“I’d like to emphasize that Silmo Istanbul Optical Fair has made a highly positive contribution to the proper introduction of our Coco&Dali brand to the
Turkish optical market.”

When and how was Biz Grup Optik founded? What were your primary goals and motivations?
In mid-2023, we obtained the representation rights for the Coco&Dali brand in Türkiye, aiming to introduce a unique line of optical frames and sunglasses that stand apart from the widely available collections in the local retail market. We envisioned a collection with a distinct style-sophisticated, modern, and reflected consistently across all models. With this ambition, we officially established our company and began our journey. Our primary motivation was to create a collection that harmonizes surreal inspiration and contemporary aesthetics, without completely straying from the conservative lines embraced by the general public. We want to offer products that users truly enjoy wearing and that reflect a unique sense of style.

How do you select the optical stores you collaborate with, and what kind of support do you provide them?
Having been in the industry for many years, we don’t rely on algorithms or analytical models to reach or select our partners. That said, in today’s digital age, it has become easier to identify and connect with potential clients. We offer honest and personalized guidance to all our customers during product selection. For each store, we consider their location and target audience and offer tailored suggestions accordingly-without compromising our integrity. If clients have specific requests regarding delivery timelines, we prioritize and fulfill them precisely. As for after-sales service, if a product is found to have a manufacturing defect, we do not replace parts-we provide a brand-new product. In return, all we ask for is feedback from the end-user confirming their satisfaction.

Could you tell us about your services in the medical aesthetics and physical therapy sectors?
We supply professional medical equipment, tools, and consumables used in rehabilitation, physical therapy, and sports medicine. We’re also preparing to launch a new venture in the field of medical aesthetics. This initiative will focus on providing professionals with aesthetic-specific consumables, tools, and advanced equipment.

Can we expect new brand surprises from Biz Grup Optik? What are your near-future plans?
At Biz Grup Optik, we have strong faith in the spirit and energy of the Coco&Dali brand. Its steady progress and the motivation behind it are of utmost importance to us. When considering the inclusion of new brands, this will be our top priority. I can comfortably say that exciting new surprises are on the horizon. We expect to introduce them to esteemed optical professionals in 2027, following our meticulous planning and preparation process.

As an experienced professional, how would you evaluate the current and near-future landscape of Türkiye’s optical market?
Like all sectors, Türkiye’s optical market has been somewhat affected by global economic turbulence. However, just like a river finding its course, our industry continues to move forward-adapting, renewing, and keeping its momentum alive.

Biz Grup Optik presented its brand for the first time at the 11th edition of the Silmo Istanbul. How would you describe this experience and the fair’s impact on the industry?
I’d like to emphasize that Silmo Istanbul Optical Fair has made a highly positive contribution to the proper introduction of our Coco&Dali brand to the Turkish optical market. Being a participant allowed us to meet numerous optical professionals face-to-face, all under one roof, making it a highly valuable and meaningful event. As Biz Grup Optik, we believed that participating in Silmo Istanbul would play a key role in enhancing our brand recognition and visibility across Türkiye, and the fair’s organization and quality truly met our expectations. I believe Silmo Istanbul will continue to be a prominent and closely followed event for all industry stakeholders in the coming years.

Thank you for this valuable interview. Lastly, do you have any thoughts to share about our magazine, 4 your eyes?
On behalf of the entire Biz Grup Optik family, I’d like to thank you as well. With its well-rounded and up-to-date content, 4 your eyes not only delivers valuable insight and vision to professionals but also effectively engages eyewear users and fashion followers-especially through its transition to digital publishing. I wish continued success to everyone who contributes to this excellent publication.

August 2025

“For the past two years, our participation in Silmo Istanbul has allowed us to both strengthen our relationships with existing partners and establish new collaborations.”

Could you tell us about the founding process, growth, and industry vision of Akn Optik Group?
At Akn Optik Group, our approach is built on quality, trust, and innovation. From the very beginning, our goal was to establish a customer-oriented brand that could meet evolving consumer needs both locally and globally, equipped with cutting-edge technology. Our vision has always gone beyond simply selling products — we aimed to provide a lifestyle and a visual comfort experience. We’ve focused on developing solutions that support eye health while offering both aesthetic appeal and functionality. Research and development have been a major part of our growth strategy, and we’ve continuously raised our quality standards. Today, we’re proud to have made our name known in both domestic and international markets. Our industry vision is to grow with a sustainability-first mindset, by keeping up with technological advancements and putting customer satisfaction at the center. Ultimately, we aim to be a brand that helps shape the future, integrating the opportunities of digital transformation into the optical sector and making a difference through human-centered solutions.

Could you tell us about your export activities? Which markets are you active in, and what are your international goals?
At Akn Optik Group, we place great importance on having a strong presence internationally as well as in the domestic market. Our export activities show that our brands are appreciated on a global scale. Currently, we’re active in countries like Greece, Egypt, Sudan, and several others across Africa. In these regions, we’ve quickly established a strong position thanks to our product quality and customer-first approach. Our goal is to continue growing in these existing markets while also entering new regions and forming long-term business partnerships. We’re especially focused on strategic regions such as the Middle East, North Africa, and the Balkans. We see exports not just as a commercial endeavor, but as a core element of our vision to become a global brand. With a commitment to quality, trust, and sustainable collaborations, we are steadily moving toward becoming a long-lasting and influential player in international markets.

