TÜRKELİ TEKSTİL
Customer Oriented
“We believe that Silmo Istanbul offers an ideal environment and opportunity to expand our customer range and reach a wider audience.”
Hello Mr. Şahin… First of all, could you introduce yourself a little bit and tell us about how you personally crossed paths with the optical industry?
Hello… I am Yavuz Şahin Türkeli. First of all, we would like to thank 4 your eyes family for this interview. Türkeli Tekstil is an Izmir-based company established in 2016. As a result of our product researches since our establishment, we have determined that there is such a gap in the optical sector for eyeglass cases and bags, and as Türkeli Tekstil, we decided to direct a branch of our product range to the optical sector. Since our inception, we continue to serve both at up country and abroad by increasing our design diversity and increasing our product range.
Although you are new in the sector, you have managed to become permanent with your vision. How and when did you decide to establish Türkeli Tekstil?
Being innovative and taking action for a new venture carries some risks. However, from the first day we established Türkeli Tekstil, we focused on responding to the demands and expectations of our customers in the best way possible, taking all risks into consideration. We have developed a customer-oriented vision and in this way, I think we have succeeded in gaining a permanent place in the optical sector, which we are new to. As Türkeli Tekstil, we continue to carry our company forward by taking customer feedback as a guide.
Could you inform us about your company activities, service areas and products?
As Türkeli Tekstil, we are happy to be a part of the optical industry. We produce eyeglass cases and protective cases made of leather and fabric in all sizes for domestic and foreign markets. It is of great importance for us that our productions are made meticulously with high quality materials. Apart from the optical sector, Türkeli Tekstil also manufactures and wholesales makeup bags in all sizes.
What are the differences of eyeglass case and bag design from other accessory cases? Can you share the approval process of the designs?
As Türkeli Tekstil, we of course attach importance to the designs of our products being aesthetically stylish and striking. While preparing our luxury eyeglass cases and bags, we are primarily inspired by the demands of our customers and the latest trends. However, only aesthetic elegance and elegance is definitely not enough for us. For this reason, every case and glasses case produced in our company is specially designed to prevent damage to the material placed inside. Our primary goal is to provide the optimum level of protection, which is the function of the product.
Could you give information about your facility where you produce your products and its capacity?
As Türkeli Tekstil, we continue our activities in an area of two hundred and fifty square meters, which includes our production, storage, quality control and management buildings. Our business meticulously produces approximately two thousand five hundred pieces of eyeglass cases and bags per day.
What is your strategy for expanding your distribution and sales network?
As a newly established company, we are very attentive to announce our business and products to the masses. For this purpose, we are developing both our distribution and sales network through the work of our well-equipped staff promoting our company and products in the market, our advertisements on digital platforms and my personal customer visits. At the same time, thanks to our presence at the Silmo Istanbul Optical Fair, which we have been participating in for two years, we are increasing our customer potential and our place in the market day by day.
We know that you have been selling products abroad for the last 2 years. Do you design different products for your customers abroad?
Yes, as Türkeli Tekstil, we have started to work with foreign as well as domestic customers for the last two years. Our first customer abroad was an optical company in Greece. We are still exporting regularly with the aforementioned customer. In addition, we continue to work with companies and customers in different countries who recognize us at the fairs we attend and in the digital environment and decide to work with us. As I mentioned before, we attach great importance to the wishes and expectations of our customers in our products and the services we offer. For this reason, we serve our customers abroad in line with their unique demands. We offer a wide range of options with different models prepared by our designers according to these demands.
Do you also produce product boxes or bags for different sectors?
Yes, we also prepare products for different sectors other than the optical industry. I can count the stationery, cosmetics and jewelry sectors among them. We produce promotional bags according to customer demands in these sectors. We have recently started to produce laptop and tablet cases in line with the demands of our customers. We will continue to produce aesthetically stylish and remarkable cases and bags that ideally protect the products placed in them.
Do you follow international fairs and what are your thoughts on this subject?
I believe that following international fairs closely is of great importance in terms of discovering sectoral innovations, the latest trends, expanding your horizons as a manufacturer and perhaps most importantly, capturing business opportunities. For this reason, as Türkeli Tekstil, we are determined to take initiatives to take our place in these fairs in 2023.
What are your evaluations about Silmo Istanbul Optical Fair, which you have been among the exhibitors for two years, and what are its contributions to your company?
We think that Silmo Istanbul Optics Fair offers an ideal environment and opportunity to expand our customer range and reach a wider audience as a company that can be considered new in the sector and produces eyeglass cases and bags. As Türkeli Family, we are happy to be one of the exhibitors of Silmo Istanbul, which manages to go further than the previous year and expands its impact area every year.
Thank you very much for giving an interview to our magazine. Finally, could we learn your views on 4 your eyes and its evolution into digital publishing?
4 your eyes is a magazine that truly guides the optical industry with all its content. I believe that with its transition to the digital platform, it will reach more readers and thus expand its sphere of influence. I would like to thank you for all the effort you put into the sector and for this interview. I wish you continued success.
March 2023