Assertive and Lightweight Models from Modo

Reflecting a perfect blend of New York’s dynamic spirit, Italy’s love of design and Scandinavian minimalism in its designs, Modo presents its new models specially prepared for the 2023 Spring/Summer season. Since 1990, the brand, which has become synonymous with aesthetic appearance and functional comfort for eyewear lovers, offers original and contemporary designs with its mastery of titanium, optimum functionality and subtle style details. The brand’s new designs strengthen Modo’s place among the favorites. In Modo’s new Spring/Summer 2023 collection, the 4116 model offers the highest level of comfort to the user with its beta titanium frame weighing only 6.8 grams and 0.6 mm thick. The model in the Paper-Thin Titanium collection adapts perfectly to your face shape and offers a wide range of colors as well as lightness and perfect proportions thanks to TR 90 Ultra Polyamide applied on beta titanium.

April 2023

Xperio Polarized Lenses Provide Comfort

Light can reflect off water, glass, grass and metallic surfaces. Excessive exposure to sunlight and reflections causes eye strain and discomfort. Reflection also increases the risk of accidents as it slows down reaction time when driving. Therefore, Xperio lenses are also important for our safety while driving. Xperio® polarized lenses block dazzling glare for greater viewing comfort, excellent clarity of vision, shorter reaction time and high performance in whatever activity you are doing. Xperio® polarized lenses offer better protection and more comfort than tinted sun lenses.

Benefits of Xperio polarized lenses:

  • Reduction of reflection
  • 100% UVA/UVB protection
  • Enhanced natural colors
  • Unparalleled clarity of vision
  • Reducing bright light
  • Better contrast

Ideal for all activities in the sun, in any environment, in any situation and in any season. All Xperio® polarized sun lenses with Crizal® Sun UV coating and E-SPF 50 protection provide maximum protection against harmful UV rays from the front and back. Environmental colors distorted by reflections are filtered out. Xperio polarized lenses are available in three color options: coffee, smoked and green.

April 2023

Karl Lagerfeld Launches New Line

Karl Lagerfeld unveiled his sunglasses collection for the Spring/Summer 2023 season. The new collection celebrates the designer’s iconic aesthetic and distinctive creativity. The models in the collection feature silhouettes balanced with innovation and functionality, complemented by elegant details that give them a touch of luxury. In addition, the new models are made from lightweight, plant-based resin, as part of the brand’s commitment to a more sustainable future. The KL6101S model in the collection is available in black, green, blue, sky blue, orange and crystal. Designed to be genderless and ideally self-expressive, the sunglasses feature a square frame with a contrasting color along the front edge. Made from plant-based resin, they are adorned with the Karl Lagerfeld logo and brand identity on the side stems. The Spring/Summer 2023 collection by Karl Lagerfeld is available at selected sun and optical retailers, specialty stores, Karl Lagerfeld boutiques and the brand’s website.

April 2023

Ferragamo is Ready for Summer

Ferragamo presents its new Spring/Summer 2023 collection inspired by the brand’s vision of timeless elegance. Distinguished by their style and poise, the uniquely expressive models are designed in unexpected ways as a tribute to Ferragamo’s superior craftsmanship, characterized by sophisticated embellishments and glossy finishes. The Gancini detail, a timeless emblem of elegance, distinguishes the striking silhouettes for women, while the minimal sunglasses for men are enriched with leather inserts. Classic monochromes and vibrant colors are featured in the color palette with a unique interplay of the old and the modern.  Crafted in premium acetate, the women’s oval sunglasses SF1082S have a face-hugging silhouette embellished with a gold-tone metal oversized Gancini hinge. Matching colored lenses complete the glamorous look of the black, dark tortoise, blue and red options. The rectangular sunglasses for men, SF303SL, feature a lightweight metal frame with leather inserts on the front and Ferragamo’s signature Ferragamo signature on the thin stems. Available in monochrome, gradient or mirrored, the lenses are in the same tone as the acetate stem tips. Available in dark ruthenium/white leather, silver/octane blue, gold/dark green and all black.

April 2023

Athletic Performance With Impavid Active

Prada Linea Rossa presents Impavid Active, a collection of aerodynamic frames designed to deliver athletic performance under extreme conditions. A modern aesthetic and high performance come together in face-hugging silhouettes that reflect the brand’s style standards, enhanced by the dynamic lines of the perforated temples and innovative and modern ventilation details on the lenses. Thanks to the choice of quality materials, a wide range of lens options and technical research carried out before the frames were designed, the new eyewear perfectly adapts to all face shapes for superior performance even under the most extreme conditions. The SPS01Y features a wide ultra-modern front with cylindrical lenses and an innovative top visor with a special ventilation system designed for superior athletic performance even under the most extreme conditions. The water-resistant lenses are available in matte black/neon yellow, matte black and white. The rectangular SPS02Y is a reinterpretation of the perforated temple design, combining modern aesthetics with high performance. It is available in matte black/blue, matte black/neon yellow, matte black and white. The lenses are also available in two adjustable versions, blue/purple and orange.

