Turkey’s rising value Anatolia Ventures Optik combines the power of local production with Italian aesthetics with its new 2025 collections. The company offers sophisticated designs with the O. Marines brand for users who admire the elegant touches of Italian style. The company’s Le Club brand provides younger and more dynamic looks, while the Morandi brand stands out with its clip-on models. Oppia, the rising star of local production, continues to be one of the indispensables of retail stores in 2025 with its TR90 and metal frames.

January 2025

Nano Vista, which adapts to the active and exploratory world of children, reaches out Turkey with Ademur Optik assurance. Nano Vista brings together both fun and safety with its 2025 collection. With its durable, ergonomic, and innovative designs, the brand makes a difference in eye health while offering age-specific solutions. The Nano Solar Clip Series stands out with its magnetic clip-on sun lenses, combining prescription glasses and polarized sunglasses in a single frame, while the Nano Glow Series enhances nighttime visibility with its glowing neon-colored temples, providing extra safety for children. Designed specifically for the 0-3 age group, the Nano Baby Series features soft silicone coatings and a metal-free structure, offering a gentle touch for delicate skin. For children aged 6-12, the Crew model, enhanced with Siliflex™ technology, maximizes durability and flexibility, ensuring freedom of movement. Shatter-resistant and ultra-flexible frames and 100% UV filtered lenses protect children’s eyes from the harmful rays of the sun. Nano Vista glasses stand out with their unique designs that offer all-day comfort with their lightweight, antiallergic and ergonomic structure.

January 2025

Vuarnet has unveiled the new campaign, It’s a Vuarnet Day, for Winter 2025. It celebrates the brand’s iconic tagline originally coined during the Los Angeles 1984 Summer Olympics. This bold initiative celebrates a renewed commitment to adventure, style, and authenticity, uniting Vuarnet’s heritage with a fresh vision for the future. Thélios and Vuarnet’s Ceo Alessandro Zanardo said: “Together with Vuarnet, we are excited to inspire individuals worldwide to explore new horizons, just as this iconic brand has always done.”

January 2025

Valentino has unveiled the first pair of sunglasses designed by its new Creative Director, Alessandro Michele. Known for his eclectic style and love for the Seventies, the designer reinterprets the iconic round sunglasses inspired by John Lennon, enhancing them with oversized proportions. The frames, made of lightweight gold-colored metal and featuring black acetate temples, showcase distinctive details such as the Valentino logo engraved on the arms and nose pads.

Ocak 2025

Theo Eyewear released their new metal/acetate eyewear collection Balloons with a poem dedicated to the flight of the hot air balloon. The line features 5 round, panto, cat-eye and square models distinguished by bright colours, clashing combinations and several eye-catching acetate details in brightly patterned combos. The collection has been presented in social media videos and via the poem about brightly coloured balloons taking flight. The Balloons collection by Theo is now available worldwide.

January 2025

Thélios has announced significant leadership changes to its United States executive team and its Barton Perreira brand. Luca Guillot Boschetti, formerly Director of Sales at Thélios, has been named President of the Thélios Americas and Cedric Moreau, Thélios’ Vise Presedent of Sales, has been named Ceo of Barton Perreira. These high-level appointments aim to further the company’s growth and innovation in the highly competitive eyewear market.

January 2025

T Henri has launched a new limited edition rimless collection inspired by the world’s most exotic cars that have become iconic. The new collection symbolizes the combination of cutting-edge design and exceptional craftsmanship. Each of the three styles in the new T Henri rimless collection is characterized by the aerodynamic elegance and distinctive features of these legendary vehicles. The collection blends retro design elements with modern aesthetics to create visually striking and lightweight models.

January 2025

Silhouette debuts its Clear Sky collection, the first-ever eyewear collection using its new bio-circular material made with organic waste. Made with organic waste from industries like agriculture, forestry and aquaculture, SPX Green+ reduces climate impact by using 100 percent renewable energy. It reduces carbon emissions by 60 percent compared with the production process of traditional raw material made from fossil fuels. The 8 pieces with a variety of shapes in the debut Clear Sky collection draw inspiration from the vibrant and translucent hues of thriving Mediterranean ecosystems.

January 2025

Sea2See has launched the Breeze Ultralight collection, a new product range with four unique shapes, named Aliseo, Garbi, Sirocco and Zefiro. Made of a robust material created out of 100 percent recovered marine plastic, as well as 90 percent recycled stainless steel temples, the Breeze Ultralight collection is exceptionally light, durable and sustainable. The temples are finished with a sandblasting technique to create a matte, textured surface, and the signature Sea2See hinge is integrated.

January 2025

Under Armour and Safilo Group announced the renewal of their global licensing agreement for Under Armour branded prescription frames, sunglasses, outdoor eyewear, goggles, and helmets until 2031. With the renewed agreement, the companies will provide solutions with lightweight, versatile lines that support athletes on and off the field with stylish designs that maximize comfort and fit, eliminate distractions and enhance visibility.

January 2025