Hoya Polarized lenses effectively block reflections and eliminate uncomfortable glare from the sun while increasing contrast and providing better viewing comfort outdoors. Light travels in many directions, but polarization occurs when it reflects off shiny surfaces such as wet roads, cars, windows, snow or water. This causes unpleasant glare and reduces vision. To avoid such situations, polarized lenses are the right solution for sunlight anytime and anywhere. Polarized lenses are perfect for users who want to avoid discomfort caused by glare. Especially those who drive, play outdoor sports or just like to spend time outdoors will enjoy the advantages of Hoya Polarized lenses. We recommend Hoya Polarized lenses for travelers, drivers, people who enjoy water and winter sports, people with light-sensitive eyes and those who are sensitive to glare, as well as fashionistas.

August 2024

In order for our eyes to function, we need blue light from the sun. While this blue light in the sun is important for the reaction of our pupils, the blue light we receive from digital devices represents the ‘bad’ kind of blue light because its energy level is very high. On average, we spend 8-10 hours a day looking at screens. Being constantly connected means prolonged exposure to blue light from digital devices. Prolonged exposure to blue light can cause side effects such as headaches, blurred vision and tired eyes. Hoya BlueControl, developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, allows to make the use of digital devices safe.

August 2024

Mooshu brand, which meets its users with the assurance of Gülce Optik and announced that it has almost completed the preparations for the 2024-2025 Fall/Winter collection, is preparing for the presentation of horn and metal glasses. Mooshu will first present its new collection to its customers at the Silmo Paris fair in September. The brand, which maintains its ecological brand image by using recyclable acetate, says that it always prioritizes comfort and quality while defining its products, but will never give up the colorful, vintage and timeless lines in its soul. In this collection, the Mooshu brand again updates its own graphics in its classic models, and thanks to its innovative perspective in its new designs, it aims at the standards of world brands. Aiming to improve its production systems and innovate its products with this development, the company’s R&D studies provide the brand with design superiority in the sector.

August 2024

As a brand offered by Efor Optik, Pull and Bear glasses offer originality and elegance to fashionistas. These glasses stand out as a brand that closely follows the trends of each season and attracts attention with its innovative designs. Pull and Bear is also appreciated for its collections that reflect youthful energy. In addition to aesthetic elegance, Pull and Bear glasses also offer functionality and comfort to their users. The elegant combination of acetate and metal in Pull and Bear glasses gives them a modern look. In this way, young people have the opportunity to express their personal style. Pull and Bear, which combines quality, aesthetics and youth spirit, is offered as an ideal option with Efor Optik guarantee for those who want to stand out in the fashion world.

August 2024

Numbered production started for Mood colored contact lenses. Numbered Mood 3-month contact lenses are on sale. Arma Lens’s new three-month collection Mood series, numbered from -0.50 to – 6.00, is ready in stocks as of July. The Mood series consists of 14 different colors with Arma Lens’ superior quality and naturalness features with a real three-month lifetime. Mood contact lenses, which are specifically stated to have a 3-month lifespan on the stylish box, also have a special contact lens container inside the box. Mood colored contact lenses have very natural colors in the Pixar collection with moire-free design and Star collection with moire design. With a diameter of 14.2 mm and a basic curve of 8.6, the lenses provide a perfect feeling of naturalness and comfort in almost every eye. You can contact the company to become one of the exclusive dealers of Arma Lens, which offers a lucrative cooperation to optical stores with quality products and a price policy far from competition.

