“Thanks to Silmo Istanbul, we have the opportunity to present our products to opticians and opticianry students in a relaxed and comfortable atmosphere.”

Could you share the story behind Ninoflex Glasses, its defining features, and where the brand is today?
The story behind the creation of the brand is based on the lack of sufficiently suitable frame models for babies and children in Turkey. While more than 200 brands could be found in adult eyewear, there were only four or five brands available for children. In order to fill this gap, preliminary research was conducted in 2018, and production began under the Ninoflex brand in 2019. The most significant advantages of our products are that they can be orthopedically adjusted according to children’s facial structure, ear distance, and nasal width, and that they are delivered to families together with spare parts included in the box. This provides a highly beneficial solution for children undergoing vision correction treatments. Today, Ninoflex has become a widely accessible brand for many families, with more than 600 sales points across Turkey.

You currently have more than 600 dealers across 67 cities in Turkey. What are your main priorities when managing this network?
We provide our dealers with supportive materials, display products, and auxiliary equipment that make it easier for them to explain and present the product to potential customers in-store. Our aim is to stand by our dealers and continuously support them with visual and video content that assists their sales processes. Being fully aware of how crucial these elements are when introducing products to end consumers, we continue to provide this support without interruption. For the same reason, we approached the Ninoflex Glasses website with great care. We ensured that it is detailed and easy to understand. In order to help consumers access our products regardless of their location in Turkey, we integrated a mapping system that directs them to the nearest dealer. Additionally, we operate a support line that responds very quickly during business hours.

You maintain a balance between high quality and accessible pricing. How do you manage this challenging equation?
In order to maintain this balance, we make sacrifices not only in profit but also in time. We conduct meticulous analyses. At this point, I would like to emphasize once again that our priority is to ensure the satisfaction of both the dealers who sell our products and the children and parents who use them. Compared to international brands, we offer the same quality at more affordable prices, while providing even more comprehensive after-sales service. Strengthening our brand’s reputation through a solution-oriented approach toward all our business partners results in a high level of satisfaction. For this reason, we believe our positioning against global brands is quite strong.

As CK Grup Optik, which areas are currently the focus of your R&D efforts?
As a company, our primary goal is to produce eyewear using materials and production techniques that cause minimal harm to the world we live in. This has been our fundamental objective since the very beginning. With our structure that is always open to development, we are focusing our R&D efforts and investments on the search for and application of environmentally friendly production materials. I can say that we are fully committed to turning our vision of producing recyclable raw materials and adapting them into our products into reality.

Could you share your short- and mid-term plans for Ninoflex Glasses?
We closely follow global industry developments and innovations worldwide. In the short term, we aim to increase digitalization by implementing a B2B ordering system that will cover all our dealers. In the mid-term, our goals include expanding our color and model range, creating a sunglasses collection when conditions allow, and developing collaborations for popular children’s models. At the same time, we plan to invest in innovative orthotic products that support visual disorders. When the right timing and teams come together, we also aim to expand into new markets.

What does Silmo Istanbul Optical Fair represent for the optical industry in general and for local manufacturers like yourselves?
I believe Silmo Istanbul is an extremely important and prestigious organization for our industry. It creates a valuable experience and vision platform for both those already in the sector and those considering entering it. As manufacturers, we have the opportunity to present our products to opticians and opticianry students in a comfortable and welcoming environment. At the same time, the fair plays a critical role in bringing local brands and products together with international visitors. I sincerely hope that this valuable event, which was held for the 12th time in 2025, will continue to serve the Turkish optical industry for many years to come.

Thank you for taking the time to join us. Finally, would you like to share your thoughts on 4 your eyes?
I do not think there is another magazine that delivers industry innovations with such speed and precision. I make sure to review every issue to stay informed about the latest developments. Thank you for all the work you have done so far and for everything you will continue to do in the future. It is great to have you.

February 2026

“Silmo Istanbul is a unique platform where we can present our vision and new collections to hundreds of business partners at the same time. More importantly, it inspires and provides feedback.”

Could you tell us about the founding story of Aspendos Optik? How did this journey from retail to distribution take shape?
Aspendos Optik was born out of a real need. While working in retail, I clearly observed that some stores in Turkey were seeking quality, others design, and others reliable supply. Very few structures were able to offer all three at the same time. Over time, we also realized that a market dominated by large brands and uniform product ranges was creating a gap. There was an audience like us, looking for distinctive and original designs and valuing quality and storytelling. Our distribution journey was shaped not merely around importing products, but around building a business model that correctly communicates the brand in the market and stands alongside the store.

The brands in your portfolio draw inspiration from a discovery that won the 2011 Nobel Prize in Chemistry. Could you elaborate on this?
Yes. In 2011, Nobel Prize winning chemist Daniel Shechtman discovered that quasicrystals have highly ordered atomic structures that do not repeat themselves, unlike traditional crystal formations. Brands in our portfolio apply this technological discovery to eyewear frames by using certain titanium and stainless steel alloys originally developed for the aerospace industry. As a result, these materials become extremely light, flexible, corrosion resistant, and most importantly anti allergenic. While a traditional metal frame may permanently deform when bent, these special alloys can return to their original shape thanks to shape memory properties. These engineering marvels offer end users an almost weightless feeling, all day comfort, and durability that lasts for years.

