The shade of the rose gold 24-carat PVD coating really highlights the design and gives the frames a kind of special and elegant golden shimmer. This golden shimmer impression is inspired by the warm days we are already starting to miss. The subtle rose gold color of the satin titanium surface gives the normally technical Dot bezel a softer character and evokes summer.

What other surprises await us this year?
As a matter of fact, you may ask what you will surprise yourself with this year. Because, as I mentioned, this year is not based on our rigid planning and we will be guided by our very special and innovative ideas. We act in a spontaneous, creative and flexible way. Aware of what our strengths are, we move forward confidently and comfortably with new designs. That’s why we are as excited as you are.

 

Source: Favrspecs

October 2023

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Wholesaler Interview

Ademur Optik

Posted on by Burcu Yıldız

Ademur Optik

Promises Quality and Comfort

“We are excited to be exhibiting our brands for the first time this year at Silmo Istanbul.”

Hello Mr. İlker… Could you introduce yourself to our readers and tell us about how you decided to enter the optical sector?
Since the optical sector is a profession that constantly improves itself, focuses on human health and directly affects the quality of life, I have been working in this sector since 1999 with the motivation of what I can put on it with the same excitement every day. After working for many years in the wholesale and retail departments of the important companies of the sector, I have been trying to be useful with all my equipment to realize our development goals for the sector under the roof of Ademur Optik since 2020.

With what goals and objectives did you decide to establish your company?
Ademur Optik is a company established in 2012 with 100% domestic capital, aiming to operate in every field of the optical sector, growing with fast and confident steps. We have two special brands, Original Vintage Sunglasses and Nano Vista, which we distribute together with our own brand Roysse. They are delivered to the consumers through exclusive optical stores in our country.

Could you tell us about your brands, technical specifications and customer profile?
As Ademur Optik, we are bringing our products together with our suppliers as the distributor of Nano Vista and Orginal Vintage Sunglases brands in Turkey at Silmo Istanbul Optical Fair, where we will be exhibiting for the first time this year. Nano Vista is an eco-friendly brand that aims for glasses to adapt to children instead of children adapting to glasses, allowing children to live comfortably with their glasses without setting rules and without fear of breaking them. We care a lot about sustainability, so we bring together the world’s most durable baby/child/teen (0/14 years) collection with our suppliers. All products are made of Siliflex material. Therefore, they are super flexible and very resistant to breakage. The Nano Glow series has glow-in-the-dark arms, making it easy for your child to find their glasses when they wake up at night and increases safety by making your child more noticeable in low light conditions at night. Nano Clip On series can be used with two different band options. This allows children to carry out all their daily activities with a single pair of glasses. Clip on sunglasses have UV 400 protected Polarized lens + Blue Block lens with full protection. Original Vintage Sunglasses is the original Italian brand that adapts the iconic designs of the past to the present, with extraordinary models, unique handmade craftsmanship and premium materials. For all models, orders can be created by selecting lens and frame combinations. Products can be completely personalized with rich accessory options. The collections include designs that bring together the past and the present.

What are your sales and after sales services?
We offer uninterrupted service for all the brands we distribute through our online wholesale website b2b.ademuroptik.com, where our dealers can be reached 24/7 from anywhere in Turkey, create fast orders in the comfort of the store, supply spare parts, check their current accounts and make payments safely whenever they want. In addition, we attach importance to providing fast feedback by identifying deficiencies and needs on the spot by establishing one-to-one communication with our dealers through our placers who visit the optical stores in Turkey region by region.

What are your comments on the present and future of the Turkish optical sector?
The optical sector in Turkey offers great opportunities and a bright perspective for the future. New technological developments, innovations and online sales platforms are accelerating the growth of the sector and increasing its capacity to provide better service to customers. In the future, the optical industry is expected to pay more attention to innovations focused on sustainability, personalization and health.

 

What can you say about 2023-2024 trends in optics and sunglasses?
Digital blue light protection technologies are the most prominent trends in the optical and sunglasses industry for 2023-2024. At the same time, sustainability and the use of recyclable materials are on the rise.  Especially in summer, frames in vibrant and fun colors are preferred. Geometric designs and sharp lines are also trending.