Reaching 450 retail partners in a short time is impressive. What strategies were key to this success?
Reaching 450 retail partners in a relatively short time is no coincidence. It’s the result of a strategic, sustainable, and visionary growth model. At the core of this success lie transparent and trustworthy business partnerships. Product quality and brand strength have also played critical roles in our expansion. Pirloon and Arcwang have been quickly embraced by the industry, directly boosting the performance of our retail partners. Our strong logistics and inventory management systems ensure timely delivery and efficient stock planning, which enhances our partners’ operational effectiveness. We also provide comprehensive marketing and sales support, helping our partners increase their visibility and strengthen their competitive position. Lastly, our growth strategy is carefully planned to ensure a balanced and sustainable network across different regions. For us, the satisfaction and success of each partner matter more than just the numbers. Moving forward, we aim to further empower our retail network with value-added solutions and stronger collaboration.

Do you have any upcoming projects or investments planned in your product or brand portfolio?
Yes, we’re always committed to maintaining our innovative and dynamic structure at Akn Optik Group. We’re currently preparing to launch a new premium brand — a project we’re very excited about. This new line will meet the market with elevated design and technology standards. At the same time, development for new collections under our existing brands continues nonstop. Every season, we closely follow consumer expectations and trends to expand our offerings. In short, we’re making strategic investments to continuously enhance both our brand portfolio and product range, aiming to offer strong alternatives across all customer segments and needs.

You place great importance on teamwork and continuous improvement. How do you foster this culture within the company?
We firmly believe that teamwork and a culture of continuous improvement are the foundations of success at Akn Optik Group. To embed this mindset across all levels of our organization, we first ensure that we have open communication channels. It’s very important to us that our employees feel free to share their ideas and suggestions. We regularly hold internal meetings, feedback sessions, and training programs to support professional development. We also monitor both individual and team performance and share results transparently, which helps boost motivation and identify areas for improvement. Continuous improvement is an essential part of our daily workflows. We carefully evaluate even the smallest suggestions to enhance efficiency, improve quality, and encourage innovation. This mindset allows both our employees and our company to evolve constantly. As a result, we’ve built a culture at Akn Optik Group that’s open to change, rooted in collaboration, and driven by progress — a culture that’s built not only for today’s success but for tomorrow’s as well.

What are your thoughts on Silmo Istanbul Optical Fair? How do you evaluate its contributions to the industry?
For the past two years, our participation in Silmo Istanbul Optical Fair has allowed us to strengthen our relationships with existing partners and explore new opportunities. While showcasing our products and innovations, we also gained valuable insight into the latest trends and technologies in the industry. Silmo Istanbul has evolved into more than just a trade fair — it has become a vital meeting point where professionals come together to exchange ideas, share experiences, and strategize for the future. Such events foster synergy within the industry, promote innovation, and support the global competitiveness of the optical sector. Today, interaction spaces like these are more crucial than ever for the development of the optical industry. Events like Silmo Istanbul help shape not only the present but also the future of optics by uniting sector players around a shared vision.

Thank you for this valuable interview. Lastly, do you have any thoughts on our magazine, 4 your eyes?
First of all, thank you for this opportunity. We view 4 your eyes as a valuable publication that brings industry stakeholders together, offering quality, timely, and insightful content for the optical world. Your magazine’s forward-thinking approach and the value it adds to the sector help businesses strengthen their networks and express themselves more effectively. We’re delighted to collaborate with 4 your eyes and wish you continued success in your publishing journey.

July 2025

The growing presence of international companies at Silmo Istanbul clearly demonstrates the fair’s significant contribution to our industry, especially from the perspective of us exhibitors.

Could you tell us about the founding, growth, and vision of your company?
After working at two different companies for 20 years, we established our own company in 2009. We initially operated as an importer for three years, and in 2014, we launched our own production facility in Ankara. Until 2022, we manufactured for wholesale clients both in Turkey and abroad. Since January 2023, we’ve shifted our focus to supplying manufacturers as a raw material supplier. This January, we officially changed our company name to Optikim Optik Kimya ve Plastik Ürünler Sanayi ve Ticaret Ltd. Şti. With the exception of highly specialized inputs like metal hinges, we import and supply manufacturers with the essential production materials they need—such as varnishes, paints, raw materials, cleaning chemicals, and vibratory finishing stones.

What sets your original varnishes and raw materials apart for eyewear manufacturers?
Both optical frames and sunglasses are products that come into direct contact with the skin. Therefore, beyond durability and gloss, factors related to skin safety must be considered, along with compliance with international quality and testing standards. Unfortunately, there are varnishes of unknown origin on the market—lacking safety certifications, proper testing, and quality control, often produced in unregulated facilities. These products hinder quality and safe production. That’s why every product we import meets all necessary requirements. Our export clients have never encountered issues in compliance testing with their eyewear products. As for raw materials, we supply first-class quality at cost-effective prices, offering both financial and payment advantages to our varnish clients.

Could you tell us more about Vernici Caldart, the company you represent in Turkey? Why are its products preferred in the market?
Founded in 1976 in Belluno, Italy as a family business, Vernici Caldart has grown into a major company with two factories across two cities, covering a total area of 27,000 m². They’re one of the largest global suppliers of varnishes, paints, and primers specifically for the eyewear industry, serving major clients like EssilorLuxottica. Thanks to their collaborations with leading eyewear manufacturers, they produce an unmatched range of high-quality chemicals tailored to the industry’s stringent standards—products we proudly offer to our clients. Their glossy and matte varnishes are particularly popular for their outstanding finishes and durability.

