Interview

Lapima

Posted on by Emre Özden

Lapima

Brazil’s First Luxury Eyewear

With a high-fashion approach, Lapima refines the curves and volumes of its designs through precise millimetric calculations, achieving a perfect balance between light and shadow.

Gustavo and Gisela’s inspiration focuses on capturing intricate details, describing the unique places, intangible sensations and sensual atmospheres of Brazil. They translate these elements into the poetic essence of a brand. We know that beauty often arises from the union of two different souls. Gisela brings grace and lightness, having been a dancer with a marketing degree, while Gustavo contributes his entrepreneurial spirit, holding a business degree. Together in both life and work, they founded Lapima in 2016, the first Brazilian luxury eyewear brand, quickly gaining global acclaim with features in leading magazines. Lapima is shaped not only by their personal journey but also by Brazil’s natural and architectural landscapes, its sensual atmosphere, the wind, summer, unique light, sea, and deep-rooted traditions, all of which play a significant role in the brand’s identity. Combined with their passion, these elements defined the soul of Lapima, making it one of the most significant and formidable brands to emerge in recent years. We present an interview with Gisela Negrão Assis, Co-Founder of Lapima, about the brand.

Hello Gisela. Please tell us about you and Gustavo’s background, where you come from, your origins…
Gustavo and I have been together since 2002. At that time he was already an entrepreneur with several fashion stores. We met in Campinas. We’re both from Campinas, a city in the countryside of São Paulo State, Brazil, South America. Gustavo graduated in Business and I studied marketing after spending three years in Germany and Switzerland studying classical ballet. We became business partners in 2010 after being together for 8 years and having two kids. It was only in 2014, after a successful period working together, that we started dreaming of Lapima.

What is the meaning of the name Lapima, and why did you choose it?
Our oldest, Guga, at the age of 2, couldn’t pronounce ‘Lá em cima,’ which means ‘up there’ in Portuguese. Instead, he said ‘Lapima.’ We loved the word, its meaning, and the way it sounded. In addition, it’s easy to write and read in any language, so it made sense for our brand.

How is Lapima’s dedication to revitalizing and preserving sunglass craft executed today?
When we researched the market and planned the Lapima, we aimed to create a new aesthetic for sunglasses. We wanted to be the first luxury eyewear brand from Brazil, handcrafted in our own atelier. The essence of the brand is a Brazilian way of life translated into disruptive design and high-quality products. Our philosophy is of a haute couture business. We produce on demand, we don’t waste materials, and we don’t accumulate stock. Lapima works at a slower pace. Each piece is hand-designed, prototyped, and crafted, and the process of developing a new collection can take up to one year. We know that the client can see and feel the love in each purchased frame. To be able to provide the 30 artisans working in the atelier, in Campinas, where the sun shines three hundred days a year, (of which 25 are women) a great environment, a feeling of belonging, and the certainty to be crafting a unique product, it’s absolutely priceless for us. It’s what makes us happier and happier each and every day.

What are the materials you prefer for Lapima collections?
As Lapima, we partner with an Italian acetate manufacturer that does not use petroleum acetate, but cotton-based acetate. The lenses are all certified by the European Community and the FDA. Hinges are made in Germany by a family-owned business. We don’t produce stock, because we produce by demand, similar to a haute couture house, and as I mentioned earlier, all of Lapima employees are from our local community.

You and Gustavo draw inspiration from Brazil, but also from your hearts and souls. What are your other inspirations?
Lapima reflects what we live and feel. Brazil and its unique spots are our biggest inspiration. The nature, colours, architecture, and the designers that preceded us, are all influential. We have a rich culture, and what we show is what we see. Additionally, our states of mind and surrounding feelings inspire us greatly. In an artistic, authorial process, the inspirations begin with drawing on paper, made by hand, and going through millimeter calculation, the curves and volumes of each frontal, the perfect game of light and shadow harmony. And then color comes into play, the desired tone to better serve that inspiration. Lapima has many journeys ahead; there’s much to show and discuss and we’re excited about what’s to come.

How would you describe a Lapima wearer?
Lapima was launched in 2016 in the art gallery environment, and coincidently most of our clients around the world share the same love for art, architecture, and nature. Confident women, who know what they want and have no need to express themselves through logos. Also very confident men are discovering the Lapima World, as our “X Collection” (sculpture pieces that offer longer temples and wider noses) welcomes anyone with larger features.

Source: Eyebook

April 2025

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Wholesaler Interview

PB Gözlük

Posted on by Emre Özden

PB GÖZLÜK

Always the Best, Always Unique…

Silmo Istanbul has made a significant contribution to PB Gözlük by increasing our visibility and strengthening brand awareness. Thanks to the fair, we are taking stronger steps in the industry and reaching more locations every day.

Hello, Mr. Engin. Could you tell our readers a little about yourself and how your career in the industry began?
I entered the optical industry in 2006 with the motto of combining both school and work, starting in junior positions. Throughout my career, I have had the opportunity to gain experience in both retail and wholesale sectors of the optical industry, which has allowed me to closely understand its dynamics.

When and how was PB Gözlük founded? What were your main goals and motivations in establishing your company?
I founded PB Gözlük in 2023 with the motto of challenging traditional brand labels and differentiating from competitors with a unique product range beyond conventional designs, while also leveraging my industry knowledge and expertise. During the founding process, I focused on analyzing consumer expectations and needs to develop innovative and original designs. Our brand aims to make a difference in the optical world by combining quality, aesthetics, and comfort.

How did your distributor partnership with Sweden-based Vasuma and Milan-based CharlieMax begin and develop?
Simultaneously with the establishment of our company in 2023, we signed distribution agreements for Vasuma and CharlieMax in our country. My long-standing friendship with the Vasuma family led to the idea of collaboration. Later, in line with our principle of “bringing together different products” and my admiration for the CharlieMax collection, I had the opportunity to meet the management team of this Milan-based brand. Thanks to the synergy we built during our discussions, CharlieMax became our second brand, joining our distribution portfolio alongside Vasuma.

Let’s talk about the Dna of your brands, their design approach, material choices, and target groups.
Vasuma was founded in 2005 by three friends, Jan, Lars, and Steffen, as an alternative to traditional label brands. Drawing inspiration from the timeless elegance of the 1950s and 1960s, the brand aims to create eyewear that enhances individuality and allows users to confidently express their personal style. Located in the heart of Stockholm’s Old Town, Vasuma’s headquarters reflect the city’s bohemian style in its collections, following a motto of timeless fashion. The brand is committed to using the most environmentally friendly materials. Its frames are crafted from premium cellulose acetate derived from Italian Mazzucchelli’s ‘M49’ formula and Eastman Acetate Renewal, a groundbreaking sustainable innovation. Vasuma’s metal frames, on the other hand, are made from high-quality raw materials such as high-strength Swedish Sandvik steel and lightweight Japanese titanium. Every Vasuma frame tells a story of superior craftsmanship and dedication to sustainability. CharlieMax, based in Milan, designs eyewear for those who want to stand out from the crowd, be completely different, and avoid the ordinary. Established in 2001, the brand has consistently reflected Milan’s unique Italian spirit in all its collections. CharlieMax eyewear collections are entirely designed in Milan using various acetate materials from Italian Mazzucchelli, ensuring impeccable quality.