You state that you offer value to stores, not just products. What does creating value mean for Aspendos Optik?
For us, value is anything that makes a customer walk into a store and say, there is something different here. I define the elements that create this value as differentiation power, operational peace of mind, and knowledge and training. We provide our partners with products that have a story and character, allowing them to stand one step ahead of the competition. This enables them to compete through quality and style rather than price. On the operational side, we eliminate one of an optician’s biggest frustrations, unavailable stock and long waiting times, through fast logistics, easily accessible customer service, and flexible payment terms. While they focus on their business, we secure the background operations. We share the story, material features, and design philosophy behind every product we sell. We do not just give them a product but a story they can tell their customers. These trainings and information flows directly increase the motivation and sales performance of retail staff.

What is Aspendos Optik’s approach to digital marketing? Do you engage in direct to consumer sales or advertising?
Our digital marketing strategy is built around producing valuable content in line with our quiet luxury positioning. We do not engage in mass advertising aimed directly at end consumers. The Aspendos Optik website functions as a refined digital showroom presenting our brands and collections. Our existing partners can access exclusive content and place orders through a dedicated e dealer system integrated into the showroom. On social media, through our Instagram account aspendosoptiktr and Facebook page aspendos optikk, we produce professional content that communicates our brands’ stories, design details, and philosophies. Our partners can easily share this content on their own channels to reach customers. In short, our vision for digital presence and commerce is shaped around providing our partners with the most comfortable and authentic distributor experience possible.

Can we expect new brand investments or surprises from Aspendos Optik in the short and medium term?
Absolutely. In the short term, we are focused on presenting special capsule collections and Turkey exclusive designs from our existing brands to our partners. In the medium term, we continue to search for a new brand that will complement the characters in our portfolio. We are particularly keeping an eye on niche brands that combine technology with fashion, operate in the smart eyewear segment, or produce entirely under sustainable and circular economy principles.

As the Founder of Aspendos Optik, what does success mean to you and how do you measure it?
For me, success means never losing the excitement you feel for your work when you wake up in the morning. Numbers, market share, and turnover are of course important metrics, but true success lies in seeing the people you work with, both your team and business partners, grow and remain happy alongside you. When I founded Aspendos Optik, my five year vision was to become a brand associated with different and high quality eyewear in Turkey. Financially, we achieved this goal. Today, however, I realize that my true vision goes beyond that. I now see success not as a destination but as a journey. My definition of success today is knowing that a frame displayed in the showcase of one of our 553 partners turns into a smile on a customer’s face. Success is ensuring that every link in the value chain we create remains strong and fulfilled.

What are your thoughts on the Silmo Istanbul Optical Fair? How do you evaluate its contribution to the sector?
Silmo Istanbul Optical Fair plays a critical role in showcasing the strength and potential of the Turkish optical industry on the international stage. For wholesalers like us, it is a unique platform that allows us to present our vision and new collections to hundreds of partners simultaneously. More importantly, Silmo Istanbul has become a valuable source of feedback and inspiration for optical professionals. It gives us the opportunity to engage directly with partners from all across Anatolia, to understand their expectations and listen to the challenges they face. For this reason, I believe Silmo Istanbul’s contribution to the sector is invaluable.

Thank you for this valuable interview. Finally, could you share your thoughts on our magazine 4 your eyes?
I would like to thank you for featuring us in this precious publication. By bringing together innovations, diverse perspectives, and in depth analyses, you broaden the vision of all stakeholders in the industry. High quality medium like yours make a significant contribution not only to the commercial but also to the intellectual development of the sector.

January 2026

“I believe Silmo İstanbul’s 2025 edition was much more successful than previous years in terms of visitor quality and professional atmosphere.”

Efes Optik is a well-established company. Could you share the story of its founding and the growth strategy behind your 25 year journey?
As I mentioned earlier, our founding story began with the intention of addressing a need that was evident in the optical market. There was a shortage of products in Turkey that offered both quality and a balanced price performance value. We set out to fill this gap. Our growth strategy was never based on short term goals but on building sustainable brands. We consistently strengthened our distribution power, established robust collection development processes and invested in branding. The success of Efes Optik is one of the strongest examples of strategies built with this approach.

You are preparing a new Turkish brand especially for the European market. How are you planning its positioning in this region?
Yes, we aim to create a brand that represents modernity, originality and the strength of Turkish design in Europe. We plan to position this brand as one that brings together quality, design and accessible luxury. We strongly believe that a brand originating from Turkey can secure a lasting presence in Europe. In line with this goal, we continue our work without slowing down and are making large scale investments.

You have more than 500 retail partners across Turkey. How do you select them and how do you support their sales?
When building our retail network, our most important criterion has always been establishing long term and trust based relationships with our business partners. We prefer to work with visionary retailers in every region of Turkey who value their customers. We provide our partners with regular collection presentations, fast delivery, after sales services and retail support. The strength of our dealer structure comes from the fact that we see them not only as customers but as business partners.

What is Efes Optik’s approach to after sales service and what kind of support do you offer in this process?
For us, the after sales process does not end with the sale of the product; on the contrary, it begins there. We offer our retail partners fast spare part supply, product replacement support and technical solutions. Each region has a dedicated customer representative and all our processes are carried out with minimal disruption. The reason we are known as a solution partner in the sector is our ability to provide fast and transparent support whenever it is needed.