What are the advantages of PA12 raw material in injection-molded eyewear production?
PA12 is the ideal polyamide type used in injection-molded eyewear production. In our industry, it’s more commonly known as TR90. Its lightweight and flexibility provide excellent comfort for users, while its impact resistance is another key benefit. Additionally, it facilitates post-injection processes like painting and varnishing, making it a highly versatile material.

Could you explain the scope of your free consulting services for manufacturers? What kind of support do you provide?
Even though we’re no longer a manufacturer, we’re committed to sharing our expertise from every stage of production with our clients—free of charge. We help manufacturers optimize inefficient processes, even those that may seem “correct” but hinder productivity. We also advise new companies entering the sector on affordable equipment and machinery options.

How do you evaluate Turkish eyewear manufacturers? What steps are needed for further growth in production?
Currently, there’s significant oversupply in injection-molded eyewear, leading to underutilized production capacity. Manufacturers must prioritize efficiency and profitability. Rather than competing solely on price in the domestic market, it’s crucial to focus on brand building, effective brand management, and export opportunities. The goal should be to design and manufacture high-quality, value-added eyewear rather than standard, low-cost products. Thanks to Turkey’s strategic location and logistics advantages, we have great potential to become a key supplier for EU countries. This effort should be pursued not individually, but collectively—led by the Eyewear Manufacturers Association in coordination with relevant government agencies to drive forward-looking initiatives.

What are your thoughts on Silmo Istanbul Optical Fair and its contributions to the industry?
Silmo Istanbul is the only fair we participate in, and we plan to continue doing so. In the past two years, we’ve hosted our suppliers’ experts at our booth, allowing them to meet our clients in person and directly address their questions and needs—highlighting the fair’s importance. Hosting the fair in Istanbul, with its accessibility, accommodation options, and strategic location, makes it an appealing choice for both exhibitors and visitors. The growing presence of international companies at Silmo Istanbul shows just how valuable the fair is to our sector. We also believe that gathering exhibitor feedback on the fair’s scheduling and dates would further enhance its effectiveness.

Thank you for this insightful interview. Lastly, what are your comments about our magazine, 4 your eyes?
We see your magazine as an essential and successful publication that keeps the entire industry informed about innovations, developments, and fashion trends. We wish you continued success and appreciate the attention you’ve shown us as a unique player in the industry, serving as a supplier.

June 2025

Thanks to major events like Silmo Istanbul, not only are new collaborations established, but the industry also gets a chance to refresh itself through all the innovations the fair has to offer.

Could you tell us about the founding process, development, and industry vision of Atölye Gözlük?
Atölye Gözlük is one of Turkey’s leading distributors focused on independent and niche eyewear brands. Since our establishment, we’ve been carefully selecting and bringing some of the most exclusive global eyewear brands to the Turkish market. Our collections emphasize quality, design, and craftsmanship, offering a vision that goes beyond the ordinary. Our goal is not only to provide products but also to develop sales strategies and collaborations that authentically represent each brand’s identity and make a difference in the industry. We continue to grow through a selective distribution model, sustainable relationships with our boutique partners, and a customer-centric approach.

How do you manage your collaborations with optical stores? What special advantages and support do you offer?
We select our retail partners with great care and provide them with training and marketing support to ensure they deliver experiences that align with the identity of our brands. We maintain constant communication with these partners and prioritize building long-term collaborations that create mutual value. We also keep our partners regularly informed about new collections and support them in in-store presentations and visual merchandising. We do our utmost to ensure each brand is properly positioned and represented in the most effective way in the spaces where it meets the customer.

Are there any new brands or different business models among Atölye Gözlük’s future goals?
Yes, absolutely. We embrace a selective growth approach. For this reason, we aim to collaborate with new brands that will enrich our portfolio without conflicting with our existing structure. At the same time, we strive to continuously offer innovation to our customers by diversifying the range of brands we represent and by introducing them to new perspectives. In addition, we are further developing our own brand, “Vanity Effect,” with a unique approach, contributing to the sector both in terms of design and marketing. We would also like to highlight that positioning this Turkish brand in the international market and bringing a value that originates from our country into the industry is a special source of motivation for us.

How do you evaluate the current state of the optical industry in Turkey? What do you think the sectoral trends will be?
We observe that the industry is evolving globally towards a more creative, design-oriented, and user experience-centered direction. In Turkey, there is also significant potential and a growing awareness in this regard. Consumers no longer settle for simply buying a pair of glasses; they value the brand’s story, the experience it offers, its design approach, and its sense of style. At this point, there is a wide space for development where independent and niche brands can express themselves and stand out with original collections and strong brand narratives. We believe that these brands will play an even more influential role in the future of the industry.

Could we get your thoughts on the 11th edition of Silmo Istanbul Optical Fair, and your comments on the fair’s contribution to the sector?
Over time, Silmo Istanbul Optical Fair has become one of the most important meeting points of the industry. The increasing number of domestic and international participants reveals Turkey’s potential to become a significant hub in the region. Thanks to major events like Silmo Istanbul, new collaborations are established, and the industry is practically renewed through all the innovations introduced at the fair. At Atölye Gözlük, we consider Silmo Istanbul to be an indispensable network for the optical sector.