What strategy do you follow to expand the distribution network of Vasuma and CharlieMax?
At PB Gözlük, we develop business partnerships in all the cities where we distribute our brands, ensuring that our brand Dna is represented in the most ideal locations. Additionally, through our social media and digital marketing team, we focus on increasing brand awareness and enhancing customer experience by maintaining frequent engagement with end consumers.

How do you select the optical stores you collaborate with, and what kind of support do you provide them?
Before establishing collaborations, we analyze potential sales points to ensure they align with our brand portfolio. It is essential for us that both parties enjoy representing our brands. Upon delivering the collections, we offer end-to-end support, including custom window displays, display stands, and brand presentation kits. Additionally, we provide fast solutions for both in-warranty and out-of-warranty service issues within a maximum of two weeks, ensuring the highest level of customer satisfaction.

Could we expect new brand surprises from PB Gözlük, which has made a strong entry into the industry? What are your short-term plans?
Although PB Gözlük is a newly established company, we set out with the mission of always offering the highest quality and most unique products. With nearly 20 years of experience in the optical industry, we continue our quest for innovation and differentiation. We are strengthening our work with Vasuma and CharlieMax, for which we are the exclusive distributor in our country. In addition, starting in April, we are expanding our brand portfolio with Portugal-based Vava. Vava blends craftsmanship with advanced technology, offering a futuristic aesthetic that is both contemporary and elegant. The brand presents a timeless stance with its conceptual designs, skillfully combining traditional craftsmanship, high-quality sustainable materials, and the latest technologies. By introducing Vava to the Turkish market for the first time, we are bringing a fresh new perspective to the optical industry.

As an experienced professional, how do you assess the current state and near future of the Turkish optical market?
The optical market in our country is highly competitive and dynamic. In the luxury eyewear segment, consumer demand for quality and distinctive designs continues to increase. Therefore, we can confidently say that the industry will continue to grow in parallel with this trend. In the near future, I believe there will be a significant rise in the market share of products made from sustainable and recyclable materials, which have gained considerable attention globally in recent years. Consumers are becoming more conscious of eco-friendly and sustainability-focused products, and I expect this trend to continue gaining importance.

PB Gözlük exhibited in the 11th Silmo Istanbul Optical Fair, showcasing its brands for the first time. How was your experience, and how do you evaluate the fair’s contributions to the industry?
As a newly established company, we went through a very meticulous and diligent preparation process for our first participation in Silmo Istanbul Optical Fair. Our goal was to introduce our products to a wider audience, and we left the fair having met our expectations. The fair provided us with the opportunity to directly interact with industry professionals, better understand their needs, and receive valuable feedback. Moreover, Silmo Istanbul Optical Fair served as an ideal platform that reflects the standards of international fairs, allowing us to strengthen collaborations and create new business opportunities. Silmo Istanbul has significantly contributed to PB Gözlük by increasing our visibility and strengthening brand awareness. Thanks to this fair, we are taking stronger steps in the industry and reaching more locations every day.

Thank you for this valuable interview. Finally, what are your thoughts on our magazine, 4 your eyes?
First of all, I would like to thank you. I see that 4 your eyes Optical Magazine is by no means inferior to many of its global counterparts, and its readership is growing every day. Your transition to digital publishing is a significant and innovative step, allowing you to reach a broader audience and make your content more accessible and shareable. I sincerely appreciate the value and efforts you bring to the industry.

April 2025

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Sales Point

Çetin Optik

Posted on by Emre Özden

ÇETİN OPTİK

A Trusted Address

Silmo Istanbul Optical Fair has helped us develop professionally since our university years and continues to contribute to our growth.

Hello, Mr. Bilal. Could we get to know you a little bit? Could you tell us about your entry into the optical sector?
Hello, I am Bilal Çetin. We operate our store Çetin Optik with my wife, Mrs. Saliha, with our many years of experience in the optical sector. After graduating from Mersin Toros University Optician program, we aimed to implement our experience in the sector in our own business and opened our store in Erdemli district of Mersin. My wife and I continue our services without interruption in order to reflect our passion and knowledge of the optical sector to our customers in the best way possible.

You established Çetin Optik in 2019. How did you make this decision, and what are your founding values?
It was always an idea in our minds, and in 2019, we found the right time to bring it to life. Trusting in our years of experience and expertise, we decided to start our own business. We love what we do and continuously strive to improve ourselves to offer the best service possible. We recognize that the optical industry is ever-evolving and open to innovations. Keeping up with these changes, we aim to provide the most up-to-date and high-quality services. Our goal is to go beyond being just an optical store and become a trusted address for our customers. In this direction, by following innovations in our profession and working with passion, we aim to contribute to the industry for many years to come.

Which brands and products stand out in your store? What are the main factors influencing your customers’ preferences for these brands?
Our store offers a variety of brands. We select products based on the demographics we serve. We provide both locally produced and imported frames. We diversify our eyewear and optical products according to customer demand and closely follow current trends. During the summer months, our district attracts tourists, and they also choose us. As Çetin Optik, we offer a wide range of brands and products with superior service quality.

Could you tell us about the services you offer before and after sales?
What sets us apart from others is our dedication to our work and our customer-oriented approach. We understand the importance of knowing our customers and their needs, so we focus on effective communication. We provide information about brands and products across all segments during the sales process and offer critical recommendations for selections. We take extra care in guiding first-time eyeglass users in choosing lenses and frames. Additionally, we always inform our customers about product warranty periods. Receiving positive feedback from our customers as they use our products is our greatest motivation because customer satisfaction is always our priority. Not only during sales but also after-sales, we provide the best service through warranty support, repairs, spare parts, and ergonomic adjustments. By maintaining quality and reliability, we always prioritize our customers’ eye health and comfort.

With the influence of trends, there is a growing interest in designer brands. Which brands are particularly popular in your store?
Access to designer brands has become more challenging, especially given the ongoing economic difficulties in our country. However, there is still demand for these brands. Despite the disadvantages of our location, we try to offer such brands in our store. Among the globally renowned brands we sell the most at Çetin Optik, both for optical and sunglasses, are Armani Exchange, Burberry, Bvlgari, Dolce&Gabbana, Emporio Armani, Oakley, Persol, Prada, Ray-Ban, Versace, and Vogue.

What factors did you consider when selecting your store’s location? What are the advantages of being a street-level store?
When choosing our location, we preferred a busy area with high customer traffic. One of the main reasons for this was that the clientele we target is concentrated in such areas. The advantage of street-level stores is the ability to establish direct and personal interactions with customers, offering them a more intimate shopping experience.

What is your pricing strategy for your products? How do you manage competition with your peers?
Our pricing varies according to the products we offer. There are price differences among our colleagues in our location. A significant issue is the very low reimbursement rates provided by the Social Security Institution, which often disappoints our customers. In our store, we prioritize only the brands and products we trust in terms of quality and craftsmanship while ensuring affordability for a wide range of budgets.

As opticians, how do you assess awareness of eyewear usage in Turkey?
I believe there needs to be greater awareness, especially regarding lenses. People should understand that eyewear lenses are not limited to correcting refractive errors; with advancements in technology, many protective lenses have been developed. We need to spread awareness of these lenses to a broader audience. Everyone exposed to digital screens and harmful UV rays should be more informed about these lenses to better protect their eye health.