You are among the exhibitors of Silmo Istanbul Optical Fair, which will be held on November 23-26, 2023. What are your expectations from fairs? How would you evaluate the ten-year process of Silmo Istanbul?
We are very excited to be exhibiting in Silmo Istanbul Optical Fair for the first time this year. Such international fairs are excellent opportunities to follow developments in the industry, make new business contacts and showcase our products. Ten years of Silmo Istanbul is a great success in supporting developments in the optical industry and bringing together stakeholders in this field. Such events are important for contributing to the growth of the industry and providing innovative solutions.

What are your views on our magazine 4 your eyes, which has started to publish digitally?
Digitalization is of great importance in the optical industry as it is in every sector today.  This innovation of 4 your eyes will make a significant contribution to the digitalization process of the sector. This is an important opportunity for the optical sector to reach more people and raise awareness in the sector.

October 2023

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Sales Point

Bebek Optik

Posted on by Burcu Yıldız

Bebek Optik
Luxury and Quality in One

“Thanks to Silmo Istanbul, in addition to discovering new brands and products, I enjoy meeting my colleagues and discussing the future of the industry with them.”

Hello Mrs. Burcu, first of all, could you introduce yourself a little bit and tell us about how your path crossed with the optical sector?
I was born in 1978 and I am a mother of 3 children. I started my business life by designing jewelry. My husband has been doing this profession for 35 years. At first, I found it very enjoyable to visit my husband and choose sunglasses suitable for the wearer’s face… Afterwards, my visits turned into a 9am-7pm shift. I worked with my husband for about 10 years. Later, I realized more clearly that this profession is not about making sales, but that the eye is the most important limb of human life and I wanted to learn every fine detail. At the age of 40, I studied at university. I received my optician diploma. I combined all the knowledge I learned at school with my profession in order to do my profession correctly and healthily. Reading the correct prescription, noticing the prescriptions that are rarely written incorrectly, and at the same time ensuring that the users who come to my store with eye defects can be guided correctly is the most sensitive point of my profession.

How did you decide to open your store? Could you tell us about your establishment phase?
Our store is in its 4th year. We took over a previously existing store. I work as both the responsible manager and the business manager of this store. My bosses are Yağmur and Sabri Sarıoğlu family. We established this store together and we continue to renew it every year.

Do you have products from every group in your store?
Of course, there are lower segment products in our store, but there are also upper group and design boutique brands, and every year the requests of my customers, current trend models and noname design products are added to our store. The fact that we have a wide variety of products due to our location meets the demands of our customers at a higher rate, which is of course reflected in the increase in sales rates.

What are the most sold optical and sunglasses brands in your store?
Sales of every trendy brand and model are continuous. In general, since I am also in the Bebek neighborhood, the upper group sales are high. Gucci, YSL, Mykita, Serengeti, Bottega Veneta are the top brands in optics and sunglasses, followed by Rayban, Prada, Miu Miu.

How do you choose the optical and sunglasses brands you sell?
My store is located in Bebek, one of the most prestigious and most visited areas of Istanbul, which has a changing profile of people. For this reason, I prefer current products that follow the trend for my Bebek customers who are permanent residents and for my customers who will come from outside. Also, the people here really like the products that have a design and a different line that no one else has. That is why we also choose limited edition products. We can appeal to every customer who comes to our store. I believe that we have succeeded in changing the perception of “Bebek neighborhood is luxurious, prices are very high” in people’s minds with proportional prices in the product scale.

Designer brands are very popular in recent years. Do you also receive requests from your customers in this direction?
In our store, we give more space to design products as well as current new season trend products. Seeing that people feel comfortable and different when they look in the mirror when they wear a design product and the happiness on their face, knowing that not everyone will see the product they buy, directs us to boutique brands and design products.

What are your after sales services?
Depending on the customer’s request, our glasses are sold in our store in the best and healthy way with the right products guaranteed. After-sales repair, adjustment and maintenance products are free of charge. We also provide free adjustment repair service even if the customer has bought a product from another optic. We offer the right to cancel the return up to 15 days if the product he bought does not fit him.

How do you inform your customers about changes and campaigns in your store?
We have an active Instagram account. Also, our store does not make its discounts according to the season. We sell the product on the label at the beginning of the summer season and do not discount it at the end of the season. We think this is unfair to our customers. Think of it like this, you buy an X brand at the label price, you come back 3 months later and the product you bought is on sale for half the price. This situation creates sadness and regret in the customer. That’s why we always apply the maximum discount we can make at the end of the season. This makes us preferred in our region. Also, our website will be launched after the new year. Additional discounts special for the first user, sales close to the cost of the products left over from a few seasons ago will enable us to reach people more easily.