April 2023

Oakley Promises High Performance

Castel, Oakley®’s newest High Wrap frame, is characterized by its comfortable design. Castel features a lightweight yet durable O-Matter™ frame and a three-point design for comfort. The model’s elliptical logo, accompanied by Prizm™ Lens Technology designed to enhance color and contrast, provides a sporty and stylish look. Oakley® Sutro Ti combines classic sophistication with modern style. Distinguished by its striking cylindrical lens shape and ultra-lightweight design, Sutro Ti is made from premium titanium. The model’s Unobtainium® ear plugs and adjustable nose pad provide a non-slip grip for top performance. Oakley® Kaast is the first dual-lens sunglasses made possible by the brand’s design innovation PhysioMorphic Geometry technology. The O Matter™ frame material adjusts for an optimal fit, while the 3-point fit ensures all-day comfort. Prizm™ Lens Technology enhances color and contrast, making them suitable for high-end performance. Contrail Ti, a titanium-framed version of Contrail, the brand’s pilot-inspired sunglasses, features ultra-light titanium materials that balance weight and function with premium aesthetics. Unobtainium® technology balances non-slip grip and comfort, while adjustable transparent nose pads help ensure a perfect fit.

April 2023

Sustainable Choice With Emporio Armani

Emporio Armani’s sense of responsibility continues with its sustainable eyewear selection for the new season. Made from bio acetate, a material composed of at least fifty percent organic content, and presented in a special packaging made from recycled polyester, the two sun models prove the brand’s focus on protecting the environment. The uniquely dynamic and metropolitan design for men and women features strong lines with pronounced angles, softened by transparent colors that allow to see the structure of the temples. EA4186 is a men’s sunglass made of bio acetate on the front and temples, with large square lenses and the Armani Sustainability Values logo on the inside. The model has visible metal temples. This model is available in transparent red with brown lenses or transparent green in the same color as the lenses. EA4187 is a sunglasses for women with distinct geometric lines. Made of transparent bio acetate, through which the metal body of the temples can be seen, the Armani Sustainability Values logo is printed on the inside. The design is available in transparent brown with light brown lenses or transparent grey, the same color as the lenses.

April 2023

Easy Adaptation with Sensity Original

Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Superior comfort and smart lenses that adapt to intense light protect your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. With Hoya Sensity Original, no matter what the weather is like, your lenses quickly adapt to your environment thanks to Stabillight Technology. With high performance despite different climatic conditions, your eyes are protected wherever you are. Hoya Sensity lenses have intense and natural color options. Developed by color experts, Hoya Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

April 2023

No Reflection with Hoya Polarized Lenses

Hoya Polarized lenses effectively block reflections and eliminate uncomfortable glare from the sun while enhancing contrast and providing better viewing comfort outdoors. Light travels in many directions, but when it reflects off shiny surfaces such as wet roads, cars, windows, snow or water, polarization occurs. This causes unpleasant glare and reduces vision. To avoid such situations, polarized lenses are the right solution for sunlight anytime and anywhere. Polarized lenses are perfect for users who want to avoid discomfort caused by glare. Especially those who drive, engage in outdoor sports or just like to spend time outdoors will enjoy the advantages of Hoya Polarized lenses. Hoya has developed Polarized lenses for travelers, drivers, people who enjoy water and winter sports, people with light-sensitive eyes and those who are sensitive to glare, as well as fashionistas.

April 2023

iD LifeStyle 4’s Design Revamped

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens line. Hoya iD LifeStyle 4 has been updated and improved to respond to the vision challenges of modern, busy daily life. With a special design tailored to the lifestyles of various presbyopic patients, Hoya iD LifeStyle 4 enables easy adaptation for eyeglass wearers and personalization according to their vision needs. Everyone has different needs when it comes to eye health. That’s why Hoya created iD LifeStyle 4 based on these different vision needs. With three personalized design variations (Indoor, Urban, Outdoor), it makes it possible to customize according to the vision needs of end users. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design for their patients. Hoya iD LifeStyle 4 is equipped with 3D Binocular Vision in addition to the superior technologies already included in the previous generation of optical lenses with Binocular Harmonization Technology and Binocular Eye Model Technology. Developed for easier switching between far and near vision distances, 3D Binocular Vision enables easier adaptation and therefore greater user satisfaction.

April 2023