Thank you for this valuable interview. Lastly, what are your thoughts on our magazine, 4 your eyes?
Your magazine 4 your eyes stands out as a highly valuable and reliable source both for keeping up with industry developments and for sharing updates about our company. With its informative and inspiring content, it contributes greatly to us as industry professionals. We wish continued success in your publishing journey.

May 2025

Silmo Istanbul has made a significant contribution to PB Gözlük by increasing our visibility and strengthening brand awareness. Thanks to the fair, we are taking stronger steps in the industry and reaching more locations every day.

Hello, Mr. Engin. Could you tell our readers a little about yourself and how your career in the industry began?
I entered the optical industry in 2006 with the motto of combining both school and work, starting in junior positions. Throughout my career, I have had the opportunity to gain experience in both retail and wholesale sectors of the optical industry, which has allowed me to closely understand its dynamics.

When and how was PB Gözlük founded? What were your main goals and motivations in establishing your company?
I founded PB Gözlük in 2023 with the motto of challenging traditional brand labels and differentiating from competitors with a unique product range beyond conventional designs, while also leveraging my industry knowledge and expertise. During the founding process, I focused on analyzing consumer expectations and needs to develop innovative and original designs. Our brand aims to make a difference in the optical world by combining quality, aesthetics, and comfort.

Let’s talk about the Dna of your brands, their design approach, material choices, and target groups.
Vasuma was founded in 2005 by three friends, Jan, Lars, and Steffen, as an alternative to traditional label brands. Drawing inspiration from the timeless elegance of the 1950s and 1960s, the brand aims to create eyewear that enhances individuality and allows users to confidently express their personal style. Located in the heart of Stockholm’s Old Town, Vasuma’s headquarters reflect the city’s bohemian style in its collections, following a motto of timeless fashion. The brand is committed to using the most environmentally friendly materials. Its frames are crafted from premium cellulose acetate derived from Italian Mazzucchelli’s ‘M49’ formula and Eastman Acetate Renewal, a groundbreaking sustainable innovation. Vasuma’s metal frames, on the other hand, are made from high-quality raw materials such as high-strength Swedish Sandvik steel and lightweight Japanese titanium. Every Vasuma frame tells a story of superior craftsmanship and dedication to sustainability. CharlieMax, based in Milan, designs eyewear for those who want to stand out from the crowd, be completely different, and avoid the ordinary. Established in 2001, the brand has consistently reflected Milan’s unique Italian spirit in all its collections. CharlieMax eyewear collections are entirely designed in Milan using various acetate materials from Italian Mazzucchelli, ensuring impeccable quality.

Could we expect new brand surprises from PB Gözlük, which has made a strong entry into the industry? What are your short-term plans?
Although PB Gözlük is a newly established company, we set out with the mission of always offering the highest quality and most unique products. With nearly 20 years of experience in the optical industry, we continue our quest for innovation and differentiation. We are strengthening our work with Vasuma and CharlieMax, for which we are the exclusive distributor in our country. In addition, starting in April, we are expanding our brand portfolio with Portugal-based Vava. Vava blends craftsmanship with advanced technology, offering a futuristic aesthetic that is both contemporary and elegant. The brand presents a timeless stance with its conceptual designs, skillfully combining traditional craftsmanship, high-quality sustainable materials, and the latest technologies. By introducing Vava to the Turkish market for the first time, we are bringing a fresh new perspective to the optical industry.

As an experienced professional, how do you assess the current state and near future of the Turkish optical market?
The optical market in our country is highly competitive and dynamic. In the luxury eyewear segment, consumer demand for quality and distinctive designs continues to increase. Therefore, we can confidently say that the industry will continue to grow in parallel with this trend. In the near future, I believe there will be a significant rise in the market share of products made from sustainable and recyclable materials, which have gained considerable attention globally in recent years. Consumers are becoming more conscious of eco-friendly and sustainability-focused products, and I expect this trend to continue gaining importance.

PB Gözlük exhibited in the 11th Silmo Istanbul Optical Fair, showcasing its brands for the first time. How was your experience, and how do you evaluate the fair’s contributions to the industry?
As a newly established company, we went through a very meticulous and diligent preparation process for our first participation in Silmo Istanbul Optical Fair. Our goal was to introduce our products to a wider audience, and we left the fair having met our expectations. The fair provided us with the opportunity to directly interact with industry professionals, better understand their needs, and receive valuable feedback. Moreover, Silmo Istanbul Optical Fair served as an ideal platform that reflects the standards of international fairs, allowing us to strengthen collaborations and create new business opportunities. Silmo Istanbul has significantly contributed to PB Gözlük by increasing our visibility and strengthening brand awareness. Thanks to this fair, we are taking stronger steps in the industry and reaching more locations every day.

Thank you for this valuable interview. Finally, what are your thoughts on our magazine, 4 your eyes?
First of all, I would like to thank you. I see that 4 your eyes Optical Magazine is by no means inferior to many of its global counterparts, and its readership is growing every day. Your transition to digital publishing is a significant and innovative step, allowing you to reach a broader audience and make your content more accessible and shareable. I sincerely appreciate the value and efforts you bring to the industry.