In your opinion, what trends will stand out in the optical sector as we approach 2026?
With the new year, I believe minimal and functional designs will come to the forefront. Lightweight materials, sustainable production, coloured lenses and retro modern forms will see higher demand. At the same time, eyewear will continue to play an increasingly important role in the fashion world and consumers will express their personal style with bolder frames.

Could you share your thoughts on the twelfth edition of Silmo Istanbul Optical Fair held last month and its contribution to the sector?
Silmo Istanbul Optical Fair has become one of the most important gatherings of our industry. It creates a strong platform for both domestic manufacturers and international brands. I believe Silmo İstanbul’s 2025 edition was much more successful than previous years in terms of visitor quality and professional atmosphere. The fair is highly valuable for following innovations, establishing collaborations and bringing the industry together under one roof.

Thank you for your valuable insights. Lastly, could you share your thoughts about our magazine 4 your eyes?
I believe 4 your eyes Optical Magazine is an important publication that enhances the sector’s knowledge base and conveys trends in a professional tone. I consider it a valuable resource for both industry representatives and retailers. Thank you for featuring us and I wish you continued success.

Decemmber 2025

“Silmo Istanbul Optical Fair is the ideal venue for companies looking to introduce new products and expand their customer portfolios.”

Essa Group has held a strong position in the watch industry for over 50 years. Could you tell us about the story of your company and where it stands today?
Essa Group’s journey began in a small 7-square-meter shop in Tahtakale, Eminönü. This modest start quickly grew into a professional structure thanks to our family’s work discipline and determination. The branding journey of our flagship brand Daniel Klein began in 1998, and with the worldwide registration process starting in 1999, we obtained official registration both in Turkey and in 36 countries by 2000. This step became a milestone for our international expansion. Today, we have transformed into a global brand exporting to over 85 countries, with nearly 1,000 points of sale and 25 retail stores. The key factor behind our success is maintaining an honest, transparent, and dedicated work culture with the philosophy of Fashion for Everyone.

You have a strong brand portfolio. Could you tell us about your brands and the main characteristics of their collections?
Daniel Klein, which started with the motto Fashion for Everyone and reaches millions of users worldwide, continues this philosophy in its eyewear collection. The brand appeals to anyone who follows fashion and wants to express their unique style with quality at an affordable price. Santa Barbara Polo & Racquet Club, with roots dating back to 1886 and representing American polo culture, is a global style symbol for those who embrace a classic and sporty lifestyle. Its eyewear collection reflects this elegant yet cozy style. Valentino Orlandi combines Italian design heritage with modern sophistication and represents a unique sense of luxury in its eyewear collection. Each model is crafted with the precision of a design object, featuring eye-catching details and a sophisticated structure. In short, Daniel Klein offers trend-focused accessible fashion for broad audiences, Santa Barbara Polo & Racquet Club provides sporty elegance, comfort, and daily style, and Valentino Orlandi is the perfect choice for those who prefer luxury and grandeur.

Your brands cater to different tastes and needs in terms of design language, functionality, and affordability. How is this variety received by consumers?
Each brand in our portfolio addresses distinct expectations and lifestyles. Daniel Klein is preferred by users who say they closely follow fashion but do not want to stretch their budget. Santa Barbara Polo & Racquet Club receives positive feedback from customers who value quality and comfort combined with understated sporty elegance. Valentino Orlandi appeals to consumers seeking luxury, elegance, and unique design. This variety is a tangible reflection of Essa Group’s Fashion for Everyone vision.

You place special emphasis on quality in your eyewear series. What criteria do you consider from material selection to production processes?
In our eyewear collections, long-lasting comfort is as important as aesthetics. Lightweight construction, ergonomic design, and skin-friendly materials are carefully selected. We define quality not just as stylish appearance but as a flawless user experience that feels comfortable throughout the day. This approach ensures that our products are confidently chosen in international markets, because for us, quality is not only about looking good but about providing the right product that feels comfortable all day. 

How do you manage your relations with the stores and opticians you collaborate with in the optical channel? What kind of support do you provide them?
When bringing our products to customers, we always stand behind quality and trust by offering warranty assurance. At the same time, we provide our suppliers with payment flexibility and offer great deals to them, aiming to establish long-term and sustainable collaborations. Having faced similar challenges during our own establishment, we understand the needs and expectations of our suppliers very well. Therefore, we consider supporting them at every step as a fundamental principle. We believe that growing together is the key to true success.

What are Essa Group’s near-term goals? Are there plans for new investments, partnerships, or expanding product ranges?
Essa Group continues to grow each year by increasing its investments. In all our operations, we shape our production processes with a consumer-focused approach, taking into account market dynamics and customer demands. With our strategic investments, our primary goal is to contribute to the development of our country, and subsequently to increase the global recognition of our brand. In this context, we place great importance on strengthening our human resources by increasing the number of competent and qualified employees. Our aim is to provide the highest quality service to all our stakeholders without leaving any market unexplored. Guided by this vision, we continue on our path with a development program based on sustainable growth, innovation, and customer satisfaction.

What are your views on the Silmo Istanbul Optical Fair? How would you assess its contribution to the industry?
Silmo Istanbul Optical Fair is one of the most prestigious events in the optical sector. By bringing together many industry stakeholders from both domestic and international markets, it serves as a platform where the latest innovations are showcased. In this respect, it is the ideal venue for companies looking to introduce new products and expand their customer portfolios. With our overseas customer network covering more than 85 countries and over 1,000 domestic clients, we have a strong presence. Leveraging this experience in the optical sector, Silmo Istanbul Optical Fair provides an ideal stage for us to make an impactful entry into the market. The fair offers a valuable international environment for promoting our brand and establishing new business connections.

