100% Optical show have collaborated with ShopAR by DeepAR on a new interactive filter to try-on designs shortlisted for the Love Eyewear Awards. A new interactive social media filter has been created for the Love Eyewear Awards, taking place at 100% Optical 2024 in February. The show organisers have worked with ShopAR by DeepAR, the headline sponsor of the Love Eyewear Awards 2024, to create a filter allowing event attendees and exhibitors to virtually try on designs shortlisted in the awards. The filter has been produced in celebration of the 10th anniversary of 100% Optical, which will be held at ExCeL on 24–26 February. Marlon Cera-Marle, 100% Optical show director, commented: “These awards have grown year-on-year and truly reflect and celebrate fashion and design as well as the innovation and growing technology in this exciting sector. We’re excited to have ShopAR by DeepAR on board and can’t wait to get a look and feel (be it virtually) using the new filter we’ve collaborated on.”

December 2023