Do you follow international optical fairs and industry developments?
Yes, we make an effort to attend optical fairs almost every year. It’s not just about purchasing products; following the latest trends, brands, and models, and simply experiencing the atmosphere of the fairs is beneficial for us. Since our profession and business are open to growth and development, visiting international fairs and staying informed about new innovations keeps our excitement alive.

What are your thoughts on the contributions of the International Silmo Istanbul Optical Fair to the Turkish optical industry?
The first thing we should say about Silmo Istanbul Optical Fair is that it brings innovation to the optical industry. I personally benefited greatly from Silmo Istanbul during my university years. It served as an ideal platform for me to get acquainted with companies, brands, and their products. It significantly contributed to my knowledge and awareness of both frames and optical lenses, and its impact continues today. In fact, through the fair, I established strong relationships with manufacturers and had the opportunity to visit their factories. In short, Silmo Istanbul Optical Fair has helped us develop professionally since our university years and continues to contribute to our growth. Thanks to Silmo Istanbul, which expands its scope every year, we have the opportunity to closely follow current models, spare parts, the machinery and equipment we use in our workshop, and contact lenses.

Thank you for your valuable interview. Finally, could you share your thoughts on 4 your eyes?
As Çetin Optik, we sincerely thank 4 your eyes Optical Magazine for featuring us. We believe that 4 your eyes is a vital resource for the industry. We highly appreciate its transition to digital publishing, as it allows optical professionals worldwide to access content easily, regardless of country, language, or age. We also take pleasure in the fact that you still publish print editions for international fairs while embracing digitalization. We wish your entire team continued success.

April 2025

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Sales Point

Riva Optik

Posted on by Emre Özden

Rİva OPTİK

Essence-Driven Innovation

Thanks to Silmo Istanbul, which brings together the leaders of the industry, we can easily seize opportunities for growth, progress, and renewal.

Hello, Mr. Erkan. Could you introduce yourself a little? How did your path cross with the optical industry?
Hello, I was born in 1985 in Gaziantep. I am married and have three children. My parents are also originally from Gaziantep, and since I had a father who came from a merchant background, I grew up both studying and working from a young age. This allowed me to gain experience in different sectors. My introduction to the optical industry dates back to 2004. That year, I started working with Mrs. Arzu, whom I am still proud to call my first mentor. She helped me learn the trade from its very core. I crowned this valuable journey by earning my Opticianry Diploma in 2020. After dedicating 17 years to the optical industry, I established my own store, Riva Optik, in 2021.

You opened the first concept store in Gaziantep. What vision led to the birth of Riva Optik?
Gaziantep is a unique city, but I observed for years that the retail approach in the optical sector was far from innovative. I did not want to adopt a uniform and conventional store model. My vision for Riva Optik was to create a store that stands out from the ordinary-one that is innovative and open to change. With this goal in mind, I opened Gaziantep’s first concept store in 2021. As a boutique store, our objectives revolve around answering key questions: How can we advance further in the industry? How can we provide quality products to all budgets and customers? This mindset keeps us motivated and open to new innovations.

What are the key features that distinguish Riva Optik from other boutique stores?
Our store is designed as a four-story boutique concept, catering to all customers and budgets. We have a children’s section on the upper floor, where families with children can enjoy a play area that makes shopping a pleasant experience for both kids and parents. For our high-end clientele, we have created a private area on the lower floor, offering a more personalized and prestigious service. Meanwhile, our mid-range customers are welcomed on the ground floor, which has a carefully curated, aesthetic, warm, and inviting atmosphere. This setup allows us to serve every customer segment and make shopping more enjoyable and comfortable. Additionally, we customize lenses and frames by adding small touches to well-known brands, a service we showcase on our website. As a result, we receive significant interest not only from our local area but also from customers outside the city, to whom we also offer services.

What were your key considerations when choosing the store’s location? Are there any aspects you were unwilling to compromise on?
Riva Optik is a street-level store. Although shopping malls are often associated with modernity and innovation, I do not feel the same way. For me, warmth and sincerity are essential to retail. I wanted a store where I could establish strong, long-term relationships with customers-not just a place for transactions. That’s why I chose a street location instead of a shopping mall. I firmly believe that street stores suit Gaziantep’s shopping culture better than malls. My goal was to build lasting customer relationships at Riva Optik, and I am proud to say that we have achieved this.

What are the most popular optical and sunglasses brands in your store? What factors influence their popularity?
The most preferred optical and sunglasses brands in our store include: Tom Ford, Zilli, Silhouette, Flair, Maybach, Prada, Versace, Dolce & Gabbana, Lacoste, Alexander Wintsch, Burberry, Modo, and Fisher-Price In lens brands, we offer brands such as Essilor, Hoya, Zeiss, and Rodenstock. The main reason customers prioritize these brands is their high quality and durability, which make them stand out in the industry.

What kind of services do you offer to enhance the customer experience after the sale?
For customers who purchase from our store, we provide monthly maintenance and repair services free of charge. We also track the lifespan of their lenses and send reminders when replacements are needed. Additionally, we offer exclusive accessories and personalized storage cases to make sure customers remember us fondly. We even design custom accessories featuring their names and our store’s branding, ensuring that both the accessories and our store remain popular within their social circles.

As an experienced industry professional, what are your thoughts on the Turkish optical industry?
Both lens and frame companies in Turkey are slightly behind the international market, mainly due to our dependence on imported raw materials. Since most raw materials come from abroad, we often work with semi-finished products, which unfortunately slows down progress in the sector. However, in recent years, local companies have been making more conscious investments, leading to a revival of domestic production. This has helped reduce our dependency on imports, proving that Turkey is gaining strength in the optical industry.

Do you follow international optical fairs and industry trends?
Yes, I try to attend the Mido Fair in Italy and the Silmo Paris Fair every year. In addition to these fairs, I visit other countries before and after the events to explore new innovations and trends in the optical sector, and striving to bring new and different ideas to the my business. I can proudly say that I have not missed an international fair in recent years. Each of these fairs broadens my perspective, and I strive to implement the innovations I discover in my store.

The 11th edition of the Silmo Istanbul Optical Fair took place last November. What are your thoughts on this event?
Silmo Istanbul Optical Fair is strengthening its international identity each year. With a growing number of international exhibitors and visitors, I believe it plays a crucial role in promoting both Turkey and Turkey’s optical industry. Besides being an excellent platform for networking, it contributes significantly to our national economy. This fair connects industry leaders, creates opportunities for growth and renewal, and allows us to see the latest innovations firsthand. It also enables us to introduce new brands into our stores, making it an invaluable event for industry professionals.

Thank you for this valuable interview. We would also like to know your thoughts on our magazine, 4 your eyes?
I have been a loyal reader of 4 Your Eyes for years, and now I am even more delighted to be featured with my store, Riva Optik. Your magazine is an essential resource for the entire optical industry-not just for retailers like us, but also for manufacturers, wholesalers, suppliers, students, designers, and artisans. You also provide invaluable content for those who cannot attend fairs and industry events, keeping them informed. Thank you for your contributions to the sector, and I wish you continued success for many years to come.