Thank you for your valuable interview. Finally, what are your thoughts on our magazine 4 your eyes?
4 your eyes is an important platform with a wide network of stakeholders in the optical sector, both domestically and internationally. Its structure allows direct communication with professionals across different areas of the industry, creating unique opportunities to enhance brand and company visibility. For this reason, collaborating with 4 your eyes is extremely positive for us, and we are very pleased and excited about this partnership.

November 2025

“The training sessions and networking opportunities at Silmo Istanbul
elevate the overall service quality within the industry.”

PRM Group has been active in the optical industry for 15 years. Could you briefly share the story behind the company’s founding and its current position?
PRM Group was founded in 2010 with the vision of becoming “a high-service-quality distributor connecting international brands with local market dynamics.” From day one, we focused not on one-time sales but on consistency in the field and store productivity. Today, our distribution network in the optical channel covers independent opticians, retail chains, and regional wholesalers. On the B2B side, we optimize the order–stock–logistics cycle through data analytics, while on the B2C side, we deepen our brands’ storytelling through digital channels. In short, PRM positions itself not as “the company that brings products to the shelves,” but as “the partner that keeps those shelves alive and turns them into sales.”

How do Chameleon’s color-changing models perform in-store in terms of customer interaction? How do opticians present this experience?
Our retail setup follows a three-step structure. The first is attracting attention with a “Change with the Sun” message and a demo station in the display window. The second is demonstration: the optician uses UV light to show the before/after transformation, allowing customers to experience it firsthand. The third step is context: the optician explains usage scenarios—daily life, city walks, beach moments, events—while highlighting the price–quality balance. We provide our teams with demo dialogues, objection-handling tips, and POS visuals. This turns the product from a technical story into a felt experience.

What were your key considerations when determining Freesbee’s collections?
We structured Freesbee’s collection architecture to serve both sales rotation and brand storytelling. With the California Classics line, we focused on core shapes that ensure fast sell-through and easy restocking, targeting a wide audience with matte/glossy finishes and a neutral palette. With Seasonal Edits, limited production brings a sense of freshness and trend alignment to displays. And Chameleon, with its strong narrative and visual effect, adds emotional and experiential depth. Together, these three lines help stores achieve both secure sales and a “display that instantly draws attention.”

Freesbee’s pricing strategy is built around “affordable quality.” How does this create an advantage for optical stores and end consumers?
For end consumers, it means accessible pricing that enables quick purchase decisions without compromising on trend, quality, or comfort. For optical stores, the key advantages are high sell-through rates, a wide target audience, and a low stock risk. Combined with Chameleon’s experiential power, these strengths also create a “second-pair” or “gift purchase” effect. Overall, this strategy increases in-season stock turnover per store while enhancing customer satisfaction.

Could you tell us about your sales network in Turkey? In which regions is Freesbee currently available?
Freesbee operates through a broad national network covering independent opticians, buying groups, and select chains across the Marmara, Aegean, Mediterranean, Central Anatolia, Black Sea, and Southeastern regions. With the support of our regional wholesale partners, we shorten service and replenishment times, while standardizing in-store visual applications and training support.

PRM Group stands out for its expert field teams and optician training programs. Could you elaborate on your training approach?
We categorize our training under three main topics. The first, Product & Technical, covers UV/color-change technology, materials, comfort, maintenance, and after-sales service. The Merchandising module focuses on window messaging, demo station placement, shelf management, and visual consistency. Lastly, Sales Dialogues include demo scenarios, objection handling, bundle offers, and cross-selling. We reinforce these with field coaching and micro-learning modules, tracking KPIs such as demo count per store, POP application rate, and Chameleon sales share.

Digital channels and social media are crucial for reaching younger audiences. What communication strategy do you follow for Freesbee in this space?
Our main focus is video and experience. We tell the “before/after” story of color change through Reels and TikTok-style formats. We encourage user-generated content (UGC) challenges, use location-based ad sets, and collaborate with micro-influencers to grow reach. On e-commerce, we shorten decision time by integrating short demo clips, clean product copy, and visual variations showing how each model looks in different environments.

What are your goals in terms of global expansion or new collaborations?
In the short to mid term, we aim to expand Freesbee’s presence in select European markets and to scale the Chameleon demo unit—our compact in-store display standard. On the product side, we’re enriching California Classics with new surface treatments and sustainable material options, while evolving Seasonal Edits into collectible capsule concepts. Our measurable goals include gradually increasing annual unit sales and strengthening the omnichannel customer experience through new partnerships.

What are your thoughts on the Silmo Istanbul Optical Fair and its contribution to the optical industry?
Silmo Istanbul brings together suppliers, brands, and opticians under one roof, serving as a strategic showcase not only for Turkey but also for surrounding regions. It offers first-hand access to new collections, opportunities to experience technical innovations, and valuable real-time feedback from the field. For us, Silmo Istanbul is a platform where experiential series like Chameleon can be demonstrated on-site and where new collaborations gain momentum. Moreover, its training sessions and networking opportunities significantly enhance service quality across the sector.