April 2025

Thanks to Silmo Istanbul, we have had the opportunity to expand and grow our export channels. We see our annual participation as a key part of our growth and contribution to the industry.

Hello, Mr. Fatih. Could you briefly introduce yourself to our readers and share how you entered the optical industry?
Hello. I am originally from Oltu, Erzurum. After living in Iskenderun for many years, I continued my journey in the business world by gaining experience in Istanbul. I was first introduced to the optical industry in the 2000s while working as a shopping mall manager when I was involved in leasing a large optical store. My first step into the industry was when I took on an executive role at one of a major optical and pharmacy chain. Before establishing TR90 and metal manufacturing facilities, I opened several optical retail stores to enhance my experience in the industry. My journey in the optical sector, combined with my entrepreneurial spirit and passion for innovation, laid the foundation for Anatolia Ventures Optik (TR90) and Gözen Optik (Metal). These factories not only focus on production but also serve as bridges that carry Turkey’s domestic optical industry to the global stage.

Could you tell us about the core values and vision of Anatolia Ventures Optik?
Our business is built on the principles of fairness, honesty, and transparency. While providing industry-leading solutions through our innovative approaches, we always prioritize sustainability and social responsibility. As we take Turkey’s local strength to global markets, we uphold an ethical corporate culture without compromise. By placing innovation at the core of our business model, we aim to enhance our production capacity to meet world standards. We strive to offer designs that are lightweight, durable, and aligned with global trends, fulfilling both functional and aesthetic expectations of our customers. Our goal is not only to be a manufacturer and supplier in the optical industry but also to be a leader and source of inspiration. We aspire to leave a lasting mark in the global market as a key player in making Turkey a recognized brand in the optical sector. With this vision, we promise our customers not just products but also value and commitment.

Could you tell us about your factory’s production capacity, the materials you use, and your quality standards?
Our factory is evolving into a modern, high-capacity production facility specializing in both TR90 and metal frame manufacturing. Our goal in the near future is to produce over 1 million frames annually, meeting national and international market demands. In TR90 production, we use original Swedish raw material Fuchs EMS, known for its flexibility, durability, and lightweight properties. In metal production, we use premium materials such as stainless steel, aluminum, and titanium to create durable, stylish, and ergonomic frames. For acetate and Ultem frames, we prefer to use these materials particularly in the temples of TR90 and metal frames to achieve more elegant and unique designs. Our factory adheres to CE and ISO certifications, ensuring compliance with international quality standards. Rigorous quality control procedures are applied at every stage, from raw materials to the final product. Thanks to our innovative production technologies and experienced team, we deliver the best products to our customers on time and flawlessly.

What differentiates Anatolia Ventures Optik from other manufacturers and suppliers?
By integrating the strengths of our TR90 and metal factories, we enhance efficiency at every stage, from production to the supply chain. This dual-production infrastructure enables us to offer a broad product range and quickly provide high-quality solutions to meet diverse customer needs. With the power of our two factories, we have succeeded in being more than just a supplier-we have become a reliable business partner. Unlike our competitors, we leverage our strong production capacity and industry experience to achieve sustainable growth in both local and international markets.

Could you share your efforts to expand your sales and distribution network?
Our greatest strength lies in our extensive international connections, which date back many years. Our close relationships with key figures in the Italian market, in particular, give us a significant advantage. We continue to strengthen our presence in the Middle East, Africa, and Europe. In Turkey, we reach optical stores through our valuable sales team and dealership network. We operate with a business model that ensures fast delivery, continuous stock availability, and rapid response to customer demands. We will soon provide services on digital platforms via B2B channels.

As one of the exhibitors, how do you evaluate the Silmo Istanbul Optical Fair, which was held for the 11th time last November?
Since its inception, the Silmo Istanbul Optical Fair has become the most significant meeting point for the optical industry in Turkey and the region. Initially, it had a more local identity, but over the years, it has transformed into an international attraction. With an increasing number of participants from the Middle East, and to a lesser extent from Europe and Asia, it has assumed a regional leadership role. I believe the fair has contributed to raising design and quality standards. As a newly established company, our second participation in Silmo Istanbul helped us gain recognition and allowed our products and new designs to reach both local and international buyers. Thanks to Silmo Istanbul, we have had the opportunity to expand and grow our export channels. We see our annual participation as a key part of our growth and contribution to the industry.

Thank you for your valuable interview. Lastly, what are your thoughts on 4 your eyes?
Your content contributes greatly to industry knowledge-sharing by appealing to both professionals and a broad audience interested in the sector. The detailed analyses, interviews, and trend reports in your magazine make it easier for us to follow industry developments and inspire new ideas. 4 your eyes Optical Magazine serves as an important bridge, amplifying the industry’s voice and bringing key players together. As Anatolia Ventures Optik, we appreciate the opportunity to be featured in this high-quality publication and wish you continued success.

March 2025

Being an exhibitor of Silmo Istanbul Optical Fair strengthened the position of our Root&Steel brand in the sector and paved the way for its international recognition.