March 2025

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Wholesaler Interview

Anatolia Ventures Optik

Posted on by Emre Özden

ANATOLIA VENTURES OPTİK

Reliable Business Partner

Thanks to Silmo Istanbul, we have had the opportunity to expand and grow our export channels. We see our annual participation as a key part of our growth and contribution to the industry.

Hello, Mr. Fatih. Could you briefly introduce yourself to our readers and share how you entered the optical industry?
Hello. I am originally from Oltu, Erzurum. After living in Iskenderun for many years, I continued my journey in the business world by gaining experience in Istanbul. I was first introduced to the optical industry in the 2000s while working as a shopping mall manager when I was involved in leasing a large optical store. My first step into the industry was when I took on an executive role at one of a major optical and pharmacy chain. Before establishing TR90 and metal manufacturing facilities, I opened several optical retail stores to enhance my experience in the industry. My journey in the optical sector, combined with my entrepreneurial spirit and passion for innovation, laid the foundation for Anatolia Ventures Optik (TR90) and Gözen Optik (Metal). These factories not only focus on production but also serve as bridges that carry Turkey’s domestic optical industry to the global stage.

Could you tell us about the core values and vision of Anatolia Ventures Optik?
Our business is built on the principles of fairness, honesty, and transparency. While providing industry-leading solutions through our innovative approaches, we always prioritize sustainability and social responsibility. As we take Turkey’s local strength to global markets, we uphold an ethical corporate culture without compromise. By placing innovation at the core of our business model, we aim to enhance our production capacity to meet world standards. We strive to offer designs that are lightweight, durable, and aligned with global trends, fulfilling both functional and aesthetic expectations of our customers. Our goal is not only to be a manufacturer and supplier in the optical industry but also to be a leader and source of inspiration. We aspire to leave a lasting mark in the global market as a key player in making Turkey a recognized brand in the optical sector. With this vision, we promise our customers not just products but also value and commitment.

What kind of management strategy do you implement to accelerate your growth?
We adopt strategies based on data-driven decision-making, innovation-driven production, and a customer-oriented approach. In our management philosophy, we prioritize technological investments and R&D efforts to continuously improve our business processes. Additionally, by closely following industry trends, we aim to achieve a competitive position in the global market and establish long-term, trust-based relationships with our business partners. We invest in the training and development of our employees to enhance their competencies, while maintaining a fair, transparent, and results-oriented approach for sustainable growth. Having provided special projects, partnerships, and service solutions to domestic and international firms for nearly 20 years, I believe my experience in consultancy and training has played a significant role in our success, saving us both time and resources.

Could you tell us about your factory’s production capacity, the materials you use, and your quality standards?
Our factory is evolving into a modern, high-capacity production facility specializing in both TR90 and metal frame manufacturing. Our goal in the near future is to produce over 1 million frames annually, meeting national and international market demands. In TR90 production, we use original Swedish raw material Fuchs EMS, known for its flexibility, durability, and lightweight properties. In metal production, we use premium materials such as stainless steel, aluminum, and titanium to create durable, stylish, and ergonomic frames. For acetate and Ultem frames, we prefer to use these materials particularly in the temples of TR90 and metal frames to achieve more elegant and unique designs. Our factory adheres to CE and ISO certifications, ensuring compliance with international quality standards. Rigorous quality control procedures are applied at every stage, from raw materials to the final product. Thanks to our innovative production technologies and experienced team, we deliver the best products to our customers on time and flawlessly.

Let’s talk about the brands within your portfolio and their standout features…
Our brands are not just products but tangible reflections of our commitment to quality, design, and innovation. Each one represents a unique story, a market need, and a deep vision that contributes to the industry. Oppia combines durability and lightness with TR90 and metal frames, offering maximum comfort for daily use. T.Flex adapts to the fast pace of modern life with its flexible structure, blending elegance and practicality. Morandi merges functionality and aesthetics with TR90 Clip-on sunglasses and TR90 Plus frames, while also featuring imported acetate, metal, and Ultem frames that bring global fashion trends to users. Newrose harmonizes elegance and strength with its titanium facet frames. O.Marines and Le Club reflect the spirit of Italian fashion icons, representing modern style in both optical and sunglasses. These brands are among Turkey’s few distinguished labels. Additionally, as Anatolia Ventures, we plan to introduce a major niche brand targeting the upper segment in the coming years. With our new brands, we will further elevate our approach to quality, design, and innovation.

What differentiates Anatolia Ventures Optik from other manufacturers and suppliers?
By integrating the strengths of our TR90 and metal factories, we enhance efficiency at every stage, from production to the supply chain. This dual-production infrastructure enables us to offer a broad product range and quickly provide high-quality solutions to meet diverse customer needs. With the power of our two factories, we have succeeded in being more than just a supplier-we have become a reliable business partner. Unlike our competitors, we leverage our strong production capacity and industry experience to achieve sustainable growth in both local and international markets.

Could you share your efforts to expand your sales and distribution network?
Our greatest strength lies in our extensive international connections, which date back many years. Our close relationships with key figures in the Italian market, in particular, give us a significant advantage. We continue to strengthen our presence in the Middle East, Africa, and Europe. In Turkey, we reach optical stores through our valuable sales team and dealership network. We operate with a business model that ensures fast delivery, continuous stock availability, and rapid response to customer demands. We will soon provide services on digital platforms via B2B channels.

As one of the exhibitors, how do you evaluate the Silmo Istanbul Optical Fair, which was held for the 11th time last November?
Since its inception, the Silmo Istanbul Optical Fair has become the most significant meeting point for the optical industry in Turkey and the region. Initially, it had a more local identity, but over the years, it has transformed into an international attraction. With an increasing number of participants from the Middle East, and to a lesser extent from Europe and Asia, it has assumed a regional leadership role. I believe the fair has contributed to raising design and quality standards. As a newly established company, our second participation in Silmo Istanbul helped us gain recognition and allowed our products and new designs to reach both local and international buyers. Thanks to Silmo Istanbul, we have had the opportunity to expand and grow our export channels. We see our annual participation as a key part of our growth and contribution to the industry.

Thank you for your valuable interview. Lastly, what are your thoughts on 4 your eyes?
Your content contributes greatly to industry knowledge-sharing by appealing to both professionals and a broad audience interested in the sector. The detailed analyses, interviews, and trend reports in your magazine make it easier for us to follow industry developments and inspire new ideas. 4 your eyes Optical Magazine serves as an important bridge, amplifying the industry’s voice and bringing key players together. As Anatolia Ventures Optik, we appreciate the opportunity to be featured in this high-quality publication and wish you continued success.