Thank you for this valuable interview. Lastly, would you like to share your opinions about 4 your eyes?
Thank you. I believe 4 your eyes offers the industry content that is current, practical, and well-balanced. The case studies and product trend pages, in particular, serve as valuable guides for opticians. I also appreciate how the magazine’s digital presence allows new collections to be showcased in an experiential way. For story-based lines like Chameleon, such platforms truly make a difference.

October 2025

“I believe that Silmo Istanbul is a great opportunity to follow innovations, strengthen collaborations and exchange ideas about the sector.”

How did you decide to establish Opka Optik? Could you share the story behind its founding?
Thanks to my long-standing field experience and strong brand relationships, I felt the time had come to chart my own course. I founded Opka Optik in 2024, bringing together my knowledge, expertise, and trust-based relationships under one roof. My goal during the establishment process was not merely to create a commercial structure but to build a business model rooted in ethics, quality, and sustainability.

Could you tell us about the general qualities and production approach of Optiswiss? What sets the brand apart from its competitors in your opinion?
Founded in Switzerland in 1937, Optiswiss produces its entire range entirely in Switzerland and operates with the highest engineering and quality standards. Optiswiss is a first-class independent Swiss brand focused on quality, sustainability, and innovation. All production processes are carried out in accordance with ISO quality management systems, with many stages exceeding these standards in terms of precision and tolerances. Optiswiss embraces the “Swiss Made” quality approach not as a mere label but as a principle at every stage of production. Its manufacturing facility in Basel operates entirely on renewable energy. With state-of-the-art automation, thousands of lenses are produced every day with the highest precision and quality. For me, what makes the brand truly special is not only its technical competence but also the way this high-quality philosophy is reflected in the field and to the end user. For those seeking a reliable solution partner in the premium segment, I believe Optiswiss is indeed a very strong alternative.

We know that the brand places great importance on R&D and innovation. How does this technology-focused approach translate into the field
Optiswiss sees innovation not merely as product development but as a core vision. In this regard, it allocates significant annual budgets to R&D, pioneering the sector in many areas from lens and coating technologies to personalized solutions. Thanks to this technology-driven approach, Optiswiss not only delivers high-quality products but also offers solutions that optical professionals can confidently recommend to their customers and that end users can enjoy with long-term satisfaction.

Do you have any products or service models specifically developed for the Turkish market?
Since the Turkish market is both dynamic and highly competitive, we attach great importance to expanding our product range and offering solutions tailored to local needs. In the coming period, we aim to highlight Optiswiss SMYLE myopia control lenses, which make a global impact by being produced in all indices, as well as newly developed progressive designs.

What are the distinguishing features of the services you provide to your business partners at Opka Optik?
Coming from the field myself, I have a strong understanding of the challenges and real needs our business partners face in daily operations. This enables us to create a structure at Opka Optik that offers not only products but also solutions. We focus on delivering the fastest and most reliable services both in sales and after-sales. From order to delivery, from technical support to customer communication, we strive to remain accessible and solution-oriented at every stage. Our decision-making processes are built on transparency and mutual trust. Since our aim is to build long-term, sustainable relationships with our business partners, we regard the satisfaction of both them and the end consumer as our most important measure of success.

What are your goals for the upcoming period? Do you have any plans for new investments, collaborations, or expanding your product range?
In the short term, our priority is to increase the recognition and reach of the Optiswiss brand, for which we hold the distributorship, across Turkey. To this end, we aim to build a wider dealer network, strengthen our presence in the field, and provide face-to-face support to optical professionals. In the medium and long term, we plan to enrich our portfolio with new product groups and introduce to the market special solutions that the sector needs. We are particularly open to new collaborations in the areas of personalized lens solutions, next-generation coating technologies, and specialty lenses. In addition, we plan to invest in digital infrastructures, after-sales support systems, and logistics efficiency to further enhance customer satisfaction. We are determined to continually improve ourselves and make a difference in terms of both product variety and service quality.

With nearly thirty years of experience, what advice would you give to young entrepreneurs and those new to the industry?
This industry requires patience, dedication, and trust. Love what you do, be honest, and always keep your word. It is very important to go beyond short-term goals and progress with long-term plans. My most valuable advice would be to do your work with passion, remain committed to ethical principles, and never stop building trust.

What are your thoughts on Silmo Istanbul Optical Fair? How do you evaluate its contribution to the sector?
I believe that Silmo Istanbul Optical Fair is a very important event for our optical industry. I find it extremely valuable in bringing together both national and international players. I believe that Silmo Istanbul offers a great opportunity to follow innovations, strengthen collaborations, and exchange ideas about the sector.

Thank you for your valuable interview. Finally, what are your thoughts on our magazine 4 your eyes?
I can say with confidence that you are at the top of the list among publications that add value to the industry. I believe that both your content quality and your approach to providing accurate and up-to-date information are truly valuable for us optical professionals. I thank you for your efforts and wish you continued success.

September 2025

“I’d like to emphasize that Silmo Istanbul Optical Fair has made a highly positive contribution to the proper introduction of our Coco&Dali brand to the
Turkish optical market.”

