Hoya pushes the limits in the field of photochromic lens with Sensity 2. Sensity Family, produced with Stabilight Technology that provides stable performance in different climates and seasons, brings a brand new interpretation to photochromic lenses. Sensity Shine, which puts photochromic lenses back on the fashion agenda with its stylish mirrored design with three different color alternatives, and Sensity Dark, which quickly changes color according to the intensity of the light and darkens 35% faster than its competitors, meet more needs. Sensity lenses, which quickly adapt to the environment and undertake two functions with a single pair of glasses, bring great convenience and solution to the necessity of changing glasses during indoor and outdoor transitions, especially in summer. Promising consistent performance in all climates, regions and weather conditions with a single lens, Hoya Sensity lenses not only darken at category-3 sunglass level, but also quickly return to full clarity as soon as the light intensity decreases. Keeping UV protection constant during rapid transitions, Sensity lenses provide advanced sun protection and maximum user comfort. Avoiding glare without compromising contrast or color perception, the lenses offer three dark natural color alternatives – coffee, smoked and green – developed by color experts.

Mayıs 2023

The Tom Ford Eyewear Spring/Summer 2023 collection features an impressive range of designs. The new collection features a striking variety of modern and vintage-inspired styles that set a new standard for luxury fashion. The Ryder-02 sunglasses and FT5872-B optical frame are elegantly designed with unexpected lines and thickness and vintage inspiration. In designs where function is as important as style, optical frames increase the visual comfort of the wearer with lenses made with Blue Block technology, which reduces eye fatigue caused by prolonged exposure to digital devices. As always, Tom Ford Eyewear combines successful and good design with excellent craftsmanship made in Italy. Luxurious materials and the characteristic “T” logo continue to bring an exclusive touch to even the most extravagant shapes. Be sure to check out the new Tom Ford models that promise effortless elegance and optimum functionality.

Mayıs 2023

Offering progressive lenses with a much finer-tuned inner surface for better adaptation to individual prescriptions and better fields of vision, Seiko Emblem XtraWide offers both a slimmer and aesthetically elegant look and a monolithic and natural viewing experience. Made from flat, high-index organic material, Seiko Emblem XtraWide also enhances wearing comfort with thinner, lighter frames. Thanks to the CCCS (Concave Convex Combination Slim) technology on its inner surface, it can achieve levels of thinness and superior flexibility. Using a better design approach and measurement calculations, Seiko Emblem XtraWide promises a natural, smooth, dynamic visual performance. Its aspherical design maximizes the width of the adjusted near field of view and optimizes binocular vision.

Mayıs 2023

Perfectly matched to the special needs of children, Hoya PNX Kids Lenses provide sharp vision, impact resistance, UV protection and wearing comfort. Instead of standard glasses, which can be heavy and uncomfortable for children, the thin and ultra-light Hoya PNX Kids Lenses make children forget they are wearing glasses. Hoya PNX Kids Lenses offer unmatched image clarity for children to see more precisely and in detail, and are equipped with anti-refle applications that significantly reduce glare. PNX Kids Lenses are finished with Hi-Vision LongLife coating for extra scratch resistance to adapt to the active world of children. Hoya knows very well that vulnerable and sensitive eyes need protection from harmful UV rays just like the skin needs sunscreen to prevent sunburn and continues its researches in this direction; Hoya has produced Hoya PNX Kids Lenses based on the idea that eighty percent of a person’s total lifetime UV exposure occurs until the age of 18 according to researches.

Mayıs 2023

J.F. Rey presents Enigma, its new collection for men. A new, unique and highly successful version of the iconic Double Combi concept, Enigma features a mix of metal and acetate hybrid shapes that showcase both technical sophistication and creative richness. The innovative collection represents a sophisticated design approach that exudes a subtle masculinity and enigmatic charm. Meticulous assembly, signature graphic details and tone-on-tone compositions contribute to the ultimate aesthetic perfection. Overall, Enigma reveals the modern, elegant, yet simple and discreet side of the J.F. Rey man. The designs in Enigma are centered around the metal lining on the front and the temples, which provides a flexible structure that keeps the lenses stable within the acetate rims. With a tone-on-tone aesthetic on metal and acetate, J.F. Rey offers a range of exclusive color schemes that are both subtle and sophisticated. Blurred and textured materials such as horn and marble effects blend harmoniously with elegant combinations such as soft gray/midnight blue or beetle green/camel.