March 2025

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Interview

Einstoffen

Posted on by Emre Özden

Einstoffen

Avant-Garde Elegance

The independent Swiss brand has drawn inspiration from the intricate lines and curves of flowers, utilizing a unique milling technique. The result, the stunning 2025 collection, Sopraterra…

Founded in 2008 by Ramon and Raphael Büsser and Christian Gisler, Einstoffen is an independent Swiss eyewear brand known for its use of natural materials such as wood and stone, as well as its passion for experimentation and combination. Einstoffen creates eyewear and fashion for free-spirited individuals who are mindful of their surroundings and enjoy life. The brand’s products are designed in Switzerland and crafted through a meticulous process, sometimes incorporating unconventional materials or bold details. While their passion lies in natural elements like wood and stone-handcrafted to form the core of the organic and sustainable Einstoffen aesthetic-the brand is ultimately defined by its drive for experimental design. Einstoffen believes that truly groundbreaking and boundary-pushing designs emerge only when one dares to embrace the unconventional. Committed to remaining independent among other premium brands, Einstoffen welcomes 2025 with its latest collection, Sopraterra. This collection stands out with its finely crafted milling details and premium eyewear chains. Now, we present an exclusive interview with Einstoffen’s co-founder, Ramon Studer, discussing the brand’s latest meticulously designed frames from the Sopraterra collection.

Hello Ramon, you chose the name Sopraterra for your new collection. Could you tell us why?
We are a brand that values nature and especially the earth. Our philosophy is based on our respect-oriented bond with our employees, business partners and society, as well as the earth-nature. During the creation of our new collection, we wanted to create designs inspired by flowers and botany. We focused on glasses that capture and emphasize natural structures and colors. That was our starting point. Then one Friday evening, Raphael and I were sitting in a restaurant, and there was this flyer on the table for a band called ‘Sopraterra’. We spontaneously went to their concert, and afterward, it was clear that this would be the name for the new collection.

It’s really unusual. Sopraterra is a derived name, not in the dictionaries. So what do you associate with the name?
Sopraterra means “a view above the earth” to us. Our association with the name is best described in the words from our collection text: “We look upward, into the sky, into infinity. Our eyes, framed by our glasses, are the windows to our soul. Like flowers blooming toward the sun, we also reach for the light. Sopraterra, a name that evokes the beauty and fragility of existence, stands as a testament to the human desire to see, understand, and dream.” 

How does this special theme, embracing Einstoffen’s Dna, reflect in the new collection?
About two years ago, we embarked on an intensive research and experimentation process to bring our unique milling techniques to life. Drawing inspiration from nature’s flawless geometry, we skillfully incorporated the organic forms of flowers into modern eyewear design. Each model is shaped with both elegant and dynamic details, carrying the harmony of nature into our frames. From material selection to craftsmanship, we have preserved Einstoffen’s innovative spirit and distinctive aesthetic at every stage.

In what ways did flowers influence the design of your frames in the Sopraterra collection?
We draw inspiration from the intricate lines and curves of flowers. To translate nature’s organic forms and fluid contours into our eyewear, we first digitize these elements and then engrave them into our frames using precise milling techniques. Each model is shaped with details that reflect the graceful asymmetry and rhythm of flowers. These delicate engravings create a play of light and shadow, evoking a natural texture on the surface of the frames. Our color choices also draw from nature’s rich palette, infusing the collection with warm hues, deep textures, and striking contrasts for a dynamic aesthetic.

What are the biggest challenges in this technical process?
Creating our frames involves a multi-stage process. After fine polishing, the frames undergo a second manual micro-milling process, where each frame is precisely adjusted, and the milling machine is recalibrated to achieve maximum accuracy. To perfect the designs, we sometimes add laser engravings, which are then polished again for a flawless finish.

Let’s talk about the eyewear in the Sopraterra collection…
The Sopraterra collection includes 22 optical frames and 22 sunglasses, each available in 3 to 5 colors. A large part of our collection is unisex; it appeals to both women and men. Women’s models often feature fun and bold freezes, while men’s models tend to stand out for their simple and elegant lines. In addition, the Haute Couturier and Voyante models in the collection are both milled and laser engraved. These models are produced in a limited edition of 200 pieces.

Another striking feature of the new collection is your eyewear chains. What does this accessory mean to you?
Our eyewear chains are a natural extension of the collection. Using the same premium acetate as our frames and incorporating real stones creates a cohesive and harmonious look. These chains are not just functional accessories but also highlight the attention to detail that defines our eyewear.

You’ve embraced an avant-garde approach with Sopraterra. We will still see the design language of your Basic collection, right?
The Basic collection is the heart of our lineup. Even as we push boundaries with Sopraterra, our classic models remain a cornerstone of our identity. They embody timeless elegance and premium craftsmanship. Of course, we don’t compromise on the love for small details that make an Einstoffen frame unique. For us, basic never means standard or boring.

Source: Spectr

March 2025

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Interview

Salt.

Posted on by Emre Özden

Salt.

Black Bear Collab

US-based Salt and the famous clothing brand Black Bear have created an exclusive collaborative project consisting of only one style of sunglasses with gold details.

Salt is an independent premium eyewear brand from coastal California that is committed to quality construction and timeless design inspired by effortless beauty. Since its founding in 2006, Salt wants its wearers to have the finest and most comfortable fitting glasses, that is timeless and lasts. The Californian brand, which has unveiled so many different collabration collections to the optical world since its foundation, now launches another high-profile partnership. The partner of Salt Optics this time is Black Bear Brand. The apparel brand, which is known for its exceptional craftsmanship and high quality products, is a perfect fit for Salt. We present the interview with Salt Optics’ Marketing & Sales Manager Brice Gollnisch about his valuable insights into the collaboration between the two US-based brands.

Hello Brice, what are the reasons why collaborations are so important for Salt Optics?
Relationships and connections with people and the highest quality craftsmanship are the values that Salt stands for, and collaboration projects are at the heart of that representation. The fact that we are making connections with people outside the industry is a great way to create unique products that are sometimes very technical, sometimes a little bit outside our Dna. Collaborations encourage us to constantly push our boundaries and strive for more.

What does a collab partner basically have to bring to the table so that you can imagine working together?
Rather than just looking at what a partner can bring to the table, we look more at the end-result we can achieve by working together. If you look back our previous collaborations with Aether, Northsails, Radford and others, whether it’s apparel, automobiles or eyewear, we have always shared the same vision with our partners in terms of quality, technique, expertise and the desire to make the best possible product.

Could you elaborate for our readers on the common values that led Salt and Black Bear to collaborate?
We have long had a deep connection with the Black Bear brand. Like Salt, Black Bear has a passion for heritage and a philosophy that reflects design, manufacturing and a relentless pursuit of excellence. We also share a common value in delivering products that last. Because longevity is the aspiration of every premium brand that wants to endure and build a lasting relationship with its users. And Black Bear and Salt aim to create pieces that will last for generations. We also overlap with Black Bear in visual language. Both Salt and Black Bear focus on timeless designs. Trends are fun but they come and go, right? So if you want your product to last, you need to go beyond trends instead of following them. That’s exactly what Salt and Black Bear are trying to achieve, and while it may seem simple, it’s a lot of work.

Could you tell us about how Salt’s collaboration with Black Bear started?
We worked with Joshua Sirlin, the Creative Director and indeed the mind behind the Black Bear brand, for some time. Already Salt has always been Joshua Sirlin’s personal eyewear brand of choice. The first project we did was a custom Horween Leather case handcrafted in the USA. After this project, as Salt team, we talked to Joshua Sirlin about the possibility of working on a custom eyewear piece. For us, human connection is a priority and the timing was right to work with Black Bear on a custom eyewear model that reflects our sensitivity to premium handcrafted works.

