With its twenty years of experience in the sector, Optik Dünyası has strengthened its position in the colored contact lens market and has succeeded in carrying this experience to the transparent contact lens market, which is also a large market. La’bella Soft Clear transparent contact lenses are designed with MPC Polymer technology. MPC technology stabilizes the humidity throughout the day and provides increased comfort. Increased oxygen delivery is ideal for optimal eye health. The thin edge technology and unique design offers greater stability in the eye for clear and sharp vision. Soft Clear clear contact lenses for correcting myopic and hyperopic visual defects last for three months. The box contains six contact lenses. Produced with La’bella quality, Soft Clear transparent contact lenses offer comfort, comfort and clear vision guarantee to the user. It is offered for sale as myopic and hyperopic with ready stock. Maintaining its usual assertive and customer satisfaction-oriented vision in the field of transparent contact lenses, the company brings an innovative dimension to the sector. La’bella Soft Clear, produced with the latest advanced technology, starts its exciting adventure with its logo, visual presentation and dynamic brand identity.

April 2023

Lacoste presents the new sunglasses selected from the Spring/Summer 2023 advertising campaign. From the tennis court to the streets, the L6004S sunglasses for men perfectly match the typical features of the Active Series collection, which combines sport with fashion. The model’s urban, rectangular shape is paired with square temples. The bold logo of the Active Series establishes the brand identity, which is further accentuated by the matching colored rubber details on the inside of the temple tips. The timeless color palette includes the matte black chosen for the ad campaign, as well as dark grey and matte crystal. Designed for women, the angled rectangular sunglasses L6002S combine performance with fashion-forward style. Part of the Active Series collection and made of injected plastic, this model has a charismatic, sporty-inspired, casual appeal. The temples feature the bold logo of the Aktif series, while the inside of the temple tips feature rubber details in a color matching the logo. Featured in the ad campaign in light gray, the model is also available in transparent gray, matte crystal and classic black.

April 2023

With more than eighty years of experience in optics and vision technologies, Hoya has been awarded the ‘most durable’ and ‘longest lasting’ coating by an independent research company for Hi-Vision LongLife with a 3-year warranty. With Hi-Vision LongLife coating, you can eliminate all disturbing effects on optical lenses, from scratches, dirt and reflections to fingerprints and light reflections. Hoya Hi-Vision LongLife coating, a premium quality multi-layer coating that keeps optical lenses safe, provides excellent performance for many years due to the special combination of layers. This award-winning coating offers durability, scratch resistance, dust and oil repellency, anti-reflective properties, and independent research shows that it is up to thirty percent more scratch resistant and seventy-five percent easier to clean than competitive products.

April 2023

Considered a style icon in the fashion industry, Tom Ford perfectly reflects its brand Dna in its eyewear collections, expressing luxury, glamor and exclusivity in a clear and natural way. The brand’s great attention to detail and excellent quality are the outstanding features that make Tom Ford’s luxury products unique. Combining cutting-edge technology and innovative materials with its signature iconic style, the new magnesium alloy models 5865 and 5866 are ultra-light and comfortable frames with a clean, timeless design that is set to become a must-have for eyewear lovers. The magnesium alloy models are corrosion-resistant, hypoallergenic and low-maintenance, adding elegance to your look while promising optimum comfort. Tom Ford Eyewear designs, combined with the Made-in Italy label, where luxurious and innovative materials are used, create a magnificent collection that defines this season’s iconic models, just like every season.

April 2023

Brilliance, which is the ‘progressive lens with the most superior vision’ developed by Seiko Optik to date, has been produced as a solution to presbyopia, an eye problem especially experienced by people over the age of forty. Seiko Brilliance, which prioritizes the effects of today’s digital world on the eye during the design phase, provides unique near, intermediate and far field vision to the user in daily life with its excellent performance. In addition to the user’s parameters; this high-tech lens, which takes into account the history of optical lens use and personal vision preferences, sets new standards in customized solutions by creating a personalized lens design code. This 4-digit lens design code is available in more than three hundred design variants. Instant adaptation, high customization, enhanced aesthetics, easy transition between distances, unparalleled comfort, reduced ripple and shake effects, and an even wider range of vision are among the highlights of Seiko Brilliance’s innovative technology, providing the wearer with maximum comfort.

April 2023

With the new Lambda Technology, Rodenstock promises sunglass lenses with high precision and optimum contrast power. Most regular sunglasses today reduce light by up to ninety percent. When light is reduced, we experience less detailed vision. Lambda Technology is designed to increase contrast with colors that enhance both depth and detail. Rodenstock’s color contrast index allows us to select the most suitable lens. The colors in Lambda Technology sunglass lenses are finely tuned to optimize contrast. The Rodenstock color contrast index helps to find the sunglass lens color that best suits a person’s needs, using a method that relates to different color perceptions and contrast levels. Contrast is created by reducing the blue light passing through the lens. Due to its short wavelength, most of the scattered light is blue light. Since scattered light carries no visual information, blue light reduces visual acuity. Sunglasses lenses based on Lambda Technology provide sharper vision because they minimize the amount of blue light passing through the lens. In addition, sunglass lenses made with Lambda Technology help to reduce glare in sunny weather by blocking reflected light, thus further improving visual acuity.

April 2023

Produced with Hoya’s proprietary ‘Sensitive Photochromic Technology’, light-sensitive Sensity Original lenses offer an even molecular distribution on the entire lens surface through a microscopic spin coating process. Sensity Original lenses, which can be customized especially for different needs, can be combined with all premium coatings in Hoya’s product range as well as single vision, bifocal and progressive lenses. Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Smart lenses with superior comfort and adapt to intense light, protecting your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. Hoya Sensity Original lenses are available in intense and natural colors. Developed by color experts, Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

March 2023

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens series. Today’s modern and busy lives bring with them vision challenges. The new iD LifeStyle 4 has been updated and developed to respond to these vision challenges. When it comes to eye care, everyone has different needs. That’s why the new iD LifeStyle 4 is available in 3 personalized design variations (Indoor, Urban, Outdoor), allowing users to adapt to their vision needs. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design. The new iD LifeStyle 4 recognizes the right and left eye prescription as separate components, determines the required lens design and calculates the required distribution for each eye accordingly. This results in precise & effortless focusing and better viewing comfort. Crowned with 3D Binocular Vision Technology, the new iD LifeStyle 4 reduces visual distortions by improving horizontal and vertical prism imbalance. This results in a more comfortable view, less distortion and easier focusing in the near & center areas.

March 2023

Providing 100% UV protection, Hoya UV Control coating absorbs UV rays on the front surface and prevents the reflection of UV rays on the back surface. In addition to preventing reflection, Hoya UV Control coating stands out with its antistatic structure that is resistant to scratches, dirt and water. UV is part of daylight and our environment. Unlike normal daylight, UV is invisible, no one knows it exists and the danger is hidden. UVA light (315-400nm) accounts for 95% of total exposure and penetrates deepest into tissues. UVB light (280-315nm) is partially absorbed by the cornea with a small proportion reaching the lens of the eye. UVC light (200 -280nm) and UV Vacuum (<200nm) are absorbed by the ozone layer and do not reach the earth’s surface. In everyday life, there are natural UV sources from the sun as well as artificial sources. UV rays, which trigger many acute or chronic diseases such as photokeratitis, retinopathy, cataracts and corneal diseases with prolonged exposure, are taken under control with Hoya’s premium anti-reflective coating UV Control coating.

March 2023