What role do you think the window layout and interior design of an optical store play in sales? What did you consider when preparing these elements?
The showcase of a store gives the whole impression about that store. You first look at the showcase and if you like it, you go inside. This is the same in every sector. If you don’t like the showcase, if you don’t find it of good quality, you won’t be curious about the inside of a store. I display products in the showcase that are clean, easy to choose, will arouse curiosity and make the customer go inside. We have a bright store where each brand has its own place in the interior design. The customer should be able to easily choose the brand and model they want. It is important for the customer to be able to easily see what they are trying on in the mirrors at the point of movement in terms of comfort and saving time. In addition, since the continuation of the brands are exhibited in the drawers under the brands of the stands, it is easy and comfortable to choose in that order.

As someone who serves in the sector, what do you think about the rate and awareness of eyeglass use in our country? What can be done to increase the use of eyeglasses and who has a duty?
I have been serving in this sector for twenty years and I see that people still use glasses unconsciously, although not as much as before. Someone who cannot read near can say that they can read with my mother’s father’s glasses without any examination. Or someone who is bored with glasses wants to wear contact lenses by heart, and contact lenses are never sold in our store without a prescription. As an optician, I convey the necessary information to my customers about the disadvantages of this. There are also sunglasses bought from clothing stores or the market because they are cheap. Of course, I often share the damage they cause to the eye on our Instagram account. One thing I have noticed is that the misuse of glasses in the old times has decreased nowadays. I think the advancement of technology and social media providing accurate information has reduced this rate a lot.

Now, the awareness of getting comfortable vision and using a healthy product with the right product at the right time is widespread, not just because it is fashionable or to look more beautiful. Social media is the right address to emphasize the accuracy and importance of this in terms of health.

Do you follow international optical fairs and sectoral developments abroad?
It is very important to have information for the upcoming season at fairs abroad. We follow them closely. At least we can follow the trends about what we will sell in the season. In addition, the sector is developing very fast. We can learn about new lenses, coatings, new trend brands and developments in contact lenses at fairs.

What are your opinions and evaluations about Silmo Istanbul Optical Fair?
I have been following Silmo Istanbul Optical Fair with excitement for years. In addition to the new season products, I enjoy meeting with my colleagues in such an area, chatting, discussing the development of our profession and doing this hosted by Silmo Istanbul.

Could we learn your opinions about 4 your eyes, which started to be published in digitally?
Your magazine 4 your eyes is the first source of information that I have been reading and reviewing with pleasure in our store for years and sometimes the first source of information that I learn about a missing information. Now that it is on social media and digital media, it allows me to access it more easily. Thanks to you, I can follow the sectoral innovations and reach the information of my new colleagues and their stores.

October 2023

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Trends

Top 5 Belgium Brands

Posted on by Burcu Yıldız

TOP 5 BELGIUM BRANDS

Reflecting Diligency and Quality

We take a closer look at the top five Belgium-based eyewear brands that stand out for their craftsmanship, attention to detail, meticulousness, high quality and artistic aesthetic designs.

Pure craftsmanship: Henau Eyewear
Henau, a Belgian eyewear brand, embodies the perfect blend of craftsmanship and imagination. Their eyewear couture showcases avant-garde designs that seamlessly integrate optical functionality, elevating them to the status of haute couture. With a keen eye for detail, designer Marc Delagrange brings his expertise in optics and modern art to create glasses that are not only fashionable but also comfortable and functional. Since its establishment in 2000, Henau has glorified Belgium as a brand dedicated to producing architectural frames that exude timeless elegance. The brand’s rich heritage is built upon the unique hand-drawn designs of Michel Henau and Marc Delagrange from the eighties. Marc Delagrange has continued to carry the torch and has further refined the brand’s aesthetic, resulting in refined forms, geometric abstractions, and designs that can be considered artistic objects. Henau Eyewear is a true testament to pure craftsmanship, tradition, and uniqueness, which have positioned them at the forefront of the industry for over three decades.