Mayıs 2023

French Morel, in collaboration with Divel Italia, presents two new sunglasses focused on comfort and protection. Morel combines trends and technique in an ideal way by including original and modern touches as well as comfort and elegance in its new sunglasses, where Morel shows its expertise in every step of the design process. For the new sunglasses, Morel works with the best partners, such as Divel Italia, to source high quality category 3 sun lenses with polarized, anti-reflective inserts. One of Morel’s new sunglasses, 80088A, in 100% acetate, is a women’s model with a generous shape that reflects a soft mix of colors. The temples of the design are thick and comfortable. The model is made of translucent pink and black acetate flakes, like flower petals that gracefully descend on intense, contrasting black. The brand’s new sunglasses for men, 80019A, with a retro look and a bold color palette, promise comfort thanks to the screwless and solderless flexible hinge that equips the temples.

Mayıs 2023

Hoya Nulux iDentity V+, Hoya’s customized single vision lens that takes into account individual lens usage parameters, offers sharp, natural and clear vision in all directions and appeals to users with modern and dynamic lifestyles. In addition to its aesthetic appearance and high vision performance, the Nulux EP, which belongs to the Hoya Nulux family, allows the eyes to appear at their natural size with its completely thin and flat structure. Featuring dual-surface aspheric processing with FreeForm technology, Nulux EP gives the user an aesthetic appearance with its low curved structure, lower center and edge thickness. At the same time, Nulux EP offers better vision perception in the center of the lens and good vision performance towards the peripheral areas.

Mayıs 2023

Specially designed to capture fast-changing trends, the new Vogue Eyewear Core collection brings the runway to the street with a creative attitude, revealing the different faces of fashion. Whether the focus is on new talent or iconic designs, the new collection features a piece of every style. The new eye-catching sunglasses collection is perfectly matched with knitted patterns and color combinations that enliven their striking shapes. You can make the style you want irresistible with model 0VO5480S, which can be the diva of daily style with its light vintage air. In addition to the stylish colors of the season such as gray, dark blue and burgundy; you can easily complement any style with classic colors such as black and dark brown. With its lightweight and striking cat-eye shaped frame, this model attracts attention with its wide temples, where you can see a new interpretation of the iconic Vogue Eyewear knit pattern. Reinterpreting Vogue Eyewear’s signature motif with a modern twist, the 0VO5481S sunglasses with their new soft knit patterned temples and bold lines add a unique, iconic flair to any style. Paired with gradient and fleece lenses, the frames are available in all the season’s favorites, including dark green, light gray and burgundy.

Mayıs 2023

Designed with the effects of today’s digital world on the eye in mind, Seiko Brilliance provides unparalleled near, intermediate and far field vision in daily life with its excellent performance. In addition to the wearer’s parameters, this high-tech lens also takes into account the wearer’s optical lens usage history and personal vision preferences, creating a personalized lens design code and setting new standards in customized solutions. This 4-digit lens design code is available in more than three hundred design variants. Instant adaptation, high customization, enhanced aesthetics, easy transition between distances, unparalleled comfort, reduced ripple and shake effect, and an even wider range of vision are among the highlights of Seiko Brilliance’s innovative technology, providing the wearer with maximum comfort. The Brilliance is a remarkable combination of innovative technologies such as Twineye 360° Modulation Technology, Intelligent Magnification Control, Digital Zoom Equalizer, Balance Zone Technology and Personal Design Selector, which takes into account the wearer’s optical lens usage history and personal vision preferences.

Mayıs 2023