When and how was Biz Grup Optik founded? What were your primary goals and motivations?
In mid-2023, we obtained the representation rights for the Coco&Dali brand in Türkiye, aiming to introduce a unique line of optical frames and sunglasses that stand apart from the widely available collections in the local retail market. We envisioned a collection with a distinct style-sophisticated, modern, and reflected consistently across all models. With this ambition, we officially established our company and began our journey. Our primary motivation was to create a collection that harmonizes surreal inspiration and contemporary aesthetics, without completely straying from the conservative lines embraced by the general public. We want to offer products that users truly enjoy wearing and that reflect a unique sense of style.

How do you select the optical stores you collaborate with, and what kind of support do you provide them?
Having been in the industry for many years, we don’t rely on algorithms or analytical models to reach or select our partners. That said, in today’s digital age, it has become easier to identify and connect with potential clients. We offer honest and personalized guidance to all our customers during product selection. For each store, we consider their location and target audience and offer tailored suggestions accordingly-without compromising our integrity. If clients have specific requests regarding delivery timelines, we prioritize and fulfill them precisely. As for after-sales service, if a product is found to have a manufacturing defect, we do not replace parts-we provide a brand-new product. In return, all we ask for is feedback from the end-user confirming their satisfaction.

Could you tell us about your services in the medical aesthetics and physical therapy sectors?
We supply professional medical equipment, tools, and consumables used in rehabilitation, physical therapy, and sports medicine. We’re also preparing to launch a new venture in the field of medical aesthetics. This initiative will focus on providing professionals with aesthetic-specific consumables, tools, and advanced equipment.

Can we expect new brand surprises from Biz Grup Optik? What are your near-future plans?
At Biz Grup Optik, we have strong faith in the spirit and energy of the Coco&Dali brand. Its steady progress and the motivation behind it are of utmost importance to us. When considering the inclusion of new brands, this will be our top priority. I can comfortably say that exciting new surprises are on the horizon. We expect to introduce them to esteemed optical professionals in 2027, following our meticulous planning and preparation process.

As an experienced professional, how would you evaluate the current and near-future landscape of Türkiye’s optical market?
Like all sectors, Türkiye’s optical market has been somewhat affected by global economic turbulence. However, just like a river finding its course, our industry continues to move forward-adapting, renewing, and keeping its momentum alive.

Biz Grup Optik presented its brand for the first time at the 11th edition of the Silmo Istanbul. How would you describe this experience and the fair’s impact on the industry?
I’d like to emphasize that Silmo Istanbul Optical Fair has made a highly positive contribution to the proper introduction of our Coco&Dali brand to the Turkish optical market. Being a participant allowed us to meet numerous optical professionals face-to-face, all under one roof, making it a highly valuable and meaningful event. As Biz Grup Optik, we believed that participating in Silmo Istanbul would play a key role in enhancing our brand recognition and visibility across Türkiye, and the fair’s organization and quality truly met our expectations. I believe Silmo Istanbul will continue to be a prominent and closely followed event for all industry stakeholders in the coming years.

Thank you for this valuable interview. Lastly, do you have any thoughts to share about our magazine, 4 your eyes?
On behalf of the entire Biz Grup Optik family, I’d like to thank you as well. With its well-rounded and up-to-date content, 4 your eyes not only delivers valuable insight and vision to professionals but also effectively engages eyewear users and fashion followers-especially through its transition to digital publishing. I wish continued success to everyone who contributes to this excellent publication.

August 2025

“For the past two years, our participation in Silmo Istanbul has allowed us to both strengthen our relationships with existing partners and establish new collaborations.”

Could you tell us about the founding process, growth, and industry vision of Akn Optik Group?
At Akn Optik Group, our approach is built on quality, trust, and innovation. From the very beginning, our goal was to establish a customer-oriented brand that could meet evolving consumer needs both locally and globally, equipped with cutting-edge technology. Our vision has always gone beyond simply selling products — we aimed to provide a lifestyle and a visual comfort experience. We’ve focused on developing solutions that support eye health while offering both aesthetic appeal and functionality. Research and development have been a major part of our growth strategy, and we’ve continuously raised our quality standards. Today, we’re proud to have made our name known in both domestic and international markets. Our industry vision is to grow with a sustainability-first mindset, by keeping up with technological advancements and putting customer satisfaction at the center. Ultimately, we aim to be a brand that helps shape the future, integrating the opportunities of digital transformation into the optical sector and making a difference through human-centered solutions.

Could you tell us about your export activities? Which markets are you active in, and what are your international goals?
At Akn Optik Group, we place great importance on having a strong presence internationally as well as in the domestic market. Our export activities show that our brands are appreciated on a global scale. Currently, we’re active in countries like Greece, Egypt, Sudan, and several others across Africa. In these regions, we’ve quickly established a strong position thanks to our product quality and customer-first approach. Our goal is to continue growing in these existing markets while also entering new regions and forming long-term business partnerships. We’re especially focused on strategic regions such as the Middle East, North Africa, and the Balkans. We see exports not just as a commercial endeavor, but as a core element of our vision to become a global brand. With a commitment to quality, trust, and sustainable collaborations, we are steadily moving toward becoming a long-lasting and influential player in international markets.