Hello Ms. Zeynep Var. As the founder of the Root&Steel brand, could you tell us about how you met the sector?
Hello, I am Fatma Zeynep Var. I completed my undergraduate education in Industrial Design and Interior Architecture, and I am also an Opticianry student. Product design and production has been at every point of my life since my childhood. Our family business, Varsan Makina, has been producing technological solutions for different industrial activities since 1990 under the leadership of my father Hasan Hüsnü Var, the founder. For this reason, my curiosity in design and production was reinforced with my involvement in the production processes at Varsan Makina. The combination of my father’s knowledge and experience with my passion for eyewear design and our R&D researches ,and technology expertise, which have been going on for about 10 years, played an important role in the Root&Steel brand gaining its identity. In the last 1-year period, we have approached our Root&Steel works professionally and institutionally and have been involved in the sector on the way to branding.

Root&Steel is an exciting brand for the Turkish optical industry. Could you share the main features and values of your brand with our readers?
Root&Steel is a brand that set out with the passion to produce elegant and functional eyewear inspired by nature. We put sustainability at the center of our brand philosophy and adopt a production approach that cares about both the present and the future. With the increasing demand for design and production processes with sustainable and environmentally friendly materials not only in our country but also in the global optical industry; we design and produce authentic and timeless eyewear with natural materials such as wood and ram’s horn, which ideally reflect the unique textures offered by nature.  As Varsan Makina, we get excellent results when we combine handcraftsmanship with these natural materials as well as the technologies we specialize in. Combining traditional craftsmanship and modern design with environmentally friendly materials and production processes, Root&Steel goes beyond just offering accessories with its eyewear and offers unique works of art that make its users feel nature. With Root&Steel, we realize our goal of creating a brand that provides added value to Turkey, while continuing to offer timeless and original products inspired by nature to future generations.

How do you proceed to expand Root&Steel’s sales network?
Our priority is to meet the right audiences by reflecting the unique spirit of our brand. Through our exclusive store collaborations, we create not only a sales environment for our products but also a quality experience environment. Therefore, we work with stores that are in line with Root&Steel’s identity and prefer the brand spirit. In their stores, we present our products with very special wooden presentation boxes. In this way, we make our sale points feel the value of the brand in every sense and expand this attentive approach to establish a closer bond with our end users. We create the content of each wooden presentation box together with the store manager. Thus, each sale point creates its own sales collection according to its own customer profile and style. In addition, at our sales points, users have the opportunity to choose the texture from our material chart for the models selected from the catalogue and reach our eyewear that are completely personalized and suitable for their own style. All these elements make the Root&Steel experience unique and make our end-users feel special.

As an exhibitor, how would you evaluate the 11th Silmo Istanbul Optical Fair since its inception?
The fact that Silmo Istanbul Optical Fair was held for the 11th time this year shows how strong the fair’s stance in the sector is. Silmo Istanbul has been an important meeting point for both the local and international optical industry since its inception. As one of the exhibitors of Silmo Istanbul Optical Fair, I should mention that the fair played a major role in the promotion of our Root&Steel brand. Silmo istanbul offers a very valuable platform not only to showcase our products, but also to follow the innovations in the sector and develop our brand. This year the fair created an environment where we were able to interact directly with professionals in the industry, showcase our products and establish potential business partnerships. In addition, thanks to the interest and feedback from the visitors who attended this year’s Silmo Istanbul, we once again proved the quality and differentiation of our products. As an growing and developing event every year, Silmo Istanbul is an important show, which motives us strongly. Taking part in Silmo Istanbul as an exhibitor not only strengthened the position of Root&Steel brand in the sector, but also paved the way for its international recognition. By exhibiting at Silmo Istanbul in up coming years, we are planning to present our new and innovative collections that will strengthen our brand position in both national and international optical sector, and to reach out to a wider audience, just like this year.

Thank you very much for this exclusive interview. Finally, could you share your ideas on 4 your eyes and its transition to digital publishing?
First of all, on behalf of the Root&Steel family, I would like to thank the entire 4 your eyes team for this special interview. 4 your eyes Optical Magazine is a very important milestone for the optical industry. Thanks to your digital publications, it has become possible to share developments, innovations and trends in the sector more quickly. At Root&Steel, we see digitalization as both an opportunity and a necessity. Your digitalization offers great opportunities, especially in terms of fast access to information in the sector, reaching wider audiences and increasing interaction. This change has opened up many new opportunities for 4 your eyes to produce different content and offer a more dynamic experience to its readers.

February 2025

Thanks to the devoted efforts of Silmo Istanbul, the optical sector has gained a stronger structure. We believe that the growth in this field will continue in the future.

Hello Mr. Fikret. First of all, could you tell us a little bit about yourself and the story of your optical sector journey?
Hello, I was born in Ankara in 1961 and grew up in the optician business as it was my father’s profession. After my father passed away, I took over the management of our shop with my mother. After university, I worked as a manager in different sectors, but I was excited to return to the eyewear industry. In 1994, I started working as a manager at Standard Gözlük Endüstri Anonim Şirketi and during this period of my career, I saw many innovations in the optical industry. After retiring from Luxottica, I returned to the industry in 2022. With a few old friends, I established Novus Optik Anonim Şirketi and stepped back into the world of optics.