August 2024

Offering unique designs to everyone who wants to be stylish and elegant with its Belmond and Quantum brands in the eyewear industry, Arıkan Group is also the distributor of prestigious brands such as Slazenger and Lee Cooper. Arıkan Group, which stands out with its quality workmanship and innovative designs in eyewear production, reinforces its leading position in the sector by setting summer trends. In August, when you will catch the trend with bone-rimmed sunglasses, Arıkan Group offers eyewear designs that are indicative of style and elegance to anyone who wishes. You can reflect your style as you wish this summer with Slazenger, which reflects the dynamism of its sporty spirit in its designs, Quantum, which stands out with its stylish and high quality product range, Belmond, which attracts attention with its elegant designs equipped with fine details, and Lee Cooper glasses that reveal its youthful spirit with its vibrant colors. Quantum continues to attract attention with its models designed for those who want to make a difference. Bone-rimmed sunglasses combine a timeless sense of style with modern details, adding elegance to your style in the summer season. You can renew your style with these eye-catching models. The name of feminine elegance Belmond’s indispensable and iconic bone frame sunglasses draw attention with their feminine details and elegant designs. Offering the perfect combination of elegance and comfort, these glasses are an ideal choice for women looking for aesthetics and luxury. Made from quality materials, Belmond sunglasses make every moment special by protecting your eye health and offering a unique style. The pinnacle of sporty elegance Slazenger’s wide range of products offers options for every taste and need. Blending colorful, sporty and energetic designs, the brand offers both durable and comfortable use with the quality acetate material used in its glasses. It allows you to reflect your style in the best way while protecting your eye health. You will keep up with the lively tempo of summer with Slazenger’s sunglasses that reflect its sporty spirit in its colorful frames and lenses. Young spirited and modern Lee Cooper’s bone frame sunglasses are designed for young spirited individuals. Attracting attention with their colorful and energetic frames, these glasses add a modern touch to every moment of everyday life.

August 2024

Safilo Group and Marc Jacobs announce the early renewal of their multi-year global licensing agreement for Marc Jacobs branded eyewear until December 2031. “Since the beginning of our partnership in 2004 we have collaborated profitably to make Marc Jacobs an iconic landmark within the eyewear category, offering unique and highly distinctive models in every collection. During these 20 years the brand has grown to become one of the most emblematic brands of Safilo’s contemporary and premium offering, with a strong global appeal for both men and women, and with still many new opportunities for growth in its core US market as well as worldwide,” said Angelo Trocchia, Ceo of Safilo Group. Marc Jacobs International Ceo, Eric Marechalle, states: “We look forward to the continued success of our partnership with Safilo. Working together to further the unique Marc Jacobs vision to the eyewear category, through new and exciting global opportunities remains our key objective.”

May 2024

Mykita’s Decades collection is growing with the styles that are a mix of vintage and modern aesthetics with contemporary silhouettes and opulent design details. New arrivals to the Decades collection play with surface and depth. The first concept translates the look of solid acetate styles into Mykita’s stainless steel construction for a bold, modern expression. The second concept takes the acetate rings design to the next level with sculptural acetate rims fitted into a stainless steel frame. The added material gives the glasses greater depth and creates a luxurious mix of materials and surfaces. Sunglasses Norfolk and Mott present a squarish silhouette with plenty of surface area, all hand-lacquered in dark matt, solid colours, and an eye-catching shade of light blue. Retro shades Pearl and Monroe stand out with their rounded silhouette and fine surface detailing. Sunglasses Leeland and Gia both feature a polygonal panto shape and sculptural acetate rings paired with Mykita’s attention- grabbing new split temple design. The effect of glossy metallics mixing with mottled acetates is a rich, ornamental look and feel.

May 2024

Modo Eyewear introduces nine brand new frame shapes, accompanied by three exquisite new sun designs. Additionally, the collection introduces captivating new colors for each of the four valued designs from the previous season. New colors in line with the seasonal palette for the optical styles include green, light purple, and peach. For the suns introduced, color options include classic black and tortoise, as well as tones of green, pink and lavender. As with other Modo suns, the three new styles feature the signature advanced HCD polarized lenses. The frames ensure durability and comfort with fronts and temples crafted using HD Acetate, along with the 5-barrel riveted hinge and over-molded screws. Further enhancing the retro feel of the styles, each design also showcases a keyhole bridge, a custom metal wire core with engraved vertical lines both internally and externally, a raised metal square logo on the temple tips, and a distinctive 45° angle endpiece. The acetate frames in the collection feature fronts and temples made of HD Acetate.

May 2024

Carbon-negative eyewear brand Eco Eyewear presents a new bio-based collection for the Spring/Summer 2024 season. With eight new styles and an equal amount of matching magnetic sun clips, there is a sustainable option for everyone. Of the five women’s styles introduced in the collection, one of the standout pieces is the Marigold, an angular design with a strong presence. This chic, soft hexagonal shape with a slight cat-eye corner adds a playful touch to any outfit. Flora, a more rounded interpretation of the cat’s eye that is as elegant as it is eye-catching, is also one of the collection’s showstoppers. For men, the new bio-based collection offers a total of three new rectangular options that are as striking as they are eco-friendly. Inspired by the 60s, Heath features a thicker square frame with a straight brow line that exudes confidence. For a lasting impression, men can try Elm, a classic square design with a thicker frame.

May 2024