Details and ergonomics: Kinto Eyewear
Kinto Eyewear, an independent Belgian brand founded in 1978, is committed to crafting eyewear frames with utmost attention to detail and ergonomics. From their humble beginnings in a small workshop in Brussels, Kinto has evolved while staying true to its core values. The brand’s eyewear frames are the result of 40 years of expertise and dedication, offering a combination of affordability and technical excellence. Kinto’s designers have mastered the art of omitting the superfluous and focusing on the details that truly enhance the overall look. Their frames are designed as distinctive signs, making a bold statement and reflecting the wearer’s individuality. With tin-plated details and subtle blends of colors and materials, Kinto Eyewear frames are both stylish and comfortable. By prioritizing design, ergonomics, and affordability, Kinto ensures that everyone can enjoy eyewear that fits perfectly and expresses their unique sense of style.

Forward-thinking aesthetic: Komono
Founded in 2009 by ex-professional snowboarders Anton Janssens and Raf Maes, Komono is a Belgian brand that brings innovation and contemporary design to the world of accessories. Komono’s inspired style, surprising color palette, and forward-thinking aesthetic have allowed the brand to push boundaries and offer a fresh perspective. With an emphasis on accessibility and affordability, Komono makes avant-garde fashion accessible to all. Deeply rooted within the Antwerp fashion environment, Komono is renowned for its distinct and radical vision. Their boundary-breaking designs have been embraced by some of the world’s most recognizable faces and are stocked in high-profile concept stores, department stores, independent opticians, and fashion boutiques across more than 80 countries. Whether it’s sunglasses, opticals, watches, or ski masks, Komono embraces experimentation and offers a glimpse of the future in the present. With Komono, anyone can express their style, personality, and imagination.

Bold and unique designs: Theo
Theo, one of Belgium’s top eyewear brands, is renowned for its unique designs and exceptional craftsmanship. With a fusion of creativity and functionality, Theo has pushed boundaries in the industry, captivating customers worldwide. The brand’s headquarters in Antwerp serve as a hub for designing and manufacturing eyewear, where collaborate with talented designers. From their quirky designs to their vibrant slogan “Theo Loves You,” the brand has created a loyal following among independent opticians. Theo’s philosophy centers around bringing happiness and individuality to their customers, reflected in their extravagant and bold frames. Managed as a family business, Theo values stability and long-lasting relationships with both employees and customers, continually releasing tasteful collections accompanied by unique storytelling. In 2023, Theo became a joint shareholder of Komono through a collaboration. The global optical industry described the collaboration of these two famous Belgian brands as a real ‘match made in Antwerp’.

Artistic vision: Binoche
Binoche, designed in Antwerp and produced in France and Italy, combines the expertise of production partners with its vision and know-how. Celebrating its twentieth anniversary, Binoche’s eyewear is more than vision-correcting tools, but artistic creations designed to evoke emotion. Binoche believes that just as art resonates with the viewer, eyewear should shape ideas and reveal the wearer’s hidden self in all its glory. Binoche’s designs allow wearers to fully appreciate their unique style and personality. Founded by Belgian designers Biche and Gino, the brand ensures that all its frames are manufactured in France, Italy or the Netherlands in accordance with European standards. Embracing the values of quality, durability and elegant finishes, Binoche strives for a timeless style and sophisticated look.

Source: Favrspecs

October 2023

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Eye_health, EyeHealths

Why do we feel pressure behind our eyes?

Posted on by Burcu Yıldız

Why do we feel pressure behind our eyes?

Pressure behind the eyes can feel like a throbbing, pressure or squeezing in the head, just behind the eye sockets.

The most common causes of pressure behind the eyes are;

  • Headache: Especially tension-type headaches and migraines cause a feeling of pressure behind the eyes.
  • Eye strain: Working long hours in front of a screen, not wearing glasses even though they are necessary, or inadequate eyeglass ratings can cause a feeling of pressure behind the eyes.
  • Sinusitis: There are empty air-filled spaces called “sinuses” near our eyes and nose. Inflammation of these areas is called “sinusitis” and can cause a feeling of pressure behind the eyes.
  • Dental problems: A toothache can be felt as pain or pressure behind the eye.
  • Angle-closure glaucoma: There are several types of glaucoma (eye pressure). In open-angle glaucoma, the most common type of glaucoma, there is no pain, whereas in the so-called “angle-closure” type of glaucoma, pressure is felt in the eye and behind the eye.