We know that you are the distributor of Italart Eyewear brand in Turkey. What would you like to share with our readers about the brand?
Italart Occhiali, based in Forni di Sopra, in the foothills of the Alps, is an independent eyewear company driven by a passion for creating extraordinary eyewear. From the use of innovative technologies such as 3D printing to in-house developed methods for producing raw materials, Italart continues to push the boundaries in eyewear production, while remaining true to its artisanal roots. This commitment to bringing innovative eyewear to consumers is demonstrated by the Italart One & Only and Italart Air 3D collections. A fusion of art and individuality, the signature collection Italart One & Only represents the highest level of artisanal production. These frames are meticulously crafted from acetate sheets using a special process developed by Italart. The result is a vibrant, colorful collection where each frame is a unique work of art and no two models are alike in their color patterns. With designs that follow fashion trends, these frames are designed for those who want to embrace individuality and stand out. A truly exclusive collection, produced in very limited numbers. Italart Air 3D is a collection where innovation meets sleek and sophisticated design. Made with beta titanium temples, each frame is uniquely lightweight, with unbreakability and a weight of only 6 grams. The frames are engineered for ultimate comfort with a screwless hinge and nosepiece design that ensures a comfortable fit for all-day wear. At Novus Optik, we believe that eyewear is more than just a practical accessory; it is a reflection of individuality, art and advanced technology.

What is your strategy for expanding your distribution and sales network?
Although the production of our collections is limited, this situation offers us special opportunities. By knowing our target audience well, we plan to cooperate with sales points that understand the value of our products. We aim to increase the reputation of our brand by establishing quality collaborations. At this point, I should mention that our growth strategy is slow but steady. By taking the right steps through market research, we plan to first establish a strong presence in certain regions and then expand this success. In this process, we will always prioritize customer satisfaction by focusing on quality. Sustainability also stands out as one of our most important values. We prioritize environmentally friendly approaches in our production and use effective communication strategies to strengthen our brand image. In this way, we both increase the value of our products and aim to create a reliable brand.

Do you follow international fairs and what are your thoughts on this
International optical fairs offer many advantages to businesses. It is an excellent opportunity to follow innovations in the industry, discover new markets and make valuable contacts. They are ideal for learning about industry trends and analyzing competitors. Also, interacting directly with customers to get feedback is an effective way to increase brand awareness. In conclusion, participating in international fairs plays an important role in helping businesses achieve their strategic goals.

As an exhibitor, how would you evaluate the 11th Silmo Istanbul Optical Fair, which was held with its new and larger service area?
It is a great pleasure for us to contribute to the development of Silmo Istanbul Optical Fair over the years. Being one of the exhibitors of Silmo Istanbul offers the opportunity to follow the innovations in the sector and establish connections. The new experiences gained during the fair have made significant contributions to both us and our industry. Thanks to the devoted efforts of Silmo Istanbul, the optical industry has gained a stronger structure. We believe that the growth in this field will continue in the future. We will continue to enrich our Silmo Istanbul experience with more innovations and participation in the coming years.

Thank you for this valuable interview. Finally, what are your thoughts on our magazine 4 your eyes?
Following the developments in the sector is very important for businesses. In a rapidly changing business world, having up-to-date information plays a decisive role in providing competitive advantage. As a sectoral magazine, 4 your eyes makes it easier for us to follow trends, understand competitors’ strategies and spread innovative ideas. It also strengthens communication within the sector and increases cooperation. 4 your eyes enriches us with different perspectives and expert opinions. This provides opportunities for continuous learning and development. In short, for industry players, publications like 4 your eyes accelerate the flow of information and make competition healthier.

December 2024

We consider Silmo Istanbul Optical Fair as a critical event to strengthen our position in the sector and increase customer satisfaction.

Hello Mr. Mustafa Bayındır, Could you introduce yourself to our readers and tell us about your entry into the sector?

Hello, my name is Mustafa Bayındır. I started my career as a Sales Representative in an international pharmaceutical company, where I gained experience in sales, marketing, training and senior management for 20 years. During this period, I gained in-depth knowledge in sales, developing marketing strategies and team management. I became a member of the optical industry by taking part in the management team of Essilor Turkey. This experience enabled me to understand the dynamics in the sector and then I had the opportunity to join Smart Optik. I am currently serving as the General Manager of the company. With nearly 10 years of experience in the field of optics, I continue to work to meet the innovations and customer needs in this sector in the best way.

As Smart Optik, we know that you have a highly developed production facility. Could you tell us about your production process and capacity?

As Smart Optik, we have production facilities equipped with the latest technology. Our facilities are equipped with automation systems and high capacity machines. This allows us to optimize our production processes and respond quickly to customer demands. Our facility has a daily production capacity of 3,000 pairs of RX. We will further increase this capacity with investments in the near future. Our production process is meticulously managed from material selection to the final product. This enables us to offer high quality and reliable products. We also attach importance to environmentally friendly production methods in line with sustainability principles.

You are a company that closely follows technical and technological innovations. Could you tell our readers about your R&D activities?

As Smart Optik, we are constantly conducting research to develop innovative materials and production techniques. Our R&D department is constantly working to improve the quality of our products and offer new solutions. We follow the latest developments in optical technologies and integrate these innovations into our products. For instance, special lenses designed to slow the development of myopia in children, superior coating technologies on the lenses and protection from UV and harmful blue light significantly improve the performance of our products.

Could you tell us about the initiatives that will accelerate your company’s growth and development in the near future?

