Ovvo introduces six new, creatively designed styles in its Surgical Steel & Titanium Collection, showcasing vibrant colors and unique shapes, for the fall season. These new designs explore the balance between aesthetics and craftsmanship, presenting a softer take on Ovvo’s signature blend of surgical steel and titanium. Inspired by the season’s shifting colors, the collection incorporates warm, earthy tones. Every frame is meticulously crafted to highlight the versatility of the composite materials, offering lightweight strength, a comfortable fit, and timeless durability.

November 2024

Ørgreen Optics, sadelik ve işlevi son teknoloji tasarımla harmanlayan beş benzersiz stilden oluşan yeni Acetate Cut kapsül koleksiyonunu tanıttı. İkonik titanyum koleksiyonundan ilham alan Ørgreen, çağdaş gözlüklerde yeni bir standart yaratmak için tek renkli asetat ön yüzleri hafif titanyum şakaklarla birleştiriyor. Yüksek yoğunluklu asetattan üretilen çerçeveler ultra ince ve sağlamdır, keskin bir şekilde tanımlanmış kenarlara ve genel kalitelerini artıran cilalı bir yüzeye sahiptir. Bu yeni koleksiyonla Ørgreen gözlük sınırlarını zorlamaya devam ediyor.

Kasım 2024

Oakley has just unveiled its new Born to Rewild collection. The new collection brings elements of nature closer with its new Plantris Eyewear, designed with matte trans fern/matte dark brush finish with Prizm Tungsten lenses – inspired by biomimicry and organic shapes. Meanwhile, the high-wrap dual lens design is an evolution of early Aughts eyewear adapted for maximum function and comfort. The collection also includes a new Latitude Flex Vest, part of a highly technical outerwear line influenced by movement.

November 2024

Mido has announced the opening of applications for the awards, will be given in the 2025 edition. Through December 13th, Mido 2025 exhibitors can apply to participate in the Certified Sustainable Eyewear (CSE) Award, now in its 3rd edition. Up to 15th January, Mido exhibitors can also nominate their stands for participation in the Stand Up For Green Award. Through 8th January, opticians from around the world can apply to participate in the Best Store Award. Also this year, the Sergio Cereda Design Award will be presented for the 1st time.

November 2024

Milan-based optical trade show Mido has announced a date change for the 2026 edition. Due to the opening of the Milan Cortina Winter Olympics on February 6, Mido 2026 will take place between January 31 and February 2. The decision to bring the dates forward aims to facilitate planning for exhibitors and visitors from around the world. Moving the dates forward will make it possible to avoid the logistical challenges of the opening of the Olympic Games, while providing greater accessibility to accommodation and transportation.

November 2024

Linda Farrow introduces its 2025 Spring/Summer campaign The Talisman: Power of Woman, a captivating narrative that redefines the visual identity of the iconic UK luxury brand. This campaign delves into a mystical journey of self-discovery and empowerment, following two enigmatic women as they unlock their inner power. Against a backdrop of dark allure and mystery, their exploration reveals a story of ambition, feminine energy, and the awakening of their deepest desires. The women’s magnetic presence and refined beauty are central to this tale, embodying the essence of Linda Farrow’s latest collection.

November 2024

Kuboraum released its new Reisen collection. In the collection mask formed sunglass model E21 stands out with its extraordinary design. The E21 mask is a handcrafted bold wraparound design in acetate, defined by a striking front structure with meticulously ‘skived’ and bevelled edges surrounding the lenses, creating a sharp, refined finish. This design also showcases thick protruding temples with spring hinges for durability and comfort. A straight eyebrow ridge accentuates the assertive character of the design. You can reach the model from brand’s web site and stores.

November 2024

J.F. Rey unveils new Uncover collection of colored metal optical frames, specially designed for women. A series of sharp, bold and refined designs where elegance is defined by color and structure, the series features a three-tiered architecture that showcases the fascinating interplay of metal and color, reflecting the innovative spirit of the brand. The resulting aesthetic variations create a subtle dialog between volumes and light, offering both lightness and depth to the eye. Geometric shapes, sharp angles and clean provide comfort.

November 2024

Gigi Studios’ 2024 Fall/Winter campaign, titled Good Luck, delves into the intriguing and deeply personal realm of lucky rituals and superstitions. This collection continues the brand’s dedication to avant-garde design, sustainability, and creative expression, presenting bold, contemporary eyewear that stands at the intersection of art and craftsmanship. Gigi Studios’ 2024 Fall/Winter collection celebrates this powerful combination, offering eyewear that not only enhances your style but also embodies the spirit of luck in its most elegant form.

November 2024

Face a Face introduces its new sunglass style, I M Perfect. Inspired by the concept of Wabi-Sabi, the I M Perfect sunglasses design results from thoughts about how you can see beauty and opportunity in the accidental and unexpected. The designers wanted to explore the possibility of capturing elegance in a fractured or broken lens over which a drop of gold seems to flow towards the sculpted temple. The imperfection on the lens is transformed into a beautiful element of the asymmetrical design, and has a jewellery-like finish thanks to the gold embellishment on the “fractured edge”.

November 2024