What should we do if we feel pressure behind the eye?

  • If you feel pressure behind the eye, you should consult an ophthalmologist.
  • After performing a complete eye examination, your ophthalmologist may recommend that you also consult neurology, dental and ear-nose-throat departments if necessary.

October 2023

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Eye_health, EyeHealths

Is Yoga Good for The Eyes?

Posted on by Burcu Yıldız

Is Yoga Good for The Eyes?

We often see eye yoga on social media… But does eye yoga really provide the claimed benefits? How do other yoga asanas (postures) affect our eye health?

Eye yoga reduces eye strain
In 2020, the International Journal of Yoga published a scientific study investigating the effects of eye yoga. One group practiced yoga eye exercises for 6 weeks and the other group did not practice yoga eye exercises. It was found that the symptoms of eye fatigue were reduced in those who did yoga eye exercises, while in the other group, the symptoms of eye fatigue were considerably higher. As a result of the study, yoga eye movements were found to help reduce eye strain symptoms and pain around the eyes by exercising the eye muscles.

Eye yoga does not correct myopia, hyperopia and astigmatism
The claim that eye yoga corrects eye disorders such as myopia, hyperopia and astigmatism is not true. In addition, eye yoga is not good for dry eyes and does not reduce dark circles under the eyes as claimed.

Some yoga asanas (postures) increase eye pressure
A scientific study published in 2023 investigated the effects of yoga postures on eye pressure in healthy individuals. This study included 107 volunteers practicing yoga. These volunteers practiced yoga at least 5 days a week for 12 weeks. Their eye pressure was measured before and after each posture before and every 4 weeks during the study. Some of the postures, including deep meditation and alternative breathing techniques, reduced intraocular pressure. But yoga headstand, bellows breathing and breath control temporarily increased intraocular pressure. If you suffer from glaucoma, you should avoid these yoga poses…

October 2023

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Eye_health, EyeHealths

Unconscious Eye Makeup Leads to Loss of Vision

Posted on by Burcu Yıldız

Unconscious Eye Makeup Leads to Loss of Vision

Improper use of cosmetic products such as eye pencils, mascara and eyeliner used in eye makeup causes many diseases such as permanent eyelash loss, eye infection, droopy eyelids and temporary loss of vision.

Eye makeup, which is indispensable for women, can cause permanent eye damage when not applied consciously. Makeup, which is actively applied by some women every day, is sometimes applied by professional hands on special occasions. Mentioning that make-up products and applications used unconsciously pave the way for eye diseases, Ophthalmologist Op. Dr. Ebru Toprak Ün explained the ways to prevent eye diseases.

Beware of Products Sold in the Market
Products produced illegally under the stairs on the internet and in neighborhood markets can negatively affect your eye health. Because these products are very easy to access because they are cheap. People buy products they do not know what is in them because they are cheap and because they are fake productions of real brands. They think that we bought the right brand. These contain harmful chemicals such as cyanide, mercury and lead.

Stay Away from Cheap Products
Make-up products containing harmful chemicals bring many health problems. Long-term use of these makeup products is problematic because apart from allergic reactions such as swelling, rash, redness, absorption from the skin may pose a long-term risk in long-term use. Because we do not know which chemical is in the product used, how much carcinogenic, how harmful it is. Therefore, it is necessary to be careful with these products. We should not prefer very cheap products. Because there is a problem in it that it is cheaply made. Therefore, women should pay attention to these.

Do Not Apply Pencil Inside the Eye
The most important issue to be considered while applying eye makeup is not to apply any coloring matter into the eye. Makeup should be personal and everyone should use their own makeup. We should prefer water-based and more easily removable products, which are less harmful as they allow the skin to breathe more. Eye shadow and eyeliner can be applied on the eyelashes and lids. In addition, too much eyelid movement while applying eye shadow can cause drooping due to separation between the muscle fibers in the eyelid over time. For this reason, it is recommended not to play with the eyelid too much. People with allergic constitution should not use powder eyeshadow because it can fly and stick to the front surface of the cornea and cause an allergic reaction.

Prefer Water Based Products
If the material is smuggled into the eye, damage to the cornea while trying to clean it will lead to loss of vision. Therefore, water-based products should be preferred as they are

October 2023

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