A Unique Design Approach from Motivum

Motivum continues its new production activities without interruption with its unique and sustainable patented models. The quality, different and comfortable frames needed by the industry were brought to Turkey with the assurance of Potential Optical. MOT8050 Series consists of clear lines and an aesthetic structure. Its patented technological details are beautifully rendered from various angles. Polarized lenses protect your eyes and provide comfortable and clear vision. Weldless one-piece first class German steel technology, titanium B durability and innovative technology with patented hinges continues to attract attention with its sunglasses collection. In addition to being elegant, stylish and striking, it keeps the quality at the highest level in the models it has diversified considering your health and comfort. The lightness of the materials used and the flexibility of the frame prevent the feeling of the weight that may occur during use. Motivum has managed to attract the attention of free-spirited characters with its minimalist designs and a masterful sense of fashion. The collection, which has a stylistic appeal, appeals to many styles with its color range. The collection offers the best comfort while keeping the health and elegance of its users at the highest level in a fast lifestyle.

January 2023

Otis X Jamie Thomas Joint Series Launched

Otis Eyewear and skateboard legend Jamie Thomas reiterated their collaboration to unveil a brand new sunglasses collection. This collection, called Overkill, is fueled by Jamie Thomas’ passion for skateboarding, energy and dedication to excellence. Released after the intense interest of the first collection of all-black eyeglasses, this new collection turns the scenario upside down with its frosted, flat crystal frames. Each eyewear in the Overkill collection features signature details designed by Jamie Thomas, as well as a custom-made packaging with a bandana, pin and hard case. Among the styles that stand out in the collection are the retro-inspired Summer of 67, the big and bold Panorama, and the favorite Omar. The Overkill collection is available both online and retailers.

January 2023

Prada Symbole Features Men’s Models

The models in Prada’s 2022-2023 Fall/Winter men’s sunglasses collection express structured modernism where a minimal design is combined with modern elements. Thick profiles meet sharp geometries in the new Prada Symbole collection for men. There is a special metal plate bearing Prada’s iconic triangle logo on the two-color large-size handles, which are enriched with contrasting colors. The designs in the luxury brand’s new eyewear collection emphasize the functionality of classic shapes with new neck forms. Acetate frame 0PR 10ZS in Prada Symbole collection has a modern model square form enriched with thick profiles. The two-tone oversized handles carry a special metal plate with the brand’s iconic triangular logo. Baltic Marble takes its place among the leading pieces of the collection with its classic black and tortoise shell alternatives as well as black-yellow marble and black etruscan marble colors. The new sunglasses model 0PR 09ZS, which stands out with its thick angular profiles and has a modern rectangular acetate frame, is an ideal alternative for men who prefer assertive models this season. The model, which has two-tone oversized handles, is available in timeless black, tortoiseshell and talc color options, in addition to the new black etruscan marble and black-yellow marble colors.

January 2023

Silmo Academy Award Found its Winner

Aiming to support optics industry professionals in their pursuit of excellence, Silmo Academy announced that it has determined the project worthy of an award based on the research done in the field. Taking place in Silmo Paris, one of the largest optical fairs in the world and whose 2022 edition was held between September 23 and 26, Silmo Academy announced this year’s winner and project. Denis Sheynikhovich from the Institut de la Vision, selected by the Scientific Council, was awarded a 10,000 Euro prize money to invest in his research. This study titled “The effect of visual aging on mobility in a real environment” carried out at the SNCF train station is about improving visual information supports for older people. Silmo Academy has been awarding a research project in optics and vision science every year since 2016.

January 2023

Hally & Son Keeps the Retro Groove Going

The famous Italian brand Hally & Son, which creates its collections inspired by the drawings of an eyeglass master who lived in Italy in the 1959’s, is getting ready to surprise eyeglass users with its new models in its 2023 collection. Going beyond its usual masculine and unisex line; Hally & Son, which came out with an extraordinary, colorful and fun collection this year, offers dazzling alternatives for retro-loving fashionistas with its concept models called “For Ladies Only”. Emphasizing the power of elegance, beauty and femininity, the models were designed with today’s modern lines inspired by the names of 8 divas that inspired the past and the magnificence of the period. From Katharine Hepburn to Audrey Hepburn, Sophia Loren to Diana Ross, the models of the special collection spanning from the fifties to the seventies will be admired by vintage lovers and firm followers of the brand. Aiming to be the choice of elegant but above all tasteful people, the Hally and Son collections do not become a prisoner of fashion while paying attention to trends. The brand is the choice of people who follow the trends but do not allow them to be distorted by trends and fashion.

January 2023

Protect from UV Light with 1.60 AS SRB-UV

Those who spend two or more hours a day in front of digital screens may experience fatigued and dry eyes, blurred vision, headaches, neck and back pain, as well as macular degeneration, pterygium conjunctival degeneration. Seiko 1.60 AS SuperResistantBlue-UV coating while blocking harmful wavelengths of blue and violet light; It protects the eyes against the harmful effects of UV light, both indoors and outdoors. With today’s conditions constantly changing, we are exposed to digital devices for much longer hours. Seiko 1.60 AS SuperResistantBlue-UV provides excellent protection against ocular and extraocular disorders that occur in people who spend two or more hours a day in front of digital screens, and supports users to have a sensitive and comfortable vision. Seiko 1.60 AS SuperResistantBlue-UV, with its spherical center structure, offers excellent vision by providing 360° protection against the irritating glare and harmful effects of UV light. With its superior viewing quality and wide viewing angle, Seiko 1.60 AS SRB-UV promises a long-lasting enjoyment of use thanks to its scratch-resistant structure.

January 2023

Better Interior View with Seiko Indoor

Seiko Indoor is built to provide better indoor vision at close and medium distance with an extra-wide field of view. Its design supports a natural comfortable head and neck position, reducing neck and back pain. Seiko Optik offers the best vision on and off the screen, as well as clear visual acuity, with its digital display and ‘Indoor PC’ and ‘Indoor 100/ 200’ products, which it has specially designed to provide better indoor vision in the near-middle distance. The special design of the Seiko Indoor PC provides a very wide field of near and intermediate vision, allowing comfortable eye movement between the screen and the keyboard. The Seiko Indoor 100 provides a comfortable near and intermediate field of view, allowing the user to focus on their activities for about 1m. Perfect for face-to-face, close interpersonal situations that make the user feel visually connected. With the Seiko ‘Indoor 200’, users can not only see those at close ranges most clearly, but also at medium distances up to four meters clearly and comfortably.

January 2023

Superior Protection with Crizal Rock

Crizal Rock lenses liberate eyeglass wearers to live their lives however they want. Crizal Rock takes two of the features that the antireflective coating industry has to compromise on to the highest level of performance: Offering scratch and stain resistance, the unique High-Resistance Technology is a combination of certain oxides known to increase resistance to dust, scratches and heat. The top layer on Crizal Rock creates an extra layer for stain resistance. Each oxide, whose chemical properties are carefully determined and used in the right amount, ensures that the coating achieves the highest performance standards, making it possible for Crizal Rock to be the only coating ‘simultaneously’ has the highest scratch and stain resistance. This coating also features other high performances with qualities such as minimum reflection, maximum UV protection, water and dust repellent. As a result of the durability tests applied to the coating; Three times more scratch resistance than previous Crizal products, the easiest to clean glass, significantly higher scratch resistance than previous generation crizal coatings after use, no scratches or damage to the tested glasses. Crizal goes beyond providing clear vision. Crizal makes life easier for its users.

January 2023