To what extent did Black Bear Brand get involved in the product design?
Josh had a particular style that he liked, so he took aspects that he liked and built on that. Josh Sirlin and his team were involved in the whole process. From the packaging to the smallest detail, it was a true collaboration. Allow me to actually quote Joshua here. “Designing this collaboration with Salt feels like the culmination of a journey, a convergence of two worlds steeped in the pursuit of making the best. These glasses are more than just accessories; they’re an expression of what I love about eyewear.”

In this collaboration project you focused on a single model, Sirlin. Could share the features of the model?
Just like for any other Salt piece of eyewear, we focused on the delicate balance of fit and style. The Sirlin is 100% made in Japan using the highest quality Japanese hardware. We have custom thickness transitions to ensure rigidity, durability and a proper fit. Also, like any other Salt sunglasses, we use 100% polarized optical grade CR-39 lenses offering superior optics. However there are also features that make this frame unique and that we haven’t tried before at Salt. It’s the first time we’ve used precious metals to create custom hardware! We have 24K goldplated hinges and core wires, as well as solid gold functional rivets. We have a custom temple tip etching for enhanced grip and a detectable gold inner skeleton on all 3 colors.

Black Bear Brand is a very masculine brand. Could your collab glasses also appeal to women?
Black Bear Brand is focused primarily on menswear, that is true. However, the exclusive collaboration style we developed together is very unisex. We worked to achieve a sunglass that would fit a wide variety of face shapes and sizes, and the color palette we landed on is very timeless for both men and women.

Source: Spectr

February 2025

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Wholesaler Interview

Varsan Makina

Posted on by Emre Özden

VARSAN MAKİNA

Authentic and Eco-Friendly

Being an exhibitor of Silmo Istanbul Optical Fair strengthened the position of our Root&Steel brand in the sector and paved the way for its international recognition.

Hello Ms. Zeynep Var. As the founder of the Root&Steel brand, could you tell us about how you met the sector?
Hello, I am Fatma Zeynep Var. I completed my undergraduate education in Industrial Design and Interior Architecture, and I am also an Opticianry student. Product design and production has been at every point of my life since my childhood. Our family business, Varsan Makina, has been producing technological solutions for different industrial activities since 1990 under the leadership of my father Hasan Hüsnü Var, the founder. For this reason, my curiosity in design and production was reinforced with my involvement in the production processes at Varsan Makina. The combination of my father’s knowledge and experience with my passion for eyewear design and our R&D researches ,and technology expertise, which have been going on for about 10 years, played an important role in the Root&Steel brand gaining its identity. In the last 1-year period, we have approached our Root&Steel works professionally and institutionally and have been involved in the sector on the way to branding.

Root&Steel is an exciting brand for the Turkish optical industry. Could you share the main features and values of your brand with our readers?
Root&Steel is a brand that set out with the passion to produce elegant and functional eyewear inspired by nature. We put sustainability at the center of our brand philosophy and adopt a production approach that cares about both the present and the future. With the increasing demand for design and production processes with sustainable and environmentally friendly materials not only in our country but also in the global optical industry; we design and produce authentic and timeless eyewear with natural materials such as wood and ram’s horn, which ideally reflect the unique textures offered by nature.  As Varsan Makina, we get excellent results when we combine handcraftsmanship with these natural materials as well as the technologies we specialize in. Combining traditional craftsmanship and modern design with environmentally friendly materials and production processes, Root&Steel goes beyond just offering accessories with its eyewear and offers unique works of art that make its users feel nature. With Root&Steel, we realize our goal of creating a brand that provides added value to Turkey, while continuing to offer timeless and original products inspired by nature to future generations.

How do you realize your goal of ‘authenticity and timelessness’ in design for Root&Steel?
At Root&Steel, we achieve our goal of producing authentic and timeless designs by adding a modern interpretation to retro and vintage looks. Our designs reflect the iconic lines and nostalgic aesthetics of the past while revitalizing these looks with contemporary touches. In this way, our products bring together both the elegance of the past and the dynamics of today. While retro and vintage inspirations define our perspective, we can also say that we focus on design elements that never go out of fashion. The warmth of natural materials inspired by nature and our handmade production process make each pair of Root&Steel eyewear unique and one-of-a-kind. Classic lines and elegant details combine with modern ergonomics and durability to deliver timeless elegance. With this design philosophy, we aim to create an aesthetic that inspires in every era. While our eyewear brings back memories with its retro and vintage look, it also tells stories that touch the future with its natural and original structure.

How do you proceed to expand Root&Steel’s sales network?
Our priority is to meet the right audiences by reflecting the unique spirit of our brand. Through our exclusive store collaborations, we create not only a sales environment for our products but also a quality experience environment. Therefore, we work with stores that are in line with Root&Steel’s identity and prefer the brand spirit. In their stores, we present our products with very special wooden presentation boxes. In this way, we make our sale points feel the value of the brand in every sense and expand this attentive approach to establish a closer bond with our end users. We create the content of each wooden presentation box together with the store manager. Thus, each sale point creates its own sales collection according to its own customer profile and style. In addition, at our sales points, users have the opportunity to choose the texture from our material chart for the models selected from the catalogue and reach our eyewear that are completely personalized and suitable for their own style. All these elements make the Root&Steel experience unique and make our end-users feel special.

Do you follow international fairs and what’re your comments on the contributions of them to the sector?
We follow international fairs closely and believe that these organizations offer really important opportunities. The fairs not only promote brands, but also help us to closely observe the development and innovations of the sector. In particular, they provide the ideal atmosphere to follow current trends and make a comparative analysis with other brands in the sector. We believe that participating in international fairs is a critical step both to promote the Root&Steel brand globally and to establish new business contacts. These events offer great opportunities not only to meet potential business partners but also to introduce the quality and difference of our brand to a wider audience. They are also invaluable for us to learn the latest industry developments and gather information that will shape our future strategies. Learning about innovations from around the world while showcasing our products helps us to keep our brand and product portfolio constantly updated.

As an exhibitor, how would you evaluate the 11th Silmo Istanbul Optical Fair since its inception?
The fact that Silmo Istanbul Optical Fair was held for the 11th time this year shows how strong the fair’s stance in the sector is. Silmo Istanbul has been an important meeting point for both the local and international optical industry since its inception. As one of the exhibitors of Silmo Istanbul Optical Fair, I should mention that the fair played a major role in the promotion of our Root&Steel brand. Silmo istanbul offers a very valuable platform not only to showcase our products, but also to follow the innovations in the sector and develop our brand. This year the fair created an environment where we were able to interact directly with professionals in the industry, showcase our products and establish potential business partnerships. In addition, thanks to the interest and feedback from the visitors who attended this year’s Silmo Istanbul, we once again proved the quality and differentiation of our products. As an growing and developing event every year, Silmo Istanbul is an important show, which motives us strongly. Taking part in Silmo Istanbul as an exhibitor not only strengthened the position of Root&Steel brand in the sector, but also paved the way for its international recognition. By exhibiting at Silmo Istanbul in up coming years, we are planning to present our new and innovative collections that will strengthen our brand position in both national and international optical sector, and to reach out to a wider audience, just like this year.