Reaching 450 retail partners in a short time is impressive. What strategies were key to this success?
Reaching 450 retail partners in a relatively short time is no coincidence. It’s the result of a strategic, sustainable, and visionary growth model. At the core of this success lie transparent and trustworthy business partnerships. Product quality and brand strength have also played critical roles in our expansion. Pirloon and Arcwang have been quickly embraced by the industry, directly boosting the performance of our retail partners. Our strong logistics and inventory management systems ensure timely delivery and efficient stock planning, which enhances our partners’ operational effectiveness. We also provide comprehensive marketing and sales support, helping our partners increase their visibility and strengthen their competitive position. Lastly, our growth strategy is carefully planned to ensure a balanced and sustainable network across different regions. For us, the satisfaction and success of each partner matter more than just the numbers. Moving forward, we aim to further empower our retail network with value-added solutions and stronger collaboration.

Do you have any upcoming projects or investments planned in your product or brand portfolio?
Yes, we’re always committed to maintaining our innovative and dynamic structure at Akn Optik Group. We’re currently preparing to launch a new premium brand — a project we’re very excited about. This new line will meet the market with elevated design and technology standards. At the same time, development for new collections under our existing brands continues nonstop. Every season, we closely follow consumer expectations and trends to expand our offerings. In short, we’re making strategic investments to continuously enhance both our brand portfolio and product range, aiming to offer strong alternatives across all customer segments and needs.

You place great importance on teamwork and continuous improvement. How do you foster this culture within the company?
We firmly believe that teamwork and a culture of continuous improvement are the foundations of success at Akn Optik Group. To embed this mindset across all levels of our organization, we first ensure that we have open communication channels. It’s very important to us that our employees feel free to share their ideas and suggestions. We regularly hold internal meetings, feedback sessions, and training programs to support professional development. We also monitor both individual and team performance and share results transparently, which helps boost motivation and identify areas for improvement. Continuous improvement is an essential part of our daily workflows. We carefully evaluate even the smallest suggestions to enhance efficiency, improve quality, and encourage innovation. This mindset allows both our employees and our company to evolve constantly. As a result, we’ve built a culture at Akn Optik Group that’s open to change, rooted in collaboration, and driven by progress — a culture that’s built not only for today’s success but for tomorrow’s as well.

What are your thoughts on Silmo Istanbul Optical Fair? How do you evaluate its contributions to the industry?
For the past two years, our participation in Silmo Istanbul Optical Fair has allowed us to strengthen our relationships with existing partners and explore new opportunities. While showcasing our products and innovations, we also gained valuable insight into the latest trends and technologies in the industry. Silmo Istanbul has evolved into more than just a trade fair — it has become a vital meeting point where professionals come together to exchange ideas, share experiences, and strategize for the future. Such events foster synergy within the industry, promote innovation, and support the global competitiveness of the optical sector. Today, interaction spaces like these are more crucial than ever for the development of the optical industry. Events like Silmo Istanbul help shape not only the present but also the future of optics by uniting sector players around a shared vision.

Thank you for this valuable interview. Lastly, do you have any thoughts on our magazine, 4 your eyes?
First of all, thank you for this opportunity. We view 4 your eyes as a valuable publication that brings industry stakeholders together, offering quality, timely, and insightful content for the optical world. Your magazine’s forward-thinking approach and the value it adds to the sector help businesses strengthen their networks and express themselves more effectively. We’re delighted to collaborate with 4 your eyes and wish you continued success in your publishing journey.

July 2025

The growing presence of international companies at Silmo Istanbul clearly demonstrates the fair’s significant contribution to our industry, especially from the perspective of us exhibitors.

Could you tell us about the founding, growth, and vision of your company?
After working at two different companies for 20 years, we established our own company in 2009. We initially operated as an importer for three years, and in 2014, we launched our own production facility in Ankara. Until 2022, we manufactured for wholesale clients both in Turkey and abroad. Since January 2023, we’ve shifted our focus to supplying manufacturers as a raw material supplier. This January, we officially changed our company name to Optikim Optik Kimya ve Plastik Ürünler Sanayi ve Ticaret Ltd. Şti. With the exception of highly specialized inputs like metal hinges, we import and supply manufacturers with the essential production materials they need—such as varnishes, paints, raw materials, cleaning chemicals, and vibratory finishing stones.

What sets your original varnishes and raw materials apart for eyewear manufacturers?
Both optical frames and sunglasses are products that come into direct contact with the skin. Therefore, beyond durability and gloss, factors related to skin safety must be considered, along with compliance with international quality and testing standards. Unfortunately, there are varnishes of unknown origin on the market—lacking safety certifications, proper testing, and quality control, often produced in unregulated facilities. These products hinder quality and safe production. That’s why every product we import meets all necessary requirements. Our export clients have never encountered issues in compliance testing with their eyewear products. As for raw materials, we supply first-class quality at cost-effective prices, offering both financial and payment advantages to our varnish clients.

Could you tell us more about Vernici Caldart, the company you represent in Turkey? Why are its products preferred in the market?
Founded in 1976 in Belluno, Italy as a family business, Vernici Caldart has grown into a major company with two factories across two cities, covering a total area of 27,000 m². They’re one of the largest global suppliers of varnishes, paints, and primers specifically for the eyewear industry, serving major clients like EssilorLuxottica. Thanks to their collaborations with leading eyewear manufacturers, they produce an unmatched range of high-quality chemicals tailored to the industry’s stringent standards—products we proudly offer to our clients. Their glossy and matte varnishes are particularly popular for their outstanding finishes and durability.

What are the advantages of PA12 raw material in injection-molded eyewear production?
PA12 is the ideal polyamide type used in injection-molded eyewear production. In our industry, it’s more commonly known as TR90. Its lightweight and flexibility provide excellent comfort for users, while its impact resistance is another key benefit. Additionally, it facilitates post-injection processes like painting and varnishing, making it a highly versatile material.

