Calvin Klein Jeans Eyewear presents new styles from the Color Shift collection. The Color Shift collection, produced by the brand from acetate frames that gradually change color when exposed to UV rays, expands the CKJ24606S sun model with a large square front and color options such as crystal to grey, crystal to green, brown to violet, pink to khaki, crystal to rose and brown to Havana, and the CKJ24607S sun model with a rectangular front made of UV-sensitive acetate that changes color in two different ways.

January 2025

Tiffany & Co. unveiled T by Tiffany, HardWear by Tiffany and Return to Tiffany, sunglasses collections inspired by its iconic jewelry collections. The bold and unconventional Tiffany T sunglasses are adorned with the brand’s T motif on the temples, while the HardWear sunglasses feature the brand’s iconic HardWear chain link motif and combine Japanese craftsmanship with titanium materials to make a glamorous and elegant statement. The world-famous Return to Tiffany heart plaque, on the other hand, is a stylish temple detail on the new glasses of the range.

January 2025

Oakley, a unique fusion of sport and lifestyle, presents its newest Born to Rewild, a futuristic collection. Designed with the desire to rediscover the primal connection to nature, the new collection symbolizes readiness for the unknown and a dedication to maintaining a spirit of adventure in all aspects of life. The Plantaris sunglasses attract attentions and encourage this exploration even in the mundanity of city life, with details that defy traditional engineering and design to fit the new concept of Oakley.

January 2025

Lens Medikal was the winner of the ‘Best Stand’ category in the Silmo Award Istanbul awards, which was organized among the exhibitors of the Silmo Istanbul Optical Fair and juried by industry professionals and doyens who are experts in their fields. The design and application of Lens Medikal’s award-winning stand was created by Intime Design Architecture, a well-established company in international and national fairs and decoration. Ercan Cerrah, one of the partners of Lens Medical Optik, the winner of the Silmo Award Istanbul ‘Best Stand’, said: “This award, which means prestige for Turkish optical sector, shows very clearly how we have made the right decisions in terms of the vision of our company. We would like to thank the esteemed jury members who deemed us worthy of this award and the valuable team of Intime Design Architecture, our long-term collaborator, who played an important role in us receiving the award. You are not only exhibiting your products at the fairground; you are also reflecting the reputation, vision and power of your brand. Silmo Award Istanbul crowns our success and encourages us for bigger projects.”

January 2025

The global brands such as Movitra, which revolutionized with its groundbreaking folding mechanism, Eque.M, which combines aesthetics and quality using pure titanium, Projeckt Produkt, which prefers minimalt elements, Face à Face, which stands out with its elegance and marginality in its colorful, artistic designs, Woow, which offers young and dynamic products for those looking for fun choises in eyewear, and Prodesign Denmark, which sets standards with its innovative collections and award-winning designs, are brought in to Turkey with the assurance of Kuvars Optik.

January 2025

Hoya proudly introduces Hi-Vision Meiryo, its most durable and longest lasting coating ever. Hi-Vision Meiryo provides superior clarity that lasts no matter what life throws at you. In addition to its exceptional anti-reflectivity, the new product offers strong protection against scratches, stains, UV rays and glare, promising lasting clarity. In a nod to its origins, Hoya’s preference for the Japanese word ‘Meiryo’, which means ‘clarity’, for its new coating reflects company’s claim ideally.

January 2025

Hoya introduces BlueControl to minimize the damage caused by the type of blue light we are exposed to through digital devices, which has a particularly bad effect on eye health. Prolonged exposure to blue light causes side effects such as headaches, blurred vision and tired eyes. Developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, Hoya BlueControl makes it possible to make the use of digital devices safe.

January 2025

Mooshu, the award-winning brand of Gülce Optik, also includes the round form, the trend of the season, in its collections. The brand, which likes to add its own style to the timeless fashion concept, offers countless alternatives with its color options and original designs. Combining UV-protected lenses and handcrafted quality, Mooshu puts aesthetic beauty and functionality at the center of every design. Mooshu eyewear, crowned with fine details, add elegance to the style of its users for every occasion.

January 2025

Gents of London Eyewear within Efor Optik attracts attention with stances and designs of its collections. Produced with high quality materials such as metal, acetate and titanium in accordance with health and hygiene quality standards, the frames combine fashion and functionality while providing long-lasting use. Focusing on details in design, Gents of London manages to show its attention to detail in both its optical glasses and sunglasses collections.

January 2025

Linda Farrow, which meets its users in Turkey with the assurance of Atölye Gözlük, presents the Sweet Indulgence collection specially designed for women inspired by Renaissance portraits. The new series consists of five models, Celia, Paloma, Nieve, Cara and Calthorpe. The range offers an eclectic mix for all tastes and facial features. The collection, which includes holiday colors such as white, red and green as well as pink and tangerine, has taken its place among the shining stars of 2025.

January 2025