Thank you very much for this exclusive interview. Finally, could you share your ideas on 4 your eyes and its transition to digital publishing?
First of all, on behalf of the Root&Steel family, I would like to thank the entire 4 your eyes team for this special interview. 4 your eyes Optical Magazine is a very important milestone for the optical industry. Thanks to your digital publications, it has become possible to share developments, innovations and trends in the sector more quickly. At Root&Steel, we see digitalization as both an opportunity and a necessity. Your digitalization offers great opportunities, especially in terms of fast access to information in the sector, reaching wider audiences and increasing interaction. This change has opened up many new opportunities for 4 your eyes to produce different content and offer a more dynamic experience to its readers.

February 2025

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Sales Point

Ottaş Optik

Posted on by Emre Özden

OTTAŞ OPTİK

Driven by Trust and Satisfaction

I believe that the Silmo Istanbul Optical Fair raises industry awareness and strengthens collaborations.

Hello Mr. Hakan. You have been in the sector from an early age. Could you share with our readers how your career was shaped?
My involvement in the optical industry dates back to my middle school years. During this period, I stepped into the sector by working in an optical store and started to gain experience in the sector from a very young age. Throughout my career, I focused on learning innovations in the optical world, understanding customer needs and adopting the best practices in the sector. This early start gave me both professional knowledge and an advantage in providing better service to my customers. Today, I clearly feel the impact of these experiences and my passion for the industry. I aim to offer my customers not only products, but also trust and satisfaction.

We would like to learn about your establishment story? What were your main goals and motivation when opening your store?
Ottaş Optik was founded based on quality, trust and customer satisfaction. My biggest motivation while establishing my store was to sign an initiative that could make a difference in the sector. I aimed to create a unique brand by combining the knowledge and experience I have gained over many years in the optical sector with my vision. Responding to both the health and aesthetic needs of people has been the main purpose of our organization. I believed that it was possible to differentiate in the sector by acting with an innovative and customer-oriented approach. Today, Ottaş Optik continues to be not only a store but also a living space that offers a warm and reliable experience to its customers in line with these goals.

Which optical and sunglasses brands do you sell the most in your store? What are the aspects of these brands that impress your customers?
Among the most preferred high-end brands in our store are global brands such as Burberry, Prada, Versace, Guess and Miu Miu. These luxury brands impress our customers because of their popularity, quality materials, stylish designs and user-friendliness. In addition, their combination of fashionability and durability is also a major factor in their preference. In the more affordable product category, we offer brands such as Osse, Mustang and Zen Milano. These brands appeal to a wide customer base by combining quality designs with affordable prices.

What are the contributions of offering products in various segments and at different price scales to your sales and customer satisfaction?
Yes, we offer a wide range of products for every budget and need in our store. This diversity enables our customers to find the most suitable product for them and increases customer satisfaction. We also appeal to a wider customer base by offering products in different segments. This approach not only increases sales, but also strengthens our customers’ loyalty to our store.

In recent years, interest in designer brands has increased considerably. Do you also feature these brands in your store?
Considering the increasing popularity of designer brands, we offer special collections of such brands in our store. We communicate with our customers one-to-one and try to understand their needs and expectations. We also organize special campaigns for designer brands and offer more attractive options to our customers. Thus, we meet the demands of our customers who seek both quality and aesthetics in the best way possible.

How would you evaluate the advantages and disadvantages when you compare street and shopping mall retailing? What was your choice for Ottaş Optik?
Street stores have the advantage of providing a customer relationship based on intimate and one-to-one communication, while shopping mall stores attract attention with their heavy visitor traffic and modern infrastructure facilities. As Ottaş Optik, we prefer to be located in a street store. Because this location allows us to establish a more personal communication with our customers. At the same time, we can offer a warm atmosphere to our customers by adapting to the neighborhood texture.

Could you tell us about the after-sales services you provide at Ottaş Optik?
Our unwavering sensitivity towards after-sales services ideally reflects the value we give to our customers. From product maintenance to repair services and warranty support, we stand by our customers after sales. In addition, our loyalty programs and regular information campaigns strengthen our customers’ loyalty to us, and we are constantly connecting with them. I would like to emphasize that making them feel that each of them is special is the source of our loyalty-based relationships.

Do you find in-sector training and company briefings sufficient? What do you think needs to be improved in this area?
Although the existing sales and training programs contribute to the sector, I think there is a need for more comprehensive content, especially on digitalization and customer experience management. In this period of rapid technological development, it would be of great benefit if the trainings are presented in a more interactive and innovative way. I also think that practical trainings that will increase the knowledge of those working in the optical sector are also very important and necessary.

Competition among optical stores is increasing day by day. Could you tell us about your approach to this issue?
We adopt a quality and service-oriented approach against price competition. We make a difference with the durability, design and after-sales services we offer to our customers. We also aim to create a sustainable competitive environment in the sector by acting in cooperation and respect with our colleagues.

Do you follow international optical fairs and could you evaluate their contribution to the global optical industry?
Yes, I follow international optical fairs in order to closely observe the sectoral developments taking place around the world. Such events enable us to learn about new technologies and observe global design trends. With the information we gain from such fairs, we are able to offer more innovative and quality products to our customers.

What are your thoughts on the development of Silmo Istanbul Optical Fair, which took place for the 11th time last November, and the values it adds to the sector?
Silmo Istanbul Optical Fair is an organization of great importance for our industry. Silmo Istanbul offers the opportunity to share information and experience with participants from every regions of Turkey and abroad. In addition to offering the opportunity to examine the latest collections of a wide range of brands, Silmo Istanbul enables us to closely follow the innovations and technological developments in the sector. I believe that Silmo Istanbul increases sectoral awareness and strengthens collaborations.

Thank you for this valuable interview. Finally, we would like to learn your views on our magazine, 4 your eyes?
4 your eyes magazine stands out as a medium that keeps the pulse of our industry and offers important content. I think you add value to both professionals and consumers in the sector with the quality content you provide. I would like to thank you for this interview opportunity and wish you continued success.

February 2025

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Interview

Rodenstock

Posted on by Emre Özden

Rodenstock

‘Because Every Eye is Different’

I was really impressed with Silmo Istanbul. The fairground, the quality of the stands and the energy of the event was very high with the presence of all the
leading quality companies.

Hello, Mr. Lucas Gestin. You joined the Rodenstock Group in 2021. Could you share how you started your career in the industry, your role at the company, and what you’ve pursued during this time?
In 2021, I joined Rodenstock after spending a certain amount of time in the optical industry in Asia. I have been drawn by the company’s exceptional commitment to innovation and research & development capabilities. Moving to Munich to be part of such a storied organization was a thrilling opportunity, as Rodenstock consistently brings groundbreaking solutions to the market that enhance vision for individuals around the globe. The company’s motto, “because every eye is different,” resonates deeply with me, reflecting a genuine dedication to tailoring products to meet the unique needs of each patient. Additionally, I am particularly excited about our biometric engineered lenses, which represent a unique offering that elevates the personalized approach Rodenstock champions in this industry. Joining this team not only aligns with my professional aspirations but also fulfills my passion for making a positive impact on people’s lives through better vision. My role in the company is to enable the offer or our products in numerous markets around the world.

