Taşkın Gözlük Galerisi Optik
New & Bold
Silmo Istanbul 2022 was to the full for us. We are very pleased that the fair area will be expanded in 2023 as there is a great deal of interest. We look forward to discovering new models and brands.
Hello Mr. Taşkın. First of all, could you introduce yourself a little and tell us about how your path crossed with the optical sector?
I was born in Istanbul, Ortaköy in 1985. After completing my education, I worked as a manager in the food and beverage and entertainment sector for many years. My management life continued until 2019. In 2020, I opened my own store by entering the optical sector.
How did you decide to open your store? Could you tell us about the vision and goals you opened your store with?
Glasses have always been one of the indispensable parts of my style. The need for an innovative, up-to-date store with a different line in the region we live in had already existed for years, and I liked to follow the current models by participating in the national & international fair visits of my friends in the sector. During the pandemic period, I had the chance to take a step into the optical sector by turning the decline of the entertainment sector into an opportunity.
Do you have products from every group in your store? How do you choose the brands of optics and sunglasses you will sell?
When you enter the store, you can find the newest, most beautiful optical and sunglasses models as well as the most classic, indispensable, ageless models of all kinds and at every budget. Since we travel abroad not only during fair periods but also in all seasons, we have the chance to analyze the options in the world better and lead the way.
What are the most popular brands of optical and sunglasses sold in your store?
We had the chance to showcase the most popular models and brands recently, which makes fashion brands stand out. In addition to giants such as Prada, Tom Ford, Versace, Dolce&Gabbana, boutique brands that we like more find buyers.
Designer brands are very popular in recent years. Do you also receive this kind of demand from your customers?
We can easily say that our customers are interested in and demand designer brands. I can say that the desire to be different, extraordinary and iconic is a situation we encounter in many people. For this reason, we give brands with a style difference and a different perspective a chance to take place on our shelves.
What are your after sales services?
Apart from mediating with the service we provide within the scope of the warranty of the product groups, we have a very assertive technical team for the repair of any defective product. Like everything touched by a woman’s hand, I have a team that makes even a discarded pair of glasses brand new, restoration, maintenance, lens renewal.
How do you inform your customers about changes and campaigns in your store?
We are an active brand on social media. Sometimes we share special day campaigns with our customers on our pages and via SMS.
What role do you think the window layout and interior design of an optical store play in sales? What did you pay attention to while preparing these elements?
We try to display every product that is wanted, wanted to be seen and wondered. We organize our shelves in such a way that our guests can easily try and leave them. In this way, we ensure that they can easily access the products they like and make their shopping comfortable and enjoyable.
As a retailer, what are your views on the price competition between you and your colleagues?
In terms of pricing, we are in favor of offering quality service without reducing the value of the products in the market conditions by complying with the sales prices recommended by the companies. There is also such an issue that the prices we hear from customers and see on the internet unfortunately upset us. In order to prevent this, I think that companies should apply sanctions on this issue. In other words, a product should be sold according to its value. The factor that distinguishes us from our competitors is our service quality.
As someone who serves in the sector, what do you think about the rate and awareness of eyeglass use in our country? What can be done to increase the use of glasses and who has a duty?
I observe that the awareness of eyeglasses is increasing day by day. While we used to tell only us, it is very promising to see that there are now conscious users who know what they want. As opticians, we need to explain the lens features to our customers without getting bored. We should recommend glasses and lenses according to the purpose of the user.
Do you follow international optical fairs and sectoral developments abroad?
We went to all the fairs after the pandemic. During our travels abroad at different times, observing what kind of products people outside our country prefer made important contributions to our vision and we developed our collections accordingly. Following every new development was both enjoyable and opened our horizons.
What are your opinions and evaluations about Silmo Istanbul Optical Fair held between December 17-20, 2022?
It was a very enjoyable fair. We were at Silmo Istanbul Optical Fair as Taşkın Gözlük Galerisi Optik. It was a full fair for us. Since we have many world brands in our store, we had the opportunity to visit the stands of boutique brands with much different designs and lines. We made agreements with new brands and added them to our organization. In 2023, we heard that the exhibition area will be built in a bigger area, and we think this is a very right decision. Since there is a lot of interest in Silmo Istanbul, we are very pleased to hear that the area will be expanded. We think that the fair will be even more beautiful in the coming years. We look forward to discovering new models and brands.
What are your views on 4 your eyes, which started to be broadcast digitally in 2023?
We are in the age of communication and using digital platforms to make use of this is a very right choice. It will be much more efficient to reach more than certain age groups. We believe that the service you offer to our sector is really valuable. As Taşkın Gözlük Galerisi Optik, we would like to thank 4 your eyes family and wish you continued success.
August 2023