Galaxy Optik
Corporate and Qualified
Our momentum in the optical sector in terms of supply and service is improving every year. We were able to observe this change very clearly at this year’s Silmo Istanbul.
Hello Mr. Samet, could you tell us about yourself and your story of meeting the optical industry?
Hello, I had a childhood in trade. With my mother’s background in textile export and my father’s background in hotel management, I chose to pursue a career in retail professionally after my school life. Ninety percent of my retail career was in the establishment and management of luxury consumption and start-up operations. The optical sector started with brand establishment and management in one of the start-up and luxury retail brands for the same reason. Likewise, Galaxy Optik is the latest example.
Could you tell us about the vision and goals of Galaxy Optik?
The most important motto of our Galaxy Optik brand in vision and mission is sustainability and accessibility in the service we provide to our guests in our Galaxy Optik stores. By this, I mean that we will not only grow the demand, but also the supply. To give an example, we will not have the motto of not being able to meet the needs of our customers or making them wait in all services in the field of optics or a new or continuous product, on the contrary, we will be able to meet all demands quickly and sustainably. This stance is born from the fact that we have at least half a century of history and 40 partners behind our Galaxy Optik brand. As luxury consumption and accessibility, we aim to provide accessibility at all points and fast service comfort to our customers in products and services in our stores with our target of 40 stores all over Turkey in both short and medium term.
As Galaxy Optik, what are the most important features that distinguish you from other optical brands when entering the Turkish market?
We will create a local and national chain optics brand in Turkey in the Chain Stores operation due to the fact that we have both experience, supply and sector partners with fast growth potential behind our brand. This will give us the chance to provide fast and quality service for both sunglasses and optical needs in the Turkish market.
Unlike your competitors in the sector, what kind of strategy will you follow for the satisfaction of your potential customers?
In the Turkish conjuncture, customer demands are changing very fast and we are aware of this. We will be able to meet all customer demands completely and at all times by combining experience and trend with both our past experienced partners and our second generation background management that has developed within this experience.
What are the added values that the management pyramid of the Galaxy Optik brand will provide to both the sector and your customers?
We have established a fully professional and corporate infrastructure system from the formation of the corporate identity of the Galaxy Optik brand to the preparation of operational strategies, from personnel selection to personnel training, from the creation of background systems to follow-up, and most importantly, this structure we have created is based on customer satisfaction. This system will enable us to be fully institutionalized as the Galaxy Optik brand and to grow at this level of institutionalization and provide 100% satisfaction service to our customers.
Do you have products from every group in your stores?
Yes, we do. We have the motto of accessibility and sustainability in the corporate identity of our brand. Galaxy Optik stores have product bars and ranges that appeal to every age, budget and segment group, and our most important feature will be to always have the products that our customers demand or will demand in our stocks or to supply them quickly and deliver them to all points in Turkey.
What are the most popular optical and sunglasses brands sold in your stores?
I can say that Prada, Tom Ford and Vycoz brands are very popular in sunglasses. In optical glasses, Silhouette, Yves Saint Laurent and Cartier stand out among the brands we sell the most.
How do you choose the optical and sunglasses brands you sell?
First of all, reliability and recognition are the most important factors for us. The service we want to provide to the customer is both an accessory that suits their style and a quality that will prioritize their health. We choose our brands based on these two issues.
Designer brands are very popular in recent years. Do you also receive requests from your customers in this direction?
I can honestly say no. Galaxy Optik is generally followed by cult and fashion followers, but there is no guarantee that this demand will not come tomorrow. As a brand, we closely follow the current designer works.
What are your after sales services?
First of all, we have established the infrastructure of our brand with the corporate system in all steps from the establishment stage of our brand. Without opening our stores, we have established our infrastructure to control the stock, Customer Crm tracking, campaign plans and fictions, creation of customer segmentation data, healthy control of all Kpi data in our stores and then to use them effectively in customer service, and we have trained our friends who will use and manage these systems by including them in the team. Currently, we are able to meet all the demands of all our after-sales customers during their first or subsequent store visits, as we determine all their needs, from Warranty Coverage, product availability to customer habits, with the system we have established.
What role do you think the showcase layout and interior design of an optical store plays in sales? What did you pay attention to while preparing these elements in your new location?
The world conjuncture is now completely based on visuals. Social life, commercial life, etc. The more attention is paid to these visual themes, the more the sense of empathy with the customers is brought to the forefront and the visual sequences that will touch these emotions are prepared, the supply and demand will always provide an upward acceleration at the same equal value.
While we have brought these issues to the forefront, we have designed our brand color options and in-store positioning based on the slogan “Beauty in Simplicity”. We welcome our customers in our stores with elegance in simplicity, far from confusion.
How would you evaluate the 10th Silmo Istanbul Optical Fair, which is being held for the 10th time with its new and larger service area?
First of all, I would like to say that the development in our market makes us very happy. Our momentum in the optical sector at the point of supply and service is improving every year. We were able to observe this change very clearly at this year’s Silmo Istanbul Optical Fair. I consider the mutual increase in need and service and most importantly, the fact that we are more integrated into the foreign market every year as very positive, especially for our country’s trade.
Thank you very much for this valuable interview. Finally, could we learn your comments on the transition of our magazine 4 your eyes to digital publishing?
I think it is a very positive step for you to catch the time and trend. Information is spreading very fast in this period, and a contrary flow of information unfortunately gets old at the same speed and degenerates before reaching the necessary places and those concerned. Therefore, I am sure that it will carry your awareness and publishing brand even further. I wish success to your team.
December 2023