German optical expertise and engineering have been synonymous with Rodenstock since 1877. Could you share the company’s enduring core values with our readers?
Rodenstock embraces three enduring core values: trust, innovation and care. Rodenstock builds trust through collaboration, transparency and open-mindedness. We reinforce this trust by delivering consistent, high-quality products and keeping our promises to the end consumer. For us, innovation means striving for excellence and breaking new ground. Through innovation, Rodenstock strives to challenge the status quo and seek new solutions that go beyond current performance. Our last enduring core principle is caring, which for us means fostering a culture of respect, appreciation and responsibility. As an company, we are committed to respecting and treating every individual fairly. The most important goal of our company is to create our products to consistently meet the highest quality and standards in order to offer better vision to the whole world. These values guide Rodenstock’s mission to provide superior visual precision and comfort, and our vision to deliver unique biometrically enhanced vision experiences worldwide.

Through innovations such as the DNEye® Scanner and DNEye® Pro, what contributions has Rodenstock made to the global lens production industry, and what promises does it hold for users?
Rodenstock’s innovations, such as the DNEye® Scanner and DNEye® Pro, have significantly contributed to the global lens production industry by introducing advanced biometric technology to lens manufacturing. Rodenstock’s introduction the concept of Biometric Precision to the optical industry with the development of the DNEye® Scanner. The DNEye® Scanner measures over 7,000 data points of the eye, including its length, curvature, and refractive power. This data enables the creation of biometric lenses tailored to the individual’s unique eye structure, setting a new standard in lens customization. DNEye® Pro, on the other hand, refers a revolution in lens design. Rodenstock uses biometric data to create the DNEye® Pro lenses, which account for factors such as pupil size under various lighting conditions. This approach enhances the precision of lens designs compared to traditional methods. The integration of Rodenstock’s cutting-edge technology into the lens production process has streamlined manufacturing, reduced errors, and ensured consistently high-quality products.

Could you share details about your product portfolio, which you’ve unveiled with the philosophy ‘B.I.G. Vision™ For All’, and how these products differ from previous ones?
Rodenstock’s innovations embody the future of ophthalmic optics with its med-tech approach, combining technology, data analytics, and user-centric design. Our products portfolio serves the demands of all age groups. At this point, I would like to emphasize that in Turkey we offer Impression B.I.G Norm, Multigressive B.I.G Norm and Progressive B.I.G Norm in progressive, near vision and single vision lenses, from the B.I.G. Vision™ product portfolio. The most distinctive feature that distinguishes these products from their predecessors is the Artificial Intelligence Powered lenses in the B.I.G Norm portfolio. This is because it combines AI data analysis in real time with Rodenstock’s own algorithm “Approximate Biometric Eye Model” and conflates it with the user’s prescription to provide the most user-centered design lens. In this way, Rodenstock promises users lenses that are uniquely crafted for their eyes, an unparalleled visual experience and greater satisfaction. In addition, biometric lenses provide users with up to 40% sharper vision, especially in peripheral areas, compared to conventional lenses. They enhance depth perception and improve focus across all distances. B.I.G Norm personalized lenses reduce visual fatigue and ensure better adaptation, even for first-time wearers. They address specific needs like night vision challenges or dynamic viewing in multifocal lenses.

Why have Myopia Management lenses become so popular in recent years? What solutions set Rodenstock apart from other lens manufacturers in this area?
By 2050, it is projected that nearly half of the world’s population will be myopic, making interventions increasingly necessary. This trend is driven by lifestyle changes, increased screen time, reduced outdoor activities, and a deeper understanding of the long-term health risks associated with myopia, such as retinal detachment, glaucoma, and cataracts. Rodenstock’s Unique Solutions in Myopia Management is called MyCon. Rodenstock MyCon are designed to project light onto the retina in a way that controls peripheral defocus, a key factor in slowing myopia progression. This advanced optical design reduces the stimuli for axial elongation of the eye. Studies have demonstrated that the lenses can reduce the progression of myopia by 40%, depending on the treatment protocol. Beyond lenses, Rodenstock promotes a holistic approach, incorporating advice on lifestyle changes (e.g., increased outdoor activities and reduced screen time) to support myopia control. MyCon lenses are lightweight, durable, and available with protective coatings such as blue light filters and UV protection to address modern visual challenges.

Could you tell us about Rodenstock’s projects for 2025 and its global plans for the near future?
After a successful 2024, Rodenstock will continue to work tirelessly to make sure our products and solutions are being accessible around the globe. Rodenstock remains committed to advancing its lens technology. With B.I.G. VISION™ lenses as its flagship lens technology, representing a paradigm shift in lens design by recognizing the unique biometric parameters of each eye, we will not stop here but challenge ourselves to the next level of AI lens evolution! Rodenstock plans to unveil next level B.I.G. Exact™ Sensitive in Mido 2025, the world’s first spectacle lenses optimized for individual visual sensitivity and biometry. It’s the next generation lens of the highly precise B.I.G Exact Lens which is possible with only DNEye® Scanner machine providing the sharpest and unmatched biometric precision. Now with B.I.G. Exact™ Sensitive, Rodenstock have leveraged their extensive knowledge, experience, and data to delve deeper into understanding visual sensitivity which helps your brain & vision coordination to see more of the world. Other technological advancements in diverse areas can also be expected!

With the change in your distributor partnership in Türkiye what innovations and contributions do you aim to bring to the Turkish optical industry and optical stores?
We decided that our best business partner in the new distributor change in Türkiye would be Cemfa Optik. Cemfa, an optical family business, has been manufacturing and importing spectacle lenses in this sector for over 38 years. We saw that they organized really good, detailed trainings for both ophthalmologists and opticians on optics in the name of the profession. Since the team is quite experienced and well-informed, we believed that they would tell our B.I.G Vision products to opticians in the best way possible and all these happend in short time. We have a very good cooperation in Türkiye I hope we will be together with Cemfa for many years. We want to offer more technology, new products and training opportunities to the Turkish optical sector together with Cemfa. Our work on this subject continues without letup.

With your sectoral experience particularly on the Asia-Pacific region, how would you evaluate the current state and near future of the Turkish optical industry?
The Turkish optical market is a developing market. Every year millions of people become presbyopic in this country. The demographic structure of the country is getting older. The rate of using lenses is increasing every year. We believe that Rodenstock lenses deserve a better place in this market. Turkey is geographically very close to Europe. As Rodenstock, we distribute lenses that we produce with superior technology and send them more quickly to Turkey.

You attended the 11th Silmo Istanbul Optical Fair, held in collaboration with Silmo. How would you describe your experience at Silmo Istanbul, its growth over the years, and the value it brings to the industry?
It was my first time at Silmo Istanbul Optical Fair. I was truely impressed by Silmo Istanbul. The fairground, the quality of the stands and the energy of the fair was quite high with the presence of all the leading quality companies in the sector. I believe that it would be very appropriate to organize more events for opticians to show interest in the fair. It is also very important that the fair strengthens the support it has started to give to open sessions and sector trainings. I think that better representation of opticianry students at the fair will be a valuable support for the Turkish optical sector. I wish the Silmo Istanbul team success in the new fairs.

January 2025

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