Could you explain the scope of your free consulting services for manufacturers? What kind of support do you provide?
Even though we’re no longer a manufacturer, we’re committed to sharing our expertise from every stage of production with our clients—free of charge. We help manufacturers optimize inefficient processes, even those that may seem “correct” but hinder productivity. We also advise new companies entering the sector on affordable equipment and machinery options.

How do you evaluate Turkish eyewear manufacturers? What steps are needed for further growth in production?
Currently, there’s significant oversupply in injection-molded eyewear, leading to underutilized production capacity. Manufacturers must prioritize efficiency and profitability. Rather than competing solely on price in the domestic market, it’s crucial to focus on brand building, effective brand management, and export opportunities. The goal should be to design and manufacture high-quality, value-added eyewear rather than standard, low-cost products. Thanks to Turkey’s strategic location and logistics advantages, we have great potential to become a key supplier for EU countries. This effort should be pursued not individually, but collectively—led by the Eyewear Manufacturers Association in coordination with relevant government agencies to drive forward-looking initiatives.

What are your thoughts on Silmo Istanbul Optical Fair and its contributions to the industry?
Silmo Istanbul is the only fair we participate in, and we plan to continue doing so. In the past two years, we’ve hosted our suppliers’ experts at our booth, allowing them to meet our clients in person and directly address their questions and needs—highlighting the fair’s importance. Hosting the fair in Istanbul, with its accessibility, accommodation options, and strategic location, makes it an appealing choice for both exhibitors and visitors. The growing presence of international companies at Silmo Istanbul shows just how valuable the fair is to our sector. We also believe that gathering exhibitor feedback on the fair’s scheduling and dates would further enhance its effectiveness.

Thank you for this insightful interview. Lastly, what are your comments about our magazine, 4 your eyes?
We see your magazine as an essential and successful publication that keeps the entire industry informed about innovations, developments, and fashion trends. We wish you continued success and appreciate the attention you’ve shown us as a unique player in the industry, serving as a supplier.

June 2025

Thanks to major events like Silmo Istanbul, not only are new collaborations established, but the industry also gets a chance to refresh itself through all the innovations the fair has to offer.

Could you tell us about the founding process, development, and industry vision of Atölye Gözlük?
Atölye Gözlük is one of Turkey’s leading distributors focused on independent and niche eyewear brands. Since our establishment, we’ve been carefully selecting and bringing some of the most exclusive global eyewear brands to the Turkish market. Our collections emphasize quality, design, and craftsmanship, offering a vision that goes beyond the ordinary. Our goal is not only to provide products but also to develop sales strategies and collaborations that authentically represent each brand’s identity and make a difference in the industry. We continue to grow through a selective distribution model, sustainable relationships with our boutique partners, and a customer-centric approach.

How do you manage your collaborations with optical stores? What special advantages and support do you offer?
We select our retail partners with great care and provide them with training and marketing support to ensure they deliver experiences that align with the identity of our brands. We maintain constant communication with these partners and prioritize building long-term collaborations that create mutual value. We also keep our partners regularly informed about new collections and support them in in-store presentations and visual merchandising. We do our utmost to ensure each brand is properly positioned and represented in the most effective way in the spaces where it meets the customer.

Are there any new brands or different business models among Atölye Gözlük’s future goals?
Yes, absolutely. We embrace a selective growth approach. For this reason, we aim to collaborate with new brands that will enrich our portfolio without conflicting with our existing structure. At the same time, we strive to continuously offer innovation to our customers by diversifying the range of brands we represent and by introducing them to new perspectives. In addition, we are further developing our own brand, “Vanity Effect,” with a unique approach, contributing to the sector both in terms of design and marketing. We would also like to highlight that positioning this Turkish brand in the international market and bringing a value that originates from our country into the industry is a special source of motivation for us.

How do you evaluate the current state of the optical industry in Turkey? What do you think the sectoral trends will be?
We observe that the industry is evolving globally towards a more creative, design-oriented, and user experience-centered direction. In Turkey, there is also significant potential and a growing awareness in this regard. Consumers no longer settle for simply buying a pair of glasses; they value the brand’s story, the experience it offers, its design approach, and its sense of style. At this point, there is a wide space for development where independent and niche brands can express themselves and stand out with original collections and strong brand narratives. We believe that these brands will play an even more influential role in the future of the industry.

Could we get your thoughts on the 11th edition of Silmo Istanbul Optical Fair, and your comments on the fair’s contribution to the sector?
Over time, Silmo Istanbul Optical Fair has become one of the most important meeting points of the industry. The increasing number of domestic and international participants reveals Turkey’s potential to become a significant hub in the region. Thanks to major events like Silmo Istanbul, new collaborations are established, and the industry is practically renewed through all the innovations introduced at the fair. At Atölye Gözlük, we consider Silmo Istanbul to be an indispensable network for the optical sector.

Thank you for this valuable interview. Lastly, what are your thoughts on our magazine, 4 your eyes?
Your magazine 4 your eyes stands out as a highly valuable and reliable source both for keeping up with industry developments and for sharing updates about our company. With its informative and inspiring content, it contributes greatly to us as industry professionals. We wish continued success in your publishing journey.

May 2025