We aim to better meet customer expectations by accelerating our new product development processes and to realize market development projects. Especially the launch of our Schneider brand will provide an opportunity to increase our market share in the upper segment. In addition, we aim to contribute to the development of Opticianry students as well as our business partners and employees by providing post-graduation training support through the Smart Academy we built in our administration building. We plan to improve our online sales and marketing strategies by strengthening our digital transformation processes. By prioritizing customer experience, we will further improve our support services. With all these steps, we aim to consolidate our leadership in the sector and reach a wider customer base. In addition, in order to expand our distribution and sales network, we plan to increase the service we currently provide with 10 branches across Turkey to 12 branches within two years.

As an exhibitor, how would you evaluate Silmo Istanbul Optical Fair, which will be held for the 11th time with its new and larger service area?

Silmo Istanbul Optical Fair provides an excellent platform to follow the latest innovations and trends in the field of optics, connect with business partners and increase our brand awareness. I think exhibiting in the fair is a great opportunity for us. With our new and larger service area, we aim to reach more visitors and introduce our products to a wide audience. By interacting directly with industry professionals, we will have the chance to better understand their needs and get feedback. It also offers an ideal environment to strengthen our collaborations and create new business opportunities. We consider Silmo Istanbul as a critical event to strengthen our position in the industry and increase customer satisfaction.

Thank you very much for this exclusive interview. Finally, could you tell us about the evolution of our magazine 4 your eyes into digital publishing?

The rise of digital publishing is facilitating access to information and changing content consumption habits. I think the evolution of the magazine to digital publishing is very important in terms of providing readers with a more dynamic and interactive experience. This transformation offers a great advantage for those who want to follow the latest developments and innovations of the industry. Thank you for this valuable interview and I wish you continued success.

November 2024

Silmo Istanbul is a vital platform for the Turkish optical industry. We have exhibited in the fair every year since our first exhibition and we have been welcomed with great interest every time.

Hello Ms. Selin. Could you introduce yourself to our readers and tell us about when and how you became a member of the optical industry?

Hello, I am Selin Kılıç. I was born in 1989 in Istanbul and graduated from Marmara University Faculty of Communication in 2012. Since my graduation, I have worked in Communication Consultancy, Social Media Expertise, Advertising and Public Relations departments for various brands. I have provided these services in many sectors, especially tourism, food and fashion. I have been working in the optical industry for about 2 years. The dynamic structure of the sector and its openness to innovations have always excited me. Of course, I can say that being an eyeglass user since a very young age has also contributed greatly to my interest in the sector.

Could you tell us about how your path crossed with Zeno Grup Optik and your role in the company?

I actually knew Zeno Grup as someone from the optical industry. At an event, I met Mr. Ömer, one of the founders of Zeno Grup. We realized that we were on the same line in terms of vision and mission. I joined the company as Brand Communication Manager and since then I have been working on the promotion of the brand, communication strategies and strengthening its position in the sector.

As a company open to growth and development, do you plan to add new ones to your brands?

Yes, we are definitely considering adding new brands to Zeno Grup Optik. For this purpose, we are constantly conducting market research. One of our main goals is to create brands that are recognized both locally and internationally and offer innovative and quality products. We can even inform 4 your eyes readers that we are planning to launch several new brands in the coming year.

As the Brand Communication Manager, what kind of strategy do you implement to strengthen the awareness of Zeno Grup Optik brands and their position in the sector?

Our strategy is based on using digital and traditional media marketing actively and effectively. We also find it important to organize campaigns and experience-oriented events that provide one-to-one interaction with our customers. Thanks to these experience-oriented events we organize, we both increase the awareness of our brands and further consolidate our position in the sector.

We know that you have offices in Russia and China. What would you like to say about this? Are you planning to open offices in other countries?

Our offices in Russia and China have been a big step for us. We made these investments to provide better service to our customers there. We are planning to open offices in Europe and the Middle East in the future. As Zeno Grup Optik, we stand for continuous development and progress without compromising our core values. We will continue our confident steps towards becoming a global brand by making more progress every year.

Do you follow international fairs? What are your thoughts on the contribution of fairs to the sector?

Yes, we follow international fairs closely. International optical fairs are important platforms for showcasing innovations and technological developments in the sector. These events enable global collaborations between brands and professionals, introduce new products and identify market trends. They also provide networking and business development opportunities for industry representatives. They are also very important for promoting our brands to a wider audience.

As a company participating in the 11th Silmo Istanbul Optical Fair, which will be held for the 11th time with its new and larger service area, how would you evaluate the fair since its inception?

Silmo Istanbul is an important platform for the Turkish optical sector. We can say that the fair has gained a great momentum for the sector since its inception. With the number of visitors and exhibitors increasing every year, Silmo Istanbul plays an important role in the development of the optical industry in the region. The expanding service area and growing organizational structure provide companies with more visibility and create new business opportunities. This platform, which keeps its finger on the pulse of the sector, allows companies to introduce their innovative products and establish global collaborations. In this context, Silmo Istanbul provides us, as Zeno Grup Optik, with the opportunity to meet both local and international customers. We have exhibited in the fair every year since our first participation and we have been welcomed with great interest every time. We look forward to exhibiting in the fair with our innovations this year.

Thank you very much for this exclusive interview. Finally, what are your views on the evolution of our magazine 4 your eyes into digital publishing?

Digitalization has become inevitable in today’s world. I consider the transition of your magazine to digital publishing as a very appropriate step. I think you have gained the opportunity to reach a wider audience and establish a more interactive communication with your readers. We would like to thank you for this precious interview and wish your team continued success.

October 2024