Face à Face is celebrating its 30th anniversary with a new collection called 3.0. The collection combines the brand’s heritage and innovation with a bolder and freer aesthetic. Two ‘F’ letters facing each other symbolize Fundamentals and Future, while the Faces sunglasses highlight the line’s iconic, geometric, and sculptural character. Optical frames named Follow, Flicker, Framed, Fold, and Forest reflect the brand’s renewed vision. All frames now officially carry the French origin certification, reinforcing Face à Face’s commitment to local production and quality.

September 2025

Renowned British actor Nicholas Galitzine has been unveiled as the new face of Emporio Armani’s Fall/Winter 2025/26 campaign. Previously recognized as the brand’s global fragrance ambassador, Galitzine now fronts the eyewear, watches, and jewellery collections. Captured by Alasdair McLellan in an English garden, the campaign blends metropolitan sophistication with a romantic natural aesthetic. The new Emporio Armani eyewear stands out with bold designs that reflect the brand’s modern and conscious spirit.

September 2025

Eco Eyewear expands its sustainable design approach with a new collection crafted from recycled aluminium. The frames are lightweight, durable, and designed for everyday wear, reflecting the brand’s commitment to responsible innovation. Modern silhouettes and refined details give each piece a stylish and contemporary look. Every frame comes with a magnetic sun clip made from recycled aluminium, allowing effortless transition between optical clarity and sun protection. Eco once again proves that sustainability and sophisticated design can go hand in hand.

September 2025

Dutz Eyewear looks to the future with renewed energy rather than reflecting on the past. The new collection stands out with custom acetates, expressive silhouettes, 3D-printed details, and bold, vibrant colors. Some of the brand’s iconic models have been updated with contemporary lines, giving them a fresh interpretation. Two limited-edition 20th anniversary models feature Dutz’s signature orange and 3D-printed Delft blue patterns, making a striking statement. These special pieces signal that Dutz’s bold, clever, and confident design approach will continue to define the brand for the next 20 years.

September 2025

Dita, which combines the spirit of Los Angeles with Japanese craftsmanship in the world of luxury eyewear, is strengthening its presence in Asia by launching direct sales and service operations in China, Hong Kong and Macau. The move reflects the influence of Chinese consumers in the global luxury eyewear market and gives the brand greater control and close customer contact. Through the newly established local subsidiaries, Dita aims to offer a more consistent and exclusive service without being dependent on distributors. The brand prefers to rewrite fashion rather than follow it with its ‘Category of One’ philosophy.

September 2025

Cazal Eyewear, which has proven for 50 years that eyewear can be bold, impressive and timeless beyond being functional, presents a magnificent titanium frame for its golden anniversary. Reinterpreting founder Cari Zalloni’s original 1991 sketch, the 050 Anniversary Edition symbolizes perfection with its sculptural lines and confident stance. Cazal’s 050 Anniversary design is available in three exclusive colors and limited editions: 999 pieces of Col.001, and only 499 each of Col.002 and Col.003. This exclusive design for the golden anniversary is a testament to Cazal’s status as a cultural icon.

September 2025

Blenders Eyewear has teamed up once again with American football legend Deion “Coach Prime” Sanders, adding a new model to the third season of the PRIME21 collection: the Kingpin. With its frameless shield design, the Kingpin stands out as lightweight, polarized, and highly durable, making it equally at home on the sidelines or in the city. The series blends sport and style with a confident attitude, appealing to young audiences, sports fans, and fashion enthusiasts alike. Backed by the campaign slogan “Every Day is Gameday,” the launch is being activated across university campuses and special events.

September 2025

UK-based clothing brand Universal Works has teamed up with Hong Kong eyewear label A. Society, known for its creativity and technical expertise, to create a striking collection. The line consists of three models—Stanley, Aberdeen and Kowloon—each reflecting the design codes of both brands. Aberdeen comes as an oversized acetate frame, Stanley takes shape in a classic pantos style, and Kowloon is a lightweight titanium frame featuring a removable magnetic sun clip. Each of the 3 models, named after streets or districts in Hong Kong, is offered in 3 shades drawn from the clothing brand’s frequently used color palette.

September 2025

Root&Steel presents its 2026 Doğal Taş (Natural Stone) series, elevating handmade eyewear to a new level. The series brings a fresh touch to eyewear design by combining the grandeur of natural stone with wood. Frames featuring front surfaces in various natural stones offer both tactile richness and visual depth. While the stones carry the marks of thousands of years, their elegant combination with wood adds warmth and lightness to the design. Crafted by skilled hands, each style preserves the natural texture of every stone. The Root&Steel 2026 series dazzles with original designs that transcend fashion boundaries and defy time.

September 2025